Sinking Fast: The Ryan Lochte Rio Drama Has Widespread Brand Repercussions

Linda Popky on Business Success in ’16: Will The Force Be With You?By Linda J. Popky, Founder, Leverage2Market Associates

It was exactly what we had been warned to expect from the Rio Olympics: A group of American star athletes mugged at gunpoint by thugs impersonating Brazilian police officers.

It sounded horrible. And it was—but not for the reasons we originally thought. It’s become apparent that not only had this mugging not happened to American swimmer Ryan Lochte and three fellow swimmers, but that the group itself had vandalized a gas station and concocted the story to cover up their misdeeds.

It’s now apparent that Lochte lied at the time of the incident, he lied in an interview with NBC afterwards, and he may still be lying about what happened. As a result, he now faces criminal charges in Brazil. The US Olympic Committee (USOC), which had initially backed the swimmers, was left with egg on its face, and Americans in general are significantly embarrassed by this charade.

Can the Lochte brand be saved? After all, we’ve seen all kinds of celebrities act badly and recover.

(Photo Source: Twitter)

(Photo Source: Twitter)

It’s unlikely the Lochte brand will become buoyant anytime soon. Here’s why.

  • This happened on an international stage—in front of a huge global audience for one of the world’s most highly touted and largest-watched sporting events.
  • It sucker-punched the host country. Security issues in Rio were of paramount concern throughout the Games. Lochte’s story hit at the heart of the issue and attempted to implicate the Brazilian authorities in nefarious conduct.
  • Lochte took the coward’s way out. Realizing he was in hot water, Lochte left Brazil quickly, leaving his fellow compatriots Jack Conger, Gunnar Bentz, and James Feigen to explain themselves to the Brazilian authorities. Huh?
  • At every opportunity, he dug himself in deeper. Lochte’s apologies seem staged and shallow. His latest comments indicated he was still drunk when speaking to NBC afterwards. This does nothing engender compassion or empathy about what happened, and it raises issues about how remorseful he really is.
  • The real Olympic stars upstaged Lochte’s performance. From the record setting medal performances of swimmer Michael Phelps to the incredible gymnastic feats of Simone Biles and the outstanding performances of Simone Manuel, the US has plenty of real heroes to celebrate. Lochte has the misfortune to be the second best American swimmer in the era of Michael Phelps. Phelps has made mistakes, but none that embarrass his country in this kind of way.
  • Sponsors are racing to get out of the pool. Speedo, Ralph Lauren, Airweave, and Gentle Hair Removal all quickly moved to drop Lochte from their ranks. Pine Brothers cough drops jumped on the opportunity to connect Lochte with a “forgiveness” theme, but that’s small consolation. Pine Brothers who?

What happens next? The USOC should be in damage control mode. They need to make perfectly clear that this kind of behavior will not be tolerated in any way, shape, or form from American athletes. Period. Hope Solo was suspended from the US women’s soccer team for comments made after her team’s loss early in the competition—yet she didn’t fabricate a false attack. Lochte should be suspended and fined, and perhaps even banned from competition. His fellow musketeers should be fined and strongly reprimanded at a minimum.

What happens next is critical. The world is waiting and watching. Let’s make sure we cross the finish line and regain our reputation and credibility.

About the Author:  Linda J. Popky, founder of Leverage2Market Associates, is an award-winning Silicon Valley-based strategic marketing expert who is the author of the book Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters. Follow her on Twitter at @popky #mktgabove. 

 

 




Ryan Lochte’s Next Stop – A Reputation-Reclamation Tour?

By Ray Hennessey, Chief Innovation Officer, JConnelly

If Ryan Lochte regains his reputation, he has the Real Housewives to thank.

Time was that filing a false police report about being robbed at gunpoint to cover up your boorish behavior in the foreign country hosting the Olympics was a career-killer. Indeed, Ryan Lochte has already lost several sponsorships as a result of the controversy, as brands like Speedo and Ralph Lauren have wisely distanced themselves from the swimmer’s bad behavior. Lochte bungled the crisis response, with inconsistencies and half-hearted apologies. He is not a sympathetic figure.

That’s the opportunity.

Truth is, Ryan Lochte was never a sympathetic figure. Despite tremendous talent, he was always in the shadow of his home-country rival Michael Phelps, who just happens to be the most decorated Olympian in history. That turned Lochte into swimming’s version of the Washington Generals, consistently losing to the Harlem Globetrotters as the crowds roared with delight.

Rather than brood over being born at the wrong time, Lochte acted out – and to great success. With his bleached hair and Playboy-model girlfriend, he assumed the role of swimming’s bad boy. He exuded an attitude problem. He couldn’t compete with Phelps in the pool, nor could he win over the public’s love, so he became the convenient villain, a J.R. Ewing that fans loved because he was so tough to love. The public appreciates a villain, even roots for one from time to time, and Lochte made being bad look good.

Ryan Lochte - Sink or Swim

(Photo Source: Twitter)

That’s precisely why, rather than a drawn-out reputation-reclamation tour, he might just want to double down on his bad-boy image. In reality, there wasn’t much shock and horror at the news that Lochte may have just caused an international incident by lying about police robbing him. There was almost a grudging acceptance that when you put a guy like Ryan Lochte in the streets of Rio in the darkest hours before dawn, something bad is going to happen. After all, it wasn’t like this was Aly Raisman or anything.

Lochte, despite all the furor, has the chance to be the handsomest ugly American in history. The American public would appreciate that. Just look at the popularity of reality television. From the Real Housewives to the Kardashians to The Bachelor, television audiences crave – nay, demand – their villains. Even the granddaddy of reality, Survivor, rewards characters not because of their physical ability to overcome obstacles, but their mental capacity to undercut their fellow man. The worse the behavior, the greater the love. It’s why Tanya Harding is on television today in TruTV’s “World’s Dumbest…” series, while fellow Olympic figure skater Nancy Kerrigan, whose career Harding infamously sabotaged in a vicious beating at the 1994 Winter Games, has drifted into relative obscurity.

That’s what makes a conversation about Lochte’s reputation response unique: He is not trying to regain a choir-boy image. He never had one to begin with. Rather, he needs to only convince the world that his bad behavior doesn’t rise to the level of a criminal act. Lochte’s whole public persona radiates mischief and devilment. His only real brand risk is if he’s viewed as a violent criminal. Even the criticism that he’s a liar isn’t a career-killer. Just look at the presidential campaign trail.

But what about all those lucrative sponsorships? They were going away anyway. Take a look at the history of Wheaties boxes and you’ll find a steady stream of athletes who captured their moment then faded to black. Lochte’s career in the pool was over anyway. It was only a matter of time before sponsors looked for the next big thing. Lochte was going to need a second act, one that wouldn’t be characterized by time in Phelps’ shadow.

That’s why I wouldn’t be surprised if his phone isn’t buzzing with offers to embrace the role he seems to embody so well. He is a reality television dream casting: handsome, fit, and famous, with just the right amount of wrong. In short, he is already a character. He can parlay that into a very lucrative personal brand, with speaking opportunities, a book, and branded product lines in areas like spirits. There’s money in that approach, and a great deal of continued notoriety. Lochte would be wise to dive right in.

About the Author: Ray Hennessey is Chief Innovation Officer at JConnelly, an integrated communications firm in New York. An accomplished journalist and business leader, Ray develops new approaches to communication, content, reputation and storytelling for JConnelly and its clients. With more than 25 years of media and management experience, Ray has spent his career at the convergence of traditional and emerging media. Most recently, he served as Editorial Director for Entrepreneur, where he helped launch the Entrepreneur360 and Top Company Culture franchises, as well as the Entrepreneur Network video channel. Previously, Ray helped launch the FOX Business Network, where he served as founding Business News Director. Earlier in his career, he was editor at SmartMoney.com and Dow Jones, a daily on-air contributor at CNBC and the IPO columnist at The Wall Street Journal. 




Ryan Lochte: What Was He Thinking?

His Brand Is Shot

Andy-Blum-headshotBy Andrew Blum

What was he thinking? U.S. Olympic swimmer and 12-time gold medalist Ryan Lochte may have destroyed his swimming career and his brand all in one shot. By pulling a Brian Williams in making up the story that he was robbed at gunpoint in Rio de Janeiro during the Olympics, Lochte lost his credibility, hurt the three teammates he was out with that night, hurt the U.S. Olympic Committee and the U.S., and after he weakly apologized, lost $1 million worth of sponsor deals.

Sponsors these days want squeaky-clean celebrities as their spokespeople – one infraction or even a bad flood of social media can hurt a brand, and a celebrity spokesperson. And presto they’re gone.

This is not surprising as even tennis pro Maria Sharapova – who went public with an inadvertent violation of tennis drug rules – lost sponsors. She was upfront with the media and is now appealing a suspension.

Lochte hemmed and hawed for a few days and flew home while the brouhaha exploded in Brazil. Coming up it will get worse as it almost certain the USOC will discipline Lochte and his three teammates. His career and his brand are shot in the short term. Who would hire Lochte now, and who would want him representing the U.S. at this point?

Some questions: why didn’t the USOC have security with a high-profile athlete out on the town in a city with known dangers? Why didn’t Lochte have personal security with him? And how could he weave his tale without anyone asking him, “Ok, if you were robbed at gunpoint, did they take your wallet and cell phone?”  The story smelled from the beginning.

So, now do we have a new standard to think of next time we send athletes to an international event?

Do we have to shelter a team or an individual like the U.S. did in putting the U.S. Olympic basketball team’s sleeping quarters on a cruise ship away from it all during their gold medal run?

Or should a star like Lochte be a grown up and behave like it? Yes, we do forgive celebs in this society after we put them on a pedestal and then knock them down or see them take themselves down.

Think here of New York Yankees slugger Alex Rodriguez, maybe Sharapova if she wins her appeal, Brian Williams, and fellow U.S. swimmer Michael Phelps. He, after all, wound up with drug and DUI problems and came back to win again and retake his brand in the process.

Time will tell for Lochte. For now, he is a PR case study and the answer to a trivia question with a Wikipedia page that has already been updated to reflect what he did in Brazil.

About the Author: Andrew Blum is a PR consultant and media trainer and principal of AJB Communications. He has directed PR for professional services and financial services firms, NGOs, agencies, families and individuals, and other clients. As a PR executive, and formerly as a journalist, he has been involved on both sides of the media aisle in some of the most media intensive PR crises of the past 25 years. Contact him at ajbcomms@gmail.com or follow him on Twitter: @ajbcomms 

 




Ryan Lochte – A Long and Arduous Road to Redemption

Ray_CasasBy Ray Casas, President, Wragg & Casas Strategic Communications

Ryan Lochte has a chance at redemption – Americans love to forgive their fallen heroes.  But he’s made it much harder by his repeated lies and by leaving his teammates behind to fend for themselves.

The Lochte fiasco proves once again that in the public’s eye, the cover-up often is worse than the crime. To their credit, the sponsors who dropped him did so only after he lied a second time about the gas station incident and video evidence of the facts surfaced.

A celebratory drunken night out on the town after two weeks of intense pressure to excel at the pinnacle of sports competition?  Not good, but (wink, wink) boys will be boys.  The robbery at gunpoint explanation?  A terrible mistake, but one that a quick mea culpa with an offer of restitution might have overcome.

But when Lochte came back to the U.S. without his teammates and continued to insist on the robbery fiction as the facts were coming to light, he made the sponsors’ decisions all but automatic.  It’s one thing to be a victim even of your own medal-fueled hubris.  It’s altogether different to fly away to safety while others can face criminal charges in a situation made graver by your attempt at a self-serving explanation.

Ryan Lochte – A Long and Arduous Road to Redemption

(Photo Source: Twitter)

Now what?

Speedo, Ralph Lauren and Syneron-Candela have rightly positioned themselves on the side of truth, honor and the American Way, and they can’t back off from those positions anytime soon.

So Lochte must now begin the arduous, thankless task of rehabilitating his image.  Years of charity work.  Children’s causes. When the time is right, a published “What I’ve Learned” piece accompanied by public humility.  And practice, practice, practice.  Winning, winning, winning.

If he remains an international champion, and after a suitable time has passed, his sponsors, or their competitors, will judge that the positives outweigh the negatives.

He’ll pick up endorsements once again.  But they will keep him on a very tight leash.

 

 

 

About the Author: Ray Casas, president of Wragg & Casas Strategic Communications has managed communications services for multi-national companies, large real estate developers, banks, food companies, attorneys and other professional firms and hospitals for more than 30 years. Casas’ areas of expertise include strategic planning, issues management and crisis counseling. 




Guilt by Association: Sponsors Are Trying to Cut Losses by Cutting Ryan Lochte

Olympic Swimmer is PR Poison After Confession Gaffes

Scott SobelBy Scott Sobel, Senior Strategy and Communications Executive, kglobal

Keeping a crisis from metastasizing into a disaster is the goal of reputation managers. Ryan Lochte and his sponsors were out of luck the second he opened his mouth and tried to answer initial and then follow-up questions that involved any sophistication.

I really don’t intend to be mean spirited but the swimmer is great at putting one arm in front of the other, breathing when his head turns out of the water and kicking. He is not great at putting one thought and sentence together. He is not Solomon when it comes to judgment and ad-libbing and he never should have been served up again to NBC News’ Matt Lauer, who also dropped the ball during the initial interview and was out for blood, like a shark in the water, during the last “get.” Not so tough a get since NBC and the U.S. Olympic Committee (USOC) were in bed with one another for this cycle. In the case of the Lochte disaster, being in bed figuratively also meant bad sex.

(Photo Source: Twitter)

(Photo Source: Twitter)

You can’t blame sponsors swimming away from Lochte in a frenzied sprint. His advisors who took a one-size-fits-all approach to crisis management handled him poorly. Of course, that’s easy for me to say since I don’t have insider knowledge here and there could be legal or other reasons for serving-up Lochte to the media to fillet like a lox. As mentioned, Lochte isn’t very sharp, bless him. He stumbled through the entire affair, answering the predictable, “what were you thinking” questions (we guess not too much) as apologies or faux apologies, during the last interviews.

It’s one thing for sponsors to grit their teeth and hope for the best when a celebrity or athlete just has to look the part and spout simple platitudes after a sporting event where the athlete displays courage, conditioning and a sparkling smile. It’s another thing for a sponsor to stick by a jock, who put the Olympics and their product’s reputation in jeopardy and had nothing endearing or believable to say.

From this point on, Lochte is forever a damaged brand; there is little or no redemption. His mistakes and lack of facility and sincerity have hit that indelible repetitive negative association tipping point. The collective hippocampus area of our brains that retrieves long-term memories has heard and seen Lochte mess-up on too many levels, too many times, to believe what he says next, or worse, to erase the images of what he said in the first place.  To rearrange the famous quote attributed to American founding father Alexander Hamilton, the masses now certainly associate Ryan Lochte with being an insufferable ass. What sponsor wants to take a chance on hitching a ride on the Lochte rollercoaster, which shows no sign of getting back on the rails?

This is also a case of not knowing whether Lochte was indeed sorry for what he did or just sorry for getting caught … one of the rare cases where advising a client to say, “I’m so sorry, no further comment,” would have been, in retrospect, a blessing.

About the Author: Scott Sobel is the Senior Strategy and Communication Executive scott.sobel@kglobal.com at the kglobal full-service public relations agency www.kglobal.com based in Washington, DC. He is a former award-winning major TV market and network level investigative journalist and for the last 20-years an in-house and public relations agency crisis communications advisor to Fortune level CEO’s, celebrities, politicians, iconic law firms and their clients, laws schools, universities, the largest churches and aviation manufacturers, along with many others. He also holds a Masters in Media and Communications Psychology. 




Ryan Lochte: Sink or Swim

steven.fink.featuredBy Steven Fink, President and CEO, Lexicon Communications Corp.

Ryan Lochte finally figured a way to get out from under Michael Phelps’ shadow. But jumping into the deep end of the pool while wearing a pair of concrete boots was not the best way to do it.

For those living under a rock for the past week or so, Lochte fabricated a bizarre and frightening tale of being robbed at gunpoint along with three other USA Olympic swimmers while they were stopped at a Rio gas station late at night. But within 24 hours, the story started to unravel and, in the end, it proved completely false. And the Brazilian government, the IOC, the USOC, and the U.S. Swimming federation were not amused. While Lochte got out of Brazil without being detained, two other swimmers were pulled off their home-bound plane the next day and hauled off to jail for some intense questioning; a third swimmer was forced to pay a $10,800 fine before he was released many hours later.

The current — emphasis on the word current — version has it that Lochte, et.al, after a night of hard partying and hard drinking, inflicted some minor damage/vandalism to the gas station bathroom. Specifically, Lochte apparently pulled a poster down from a wall. But why create the moronic lie in the first place? Three words:

Fear of loss.

Lochte earns money from his sponsors, notably Speedo and Ralph Lauren. If he were to lose his sponsorships, he’d be screwed. But, would a nuisance claim of vandalism ever rise to a DEFCON 3 level, or the attention of his sponsors? No, and Lochte should have known that.

So why lie? The “crime” wasn’t on anyone’s radar…until the lying started. The Brazilian authorities were a little sensitive about the initial allegation involving police officers being paid off, so they started to probe. And they made sure the probe became public when they suspected a fabricated tale.

Ryan Lochte - Sink or Swim

(Photo Source: Twitter)

Perhaps there is something else the boys are covering up, something more sinister. Hookers, maybe? Drugs?

I have no idea, but to create a frightening tale of being robbed with a “gun cocked and pointed at my forehead,” according to the first public version of Lochte’s story, raises more questions than it answers. This is not crisis management, it’s crisis causation.

In my most recent book, Crisis.Communications: The Definitive Guide to Managing the Message, in a chapter entitled “Telling The Truth,” I explain that “the single most important corollary to ‘tell the truth’ is ’a lie will be found out.’ Count on it. Telling the truth up front avoids explaining the cover-up down the road.”

And what exactly was that $10,800 fine for? That has all the earmarks of a payoff, but to whom? Who’s getting rich down there?

And now, US Swimming officials have promised a full investigation. We haven’t heard the end of this.

Sadly, Lochte’s stupidity (arrogance?) has tarnished what heretofore were stellar games for the United States, with a record number of gold medals. And perhaps has tarnished his relationships with his sponsors.

If there’s more to tell, Lochte should step up and speak out…before someone else does. A good story will always get out, with or without your help. I always advise my clients that it is always better to play offense rather than defense. Tell the story first, your way, before someone else tells it their way.

Lochte’s hiring of a PR firm will ultimately do him no good. Now, more than ever, he needs to be contrite and candid, not slick and packaged.

But right now, he’s all wet.

 

 About the Author: Steven Fink is President and CEO of Lexicon Communications Corp. (CrisisManagement.com), a leading crisis management firm, and the author of Crisis Communications: The Definitive Guide to Managing the Message and Crisis Management: Planning for the Inevitable. Follow him on The Crisis Blog and on Twitter @LexiconCorp. 

 

 

 

 

 

 

 

 




Communications Experts Take A ‘Deep Dive’ into #RyanLochte & Reputation Management

By CommPRO Editorial Staff

Repairing the Lochte Brand - Three Things He Has Going for Him

(Photo Source: Twitter)

The Ryan Lochte situation dominated mainstream and social media channels  as part of the Olympics wrap-up. #RyanLochte is a classic example of crisis communications, which is a specialization within the public relations profession, which is utilized in responding to threats posed to the reputation of an individual, company or organization. An important component of effective crisis communication is quick response time and an ongoing management of key message points to the public and other stakeholders who, without being properly informed, could have a negative impact on the reputation of the individual, company or organization.

CommPRO reached out to our community seeking their analysis of this crisis communications and reputation management case study.  What’s next?  For Lochte, according to USA Today, he has signed on to appear on season 23 of the ABC reality show, “Dancing with the Stars.”

 

steven.fink.featuredRyan Lochte: Sink or Swim

By Steven Fink, President and CEO, Lexicon Communications Corp.

Ryan Lochte finally figured a way to get out from under Michael Phelps’ shadow. But jumping into the deep end of the pool while wearing a pair of concrete boots was not the best way to do it.    Continue reading…

 

 

Scott SobelGuilt by Association: Sponsors Are Trying to Cut Losses by Cutting Ryan Lochte

By Scott Sobel, Senior Strategy and Communications Executive, kglobal

Keeping a crisis from metastasizing into a disaster is the goal of reputation managers. Ryan Lochte and his sponsors were out of luck the second he opened his mouth and tried to answer initial and then follow-up questions that involved any sophistication.     Continue reading…

 

Ray_CasasRyan Lochte – A Long and Arduous Road to Redemption

By Ray Casas, President, Wragg & Casas Strategic Communications

Ryan Lochte has a chance at redemption – Americans love to forgive their fallen heroes.  But he’s made it much harder by his repeated lies and by leaving his teammates behind to fend for themselves.     Continue reading…

 

 

 Ryan Lochte’s Next Stop – A Reputation-Reclamation Tour? 

By Ray Hennessey, Chief Innovation Officer, JConnelly

If Ryan Lochte regains his reputation, he has the Real Housewives to thank. Time was that filing a false police report about being robbed at gunpoint to cover up your boorish behavior in the foreign country hosting the Olympics was a career-killer.      Continue reading…

 

Todd Murphy Vice President Universal Information Services news monitoring and PR measurementWould Gold Help Lochte Win the PR Game?

By Todd Murphy, Vice President, Universal Information Services

Stupid American

By now the world has learned that Ryan Lochte, US Olympic Swimmer, took great liberties with his story of being robbed in Rio. Our media measurement team has been analyzing the news mentions on a global level, and has one question to ask the media, “Would Lochte’s story have played differently if he had performed better at the Olympics?”     Continue reading…

 

 

Linda Popky on Business Success in ’16: Will The Force Be With You?Sinking Fast: The Ryan Lochte Rio Drama Has Widespread Brand Repercussions

By Linda J. Popky, Founder, Leverage2Market Associates

It was exactly what we had been warned to expect from the Rio Olympics: A group of American star athletes mugged at gunpoint by thugs impersonating Brazilian police officers.

It sounded horrible. And it was—but not for the reasons we originally thought. It’s become apparent that not only had this mugging not happened to American swimmer Ryan Lochte and three fellow swimmers, but that the group itself had vandalized a gas station and concocted the story to cover up their misdeeds.     Continue reading here…

 

heathRepairing the Lochte Brand: Three Things He Has Going for Him

By Heath Fradkoff, Principal & Founder, Ward 6 Marketing

Ryan Lochte’s actions in Rio were reprehensible and sponsors are dropping him accordingly. As a result of just a few minutes of bone-headedness, his ability to make a sustainable living from swimming may be in jeopardy.
However, he does have three things going for him that may allow him to save his personal brand:
  1. The American public loves a comeback story.
  2. His swimming successes indicate a dedicated work ethic.
  3. The Olympics, the biggest stage for US Swimming, comes around every four years.

Continue reading…

 

Andy-Blum-headshotRyan Lochte: What Was He Thinking?

By Andrew Blum

What was he thinking? U.S. Olympic swimmer and 12-time gold medalist Ryan Lochte may have destroyed his swimming career and his brand all in one shot. By pulling a Brian Williams in making up the story that he was robbed at gunpoint in Rio de Janeiro during the Olympics, Lochte lost his credibility, hurt the three teammates he was out with that night, hurt the U.S. Olympic Committee and the U.S., and after he weakly apologized, lost $1 million worth of sponsor deals.     Continue reading…




Repairing the Lochte Brand: Three Things He Has Going for Him

heathBy Heath Fradkoff, Principal & Founder, Ward 6 Marketing

Ryan Lochte’s actions in Rio were reprehensible and sponsors are dropping him accordingly. As a result of just a few minutes of bone-headedness, his ability to make a sustainable living from swimming may be in jeopardy.
However, he does have three things going for him that may allow him to save his personal brand:
  1. The American public loves a comeback story.
  2. His swimming successes indicate a dedicated work ethic.
  3. The Olympics, the biggest stage for US Swimming, comes around every four years.

Repairing the Lochte Brand - Three Things He Has Going for Him

(Photo Source: Twitter)

As with a good majority of public PR crises, the best thing Lochte can do is to show the public that he’s identified a problem and is working toward a solution. Now, he’s not a kid in his 20s, forgivable for “boys will be boys” offenses. He’s a grown man of 32 with real responsibilities toward his sponsors, team, and fans.

It will therefore take a grown-up approach. Lochte will need to gather a team around him to help him get to the root of his actions. He should seek counseling for emotional and/or drinking and drug related issues. He’ll want to surround himself with a tight circle of family and close friends to show he’s getting the right kind of support.

He should focus his efforts on facing those challenges, and then once he’s making progress, he should use his high-profile standing to help others and turn public attention to those issues. He should work with non-profit organizations and be a pro-bono spokesperson on related issues. He should also work with Brazil-focused charities as a way to apologize to the Olympic hosts.
His efforts will have to be honest and executed with real dedication. As a mentor once taught me, the very best PR messaging “has the added benefit of being true.” Given the dishonesty behind his actions, there’s no alternative in Lochte’s predicament.
Certainly, this will require quite a time investment from someone who is also required to spend countless hours in the pool and in training. But given the commitment and work ethic required to become an Olympic medalist, that dedication is likely within his ability.
Americans love stories of triumph over adversity. They admire change for the better. If Lochte can show change in a way that feels sincere and lasting, then fans will come back to support him, as will the sponsors. And with four years until the next summer Olympics, he has time to make a profound transformation.

About the Author: With more than 16 years of diverse communications and marketing experience, Heath Fradkoff is Founder & Principal for Ward 6 Marketing. Much of his work has been in technology and B2B practices, along with consumer media and product brands like PBS, Associated Press, About.com, Epicurious (Conde Nast), Hitachi and Mitsubishi. His written pieces on behalf of clients have appeared in Advertising Age, Fortune, Forbes, Financial Times, VentureBeat, and TechCrunch as well as numerous industry trade publications. 

 




Would Gold Help Lochte Win the PR Game?

Todd Murphy Vice President Universal Information Services news monitoring and PR measurementBy Todd Murphy, Vice President, Universal Information Services

Stupid American

Lochte loses sponsorsBy now the world has learned that Ryan Lochte, US Olympic Swimmer, took great liberties with his story of being robbed in Rio. Our media measurement team has been analyzing the news mentions on a global level, and has one question to ask the media, “Would Lochte’s story have played differently if he had performed better at the Olympics?”

Aside from his gold medal as one of four members on the US relay team for the 4x200m, Lochte failed to medal in any of his 2016 Olympic swimming events. Once he was finished competing, he and three other Olympic swimmers spent a night on the town celebrating something… maybe the fact that it was over. Their celebration, according to the third and final story that emerged from other sources, was that in a drunken stupor Lochte and his buddies trashed a bathroom at a Rio de Janeiro gas station.

Being stupid is one mistake many are guilty of. Taking a lie public is an entirely different issue. Lochte went on camera to seemingly bask in an additional 15 seconds of fame for something unrelated to his skills as a swimmer. Recounting a false story of being ordered on the ground by masked bandits, Lochte claimed they held a gun to his head with a clear threat. Well, not really. He even answered tweets, thanking supporters for their prayers and well-wishes.

Would the Glitter of Gold help?

2016 Olympic Gold Medal SwimmingWithout detailing the limitations of the Lochte lie, let’s fast forward to where Lochte skips town for the US while the Rio police try to resolve reality and fiction. As you know, the truth came out within 48 hours. Lochte and and his crew of swimmers had made up the story and tried to payoff the damage they caused with $50. Now Lochte has no individual 2016 gold, has created an international incident, and reinforced an image Americans have worked hard to overcome when travelling abroad. Would his image today be any different had he performed better in the pool?

Sports fans have a history of forgiving those who perform well. But generally that forgiveness comes only after truth, accountability, and an apology. I’m thinking of Alexander Rodriguez of the NY Yankees versus Pete Rose, Manager of the Cincinnati Reds. A-Rod finished his career after a whopper of a lie, Pete Rose is banned for life and will never see the Baseball Hall of Fame.

Lochte stands to lose around $6 million dollars as key sponsors like Ralph Lauren and Speedo consider the situation. When we measure PR, looking at the outcomes of media mentions is one metric we have to calculate the impact. I can assure you Ralph Lauren and Speedo are considering their measures carefully. But would have the glitter of gold medals helped Lochte?

It seems that the global media has already done their job. Using our public relations tools to check the media mentions, we can see that Lochte has won the competition to receive the most negative news coverage. We looked at the top ten names associated with the 2016 Olympics, between 8/12/2016 and 8/18/2016, and in addition to have the the greatest percentage of negative stories, Lochte also eclipsed all other Olympians in terms of total media coverage. In other words, he create the most news for a bad reason.

A sponsored athlete has to cultivate, maintain, and hopefully enhance their image. Engaging in actions that reduce the admiration the public has for a sponsored athlete is counter to what the sponsors want. We’ll continue to watch how this plays out for Ryan Lochte. But it is already written in stone that he has damaged the image of the U.S. citizen and potentially tarnished an otherwise outstanding performance from Team USA at the 2016 Olympics.

Media Monitoring Public Relations Tools

 




College Athletes Must Get in Condition for Commercialism

 

Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  

College students enjoy talking about ads, especially ones that feature top athletes like Tom Brady, Serena Williams, and Lebron James.  The NCAA’s momentous decision to allow college athletes to become paid spokespeople has leveled the promotional playing field, but are young, soon-to-be endorsers ready for the pressures they’ll face in a different kind of game?

In a landmark decision on June 30, the NCAA lifted its long-standing rules prohibiting organizations from paying student athletes to endorse their products.  Now athletes in all three divisions can profit by leasing their names, images, and likenesses (N.I.L.) to the highest, first, or only bidder.

The rationale behind the NCAA’s prior rulings was to preserve amateurism and the purity of competition, uncontaminated by commercialism.  The point of this piece is not to debate the pros and cons of paying student athletes, which many others have already done.  Instead, it’s past time to ask if these young people are prepared for the new opportunities and challenges that come with being paid endorsers.

Already, many of the same college athletes who had simply enjoyed watching professional spokespeople now find that they are professional spokespeople, but is paid promotion a game they’re ready to play?

The clock had barely turned midnight on June 30, when several college athletes began to monetize their new marketability.  The first was apparently Auburn University quarterback Bo Nix who signed a deal with Milo’s sweet tea at 12:02 am, July 1.  Two others who quickly followed suit were twin sisters Haley and Hanna Cavinder,  basketball players at Fresno State University, who inked an agreement with Boost Mobile.

For the Cavinders, the leap to professional endorsers should be a fairly smooth one.  They are business marketing majors, but even more, they are already social media stars with over 3 million followers on TikTok and about 4 million across all platforms.

However, for other newly minted marketers with less knowledge and experience, the transition will likely be more challenging.  Here are five things college athletes should understand in order to do well and good in their new commercial competition:1) Marketing:  One wouldn’t jump into a serious game of basketball, football, etc. without knowing the sport.  Similarly, one shouldn’t enter paid endorsement without understanding marketing.  Beyond an appreciation of the discipline as a whole (e.g., the four Ps), two concepts that every paid endorser should comprehend are target market and branding.

The sponsoring organization and its advertising agent should be aware of the target market they’re trying to reach in terms of its demographics, psychographics, and any other identifying criteria.  Endorsers should have the same understanding so they can make their own assessment of personality-audience fit and use that knowledge to tailor their communication.

Closely related, an endorser should have a clear picture of the unique identity, or brand, they’re building for themselves and the branding of the sponsoring company.  Although these personal and organizational brands will never be identical, they should be complementary.  For instance, individuals trying to build their brands as ‘sophisticated and exclusive,’ probably shouldn’t endorse brands that are seen as ‘low-budget and casual.’

2) Contracts:  Sponsorship deals are typically bound by contracts that specify the rights and duties of all parties, including those of the spokespeople.  As such, college athletes should understand basic contract terms like offer, acceptance, breach, indemnification, and exclusivity.  The last term is especially important in that contract terms might prohibit an athlete from signing sponsorship deals with other organizations, particularly competitors.

Another special provision often found in endorsement contacts is a character or morals clause, which “allows the sponsor either to suspend or terminate a sponsorship agreement in the event that the athlete, celebrity or other endorser violates the clause [because of] behavior that is criminal, that is scandalous, or that might tarnish the advertiser’s brand.”  Most people have better sense than Ryan Lochte showed after the 2016 Rio Olympics; still, it behooves every college athlete to understand that by signing an endorsement contract they become more accountable for their actions, including their social media posts, than they ever were  before.

3) Personal finance:  Although those who feel they don’t have enough money may disagree, research study results support the premise that more money can mean more problems, at least in terms of added stress.  A former NCAA athlete who now works in banking, believes that newly earned endorsement income can become a burden for college athletes who lack sufficient financial acumen and discipline.

A little over a year ago, Hunter Brindle was captain of Messiah University’s baseball team while he completed majors in economics and marketing.  Now an investment advisor, he expresses concern that college-age spokespeople may not manage their endorsement money wisely, leading to unsustainable spending habits they’ll regret later in life unless they are financially informed:

“When your housing, utilities, and meals are all covered by a scholarship, loan, or your parents in one large payment, you develop the mindset that every dollar that enters your bank account is there for spending. Therefore, I believe it will be very common to see many college athletes spending any endorsement dollars as fast as they are coming in without realizing the potential future benefit those dollars could provide when they are someday trying to figure out how to put a down payment on a house. Because of this, I believe it could be extremely beneficial for athletes to participate in some sort of financial counseling as they enter college where the reality of real-life expenses is laid out before them.”

4) Time-management:  College places time pressure on every student, but regular practices, workouts, and games, mean that athletes must work even harder to balance their schedules.  Messiah University’s men’s soccer coach Brad McCarty, who has led his teams to five NCAA Division III Championships, believes the addition of endorsements makes athletes’ time management all-the-more critical:

“One of the biggest challenges student-athletes face is the balance of time and resources.  Regardless of the level—D1, D2, or D3—NCAA athletes are having to juggle homework, exams, study groups, practice, games, lifting, fitness, nutrition, sleep, relationships with teammates, dating relationships, spiritual development, social media, jobs, etc.  College athletes interested in finding ways to be a paid endorser takes time/energy, but they already don’t have a lot of margin in their lives.”

McCarty goes on to say that athletic departments will be important players in helping their athletes navigate the new commercial environment.

5)  Respect for others:  The first four items college athletes need to understand are squarely in their own self-interest.  However, they also should be cognizant of the impact their endorsement decisions may have on others, including some already inferred above:

  • Teams:  Athletes who are good enough to receive sponsorship deals are naturally among the best on their teams, which means their coaches and fellow players must depend on them to avoid distractions and perform at high levels in order to help the team succeed.
  • Universities:  Any organization’s brand is partly a function of the personal brands of its leaders and other members, e.g., Apple and Steve Jobs; Tesla and Elon Musk.  College athletes must realize, therefore, that their endorsement decisions reflect on their institutions, which is why Brigham Young University has  adopted an N.I.L. policy that prohibits its athletes from endorsing products like alcohol, tobacco, gambling, and adult entertainment.
  • Society:  College athletes already serve as role models for many people, especially young fans.  As they evolve into multimedia influencers, athletes should be aware that many more people will emulate their words and actions in ways that can produce broad positive or negative impact in areas such as physical health, mental well-being, interpersonal relationships, and environmental sustainability.

The five preceding prescriptions can challenge anyone, including young athletes who lack certain life experience and who need to focus on their sports and their education.  As such, these new endorsers will require the guidance of many others, including their coaches, athletic departments, and institutions, as well as other individuals who can offer them informed and unbiased perspectives on personal branding and integrated marketing communication.

College athletes are some of the most gifted individuals in the world.  With the support of others and their own self-discipline, they can continue to excel in their sports and in the classroom will also becoming producers of “Mindful Marketing.”


About the Author: Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org 




Ocean Spray – Moving Aside To Let Consumers Drive

Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org 

It was a frightening experience.  After driving around the parking lot for a few hours, we turned onto the main road, which I had been on many times before, but now 40 mph seemed like 80, and my whole body tensed as cars whizzed by in the opposite direction.  I was afraid because I was a passenger, teaching one of our children to drive.  I wasn’t in control of the car, they were.  I wonder if Ocean Spray has felt similar fear during its rapid Tik Tok ride.

In a social-media-driven world, marketers increasingly face a dilemma:  Should they keep communication control or slide into the passenger seat and allow someone with no professional experience and little company commitment drive their promotional strategy?  That’s the question Ocean Spray has had to answer as a longboard-riding, selfie-stick-toting Idaho potato worker unexpectedly drove the firm into pop culture prominence.

Nathan Apodaca wasn’t well-known before he posted the 25-second Tik Tok clip of himself skateboarding to work, while lip-syncing to the Fleetwood Mac classic “Dreams,” and sipping from a 64 oz. bottle of Ocean Spray cranberry juice.  However, the video went viral, gaining over 46 million views and almost 8 million likes, while also grabbing mainstream media attention from the likes of CNN to NPR.

Meanwhile, the cranberry cooperative from Middleboro, MA must have been asking itself, “What just happened?” and “How do we handle it?”

When you think of food companies with conservative product lines, there aren’t many more staid than Ocean Spray.  It’s not Nantucket Nectars or Snapple with their overabundance of very creative drink concoctions.  The majority of Ocean Spray’s juices, as well as many of its other products contain cranberries, which seem positioned somewhere between raisins and prunes and probably appeal more to ‘mature’ than to youthful palettes.

Case in point, I’m a member of Gen X whose beverage repertoire happens to be boring—I drink little besides water, but I do have a glass of Ocean Spray Cran-Grape juice every day.  All that to say, I suspect much of the company’s revenue comes from other mundane middle-agers-or-olders like me.  I doubt those in Ocean Spray’s target market are heavy users of Tik Tok, which makes the firm’s reaction to its sudden social media fame even more remarkable.

 

 

However, Ocean Spray didn’t jump on Apodaca’s longboard immediately; instead, it ‘took a beat’ for over a week, which in social media time can seem like an eternity.  Still, positive public reaction suggests that the company’s move was ‘lit’—not sure if I’m using that term correctly.

The firm first did its homework and found that Apodaca wasn’t simply someone aiming for internet fame or a corporate payday.  He was a hard-working father, living in a mobile home, whose pickup truck died on the way to his job at the potato factory.  Rather than miss work, Apodaca pulled the skateboard from his truck, jumped on and, with hydration in hand, began cruising toward the plant.  Videoing himself was a spontaneous thought, brought on by the “Dreams” tune and a desire to capture the uniquely ‘chill’ moment.

Ocean Spray, in turn, captured the hearts of the nation and beyond by gifting the stunned Apodaca a new cranberry red Nissan pickup truck, packed with a generous cache of the company’s products.

Meanwhile, Tik Tok parodies have proliferated.  Those grabbing a bottle of Ocean Spray and skateboarding to the sound of “Dreams” have included legendary Fleetwood Mac drummer Mick Fleetwood, Ocean Spray CEO Tom Hayes, and lieutenant governor of Montana and governor candidate Mike Cooney.

From surprising Apodaca with a new truck to filming their CEO’s own Tik Tok tribute, it seems like Ocean Spray did everything right, but one could also argue that the company was living dangerously by jumping on the Tik Tok longboard, for three reasons:

1. Skateboarding Spills: From the first time I saw Apodaca’s Tik Tok, I wondered about the safety.  Since my own skateboarding experience was very limited and decades ago, I ‘let it ride,’ until I had an opportunity to ask those in a college class their opinions.

One student, Jordan, said he uses an E-skate (electric skateboard) to commute to campus.  While he acknowledged the freedom that some enjoy from riding unencumbered, he was quick to call Apodaca’s approach “ill-advised” because of:  multiple distractions (juice, music, camera), no protective equipment, and proximity to fast-moving traffic.  He also showed a nasty scrape he sustained from a recent spill, even while wearing a helmet and reinforced leather gloves.

But, why should Ocean Spray worry about any such accidents?  It would be tragic to read the headline:  “Car Kills Teen Doing Ocean Spray Tik Tok Parody.”  Yes, people will mimic Apodaca regardless what Ocean Spray does, but the company’s support of the viral celeb and its own CEO’s imitation could be construed as support for the act and its disregard for danger.

2. Unknown Endorser:  Most of the time, famous spokespeople work out well for their sponsors, largely because celebrities are ‘known commodities’ who have been living in the public spotlight for years.  Even then, though, there are times when a celebrity’s poor choices sour the promotional partnership, e.g., Olympic swimmer Ryan Lochte in Brazil.

When an ordinary person suddenly rises from obscurity to become the face of a brand, there is increased risk related to an unknown history and uncertainty how he/she might act going forward, both of which could lead to another very undesirable headline, e.g., “BREAKING NEWS:  Ocean Spray Spokesman Apodaca . . .”

3. Brand Confusion:  In keeping with the prior point, brands carefully choose their spokespeople and dozens of other identity-defining elements in order to position themselves precisely where they’d like to be in consumers’ minds relative to the competition.  Allowing whoever happens to shoot a viral video of themself become the face of one’s brand seems like a pretty nonstrategic approach.

If Ocean Spray wants to move its image in the direction of ‘younger,’ ‘carefree,’ and possibly even ‘irreverent,’ the Tik Tok tie-in works.  If not, embracing the viral video could create some cognitive dissonance when consumers attempt to interpret it in light of the company’s other marketing communication.

However, the three cautions above must be interpreted against the reality that Ocean Spray really had to do something.  Not acknowledging the viral video would have made the company seem ungrateful, not to mention completely out of touch.

Even though Ocean Spray didn’t ask for Apodaca’s promotional help, the right thing to do was to reward him for the enormous exposure he created for the brand.  When someone shows you kindness, you thank them; and, if you’re a company with the resources of Ocean Spray, you do more.

In deciding how much gratitude ($$$) to show, company management may have wondered whether the Tik Tok-driven sales uptick would last.  As parodies focus on other things, the firm’s revenue will relapse, but probably not entirely.  Some of its newly-won market share may last, as operant conditioning suggests:  At least some people who never had Ocean Spray before shooting their own video probably tried it, liked it, and will buy it again.

Similarly, the entire Tik Tok episode may have the effect of lowering the bottom end of Ocean Spray’s age demographic, which is something almost any brand would like.  At some point, every organization must appeal to the next generation; otherwise, it goes to the grave with an ever-aging target market.

Still, were these rewards worth the three risks outlined above?  My cautious answer is—Yes.

First, the idea of Ocean Spray implicitly endorsing Apodaca’s somewhat dangerous ride is mitigated by the fact that his truck broke down and he was just trying to get to work.  It wasn’t a thrill ride for the sake of social media shares.  Plus, company CEO Hayes and others have modeled safer and still-satisfying Tik Tok tributes.

Second, should anything unseemly surface from Apodoca’s past or taint his future brand ambassadorship, Ocean Spray could easily pull the plug on the affiliation.  Likewise, knowing Apodaca’s situation and the impromptu circumstances under which the relation was formed, the public probably would give some grace to both the individual and the organization.

Third, most of the people who could potentially experience brand confusion from Ocean Spray’s positioning pivot probably aren’t on Tik Tok anyway.  That media/demographic separation combined with what will likely be a relatively short shelf-life for the video, should mean that traditional perceptions of the brand remain largely intact.

I still enjoy the control of being behind the wheel.  I don’t mind, though, when someone else drives, as long as I feel safe and I have some input into where we’re going.  Marketers increasingly need to know when to slip into the passenger seat, yet continue to influence the way to the destination, all while someone with less promotional experience drives.

Like Ocean Spray, those who can successfully navigate that unique balance are on the road to “Mindful Marketing.”


About the Author: Dr. David Hagenbuch is a Professor of Marketing at Messiah University, the author of Honorable Influence, and the founder MindfulMarketing.org, which aims to encourage ethical marketing.




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| Social MediaSocial Media Tools & Trends



Who Can Get the Upper Hand in the PR Fight over the Obamacare Repeal and How?

January 10, 2017
| Industry NewsPublic Relations



How to Navigate a Career Change

January 10, 2017
| MarketingToday



#PRGENOME Project: Key Digital Trends for 2017

January 10, 2017
| EventsIndustry NewsPR CouncilPublic Relations



PR Council Learning & Development: Becoming a People Manager (Workshop)

January 10, 2017
| EventsIndustry NewsPR Council



Diversity Talks: Diversity & Inclusion Resource Guide

January 10, 2017
| Industry NewsPR CouncilReports



Cover Letters: 5 Tips For Writing A Terrific One

January 10, 2017
| Hiring Hub



PR Council’s 2016 End of Year Infographic

January 10, 2017
| Industry NewsPR Council


carol.gorman

New Year’s Resolution: Sharpen Your Lie-Detection

January 9, 2017
| Corporate InsightsToday



Countdown to Cannes: Learn How to WIN at Cannes

January 9, 2017
| EventsIndustry NewsPR Council



Add Video to Your Mix

January 9, 2017
| Social MediaSocial Media Tools & TrendsToday



Ford Makes a U-turn on Mexico Plans

January 8, 2017
| Corporate InsightsIndustry News



2017 Strategic Trends: AI, Machine Learning and Customer Service

January 8, 2017
| Corporate InsightsIndustry News



Examining the Power of a Good Story: What’s Your Company Narrative?

January 7, 2017
| Agile EngagementToday



Integrated Marketing Communication and its Impact on Business Results

January 6, 2017
| EventsIndustry NewsMarketingPR ROIPublic Relations



New Year, New Metrics: How New Technology is Shaping Audience Intelligence in 2017

January 5, 2017
| Corporate InsightsIndustry NewsMarketing


Marian Salzman

Tech Treasures and Trends Found at CES 2017

January 5, 2017
| Corporate InsightsIndustry News



Take Charge: 5 Ways To Move Your Career

January 5, 2017
| Hiring HubToday



Mr. Magazine™ Releases December Magazine Launches – 66 New Titles

January 4, 2017
| Industry NewsMr. Magazine™



The Mr. Magazine™ 2017 Manifesto: Make Magazines Great Again…

January 4, 2017
| Industry NewsMr. Magazine™



Mr. Magazine™ Counts At Least 845 New Magazines Appearing In 2016

January 4, 2017
| Industry NewsMr. Magazine™



Software Company Augments Consumer Marketing Capabilities for Retailers

January 4, 2017
| Industry NewsIntegrated MarketingMarketing



The Biggest News Story Of 2016: The Twin Phenomena of Donald Trump and Bernie Sanders

January 4, 2017
| Industry NewsPublic Relations



PR Blunders of 2016: #1 Goes to Mylan (Op-Ed)

January 4, 2017
| Public RelationsToday



Guidelines for Planning Your 2017 Content

January 3, 2017
| Agile EngagementMarketingToday



Greatest Public Relations Hits and Misses of 2016

January 2, 2017
| Industry NewsPublic Relations



Benefits of Outsourcing (Infographic)

January 2, 2017
| MarketingToday


LeslieGrossmanLeadership2

Forget New Year’s Resolutions! Set Goals Instead

January 1, 2017
| Corporate CommunicationsIndustry News



Hearst’s David Carey & Michael Clinton: 2016’s Magazine Executive Team Of The Year

December 28, 2016
| Industry NewsMr. Magazine™


Resume-featured

Resume Rules: 2017

December 28, 2016
| Career AdviceHiring HubIndustry NewsJob SearchResume Writing



Gary Vaynerchuk: Two Secrets to Staying Motivated & Hungry

December 28, 2016
| The #AskGaryVee ShowToday



Wall Street’s Reputation Redemption Strategists: Fink and Dimon

December 27, 2016
| Industry NewsInvestor RelationsPublic Relations



Making Twitter Great Again

December 27, 2016
| Social MediaSocial Media Insights



New Year’s Resolution—Become A Revolutionist

December 27, 2016
| Industry NewsMarketing



5 Reasons Your Business Needs a Blog

December 27, 2016
| Industry NewsSocial MediaSocial Media InsightsSocial Media Tools & Trends



2017 Marketing Predictions—Marketo

December 26, 2016
| Industry NewsMarketing



Social Media & The CEO

December 26, 2016
| Communications MatchSocial MediaToday



How Santa Claus Knows If You’ve Been Naughty Or Nice

December 22, 2016
| MarketingToday



Power of Celebrity Endorsement: Biggies Crack Toffee Named to Oprah’s Favorite Things 2016 List

December 22, 2016
| Industry NewsMarketing



FINRA’s Deep Dive into Fintech: Discussing How Wall Street’s Regulator is Staying on Top of Industry Innovation

December 22, 2016
| Expert SilviaIndustry NewsInvestor Relations



You Are Not Far Behind With Digital Strategy

December 22, 2016
| Digital MarketingMarketingToday



3 Ways for Marketers to Play into Millennial Narcissism

December 21, 2016
| MarketingToday



Top Research Insights from IPR’s Fifth Annual Research Symposium in NYC

December 21, 2016
| Industry NewsPublic Relations



How Do You Feel? Make Your Voice Be Heard

December 21, 2016
| Corporate InsightsIndustry News



2017 Predictions: Media & Marketing Trends

December 21, 2016
| Industry NewsMarketing



Shareholder Activism in the Trump Presidency: A Canary in the Coal Mine Moment for Boards and the C-Suite

December 20, 2016
| Industry NewsInvestor Relations



Digital Notes and The End of The Yellow Sticky Pad

December 20, 2016
| MarketingToday



New Year, New Job: 3 Steps To Move On

December 20, 2016
| Hiring HubToday



A-Z Culture Glossary 2017

December 20, 2016
| culture forecastIndustry NewsMarketing



Measuring Online Public Relations Effectiveness

December 20, 2016
| Agile EngagementPublic RelationsToday



Tips to Have a Strong Finish to the Holiday Shopping Season

December 19, 2016
| MarketingToday



5 Retail Strategies for Providing a Wonderful Shopping Experience

December 18, 2016
| BrandingToday


Office-holiday-party-tips-featured

Balancing Fun and Professionalism At The Holiday Office Party

December 16, 2016
| Corporate InsightsToday



In The Year of the Customer: Check Your Emotional Intelligence

December 15, 2016
| Corporate InsightsToday



X-Marketing: The Next Rules of Marketing

December 15, 2016
| MarketingToday



Leadership and Values : A Lesson for Corporate America (Op-Ed)

December 14, 2016
| Corporate InsightsIndustry News



Even the Pope is Worried About Fake News

December 14, 2016
| Industry NewsPublic Relations



Are You Using the Right Words on Your LinkedIn Profile?

December 14, 2016
| Social MediaSocial Media ManagementSocial Media Tools & TrendsToday


MIchael Levine - For Your Consideration

Michael Levine…..For Consideration

December 13, 2016
| Corporate InsightsToday



Fred Cook on Public Relations: A Deep Dive into the 2016 USC Annenberg Relevance Report

December 13, 2016
| Industry NewsPublic Relations


marie-raperto

Your Online Portfolio: 3 Reasons You Need One

December 13, 2016
| Hiring HubToday



Your End-of-Year Social Media Checklist

December 13, 2016
| Agile EngagementPublic RelationsSocial MediaToday



How to Get Excellent Customer Service this Holiday Shopping Season – Inside Tips from a Call Center Executive

December 13, 2016
| Corporate InsightsToday



Mr. Magazine’s™ 30 Hottest Launches of 2015 – 2016!

December 12, 2016
| Industry NewsMr. Magazine™



Free Webinar: How A Trump Presidency May Impact Shareholder Activism

December 12, 2016
| Industry NewsInvestor Relationsshareholder activism



Calculating Digital Marketing ROI

December 12, 2016
| Industry NewsIntegrated MarketingMarketing



Gary Vaynerchuk on Document, Don’t Create: Creating Content That Builds Your Personal Brand

December 12, 2016
| The #AskGaryVee ShowToday



What Your Audience Wants

December 11, 2016
| Social MediaSocial Media InsightsSocial Media ManagementSocial Media Tools & Trends



Examining the IRO as CCIO (Chief Competitive Intelligence Officer)

December 11, 2016
| Agile EngagementInvestor RelationsToday



Using Clarity As A Structured Approach To Being More Effective

December 10, 2016
| Corporate InsightsToday



Michael Levine…..For Consideration

December 8, 2016
| Public RelationsToday



Is 2017 the Year for Clean-Slate Public Relations?

December 8, 2016
| Industry NewsPR ROIPublic RelationsToday



Fundamentals of Social Media Management

December 8, 2016
| Social MediaSocial Media ManagementSocial Media Tools & TrendsToday



Top PR Firms:  Finding the Right Agency For Your Company

December 8, 2016
| Communications MatchPublic RelationsToday


Vilan Traub headshot

Don’t Leave Journalists Wondering: “How Do I Pronounce That”

December 8, 2016
| Public RelationsToday



Marketing Strategies to Grow An App User Base – Infographic

December 7, 2016
| Digital MarketingMarketingToday


Jennifer Wilkov

Keys to Making Your Voice Heard in Your Community and Country, Today and For Years to Come

December 7, 2016
| Corporate InsightsToday



Trump’s Victory is Consistent with 84 Years of Personality Matchups

December 6, 2016
| MarketingToday



How to Pump Up Your Social Media Identity

December 6, 2016
| Social MediaSocial Media InsightsSocial Media ManagementToday



Defining Strategic Engagement?

December 6, 2016
| Integrated MarketingMarketingPublic RelationsStrategic CommunicationsToday


marie-raperto

Your Six Seconds: 3 Ways To Get Your Resume Read

December 6, 2016
| Hiring HubToday



Kudos to Campus Journalists! (Op-Ed)

December 3, 2016
| Public RelationsToday



Donald Trump Remains A Master of Public Relations

December 3, 2016
| Industry NewsPublic Relations

How to Create Content that Matters

December 3, 2016
| Content MarketingMarketingToday



IR Study Reveals 1 in 4 of Institutional Investors Use Social Media for Research

December 2, 2016
| Agile EngagementIndustry NewsInvestor RelationsMedia Intelligence



Mr. Magazine™ Releases November Magazine Launches – 75 New Titles

December 2, 2016
| Industry NewsMr. Magazine™



Public Relations Research: Lessons of the Past | Foundation for the Future (Webinar On-Demand)

December 1, 2016
| EventsIndustry NewsPR ROI



The Rise of Organic Search

December 1, 2016
| Industry NewsMarketingPublic RelationsSocial Media



How Influencers and Content Marketing Can Help Build Your Brand

November 30, 2016
| Corporate CommunicationsIndustry NewsPublic RelationsReports



How Brand Communicators Are Using Snapchat

November 30, 2016
| MarketingSocial MediaToday



The Election, La La Land, Pokémon Go, Whisky & Ice-Cream for Breakfast: Why Reading Cultural Shifts Matters For Communicators

November 30, 2016
| Communications MatchToday



Designing An Ecommerce Website That Converts

November 30, 2016
| Integrated MarketingMarketingMobile MarketingToday


Frank Strong

Beyond PR 101: 3 Truly Unique Pitching Tips

November 30, 2016
| Media RelationsPublic RelationsPublicityToday



Empowering PR/PA Writing: The Management Dynamic

November 29, 2016
| Public RelationsToday



Six Public Relations Tips to Tackle Fake News Influence

November 29, 2016
| Public RelationsToday


Frank Strong

If PR is Looking for News, Listen for Frothy Words

November 29, 2016
| Media RelationsPublic Relations



Facebook Company Acquisitions Since 2005 – Infographic

November 29, 2016
| Social MediaSocial Media InsightsToday



What Should You Promote on Instagram or Snapchat?

November 29, 2016
| Social MediaSocial Media InsightsSocial Media ManagementSocial Media PRSocial Media Tools & Trends



The Communications Evolution: Climb Aboard, or Risk Being Left Behind

November 28, 2016
| Agile EngagementCorporate InsightsMedia IntelligencePublic RelationsToday



Top Marketing Companies of 2016 Announced

November 28, 2016
| Industry NewsMarketing



Where Are The Opportunities? LinkedIn Can Help

November 28, 2016
| Hiring HubIndustry News



Key Practices for Gaining the Most Value from Your Data During the Holiday Shopping Season

November 27, 2016
| Digital MarketingDirect MarketingIntegrated MarketingMarketingMobile MarketingToday



Making the Most of Cyber Monday

November 26, 2016
| MarketingToday



How A Trump Presidency May Impact Shareholder Activism (Webinar On-Demand)

November 26, 2016
| EventsIndustry NewsInvestor Relations



Michael Levine…..For Consideration

November 23, 2016
| Corporate Insights


7 Tips to Help You with Effective Big Data Management

Handling Database Downtime the Easier Way

November 23, 2016
| MarketingToday



A Guide to Holiday Social Advertising for Retailers

November 23, 2016
| AdvertisingSocial MediaToday



Markdown Management: In Pursuit of the Optimal Discount

November 23, 2016
| Corporate InsightsToday



How To Find Your Most Loyal Customers This Holiday Season

November 23, 2016
| MarketingToday



Brand Video Communications Report Finds Agency/Brand Disconnect

November 22, 2016
| Industry NewsInfluencer MarketingStrategic Video Communications



New Research: The Customer Journey in a Post-Trump World

November 22, 2016
| Digital MarketingMarketingToday



Snapchat for the Rest of Us

November 22, 2016
| MarketingMobile MarketingSocial MediaSocial Media Tools & TrendsToday



The Public Relations Challenge in a Fake News Era

November 21, 2016
| Public RelationsToday



Facebook, Cable News, and the Post-Truth Era

November 20, 2016
| Corporate InsightsToday



8 Critical Elements for Email Marketing Success

November 20, 2016
| MarketingToday


Send-Resume-featured

The Perfect Resume: 3 Tips For Customizing Yours

November 19, 2016
| Hiring HubToday



Communications Industry Outlook Survey 2017: Give Us 5 minutes And We’ll Donate 5 Meals To Families In Need This Holiday Season

November 19, 2016
| Communications MatchCorporate CommunicationsCorporate InsightsIndustry NewsPublic Relations



Metallica is Back with Strong Thrash and Clever Social Commentary

November 19, 2016
| Industry NewsPublic RelationsSocial Media



Protect Your Brand on Social Media

November 17, 2016
| Social MediaSocial Media ManagementSocial Media Tools & Trends


Maritza Zapata

Love and Branding

November 16, 2016
| MarketingToday



Media Exposure – What Election Polls Missed

November 16, 2016
| Image & InnovationToday



Body Language At The Trump And Obama Meeting

November 15, 2016
| Corporate InsightsToday



Holiday Shopping Trends: Influences on the 2016 Consumer

November 15, 2016
| MarketingToday


david johnson

A Tale of 2 Brands—Trump and Clinton

November 15, 2016
| MarketingToday



3 Simple Ways to Conduct Surveys

November 15, 2016
| Corporate CommunicationsToday



7 Traits Every Great Content Marketer Must Have

November 15, 2016
| Content Marketing CentralMarketingToday



Find the Right Company & People When Hiring A PR Firm

November 15, 2016
| Communications MatchToday



Gary Vaynerchuk Introduces VaynerTalent: The Future of Personal Branding

November 15, 2016
| The #AskGaryVee ShowToday



How to Avoid Miscommunications with the Media

November 13, 2016
| Agile EngagementToday



Trump’s Man Lewandowski out at CNN

November 12, 2016
| Industry NewsPublic Relations



A Deep Dive into Post-Election Financial News Coverage

November 12, 2016
| Industry NewsPR ROI


Marian Salzman

Marketers, Are You Learning the Wrong Lessons from the Election?

November 12, 2016
| Industry NewsMarketing



Donald J. Trump: The Master Salesman, Publicist & Social Media Maven – And President Elect

November 10, 2016
| Media RelationsPublic RelationsSocial MediaSocial Media PRToday



Crowdsource Your Content

November 10, 2016
| Content MarketingMarketingToday


LeslieGrossmanLeadership2

America’s Core Values and the 2016 Presidential Election

November 9, 2016
| Corporate InsightsToday



Election Post-Mortem: Where We Got it Wrong and How We Can Move Forward

November 9, 2016
| Industry NewsPublic Relations


david-johnson-featured

5 Communications Lessons from Trump’s Victory

November 9, 2016
| Public RelationsToday



Election Season Special Webinar: Shareholder Activism Viewed As A Political Campaign (On-Demand Recording)

November 9, 2016
| EventsInvestor RelationsToday


Jennifer Wilkov

The Path to Healing A Nation Is Through Speaking Up

November 9, 2016
| Corporate InsightsIndustry News



Getting Started with Your Social Media Marketing Strategy

November 9, 2016
| MarketingSocial MediaSocial Media Insights



Investor Relations Study: More than 60% of Wall Street Investors Use Mobile Devices

November 9, 2016
| Agile EngagementIndustry NewsInvestor Relations



Mr. Magazine™ Releases October Magazine Launches – 123 New Titles

November 8, 2016
| Industry NewsMr. Magazine™



Why Earned Media is Back in the Driver’s Seat

November 8, 2016
| Agile EngagementEventsToday



The Post-Election Prescription: Double Dosages of Racial Healing Required

November 8, 2016
| Public RelationsToday



There’s No Politics In PR

November 8, 2016
| Media RelationsPublic RelationsReputation Management



5 Easy Ways to Win with Social Media

November 8, 2016
| Social MediaSocial Media ManagementSocial Media PRSocial Media Tools & TrendsToday



Searching for Top PR Firms or Communications-Related Resources?

November 8, 2016
| Communications Match



Public Relations: Controlling the Uncontrollable

November 8, 2016
| PR ROIToday



Standing Behind the Election Process and the Constitution (Video)

November 7, 2016
| Corporate InsightsToday



Too Much of a Good Thing? Content Marketing is at a Tipping Point

November 6, 2016
| Communications MatchToday


Public Relations Agencies - The New Digital Normal

Public Relations Agencies – The New Digital Normal

November 6, 2016
| Communications MatchToday


What's Your Brand Story?

What’s Your Story? – How to Strengthen Your Personal Brand Online

November 5, 2016
| Agile EngagementToday



10 Stats about the Ecommerce Industry That’ll Make You Want to Develop a Product

November 3, 2016
| MarketingToday



How to Use LinkedIn to Develop Your Personal Brand

November 3, 2016
| BrandingMarketingSocial MediaSocial Media ManagementSocial Media Tools & TrendsToday



Adding Wellness in Business – Your Health and the Bottom Line

November 3, 2016
| Corporate InsightsToday



How to Use Clean Communication in a Press Release

November 3, 2016
| Public RelationsToday



How to Score a Social Media Home Run

November 2, 2016
| Agile EngagementToday



The Cliché Commander-in-Chief (Op-Ed)

November 2, 2016
| Public RelationsToday



Video Will Shape Marketing In 2017

November 2, 2016
| Digital MarketingMarketingOnline & Social Media MarketingToday



Weaknesses? 10 Tips for Answering This Interview Question

November 2, 2016
| Hiring HubToday



Build Credibility By Building Links

November 2, 2016
| Content MarketingDigital MarketingMarketing



Deal and Deliver: Tools that Take the Uncertainty Out of Deals

November 1, 2016
| Corporate InsightsToday



Do October Surprises Matter When a Strong Ground Game is in Place?

November 1, 2016
| Public RelationsToday


Neil Foote on #Brexit

If Diversity Is Important, Let’s Do This: Let’s Support Each Other

November 1, 2016
| Public RelationsToday



Contextual Campaigns: Content, Context & Consumer Connections in a Post-Screen World

November 1, 2016
| MarketingToday


david-johnson-featured

Hillary’s Communication Strategy for the ‘October Surprise’

October 31, 2016
| Public RelationsToday



Facebook Added to Marketing Tool for Growing Social Media Following

October 31, 2016
| Industry NewsMarketingOnline & Social Media MarketingSocial MediaSocial Media Tools & Trends



C-suite Lessons from #Election2016: To Win It, Sometimes You Have To Lose It (Op-Ed)

October 31, 2016
| Corporate InsightsToday



Court is in Session: The Law of Marketing Small Brands Cannot Overlook

October 30, 2016
| Corporate CommunicationsToday



Howard Stern Weighs In On Donald Trump

October 29, 2016
| Industry NewsPublic Relations



Halloween By The Numbers: Cashing In On Sales Like a Pirate (Infographic)

October 29, 2016
| Industry NewsMarketing



Halloween Brings Pop Culture Knocking on the Front Door

October 29, 2016
| Industry NewsMarketing



On-site SEO Myths that You Probably Believe

October 27, 2016
| Social MediaToday


Leslie-Grossman-featured-new

Will a Woman President Benefit America?

October 27, 2016
| Corporate InsightsToday



Gary Vaynerchuk – Three Pieces of Advice to Build Confidence for Public Speaking

October 27, 2016
| The #AskGaryVee ShowToday



A Little Last-Minute Online Marketing Advice for Trump and Hillary

October 27, 2016
| MarketingToday



How to Optimize Your Press Release for Google

October 27, 2016
| Public RelationsPublicitySearch Engine Optimization (SEO)Today



Why We Need To Reinvent Communications (and Ourselves)

October 26, 2016
| Communications MatchToday



Strategic Communications Won’t Stop A DDoS Attack, But A Lack Thereof Will Make It Worse

October 26, 2016
| Corporate CommunicationsToday



Important Reasons for Reaching the US Hispanic Market

October 26, 2016
| Public RelationsToday



Election in the Home Stretch: Communications Strategies for Closing

October 26, 2016
| Corporate InsightsPublic RelationsToday



Brexit, Presidential Elections, and Investing to Survive it All

October 25, 2016
| Corporate InsightsIndustry NewsInvestor Relations



How to Maximize a Conference: 3 Lessons from #PRSAICON

October 25, 2016
| Agile EngagementToday



Purpose is Key to Creating Great Workplace Cultures Say Speakers at 2nd Annual Ultimate Culture Conference

October 25, 2016
| Corporate InsightsPatrice TanakaToday


Body Language Secrets For People (Like Me) Who Hate Networking

Body Language Secrets For People (Like Me) Who Hate Networking

October 24, 2016
| Corporate CommunicationsInternal & Employee Communications



Great Content Takes a Stand

October 24, 2016
| Content MarketingMarketingToday



Cision Introduces Unified Platform for Earned Media – Cision Communication Cloud™

October 24, 2016
| Industry NewsMedia Intelligence



U.S. and Global Residency by Investment

October 24, 2016
| Investor RelationsToday



B2B Influencer Marketing Activation (Presentation)

October 24, 2016
| MarketingSocial MediaToday


Career Advancement: 10 Steps To Become A Better Supervisor

Career Self-Assessment: 5 Free Tests

October 23, 2016
| Hiring HubToday



Election Content to Earn Audiences’ Votes

October 23, 2016
| Agile EngagementToday



NFL Fans Fuming About Abuse Investigation

October 22, 2016
| Industry NewsPublic Relations



Women in PR USA™ Launches, Expanding Organization Across North America

October 22, 2016
| Industry NewsPublic Relations


Andy-Blum-headshot

Trump and Clinton Doubling Down PR Messages As The 2016 Race Heads Toward the Finish Line

October 20, 2016
| Crisis CommunicationsIndustry NewsIssues ManagementMedia RelationsPublic RelationsReputation Management



Strategic Communications Analysis: The Results Are In…Clinton Sweeps Debates

October 20, 2016
| Public RelationsToday



Examining the Role of Women in Wall Street

October 19, 2016
| Corporate InsightsExpert SilviaToday



Marketing Using the Multi-Channel Approach

October 19, 2016
| MarketingToday



Customer Experience: The Secret Weapon in The B2B Sales Process

October 19, 2016
| Integrated MarketingMarketing


Andrea Gilbert

A Metrics-Driven Marketing Approach Helps Us Win More Customers

October 18, 2016
| MarketingToday



Online Tool Reveals the Cost for a PR Campaign

October 18, 2016
| PR Technology & ToolsPublic Relations


Send-Resume-featured

What’s In A Name? How To Name Your Resume And Cover Letter

October 18, 2016
| Hiring HubToday



How Research Can Help Shape Marketing Strategy [Infographic]

October 18, 2016
| Digital MarketingIntegrated MarketingMarketingMobile Marketing



America’s Unpopularity Contest: How Personality Will Shape the Presidential Election

October 17, 2016
| Corporate InsightsToday



How the Presidential Election Impacts Wall Street

October 17, 2016
| Investor RelationsToday



Winning Ways: Build Links to Your Content

October 16, 2016
| Content MarketingMarketingSearch Engine Marketing (SEM)Search Engine Optimization (SEO)Today


The Who, What, When and How to Communicate in a Crisis

A PR Perspective: Where is Trump’s Crisis Communications Plan?

October 15, 2016
| Industry NewsPublic Relations



Working with Election Media Influencers: Landing Hits and Helping Out

October 15, 2016
| Industry NewsMedia Intelligence


MartyBrochstein

Coloring Outside the Lines: Popular Licenses Help Fuel Adult Coloring Craze

October 15, 2016
| MarketingToday



Why Smart Business Owners Are Now Embracing Artificial Intelligence?

October 13, 2016
| MarketingToday



Define Your Blog’s Purpose

October 13, 2016
| Content MarketingMarketingToday



Winning At Work

October 12, 2016
| Corporate InsightsToday



That Human Capital (Creative) Thing

October 12, 2016
| BrandingIntegrated MarketingMarketingToday



How to Start Telling Stories with GIFs

October 12, 2016
| Agile EngagementToday


Gary Vaynerchuk-The One Thing Gurus Always Get Wrong About Blogging

Gary Vaynerchuk: The One Thing Gurus Always Get Wrong About Blogging

October 12, 2016
| The #AskGaryVee ShowToday



5 Key Public Relations Metrics (Download)

October 12, 2016
| Image & InnovationIndustry NewsReports



The Five Reasons a PR Firm Won’t Scale

October 12, 2016
| PR Agency ManagementPublic RelationsToday



PRIME Research & the Reuters Institute’s Media Analysis of the EU Referendum: Report Launch & Debate

October 11, 2016
| Industry NewsPR ROI


Frank Strong

PR Briefing: Summarizing 3 Recent Public Relations Studies

October 11, 2016
| Measurement & EvaluationMedia RelationsPublic RelationsPublicityToday



Do Your Web Forms Measure Up?

October 11, 2016
| PR Technology & ToolsPublic Relations



Mr. Magazine™ Releases September Magazine Launches – 59 New Titles

October 11, 2016
| Industry NewsMr. Magazine™



Delivered Properly, A Public Apology Has An Uncanny Way of Reminding Us That ‘To Err’ Is Human… (Op-Ed)

October 10, 2016
| Public RelationsToday



The Surprising Truth About What Determines Who Succeeds and Who Doesn’t in Politics and In Life

October 10, 2016
| Corporate InsightsToday



Clinton-Trump Debates, Round 2

October 10, 2016
| Public RelationsToday



Crisis Communications Management – A Trump Apology Recommendation

October 9, 2016
| Public RelationsToday



[EXCLUSIVE WEBINAR] Everything PR Pros Need to Know About Using Reddit

October 9, 2016
| EventsIndustry NewsPublic Relations


david johnson

#TrumpTape – A Crisis Communications Strategy (Op-Ed)

October 8, 2016
| Crisis Communications CentralPublic RelationsToday



Earnings Tips from the Bloomberg Newsroom

October 8, 2016
| Agile EngagementToday



Here’s How the Communications Industry is Reinventing Itself

October 6, 2016
| Corporate CommunicationsEventsToday



5 Steps to Diffusing Difficult People at Work 

October 6, 2016
| Corporate CommunicationsToday



Virtual Interviews: 5 Tips To Acing The Techology

October 6, 2016
| Hiring HubPublic Relations



CASE STUDY: MasterCard – Applying Social Media Research Insights for Better Business Decisions

October 5, 2016
| PR ROIToday



5 Interactive Email Marketing Trends (Infographic)

October 5, 2016
| MarketingToday



The #VPDebate Faceoff (Op-Ed)

October 5, 2016
| Public RelationsToday


Frank Strong

New Lessons on PR Tradition: Audience, Subject Lines & Newsjacking

October 5, 2016
| Media RelationsPublic RelationsStrategic Communications



Tweak Your Tweets

October 5, 2016
| Social MediaSocial Media InsightsSocial Media Tools & TrendsToday



Shareholder Activism as a Political Campaign: Referendums on the Incumbent

October 4, 2016
| Corporate InsightsInvestor RelationsToday



Integrated Marketing is a $%#*Show

October 4, 2016
| MarketingToday


Ann Fishman

Snowflakes: What Happens When the “Can-Do Kids” Meet the “Just-Wanna-Fit-In-Kids”

October 4, 2016
| Corporate InsightsToday



Mom and Me: A Fresh Look at the 2016 Campaign

October 3, 2016
| Public RelationsToday



How Does This Thing Work? Snapchat and the Chaotic World of Branding

October 2, 2016
| Social MediaToday



Gary Vaynerchuk Shares Community Accomplishments – The Best Deal on Snapchat

October 1, 2016
| The #AskGaryVee ShowToday



Body Language in the Presidential Debate – A Leadership Lesson

October 1, 2016
| Corporate InsightsToday



The Art of Naming: What’s Your Emotional Intelligence?

September 29, 2016
| MarketingToday



Facebook: Post on Every Page, Every Day

September 29, 2016
| Content MarketingMarketingSocial Media InsightsToday



Why Wells Fargo Should Keep CEOs Awake at Night

September 28, 2016
| Corporate InsightsToday



Making a Business Case for Snapchat

September 28, 2016
| Social MediaToday



The Power of Preparation: Clinton 1, Trump 0 (Op-Ed)

September 27, 2016
| Corporate InsightsToday



Tesla and Other Driverless Car Leaders Must Slow Down to Rebuild Consumer Confidence After Fatal Accidents

September 27, 2016
| Corporate InsightsPublic RelationsToday



Government Brand Management & PR (Op-Ed)

September 27, 2016
| MarketingPublic RelationsToday



Walter Cronkite Where are You? The Media, the Campaign and the Presidential Debate

September 27, 2016
| Public RelationsToday


Emma Beck -

The Power of Language in the Campaign for Reproductive Choice

September 27, 2016
| Corporate InsightsToday



PRIME Research Promotes Two to Leadership Positions

September 27, 2016
| Industry NewsPR ROI


Doug Simon on the Great Debate

The Great Debate – Flashback to 1980

September 26, 2016
| Influencer MarketingStrategic Video CommunicationsToday



Your Guide to Hosting Brand Podcasts

September 25, 2016
| Agile EngagementToday



What Melania’s Absence Says About Trump’s Campaign (Op-ed)

September 24, 2016
| Public RelationsToday



Two Brands Can Be More Credible Than One

September 24, 2016
| Integrated MarketingMedia RelationsPublic RelationsToday


PR Impact Score Universal Information Services

PR Metrics that Matter-Impact Score

September 23, 2016
| Image & InnovationToday


david johnson

Celebrity Divorces – Where’s the PR Strategy?

September 22, 2016
| Public RelationsToday



The Anti-Social Effect of Social Media

September 22, 2016
| Social MediaSocial Media ManagementSocial Media Tools & TrendsToday


Why It’s Good To Put Emotion In Your Marketing Message

Let Your Content Talk

September 22, 2016
| Content MarketingMarketingToday



Want To Fail The Interview? 5 Ways To Accomplish It.

September 22, 2016
| Hiring HubToday



PR Metrics that Matter-Media Exposure

September 22, 2016
| Image & InnovationToday


How and When to Distribute Your News Release - Trending Topics

PR Metrics that Matter-Key Messages

September 21, 2016
| Image & InnovationToday



Get Up And Get Generating That Content

September 21, 2016
| Content MarketingIntegrated MarketingMarketing



How to Empower Your Team Using Employee Communication Tools

September 21, 2016
| Corporate CommunicationsCorporate InsightsInternal & Employee CommunicationsToday


Andy-Blum-headshot

Crisis Communications and Terror Attacks: It’s a Whole New PR Ballgame

September 20, 2016
| Public RelationsToday


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PR Metrics that Matter-Source Quality

September 20, 2016
| Image & InnovationToday



The Secret Technologies Consultants Can’t Live Without

September 20, 2016
| MarketingToday



Anatomy of a Media Room: What to Include in a Brand Newsroom

September 19, 2016
| Agile EngagementToday



Five Tips for Effective Communications for Healthcare Companies

September 19, 2016
| Influencer MarketingStrategic Video CommunicationsToday



The Mr. Magazine™ Interview With Randall Lane, Editor, Forbes Magazine

September 19, 2016
| Mr. Magazine™Today


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Video Conferencing – How to Keep Your Company Data Safe with These 3 Tips

September 19, 2016
| Corporate CommunicationsToday


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PR Metrics that Matter-Sentiment

September 19, 2016
| Image & InnovationToday



Wells Fargo’s Full-Page “Apology” is Hardly an Apology at All

September 19, 2016
| Business EthicsCorporate CommunicationsCorporate Insightscrisis communicationcrisis communicationCrisis CommunicationsCrisis Communications CentralCustomer Engagement & Relationship Management (CRM)Today


david johnson

Samsung – A Crisis Management Analysis

September 18, 2016
| Public RelationsToday



Kaepernick Protest Gains Steam, Has Fans Steaming

September 18, 2016
| Public RelationsToday



The Buzz and Bane of New Product Releases from the Perspective of the Smartphone Case Industry

September 17, 2016
| Corporate InsightsToday



You’re the Pollster

September 15, 2016
| Corporate InsightsToday



A Look at Women in the Workplace

September 14, 2016
| Corporate InsightsToday


LeslieGrossmanLeadership2

Who Do You Trust?

September 14, 2016
| Corporate InsightsToday


Will Hillary Blow It?

Will Hillary Blow It?

September 14, 2016
| Influencer MarketingStrategic Video CommunicationsToday


You're Ready For Your Video Interview. What Could Possibly Go Wrong?

You’re Ready For Your Video Interview. What Could Possibly Go Wrong?

September 14, 2016
| Corporate InsightsToday


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Pay-For-Performance… Is It for Real Or a Scam?

September 14, 2016
| Measurement & EvaluationPR Agency ManagementPublic Relations



Moving Beyond the #WomanCard

September 14, 2016
| Corporate InsightsToday

Build Your Instagram Following

September 14, 2016
| Social MediaSocial Media InsightsSocial Media PRSocial Media Tools & Trends



Switching Your IR Site in 6 Simple Steps

September 14, 2016
| Investor RelationsToday


Why It’s Good To Put Emotion In Your Marketing Message

Why It’s Good To Put Emotion In Your Marketing Message

September 13, 2016
| BrandingDigital MarketingIntegrated MarketingInternational MarketingMarketingMobile MarketingToday



Optimizing Public Relations Fundamentals (Download)

September 12, 2016
| Public RelationsReportsToday



Masterful Marketing: Academy of Art University Helps Students Launch their Careers

September 12, 2016
| MarketingToday



September 11 Made Me Rethink My Purpose in Life

September 12, 2016
| Leadership & CareersPatrice TanakaToday



How to Adjust Your Digital Marketing Strategy on Facebook to be in Tandem with the Latest Algorithm Change

September 11, 2016
| MarketingToday


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3 Ways to Improve Your Media Relationships

September 10, 2016
| Agile EngagementToday


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Gwyneth Paltrow Discusses e-Commerce and the Press

September 10, 2016
| Industry NewsPublic Relations


Ann Fishman

The Generational Trifecta: Yet One More Reason America is in Turmoil! (Op-ed)

September 10, 2016
| MarketingToday



Matt Lauer Catches Flack for His Moderator Performance, as Does Hillary

September 9, 2016
| Industry NewsPublic Relations



Matt Lauer Under Fire

September 8, 2016
| Industry NewsPublic Relations


Getting Honest About Brands-Why Artisanal is the New Black

Getting Honest About Brands: Why Artisanal is the New Black

September 8, 2016
| BrandingGreen & Cause MarketingMarketingToday



5 Ways to Rock Your LinkedIn Company Page

September 8, 2016
| Social MediaSocial Media InsightsSocial Media Management



How To Get Started Blogging: 6 Tips

September 8, 2016
| Corporate CommunicationsCustomer Engagement & Relationship Management (CRM)Integrated CommunicationsInternal & Employee CommunicationsSocial Media StrategySocial Media Tools & Trends



Marketing Expert Rebecca Lieb Releases New Research: Contextual Campaigns

September 7, 2016
| Industry NewsMarketing


8 Things Your Competitors Are Doing Better on Social Media

8 Things Your Competitors Are Doing Better on Social Media

September 7, 2016
| Social MediaSocial Media InsightsSocial Media ManagementSocial Media PRSocial Media Tools & TrendsToday



Influence by the Numbers: The Science Behind Influencer Marketing (Free Webinar On-Demand)

September 7, 2016
| EventsIndustry NewsMarketingMedia Intelligence



Facebook is Working to Eliminate Clickbait…and You Won’t Believe What You Can Learn From This!

September 7, 2016
| Social MediaSocial Media ManagementSocial Media Optimization (SMO)Social Media Tools & TrendsTodayUncategorized



Brands Can Generate Social Movement – Turning Charitable Giving Into Marketable Moments

September 7, 2016
| Corporate CommunicationsCorporate Social ReponsibilityMarketingToday


MartyBrochstein

Let the Post Olympics ‘Games’ Begin!

September 7, 2016
| MarketingToday



That Pesky Strategy Thing

September 7, 2016
| BrandingIntegrated MarketingMarketing


Universal Information Services pr measurement media monitoring

Measurement Month: Educating the Next PR Pros

September 6, 2016
| Image & InnovationToday


CoverLetter

Writing the Perfect Cover Letter: 8 Tips to Follow

September 6, 2016
| Hiring HubPublic RelationsToday



Tips for Building Employee Engagement

September 5, 2016
| Corporate InsightsToday



Take a Woman to Work Today: Yourself

September 5, 2016
| Corporate InsightsToday


Presidential Candidate Media Monopoly

News Cycle Monopoly: Clinton vs. Trump

September 2, 2016
| Image & InnovationIndustry News



Mr. Magazine™ Releases August Magazine Launches – 66 New Titles

September 2, 2016
| Industry NewsMr. Magazine™



Your Path to Media Measurement (Free Webinar, On-Demand)

September 2, 2016
| EventsImage & InnovationToday



5 Facebook Fails

September 1, 2016
| Social MediaSocial Media InsightsSocial Media Management


New Job - 5 Things To Start Off Right

New Job: 5 Things To Start Off Right

September 1, 2016
| Hiring HubToday



Why You Made A Lousy Impression — And How To Make Sure It Doesn’t Happen Again

August 31, 2016
| Corporate CommunicationsInternal & Employee CommunicationsLeadership & CareersToday



Imagination… Or The Time When There Were No Google…

August 31, 2016
| Mr. Magazine™Today


Jennifer Wilkov

Why Speaking Up Matters for Women in the Workplace Today

August 31, 2016
| Corporate InsightsToday



How #dataviz Made an Impression at the “Woodstock of Capitalism”

August 31, 2016
| Investor RelationsToday



Ten Tips To Use Social Media For Your Crowdfunding Campaign

August 31, 2016
| Social MediaSocial Media InsightsSocial Media ManagementSocial Media PRSocial Media Tools & TrendsToday



Sitting Down to Take a Stand: Colin Kaepernick and the NFL

August 30, 2016
| Public RelationsToday


steven.fink.featured

Crisis Management – Huma Abedin Sends “Carlos Danger” Packing (Op-Ed)

August 30, 2016
| Public RelationsToday


Frank Strong

Survey Finds Improving Optimism in Content Marketing

August 30, 2016
| Content MarketingMarketing



Defining Your Brand: Throw Creativity Out The Window

August 30, 2016
| BrandingIntegrated MarketingMarketingToday



The NFL’s Latest PR Challenge – #ColinKaepernick

August 29, 2016
| Public RelationsToday


BizWire TV

Kobe Bryant Launches $100M Investment Fund

August 29, 2016
| Industry NewsInvestor Relations



What is Your Core Value?

August 29, 2016
| MarketingToday



7 Customer Retention Strategies with Digital Signage

August 28, 2016
| MarketingToday


Deep Dive into How Amazon Uses Brand Storytelling to Inspire Investment

Deep Dive into How Amazon Uses Brand Storytelling to Inspire Investment

August 27, 2016
| Agile EngagementToday


Linda Popky on Business Success in ’16: Will The Force Be With You?

Sinking Fast: The Ryan Lochte Rio Drama Has Widespread Brand Repercussions

August 27, 2016
| MarketingToday



Using Your Heritage to Differentiate Your Brand

August 27, 2016
| MarketingToday


Communications Experts Take A ‘Deep Dive’ into #RyanLochte & Reputation Management

Communications Experts Take A ‘Deep Dive’ into #RyanLochte & Reputation Management

August 25, 2016
| Public RelationsToday



Thomson Reuters Global Shareholder Activism Scorecard Ranks Morgan Lewis #1 for Shareholder Activism Defense

August 25, 2016
| Industry NewsInvestor Relations



Twitter Fundamentals for Success

August 25, 2016
| Social MediaSocial Media InsightsToday



Public Relations Return on Investment: Fact or Fiction?

August 25, 2016
| PR ROIToday



Cision Releases 2016 Social Journalism Study

August 24, 2016
| Media IntelligenceReportsToday



Ryan Lochte’s Next Stop – A Reputation-Reclamation Tour?

August 24, 2016
| Public RelationsToday


Andy-Blum-headshot

Ryan Lochte: What Was He Thinking?

August 24, 2016
| MarketingToday


twitter logo

Invisible Cowards: How Trolling Became America’s Newest, Ugliest Past Time

August 24, 2016
| Social MediaToday



When Journalists and Investors Get Candid About Your Earnings’ Release

August 23, 2016
| Investor RelationsToday



Ryan Lochte – A Long and Arduous Road to Redemption

August 23, 2016
| Industry NewsMarketing



Repairing the Lochte Brand: Three Things He Has Going for Him

August 23, 2016
| Industry NewsPublic Relations



Not Content with Your Content? PR Can Help

August 23, 2016
| Content MarketingMarketingToday


Wendy Alpine Discusses 5 PR Lessons from the Trump Campaign

What if You Were Hope Hicks?

August 23, 2016
| Public RelationsToday



Politics and the Art of Rebranding

August 23, 2016
| BrandingMarketing



Guilt by Association: Sponsors Are Trying to Cut Losses by Cutting Ryan Lochte

August 22, 2016
| Industry NewsPublic Relations


Super Mario Tokyo Olympics 2020 Universal Information Services

Is Super Mario the 2020 Olympic Hero?

August 22, 2016
| Image & InnovationIndustry News


Visualize the Internet Marketing Ecosystem to Improve Lead Generation

Visualize the Internet Marketing Ecosystem to Improve Lead Generation

August 22, 2016
| Content MarketingDigital MarketingIntegrated MarketingMarketingOnline & Social Media MarketingToday


How to Win Personal Branding Gold with Press Releases

How to Win Personal Branding Gold with Press Releases

August 21, 2016
| Agile EngagementToday


steven.fink.featured

Ryan Lochte: Sink or Swim

August 20, 2016
| Industry NewsPublic Relations



Would Gold Help Lochte Win the PR Game?

August 19, 2016
| Industry NewsReputation Management


New Magazines Are Here To Stay

Mr. Magazine’s™ Study Shows An Increase In Survival Rates Of Magazine Launches 2006 – 2015

August 18, 2016
| Industry NewsMr. Magazine™


Can Great Content Boost Your B2B Revenue-featured

A New Tool For Content Marketing (Download Now)

August 18, 2016
| Content MarketingMarketing



Here is How to Get More Email Subscriptions on Your Website

August 18, 2016
| MarketingSocial MediaToday


Harvey Hudes

PR Reality Check — How Media Worthy Is Your Company?

August 18, 2016
| Public RelationsToday



Place Your Logo in the Upper Left

August 18, 2016
| BrandingMarketingMobile Marketing



If You Build It, They Won’t Just Come…

August 17, 2016
| Public RelationsSearch Engine Marketing (SEM)Search Engine Optimization (SEO)Today


How Pinterest is Influencing Today’s Communication

How Pinterest is Influencing Today’s Communication

August 17, 2016
| Social MediaToday


7 Tips to Help You with Effective Big Data Management

The Art of Creation and Management of the Best Databases for Social Media Sites

August 17, 2016
| MarketingSocial MediaToday


How to be Rescued from the Press Release Abyss

When It Comes to Public Relations, is a Letter Better?

August 16, 2016
| Expert FilomenaPublic RelationsToday


Hillary Clinton Email Controversy - A Lesson in Public Relations

Will Hillary Clinton Always be the Prom Queen? (Op-Ed)

August 16, 2016
| Corporate InsightsIndustry News



Hello: 5 Networking Questions

August 16, 2016
| Hiring HubToday


Three Dos and Don'ts for Social Media

Three Dos and Don’ts for Social Media

August 16, 2016
| Social MediaSocial Media InsightsSocial Media ManagementToday


The PSFK Future of Work Report

The PSFK Future of Work Report

August 16, 2016
| Corporate InsightsToday



How to Align Your Public Relations Campaigns with Company Revenue Goals

August 15, 2016
| Agile EngagementToday


How Earned Media Proves To Be A Power Play During The Olympics

How Earned Media Proves To Be A Power Play During The Olympics

August 15, 2016
| Media RelationsPublic RelationsPublicitySocial Media PRToday


The Daily Beast Under Fire for Outing Gay Olympians

The Daily Beast Under Fire for Outing Gay Olympians

August 13, 2016
| Industry NewsPublic Relations



Public Relations: The Low Cost Boost for Marketing

August 11, 2016
| PR ROIPublic RelationsToday



Pro Tweeting Tips from Twitter

August 11, 2016
| Social MediaSocial Media ManagementSocial Media Tools & Trends



Crisis in Trumpville: Can the GOP Nominee Overcome his Obstacles and Make His Campaign Great? (Op-Ed)

August 10, 2016
| Industry NewsPublic Relations



4 Tips to Master Facebook Live For Your Business

August 10, 2016
| Social MediaToday



With Trust in Editorial Coverage at an All Time High, Why is Your PR Budget So Small?

August 10, 2016
| Industry NewsPublic Relations


Supercharge Your Marketing With PR

Supercharge Your Marketing With PR

August 10, 2016
| Expert FilomenaPublic RelationsStrategic Communications


The Who, What, When and How to Communicate in a Crisis

The Who, What, When and How to Communicate in a Crisis

August 10, 2016
| Public RelationsToday


Gary Vaynerchuk Offers His Two Cents on Instagram Stories and the Evolution of Social Platforms

Gary Vaynerchuk Offers His Two Cents on Instagram Stories and the Evolution of Social Platforms

August 9, 2016
| The #AskGaryVee ShowToday



Global Agencies React to Brexit

August 9, 2016
| MarketingToday


Frank Strong

Influencer Relations: Magic Middle vs. the A-List

August 9, 2016
| Content MarketingDigital MarketingIntegrated MarketingMarketingToday



The Isolationist Impact of Brexit

August 9, 2016
| Corporate InsightsIndustry News



Virtual Summer Vacation Enhances Workplace Productivity

August 9, 2016
| Corporate InsightsToday



Digital PR Opportunities for Brands

August 8, 2016
| Digital PRToday



Rio & Zika: Managing Communication Challenges (Free Webinar On-Demand)

August 8, 2016
| EventsIndustry NewsMedia Intelligence



Event Marketing Key Takeaways from the Republican and Democratic National Conventions

August 8, 2016
| Agile EngagementToday


Simple Strategies that Will Help Improve Customer Retention

Simple Strategies that Will Help Improve Customer Retention

August 7, 2016
| MarketingSocial MediaToday



World Vision in Trouble After Funds Used to Fund Hamas Terrorism (Op-Ed)

August 7, 2016
| Corporate InsightsPublic RelationsToday



Editing Prayers Answered: AP Publishes 2016 Bible of Journalism & PR Style

August 6, 2016
| Industry NewsPublic Relations



Public Relations: Keeping Small Businesses Open

August 6, 2016
| Public RelationsToday



Politics & Personal Branding – Lessons from the Trump Campaign

August 5, 2016
| MarketingToday



Typefaces: 10 Best Resume Fonts

August 4, 2016
| Hiring HubToday



Attracting Eyeballs to Your Great Content

August 4, 2016
| Social MediaSocial Media PRToday



Decisive Decision-Making and the Role of Visionary Leadership

August 4, 2016
| Corporate CommunicationsCorporate InsightsInternal & Employee CommunicationsLeadership & CareersToday



Chris Burch With Tips for Becoming a Successful Entrepreneur

August 3, 2016
| Corporate InsightsToday



Branding 101: Say What You Mean and Mean What You Say

August 3, 2016
| AdvertisingMarketingToday



Understanding PR’s Love/Hate Relationship with Advertising Value Equivalency

August 2, 2016
| PR ROIToday


Learn From the Pros Why Videos and Images Took Over the Internet

Learn From the Pros Why Videos and Images Took Over the Internet

August 2, 2016
| Public RelationsToday


Mr. Magazine™ Releases July Magazine Launches

Mr. Magazine™ Releases July Magazine Launches – 60 New Titles

August 1, 2016
| Industry NewsMr. Magazine™


PR is the SEO solution

Why Digital PR is the Perfect SEO Solution

August 1, 2016
| Content MarketingDigital PRSearch Engine Optimization (SEO)Today


Are You Waiting for The Media to Notice You

Are You Waiting for The Media to Notice You?

August 1, 2016
| Media RelationsPublic RelationsPublicityToday


Gary Vaynerchuk on Why Nintendo's Pokémon Go Wins with Technology and Nostalgia

Gary Vaynerchuk on Why Nintendo’s Pokémon Go Wins with Technology and Nostalgia

July 30, 2016
| Industry NewsThe #AskGaryVee Show


Tips for Managing Media Relations at a High-Profile Event - featured

Tips for Managing Media Relations at a High-Profile Event

July 30, 2016
| Agile EngagementToday



The “YouEconomy” According To Success Magazine: Take Control Of Your Time, Your Happiness & Your Money

July 30, 2016
| Mr. Magazine™Today


Ronda Majure discusses hashtags

Can You Trademark a Hashtag? #ItDepends!

July 30, 2016
| Social MediaSocial Media InsightsSocial Media ManagementSocial Media Tools & TrendsToday



How to Capitalize on the Pokémon Go Craze

July 28, 2016
| MarketingToday



Marketing with Pokémon Go

July 28, 2016
| MarketingToday


How to Make Money With Pokémon GO, Social Wi-Fi, Mobile Wallet Loyalty Cards and Proximity Marketing

How to Make Money With Pokémon GO, Social Wi-Fi, Mobile Wallet Loyalty Cards and Proximity Marketing! (Presentation)

July 27, 2016
| MarketingToday


What CMOs are Thinking About

What CMOs are Thinking About

July 27, 2016
| Influencer MarketingStrategic Video CommunicationsTodayVlogViews


How To Write Press Releases That Drive Demand Gen

How To Write Press Releases That Drive Demand Gen

July 27, 2016
| Agile EngagementToday


Golin Defines New Structure of Leadership within the Agency Inspired by Successful G4 Model

Golin Defines New Structure of Leadership Within the Agency Inspired by Successful G4 Model

July 27, 2016
| Industry NewsPublic Relations



Resumes: 20 Powerful Words To Add

July 27, 2016
| Hiring HubToday



Great Content, Great SEO

July 27, 2016
| Search Engine Optimization (SEO)Social MediaSocial Media Optimization (SMO)Today



Communications, Churchill and Wine Thirty

July 27, 2016
| Corporate CommunicationsToday



Make Culture the Cornerstone of Your Business

July 26, 2016
| Corporate InsightsToday


7 Tips to Help You with Effective Big Data Management

7 Tips to Help You with Effective Big Data Management

July 26, 2016
| MarketingToday



The Time for Public Relations is Now

July 26, 2016
| PR ROIToday


Gary Vaynerchuk on Why Millions of Tweens are Using Musical.ly...And Why it Matters

Gary Vaynerchuk on Why Millions of Tweens are Using Musical.ly…And Why it Matters

July 26, 2016
| The #AskGaryVee ShowToday



CommPro.biz Named Semifinalist in 43North Venture Capital Competition

July 25, 2016
| Corporate CommunicationsIndustry NewsInvestor RelationsMarketingPublic RelationsSocial Media


Why Death in a #Zombie Apocalypse Beats Life on the #Social Networks

Why Death in a #Zombie Apocalypse Beats Life on the #Social Networks

July 24, 2016
| MarketingToday


Media Relations -10 Tips for More Earned Media

Media Relations -10 Tips for More Earned Media

July 24, 2016
| Agile EngagementToday



San Diego Comic-Con: Where the ‘Influencers’ Come to Play – and Purchase

July 23, 2016
| Industry NewsMarketing


How to Avoid Copying When Writing Copy

How to Avoid Copying When Writing Copy

July 22, 2016
| Public RelationsToday



Twitter – Still 140 Characters, But You Can Say More

July 21, 2016
| Social MediaSocial Media ManagementSocial Media Tools & Trends



Master Your Media Interview in Four Easy Steps

July 21, 2016
| Media RelationsPublic RelationsToday



Ten Questions To Power Up Your “Leadership Presence”

July 21, 2016
| Corporate InsightsToday



Ready To Quit? A 10 Step Plan To Help The Process

July 21, 2016
| Hiring HubToday



Fess Up and Move On

July 19, 2016
| Industry NewsPublic Relations


Republican National Convention and the Media

Republican National Convention and the Media

July 19, 2016
| Image & InnovationIndustry News



#MelaniaTrump Speech – A Crisis Communications Lesson

July 19, 2016
| Industry NewsPublic Relations


How To Boost Your Content’s IQ

How To Boost Your Content’s IQ [Infographic]

July 19, 2016
| MarketingToday


Paige Leidig

Managing Risk with Sophisticated Social Listening

July 19, 2016
| Industry NewsSocial Media



#Rio2016 – 5 Tips for Media Relations in Brazil

July 19, 2016
| Agile EngagementToday


Ann Fishman

America The Brave and Confused

July 18, 2016
| Corporate InsightsIndustry News


david johnson

Communications Lessons from the 2016 Political Conventions

July 18, 2016
| Industry NewsPublic Relations


Wendy Alpine Discusses 5 PR Lessons from the Trump Campaign

5 PR Lessons from the Trump Campaign

July 18, 2016
| Public RelationsToday

Stop Targeting Millennials Like Zombies

July 18, 2016
| Integrated MarketingMarketingOnline & Social Media Marketing



Reflections And Random Thoughts Of A Long Hot Magazine Summer

July 18, 2016
| Mr. Magazine™Today


Newsworthy Content Ideas for the 2016 Election Season

Newsworthy Content Ideas for the 2016 Election Season

July 17, 2016
| Agile EngagementToday



Michael Levine…..For Consideration

July 16, 2016
| Corporate Insights


Ann Fishman

Millennials As Protesters: You Have To Be Carefully Taught

July 16, 2016
| MarketingToday



Instagram in 5 Easy Steps

July 14, 2016
| Social MediaSocial Media ManagementSocial Media PRToday


A Common Leadership Dilemma

A Common Leadership Dilemma

July 14, 2016
| Business EthicsBusiness LeadershipInternal & Employee CommunicationsToday



Local Content is the Path to Global Audiences

July 14, 2016
| MarketingToday


You're Ready For Your Video Interview. What Could Possibly Go Wrong?

None of Us are Smarter than All of Us: Collaborative Leadership from A to Z

July 13, 2016
| Corporate InsightsToday



10 Effective Habits of Public Speakers

July 13, 2016
| Corporate CommunicationsPresentationsToday


Venkat Rajaji, Senior Vice President Marketing, Core Security

The Cybersecurity Implications of Brexit for Your Company

July 13, 2016
| Industry NewsInvestor Relations



Three Lessons Marketers can Learn from Amazon Prime Day

July 12, 2016
| MarketingToday



The Calm Before the (Digital) Storm

July 12, 2016
| AdvertisingMarketingToday


Megan Duncan- Golin Untern

Making Connections: How Golin’s Second ‘Untern’ Learned the Power of Communication

July 12, 2016
| Public RelationsToday



Interviews: 4 Steps To Follow Up

July 12, 2016
| Hiring HubToday



Amazon Prime Days Shows Us Why Customer Experience Matters

July 12, 2016
| MarketingToday


BizWire TV

BizWireTV Accelerator Report: Social Video Platform Discovers Social Eating; Live Streaming Goes On-Demand

July 11, 2016
| Industry NewsInvestor Relations



What the U.S. Election Cycle Can Take Away from Brexit’s Missteps

July 11, 2016
| Corporate CommunicationsCritical NowPublic AffairsToday


Discussion of Brexit and the impact on business

Brexit: What Does It Mean For Businesses?

July 11, 2016
| Corporate Insights


4 Tips for Managing Creative Markters

4 Tips for Managing Creative Marketers

July 10, 2016
| Agile EngagementToday


How to be Rescued from the Press Release Abyss

The Right to Remain Silent?

July 10, 2016
| Expert FilomenaPublic RelationsSocial MediaToday



Gary Vaynerchuk on the Nuances of Negotiating

July 9, 2016
| The #AskGaryVee ShowToday



Oh Baby! What Happens When Millennials Become Parents?

July 7, 2016
| BrandingMarketingOnline & Social Media MarketingToday



Digiday Media Acquires Tradestreaming, B2B Fintech Publication

July 7, 2016
| Industry NewsInvestor Relations



How You Can Monitor Press for Free Using Google Tools

July 7, 2016
| Measurement & EvaluationPR Technology & ToolsPublic RelationsSocial Media Monitoring & MeasurementToday


My 3 Best Content Marketing Tips

My 3 Best Content Marketing Tips

July 7, 2016
| Content MarketingMarketingToday



Four Brand Marketing Best Practices to Up Your Game on Social Media

July 7, 2016
| Social MediaToday


You're Ready For Your Video Interview. What Could Possibly Go Wrong?

Why You Don’t Believe Me When I Say “I’m Listening”

July 6, 2016
| Corporate InsightsToday



Private vs. Public: What is Snapchat’s Best Move?

July 6, 2016
| Social MediaSocial Media InsightsSocial Media IRToday


The Art of the Presentation

The Art of the Presentation

July 6, 2016
| MarketingToday



5 Things Brand Advertisers Should Know About Direct Response TV

July 6, 2016
| AdvertisingDirect MarketingMarketing


Hillary Clinton Email Controversy - A Lesson in Public Relations

Hillary Clinton Email Controversy – A Lesson in Public Relations

July 5, 2016
| Public RelationsToday


13 Stats Every Digital Marketer Should Know

13 Stats Every Digital Marketer Should Know

July 4, 2016
| Industry NewsMarketing



Why Earned Media Still Rules

July 4, 2016
| Agile EngagementToday


Gary Vaynerchuk's In-Depth Look at Emotional Intellgience

Gary Vaynerchuk’s In-Depth Look at Emotional Intelligence

July 4, 2016
| The #AskGaryVee ShowToday



Mr. Magazine™ Releases Magazine Launches First Half 2016 Vs. 2015

July 2, 2016
| Industry NewsMr. Magazine™



Mr. Magazine™ Releases June Magazine Launches – 58 New Titles

July 1, 2016
| Industry NewsMr. Magazine™



Summertime Tips to Keep Your Team Engaged

June 30, 2016
| Corporate InsightsToday


social media

Stop Measuring Social Media

June 30, 2016
| Social MediaSocial Media Monitoring & MeasurementToday



Product Content is King: How to Rule the Retail Kingdom

June 30, 2016
| MarketingToday


MIchael Levine - For Your Consideration

Michael Levine…..For Consideration

June 29, 2016
| Corporate InsightsToday


The Mr. Magazine™ In-Depth Interview With Joanne Lipman, Chief Content Officer, Gannett, Editor In Chief, USA Today Network -featured

The Future of Newspapers: From “News Papers” To “News Organization”

June 29, 2016
| Mr. Magazine™Today


LeslieGrossmanLeadership2

What is Your Leadership IQ? Take the Accountability Quiz

June 29, 2016
| Corporate InsightsToday



Build an Audience With a Blog

June 29, 2016
| Social MediaSocial Media InsightsSocial Media Tools & TrendsToday



8 Ways To Overcome “Blog-block”

June 29, 2016
| Public RelationsToday



Research: Outcome-based PR Tactics (Survey)

June 28, 2016
| Image & InnovationIndustry NewsPublic Relations


As Paris Climate Agreement Undergoes Ratification, the Private Sector Considers its Impact on Business

As Paris Climate Agreement Undergoes Ratification, the Private Sector Considers its Impact on Business

June 28, 2016
| Corporate CommunicationsCorporate Social ReponsibilityIndustry News


Ronn Torossian featured

PR Gaffe at Golf’s U.S. Open

June 28, 2016
| Public RelationsToday


Interviewing Tips

Phone Interviews: 8 Steps To Be Prepared

June 28, 2016
| Hiring HubToday


Keeping Teams Engaged During Summertime

Keeping Teams Engaged During Summertime

June 28, 2016
| Corporate InsightsToday


Neil Foote on #Brexit

Britain’s Image: Democracy at its Best or Worst?

June 27, 2016
| Public RelationsToday


Melissa Baratta at Affect

3 Ways to Make Your News Click-Worthy

June 27, 2016
| Public RelationsSocial MediaToday


Deep Dive into How Online Video Stars are Reshaping Multichannel Marketing

Deep Dive into How Online Video Stars are Reshaping Multichannel Marketing

June 26, 2016
| Agile EngagementToday


What are the Most Common Mistakes CEOs Make When it Comes to Communications

What are the Most Common Mistakes CEOs Make When it Comes to Communications?

June 25, 2016
| Industry NewsInfluencer MarketingStrategic Video Communications


Meet the CMOs of Tomorrow - #Cannes Young Lions Marketers Competition

Meet the CMOs of Tomorrow – #Cannes Young Lions Marketers Competition

June 25, 2016
| Industry NewsMarketing


#CannesLions - Fishing For Your Sole

#CannesLions – Fishing For Your Sole

June 24, 2016
| Industry NewsMarketing



Empowering Data-Driven PR Leaders of Tomorrow (Free Webinar On-Demand)

June 23, 2016
| EventsPublic RelationsToday


The Age of Aquarius Meets the Age of Millennials - featured

The Age of Aquarius Meets the Age of Millennials

June 23, 2016
| MarketingToday



How to Use Hashtags in PR and Marketing – #SocialMedia Tips

June 23, 2016
| Agile EngagementSocial MediaToday


Wendy Glavin headshot

Deciphering Baby Boomer Marketing Myths

June 23, 2016
| BrandingToday


Is Your Organization Focused on Diversity Issues & Women’s Leadership

Is Your Organization Focused on Diversity Issues & Women’s Leadership?

June 22, 2016
| Corporate InsightsIndustry NewsInvestor Relations


Dan Slavin Discusses Why Millennials Want More Texts and Why You Should Care

Millennials Want More Texts and Why You Should Care

June 22, 2016
| MarketingToday


MktgContentMktg_224X180

Why Content Marketing’s Really a Question of Marketing Your Content (DOWNLOAD)

June 22, 2016
| Agile EngagementReportsWhite Papers


From An Agency Perspective - Live at Cannes

Live at Cannes!

June 22, 2016
| Industry NewsMarketingPublic Relations


The Importance of “The Perfect Match” for Comm Pros

The Importance of “The Perfect Match” for Comm Pros

June 21, 2016
| Corporate CommunicationsCorporate InsightsIndustry NewsPublic Relations


#Disney - The Invincible Brand

#Disney – The Invincible Brand

June 21, 2016
| MarketingPublic RelationsToday



How a #Rolex Snob Learned to Love the #AppleWatch

June 21, 2016
| MarketingToday


Cannes Kickoff – A Bounty of Creativity

Cannes Lions – A Creative Bounty

June 21, 2016
| MarketingToday


James Orsini-Vaynermedia

From Intern to Boardroom

June 21, 2016
| Corporate InsightsToday

What Is Twitter Now?

June 21, 2016
| Social MediaSocial Media InsightsSocial Media Tools & Trends


MyNewsNow App

MyNewsNow! Mobile App from Universal Information Services

June 20, 2016
| Image & InnovationIndustry NewsMedia RelationsPublic Relations


Liz Bywater, PhD., Leadership Expert

Five Ways to Keep Your Team Humming All Summer Long

June 20, 2016
| Corporate InsightsToday



Summer Office Attire – Bikini Time? 5 Tips On What To Avoid Wearing To The Office This Summer

June 20, 2016
| Career AdviceHiring HubToday


Kristen Zierau

Engaging Employees in the Summer

June 20, 2016
| Corporate InsightsToday


Karen Bouchard

How to Keep Your Team Engaged Now That Summer (Finally) Is Here

June 20, 2016
| Corporate InsightsToday


Yulia Vereshagina

Accelerating B2B Sales During Slow Months

June 20, 2016
| Corporate InsightsToday



Summertime Job Search: 3 Tips To Sizzle In The Job Market

June 20, 2016
| Hiring HubToday



How to Choose a Media Monitoring and Measurement Service

June 17, 2016
| Image & InnovationReportsToday



Succeed on Social Media by Being Human

June 16, 2016
| Social MediaSocial Media InsightsToday



Global Interest In Media Measurement Methods

June 15, 2016
| Image & InnovationIndustry News


What Does Measuring the ROI of a News Release look like in 2016 ?

What Does Measuring the ROI of a News Release Look Like in 2016?

June 15, 2016
| Corporate CommunicationsCorporate InsightsPublic RelationsToday



Sponsors and Mentors Key to Career Advancement, Female Execs Say

June 15, 2016
| Corporate InsightsToday


Write Like Your Career Depends on It

Write Like Your Career Depends on It (It Does)

June 15, 2016
| Expert FilomenaPublic RelationsToday


Ann Fishman

‘Gen Z’ and the Workforce: They Soon Will Be Knocking at Your Door

June 15, 2016
| Corporate InsightsToday



Cover Letters: 5 Tips to Maximize Readership

June 15, 2016
| Hiring HubToday



Video Creation and Strategy for Today’s Modern Content Marketer (Free Webinar)

June 14, 2016
| Agile EngagementEventsIndustry News


Mark Weiner at PRIME Conference

Begin Simply. Simply Begin. Communications Metrics for Actionable Insights

June 14, 2016
| PR ROIToday



6 New Strategies for Engaging Millennial Talent

June 14, 2016
| Corporate InsightsToday



Brazil and the Olympics Games 2016: The Show Must Go On…

June 14, 2016
| Public RelationsToday


What Is LinkedIn Now?

What Is LinkedIn Now?

June 13, 2016
| Corporate InsightsIndustry NewsSocial Media



Are Your Messages Fighting the Laws of Human Behavior?

June 13, 2016
| Corporate InsightsToday


Chuck-Hester-headshot

LinkedIn and Microsoft: A Marriage Made for the Enterprise?

June 13, 2016
| Corporate CommunicationsCorporate InsightsIndustry News



Is Your Message Good Enough to Connect Before Coffee?

June 13, 2016
| Media RelationsPublic Relations


Beyonce Sued Over Lemonade

Beyonce Sued Over Lemonade

June 12, 2016
| Corporate InsightsIndustry News


How to Use Social Media Automation to Improve Your Marketing

How to Use Social Media Automation to Improve Your Marketing

June 11, 2016
| MarketingSocial MediaToday



Media Relations Lessons from The Washington Post and Other DC Newsrooms

June 11, 2016
| Agile EngagementToday



A Presentation is NOT a Series of Slides: Tell a Story, Make a Point

June 11, 2016
| Corporate InsightsToday


Key Stakeholders Debate Investor Relations and Social Media

Key Stakeholders Debate Investor Relations and Social Media

June 10, 2016
| Investor RelationsSocial MediaToday


James Orsini-Vaynermedia

Agency of the Future: The Anti-Agency

June 9, 2016
| MarketingPublic RelationsToday


Emma Beck -

Armed with Data in the War on Terror

June 9, 2016
| Public RelationsToday



Make Your Tweets Part of the Big Event

June 9, 2016
| Social MediaSocial Media PR


Write Like Your Career Depends on It

Just Don’t Call Me a “Mompreneur”

June 8, 2016
| Corporate InsightsExpert FilomenaToday


LeslieGrossmanLeadership2

What Do People Want…at Work?

June 8, 2016
| Corporate InsightsToday


Rutgers IMC - Learn more about the program

#ExecEd – Connecting the Dots for Communications Success

June 8, 2016
| EventsMarketingPublic RelationsToday



What Is Social’s Impact On Your Business?

June 8, 2016
| Media IntelligenceReportsToday



Why Your Communications Team Should Be Leveraging Surveys – Plus 5 Tips for an Optimized Survey

June 8, 2016
| Measurement & EvaluationPublic Relations

Twitter: Content Over Number of Followers

June 8, 2016
| Social MediaSocial Media Management



One Night Stand; Love Affair; Marriage – What is the Relationship Between a Magazine & its Print Audience?

June 7, 2016
| Mr. Magazine™Today


JobsQuestions.featured

Job Seeker: 4 Mistakes You Can’t Make

June 7, 2016
| Hiring HubToday


Marian Briggs

In Investor Relations, the Little Things Matter

June 6, 2016
| Investor RelationsToday



Is Your Resume Ready for the Mobile/Digital World? (Free Webinar On-Demand)

June 6, 2016
| EventsHiring HubToday


Public Relations Tactics That Support Investor Relations in Booms & Busts

Public Relations Tactics That Support Investor Relations in Booms & Busts

June 6, 2016
| Agile EngagementInvestor RelationsToday



The Olympic Games and Zika: Finding the Right Balance Through Communications

June 6, 2016
| Public RelationsToday


Muhammad Ali - RIP

PR Lessons from The Champ

June 4, 2016
| Public RelationsToday



What to Know Before Choosing an ERP Solution

June 3, 2016
| Corporate InsightsToday


Maritza Zapata

Why I Follow Willow Smith on Instagram: A Marketer’s Love of Pop Culture

June 2, 2016
| MarketingToday



5 Ways to Stay on the Creative Edge in Business 

June 2, 2016
| Corporate InsightsToday


Laura Ferry

Increasing Consumer Engagement Through Brand Citizenship

June 2, 2016
| MarketingToday


twitter logo

Twitter Resumes: 4 Examples Showing Why You Should Have One

June 2, 2016
| Hiring HubMarketingPublic Relations


Lunch interview tips

Chopped: How To Make A Lunch Interview Successful

June 2, 2016
| Hiring HubToday



Tips for Tomorrow’s Marketing Champions from Marketo’s 2016 #MKTGnation Summit

June 2, 2016
| Agile EngagementMarketingToday


Mary Meeker's 2016 Internet Trends Report

Mary Meeker’s 2016 Internet Trends Report

June 1, 2016
| Industry NewsMarketingPublic Relations



#AskGaryVee – Content on Content on Content

June 1, 2016
| The #AskGaryVee ShowToday


PRIME Blog Series Part 4

The PR/Big Data Blog Series Part IV: Big Data Applications in PR

June 1, 2016
| PR ROIToday



Your Elevator Pitch: The Single Most-Important Piece of Career Advice — And Why It’s Quite Simple

June 1, 2016
| Corporate InsightsToday


The Ultimate Guide to Press Release SEO

The Ultimate Guide To Press Release SEO: 2016 Edition

June 1, 2016
| ReportsSocial MediaToday



What Your Mom Never Told You About Content Marketing & Content Writing

June 1, 2016
| MarketingToday


McDonald VA

VA Disneyland Analogy Creates Storm of Negative Comments

May 31, 2016
| Corporate CommunicationsCrisis Communications CentralDigital PRIndustry NewsMedia PlacementMedia Relations



Donald Trump – The Earned Media ‘Master’

May 31, 2016
| NewsPublic RelationsToday



Mr. Magazine™ Releases May Magazine Launches – 70 New Titles

May 31, 2016
| Industry NewsMr. Magazine™


Not-to-Miss Components of the Rutgers Integrated Marketing Communications Mini-MBA

5 Not-to-Miss Components of the Rutgers Integrated Marketing Communications Mini-MBA

May 31, 2016
| EventsMarketingPublic RelationsToday


Frank Strong

5 Top Ways Reporters Find Sources and Stories

May 31, 2016
| Media RelationsPublic RelationsToday


Fixing Common Content Mistakes in Your Press Release

Fixing Common Content Mistakes in Your Press Release

May 29, 2016
| Agile EngagementToday



How a Business Can Target Tech Problems from a Cost Basis

May 27, 2016
| Corporate CommunicationsToday



Stop Hiring Yourself

May 26, 2016
| Corporate InsightsToday



Communication and Peer Advantage

May 25, 2016
| Corporate InsightsToday



How to Lose an Email Subscriber in 10 Days

May 25, 2016
| Marketing


Bill Cosby - A Disgraced and Shattered Brand

Bill Cosby – A Shattered and Disgraced Brand

May 25, 2016
| Public RelationsToday



Outfox Outlook: Tricks for Outlook Email Layouts

May 25, 2016
| MarketingToday



Gary Vaynerchuk Asks: How Important is a Logo to Your Business?

May 24, 2016
| The #AskGaryVee ShowToday


Hook More Audiences with Discoverable Content

5 Tips for Content Discoverability

May 24, 2016
| Agile EngagementSocial MediaToday



5 Tips for Young Public Relations Pros

May 24, 2016
| Digital PRSocial Media StrategyToday



The PR Big Data Blog Series Part III – Big Data: The Balance of Talent and Technology

May 24, 2016
| PR ROIToday

Facebook Customer Audience Targeting

May 24, 2016
| Social MediaSocial Media InsightsSocial Media ManagementToday



Crisis Management (Free Webinar)

May 23, 2016
| EventsPublic RelationsToday


BizWire TV

Watch for This Week’s Startup Standout on the Latest BizWireTV Accelerator Report

May 23, 2016
| Investor RelationsToday



DEMs Facing Delegate Civil War – A Public Relations Challenge (Op-Ed)

May 22, 2016
| Public RelationsToday



Can Women Leaders Survive the Gender Divide?

May 21, 2016
| Corporate InsightsToday



2016 Content Marketing Playbook

May 21, 2016
| MarketingToday



Deep Dive into Why Multichannel Marketing is Worth the Work

May 21, 2016
| Agile EngagementEventsToday



Multichannel Content Strategy: How to Build Awareness, Customers and Revenue (Free Webinar)

May 19, 2016
| Agile EngagementEventsToday


Great Leaders Need Great Mentors

Great Leaders Need Great Mentors

May 19, 2016
| Corporate InsightsToday


marie-raperto

Mentors Matter: 5 Ways to Script Your Job Pal or Mentor Meeting So You Can Land That Job

May 18, 2016
| Hiring HubToday


Sandra Fathi, President & Founder of Affect Public Relations & Social Media

What Every Woman Needs on the Journey from Intern to C-Suite: A #GirlSquad

May 18, 2016
| Corporate CommunicationsToday


Four Steps to Optimize Your Content Marketing

Four Steps to Optimize Your Content Marketing

May 17, 2016
| Agile EngagementToday


Ray Kotcher on the Role of the CEO in Communications - featured

Ray Kotcher on the Role of the CEO in Communications

May 17, 2016
| Influencer MarketingStrategic Video CommunicationsToday


Gary Vaynerchuk's Thesis on How to Handle Feedback

Gary Vaynerchuk’s Thesis on How to Handle Feedback

May 17, 2016
| The #AskGaryVee ShowToday



The Art of Ensuring Excellent Press Coverage

May 17, 2016
| Media RelationsPublic RelationsToday



The Power of Persona Development

May 17, 2016
| Integrated MarketingMarketingToday


Milt Cotter

Are You Using the Right Criteria for Your Hiring Choices?

May 17, 2016
| Corporate Insights



The PR Big Data Blog Series Part II – Examining the Source of Big Data: Internal, Shared and External Data Streams

May 16, 2016
| PR ROIToday



Script Writing 101 for Content Marketers

May 15, 2016
| Agile EngagementToday



What Superheroes Can Teach You About Storytelling

May 15, 2016
| MarketingToday


Romancing the C-Suite - Rebekah Iliff

7 PRTech Solutions For Today’s PR Pros

May 14, 2016
| Public RelationsToday



Attending Events & Networking: 5 Important Tips

May 14, 2016
| Hiring HubToday



The Social PR Virtuoso: A Master Course for Social PR Pros to Unleash Their Inner Social PR Superheroes

May 13, 2016
| EventsSocial MediaToday



Make YouTube Work for You in 3 Easy Steps

May 12, 2016
| Social MediaSocial Media InsightsSocial Media PRToday


Lessons From Unlikely Story of HubSpot

Zero to IPO: Lessons from the Unlikely Story of HubSpot

May 11, 2016
| Investor RelationsToday


Gary Vaynerchuk Says The Customer Is Always Right As Long As You Want Their Money

Gary Vaynerchuk Says The Customer Is Always Right As Long As You Want Their Money

May 10, 2016
| The #AskGaryVee ShowToday


How to Write Your Press Release

How to Write Your Press Release RIGHT

May 10, 2016
| Agile EngagementToday


Dream Job

New Job, More Money? 4 Items To Watch For

May 10, 2016
| Hiring HubToday



A Blog Series Part I: A Public Relations Revolution and the Change at its Core—Big Data

May 9, 2016
| PR ROIToday



Mr. Magazine™ Releases April New Magazine Launches – A Total of 71 New Titles To The Newsstand

May 9, 2016
| Mr. Magazine™Today



Making Decisions During A Corporate Crisis

May 9, 2016
| crisis communicationCrisis CommunicationsCrisis CommunicationsCrisis Communications CentralInvestor RelationsToday


Wendy Glavin headshot

Lesson Number One From the Candidates: Use Social Content to Drive Earned Media

May 7, 2016
| Public RelationsToday


Questions to Ask Your Audience When Planning Your Content Marketing Strategy

Questions to Ask Your Audience When Planning Your Content Marketing Strategy

May 7, 2016
| Agile EngagementToday



#PRStudChat – The Role of #PR in the Integrated Marcom Structure (May 18)

May 7, 2016
| EventsPublic RelationsToday



Gary Vaynerchuk – Why Playing in the Dirt Matters in Building Your Business Empire

May 5, 2016
| The #AskGaryVee ShowToday



Will These Key PR Advantages Give Trump the Ultimate Edge Over Hillary Clinton?

May 4, 2016
| Influencer MarketingStrategic Video CommunicationsTodayVlogViews



Donald Trump’s PR Lessons – CEOs Take Note…

May 4, 2016
| Public RelationsToday


Peter Caswell

Social Analytics Isn’t Enough When the Bar is Set Too Low

May 4, 2016
| Social MediaToday



Bo Sacks Admits: “PRINT AIN’T DEAD OR DYING.”

May 4, 2016
| Mr. Magazine™Today



The Value of Consistent Corporate Communications

May 4, 2016
| Corporate CommunicationsPublic Relations


Jake Athey

Unlocking The Potential Of The Participation Age

May 3, 2016
| MarketingToday


Mark Weiner Discusses Public Relations Research - Examining the Non-traditional Path to a Seat at the Table

Public Relations Research: Examining the Non-traditional Path to a Seat at the Table

May 3, 2016
| PR ROIToday



Lessons in Persuasive Language from The Game of Thrones (Presentation)

May 3, 2016
| Corporate InsightsToday



Examining Six Common Barriers to Crisis Plan Implementation

May 3, 2016
| Agile Engagement


Amelia-Varela-headshot

Is Your Brand Identity Half-Baked?

May 2, 2016
| MarketingToday


Emma Beck -

Social Change Campaigns: How Dove Used Data to Raise the Bar

May 2, 2016
| MarketingSocial MediaToday


KAYAK’s Data Storytelling Hacks Summer

KAYAK’s Data Storytelling Hacks Summer

May 2, 2016
| Agile EngagementToday



Glossophobia: The Fear of Public Speaking

April 30, 2016
| Business LeadershipInternal & Employee CommunicationsLeadership & CareersPR & Corporate Communications TrainingPresentationsToday



Insights to Action: Improving PR Performance (Live Event: June 9, NYC)

April 28, 2016
| EventsPR ROIToday


What's After ROI

What Happens After “ROI?”

April 28, 2016
| PR ROIToday


Judd Marcello

Four Tips for Hispanic Marketing Success

April 28, 2016
| MarketingToday


Frank Strong

Viral Marketing: The Hope, Hype and Helplessness

April 28, 2016
| Content MarketingMarketingSocial Media EngagementSocial Media MarketingToday



Is Your Campaign Cutting Through the Election Clutter?

April 27, 2016
| Influencer MarketingStrategic Video CommunicationsTodayVlogViews



The SEC Discussion of Modernizing Corporate Disclosure

April 27, 2016
| Agile EngagementInvestor RelationsToday



Employee Engagement is Important, But How Do You Get the C-Suite Engaged?

April 27, 2016
| Corporate InsightsToday



Identifying Stressed Workers is Good for Business

April 27, 2016
| Corporate InsightsToday



5 Winning Ways on Twitter

April 27, 2016
| Social MediaSocial Media InsightsSocial Media ManagementSocial Media PRSocial Media Tools & TrendsToday

Gary Vaynerchuk – Regret is Poison

April 26, 2016
| The #AskGaryVee ShowToday


Quantifying the Quality of Your Media Pickup

Quantifying the Quality of Your Media Pickup

April 26, 2016
| Agile EngagementToday



Finding the Right Influencers

April 25, 2016
| Digital PREventsToday



Navigating a Crisis: Top Tips on How to Protect your Reputation (Free Webinar)

April 25, 2016
| Agile EngagementEventsToday



Are You Ready for Your Brand’s Next Crisis?

April 25, 2016
| Agile EngagementToday



What is B2B Marketing?

April 25, 2016
| MarketingToday


You're Ready For Your Video Interview. What Could Possibly Go Wrong?

How To Make Your Video Cover Letter More Like A Movie Trailer

April 25, 2016
| Corporate CommunicationsToday



How to Celebrate Earth Day

April 22, 2016
| Corporate Social ReponsibilityToday


PR Research

The 10 Percent Rule Is a Myth: Six Smarter Ways to Determine the “Right Amount” for PR Research

April 21, 2016
| PR ROIToday


Roman Temkin

Disney’s Cutest Faces Are Marketing Bad Food To Kids (Op-Ed)

April 21, 2016
| MarketingToday


Frank Strong

Media Relations: Proven Ways to Get More Out of It

April 21, 2016
| Media RelationsPublic RelationsToday


Numbers Don't Matter, Influence Does - Gary Vaynerchuk

Gary Vaynerchuk – Numbers Don’t Matter, Influence Does

April 21, 2016
| The #AskGaryVee ShowToday


Andy-Blum-headshot

How Several Southern States are Shooting Themselves in the Foot: What this Kind of PR Crisis Means and What to do About It

April 20, 2016
| Public RelationsToday



Programmatic Ad Buying Plays Expanding Role in Shaping Elections

April 20, 2016
| MarketingToday


Social Media for Marketing

How Social Media Shapes Your Multi-Channel Marketing

April 20, 2016
| Agile EngagementToday



Real-time Marketing is the Key to Retailer Success

April 20, 2016
| Corporate InsightsMarketingToday


Tyler Knight

In Celebration of 420 Weed Day – Why Cannabis Enthusiasts are Looking to Social Media

April 20, 2016
| Social MediaToday



Business Meeting Etiquette: 12 Rules To Follow

April 19, 2016
| Hiring HubToday



Hearst Magazines’ David Carey To Samir “Mr. Magazine™” Husni: The Magazine Cup Is More Than Half Full…

April 19, 2016
| Mr. Magazine™Today



Gary Vaynerchuk Says this is the Only Snapchat Hack You Need for Marketing

April 19, 2016
| The #AskGaryVee ShowToday



Digital Disruption – Don’t Let It Stop Your Marketing In Its Tracks

April 18, 2016
| Agile EngagementToday



Time to Fall in Love with Social Media Strategy

April 18, 2016
| Social MediaToday


Content Strategy Workshop

Rebecca Lieb – Content Strategy Workshop

April 16, 2016
| MarketingToday



Speed Kills: Fast-paced Marketing for a Fast-paced World (Free Live Stream)

April 15, 2016
| Agile EngagementEventsToday



Gould + Partners Releases PR Agency M&A Book

April 14, 2016
| Public Relations



Mr. Magazine™ Selects ‘InStyle’ – The Hottest Magazine Launch Of The Past 30 Years

April 14, 2016
| Mr. Magazine™Today


Frank Strong

The PR Stunt that Saved Batman for Generations

April 14, 2016
| Media RelationsPublic RelationsToday



Communications Myth Busting with Suzanne Blackburn

April 14, 2016
| Influencer MarketingStrategic Video CommunicationsToday



Gary Vaynerchuk Asks: Has Facebook Achieved What AOL Could Have A Generation Ago?

April 14, 2016
| The #AskGaryVee ShowToday



You Can’t Buy The Vote, But You Can Brand It

April 13, 2016
| MarketingToday



“Irreversible: The Public Relations Big Data Revolution” – PRIME Research & the IPR Release New White Paper

April 13, 2016
| PR ROIToday



How to Drive Maximum Returns on Content Marketing with Effective Distribution (DOWNLOAD)

April 13, 2016
| Agile EngagementReportsWhite Papers


How to Perfect Your Personal Marketing

Guy Kawaski – How to Perfect Your Personal Marketing

April 13, 2016
| MarketingToday


Earned Media Matters

Earned Media Matters: 6 Ways Brand Mentions Pay Off For Marketers

April 13, 2016
| Agile EngagementToday



How Do You Sing Your Praises? Advertising vs. Public Relations

April 13, 2016
| AdvertisingPublic RelationsToday


Gary Vaynerchuk on Business Building

Gary Vaynerchuk – How To Build A Business, Not A Financial Machine

April 12, 2016
| The #AskGaryVee ShowToday


Interviewing Tips

Executive Level Interviews: 4 Selling Points To Discuss

April 12, 2016
| Hiring HubToday


Human Resources

How to Get In On the HR Conversation

April 12, 2016
| Social MediaToday



Security, Preparedness, and Exposure – The Panama Papers Paradigm

April 11, 2016
| Public RelationsToday


Paige Leidig

Taking Social Listening Beyond Customer Care

April 11, 2016
| Social MediaToday



New Magazine Launches – Food, Art, And Sports Dominate the First Quarter of 2016

April 11, 2016
| Mr. Magazine™Today


Checklist for Press Release Distribution

Checklist: International Press Release Distribution Made Easy

April 11, 2016
| Agile EngagementToday


You're Ready For Your Video Interview. What Could Possibly Go Wrong?

Gender Differences in Workplace Communication

April 7, 2016
| Corporate CommunicationsToday


Frank Strong

PR is the Best Kept Secret in Effective Content Marketing

April 7, 2016
| Media RelationsPublic RelationsToday


Romancing the C-Suite - Rebekah Iliff

Examining the PR Measurement Challenge

April 7, 2016
| Public RelationsToday



Draw Visual Attention to Your Brand with Pinterest

April 7, 2016
| Digital MarketingMarketingPublic RelationsSocial Media ImplementationSocial Media MarketingToday



3 Ways to Tell If You’re Doing Social Media Right

April 6, 2016
| Social MediaToday



Michael Levine…For Consideration

April 6, 2016
| Corporate CommunicationsToday



Internal/External Interviews: 5 Ways To Present Yourself

April 6, 2016
| Hiring HubToday



Starting Your First Week on the Job Right

April 6, 2016
| Career AdviceJob SearchToday



Finding Employment as Summer Approaches

April 6, 2016
| Career AdviceJob SearchToday



Is Your Public Relations Invisible?

April 5, 2016
| PR Agency ManagementPublic RelationsToday

Eight Steps to Guarantee Repeat Business

April 5, 2016
| Corporate InsightsToday



Trade Show 101: Marketing Tips for First-Time Exhibitors

April 5, 2016
| Agile EngagementToday



When Superstars Become Human

April 5, 2016
| Corporate InsightsToday



Facilitating U.S. – Cuba Business Partnerships

April 5, 2016
| Investor RelationsNewsToday



Expanding Public Relations Research into Predictive Analytics

April 4, 2016
| Image & InnovationToday


Torie Lynch

March Madness – Sports Marketing Lessons

April 3, 2016
| MarketingToday



Gary Vaynerchuk on Nonprofit Marketing – The Same Rules Apply

April 2, 2016
| The #AskGaryVee ShowToday



How to Make Your Content’s Call to Action Count

April 2, 2016
| Agile EngagementToday


March Madness

On-Demand Sports Merchandise, the Game within the Game

April 2, 2016
| BrandingMarketingToday


Andy-Blum-headshot

The Trump Effect: Has He Changed Politics and PR Forever? (Op-Ed)

March 31, 2016
| Public RelationsToday


Marketing March Madness

March Madness Marketing Stats & Viewership Trends

March 30, 2016
| MarketingToday


Kerri Donner

Let Them See Right Through You (Or at Least Your Logo)

March 30, 2016
| MarketingToday



Love It or Hate It, Don’t Ignore Potential of Twitter

March 30, 2016
| Content Marketing CentralSocial MediaSocial Media MarketingToday


Emma Beck -

India’s Blueprint to Navigating Reproductive Choice

March 30, 2016
| Corporate InsightsToday



Public Relations – Beyond ROI

March 29, 2016
| PR ROIToday


7 Steps to Sales Force Transformation

3 Key Roles for Communications in a Sales Force Transformation

March 29, 2016
| Corporate InsightsToday



Gary Vaynerchuk – Meditation…The Next Big Business Wave

March 29, 2016
| The #AskGaryVee ShowToday



Content Strategy Challenges on #DigitalPR Chat

March 29, 2016
| Digital PREventsToday


The Eclipse of Online Ads - Rebecca Lieb

Rebecca Lieb – The Eclipse of Online Ads

March 28, 2016
| MarketingToday


The Five Rules of High Quality ContentThe Five Rules of High Quality Content

The 5 Rules of High Quality Content (Press Releases)

March 28, 2016
| Agile EngagementToday


Rob Berick Discusses IR officers

Do Former Sell-Side Analysts Make the Best IR Officers?

March 28, 2016
| Investor RelationsToday


The SEO of Republishing

The Remarkable SEO Power of Republishing

March 26, 2016
| Social MediaToday


Ann Fishman

How the C-Suite Can Keep its Finger on the Generational Pulse

March 25, 2016
| Corporate CommunicationsToday


Twitter Is A Marketer's Dream - Gary Vaynerchuk

Gary Vaynerchuk – Twitter Still Has A Massive Business Opportunity For Your Company

March 25, 2016
| The #AskGaryVee ShowToday


Advocacy Marketing

Why Brands Must Embrace Advocacy Marketing Today, Not Tomorrow

March 25, 2016
| Agile EngagementToday



Has SeaWorld Jumped the Shark?

March 23, 2016
| Corporate CommunicationsToday


Retiring Amidst Scandal – A New Playbook for Pro Athletes

Retiring Amidst Scandal – A New Playbook for Pro Athletes

March 23, 2016
| Public RelationsToday


Marketers-What is Your Yellow Canary

Marketers: What is Your Yellow Canary?

March 23, 2016
| MarketingToday


Jessica Robinson

Brussels Attack, Another Western Soft Target Hit: What You and Your Business Need to Know

March 23, 2016
| Corporate CommunicationsToday


Search Content vs. Social Content

Search Content vs. Social Content

March 22, 2016
| Social MediaToday



Making Sense of Measurement

March 22, 2016
| PR ROIToday



Mix It Up – 7 Ways to Make Your Marketing New Again

March 22, 2016
| Agile EngagementToday



Gary Vaynerchuk – This Generation Will Be Fine: Why Social Media Won’t Ruin Us

March 22, 2016
| The #AskGaryVee ShowToday



SeaWorld and the Danger of Insincere Crisis Communications

March 22, 2016
| Public RelationsToday


Kim Niemi

Social Media Strategy Must Include Video – Or It’s Not Very Strategic

March 22, 2016
| Social MediaToday


Mobile-Ready Resume Tips

Mobile-Ready Resume: 4 Changes To Make Now

March 21, 2016
| Hiring HubToday



Jack Welch on Why You Might Be the Problem at Work — Not Your Boss

March 21, 2016
| Corporate InsightsToday


Roman Temkin

Massive Verdict Is Not The End Of Hogan v. Gawker

March 21, 2016
| Public RelationsToday


Serena-Ehrlich-headshot

March 2016: 11 Key Social Media Updates for Today’s Communication Pros

March 20, 2016
| Social MediaToday


Trendspotting Tips for Newsworthy Content

Trendspotting Tips for Newsworthy Content

March 19, 2016
| Agile EngagementEventsToday



#30hrsinAustin – Diary of a SXSW Rookie

March 19, 2016
| MarketingToday


Universal Information Services analyzes @SCOTUSnom

White House, @SCOTUSnom and The Supreme Court

March 18, 2016
| Image & InnovationPublic RelationsToday



NBA to Start Advertising on Jerseys?

March 17, 2016
| MarketingToday


Maritza Zapata

Get Up Now! – A Positioning Statement Case Study

March 17, 2016
| MarketingToday



Social Hubs of UGC: #Digital PR Chat

March 17, 2016
| Content Marketing CentralDigital PREventsSocial Media ImplementationToday



Lands’ End’s Gloria Steinem-Related Pressure

March 16, 2016
| Public RelationsToday


Jennefer Witter op-ed on Donald Trump

Sticks and Stones (Op-Ed)

March 16, 2016
| Public RelationsToday


Gerry David

Five Things That Will Turn Your Celebrity Endorser into a Brand Ambassador

March 16, 2016
| MarketingPublic RelationsToday



Solving the Content Marketing Conundrum…Leverage the Evergreen Content of a Book   

March 16, 2016
| MarketingToday


You're Ready For Your Video Interview. What Could Possibly Go Wrong?

The Immeasurable Importance of Face-To-Face Meetings

March 15, 2016
| Corporate CommunicationsToday



9 Superheroes Your Team Needs to Master Your Marketing

March 15, 2016
| Agile EngagementToday



PR Myths

March 15, 2016
| PR ROIToday



Become a Better Seller, Become a Better Marketer

March 14, 2016
| Agile EngagementToday



Scandals in Pro Sports: The Road to Retirement

March 14, 2016
| Public RelationsToday


Jacqueline Simard Ireton

Guide to Easy Instagram Content Creation

March 14, 2016
| Social MediaToday


david johnson

Maria Sharapova Learns New Lessons of Crisis Communications – Social Media Drives Narratives

March 14, 2016
| Public RelationsToday


Wendy Glavin headshot

Marketing Transformation: A CMO Discussion

March 13, 2016
| Agile EngagementMarketingToday


Major PR Exposure without Media

How to Get Major PR Exposure Without Major Media

March 12, 2016
| Public RelationsToday


Gary Vaynerchuk Talks with Stephanie Ruhle

Gary Vaynerchuk Talks with Stephanie Ruhle – The Current State of Entrepreneurship & Social Media

March 12, 2016
| The #AskGaryVee ShowToday



How to Use Press Release Reporting to Create Newsworthy Content

March 12, 2016
| Agile EngagementToday



The Inevitability of Data-Driven Communications Integration (Free Webinar On-Demand)

March 11, 2016
| EventsPR ROIToday


Ronn Torossian featured

El Chapo Calls on Publicity To Help Him

March 10, 2016
| Public RelationsToday


KarissaThacker

Trump Equals Netflix (Opinion)

March 9, 2016
| Public RelationsToday


The Encroachment of Start-ups on Wall Street

The Encroachment of Start-ups on Wall Street

March 9, 2016
| Investor RelationsToday



Celebration of International Women’s Day – Opinion

March 8, 2016
| Corporate Communications


Press Release Introductions

Writing a Press Release Introduction That Leaves a Lasting Impression

March 8, 2016
| Agile EngagementToday


The 30 Hottest Magazines

Mr. Magazine™ Shares the 30 Hottest Magazine Launches of the Past 30 Years

March 8, 2016
| Mr. Magazine™Today



Ten Questions to Ask a Media Measurement Firm

March 8, 2016
| PR ROIToday



Industry Veteran Added by D S Simon Media As Firm Rolls Out New Service Offerings

March 8, 2016
| Influencer MarketingStrategic Video CommunicationsTodayVlogViews



#DigitalPR Twitter Chat with Victoria Lim

March 8, 2016
| Digital PREventsToday


Davia Temin

The Steak not the Sizzle — Women and Power; Women and Communications

March 7, 2016
| Corporate CommunicationsToday


Sabrina Horn

#pledgeforparity in the C-suite and Beyond…

March 7, 2016
| Corporate CommunicationsToday


LeslieGrossmanLeadership2

Why is International Women’s Day Still Needed?

March 7, 2016
| Corporate CommunicationsToday


Celebrating the Trailblazers of International Women's Day

Women in STEM, Where We Started and Where We Are Today

March 7, 2016
| Corporate CommunicationsToday


o-founders of The Modern Femme Movement - featured

In Celebration of International Women’s Day: The Modern Femme™ Movement

March 7, 2016
| Corporate CommunicationsToday


International Women's Day

International Women’s Day – Take Action for Girls and Women with the Global Goals

March 7, 2016
| Corporate CommunicationsToday



Shattering the Glass Ceiling in the French Food Industry

March 7, 2016
| Corporate CommunicationsToday



The Power Of a Woman

March 7, 2016
| Corporate CommunicationsToday


Roman Temkin

Google Harnessing Big Data to Delete the Zika Virus

March 6, 2016
| Social MediaToday


The New Barker

The New Barker Magazine: At Last Florida Dogs Have Their Own New Yorker

March 5, 2016
| Mr. Magazine™Today


The Atomic Guide to Content Strategy

The Atomic Guide to Content Strategy

March 5, 2016
| MarketingToday


Gary Vaynerchuk Discusses Leaving Money On The Table To Win The War

Gary Vaynerchuk Discusses Leaving Money On The Table To Win The War

March 5, 2016
| The #AskGaryVee ShowToday


Perfecting Your Pitch

Perfecting Your Media Pitch: 5 Tips for Expert Exposure

March 5, 2016
| Agile EngagementToday


Nati Katz

From PR to FP: Minding the Gap between ‘Real-World’ Foreign Policy and Debate ‘Sample Size’ Material

March 3, 2016
| Public RelationsToday



Help USA: Join Us March 16 to Celebrate Survivors of Domestic Violence (Live Event: NYC)

March 2, 2016
| Corporate CommunicationsToday



Keep it Real: How to Build an Authentic Brand

March 2, 2016
| Agile EngagementToday


What Is LinkedIn Now?

Candidate Applications: 7 Items A Recruiter Sees On LinkedIn

March 2, 2016
| Hiring HubToday



Gary Vaynerchuk Says Content is King, But Context is God

March 2, 2016
| The #AskGaryVee ShowToday


You're Ready For Your Video Interview. What Could Possibly Go Wrong?

7 Ways to Inspire Team Collaboration

March 2, 2016
| Corporate CommunicationsToday



Forgetting to Further Our Education…When It Just May Count Most

March 2, 2016
| Corporate CommunicationsToday



Questions Every Public Relations Investment Decision-Maker Should Ask

March 1, 2016
| PR ROIToday



Voters Most Influenced by Debates and TV/Print News Reporting

March 1, 2016
| MarketingToday



An Open Letter to WPP

March 1, 2016
| Digital PRToday


CommPRO-news-alert

Gould+Partners Names Matthew Schwartz Editorial Director

March 1, 2016
| Public RelationsToday


Ubergate

Why McDonald’s and Others Should Worry About Kalamazoo

March 1, 2016
| Corporate CommunicationsToday


Delta Brand Advocates

How Delta Air Lines Created 80,000 Brand Advocates (Content Case Study)

February 29, 2016
| Agile EngagementToday


Matt Bennett

News Cycle Management as Political Communication

February 29, 2016
| Public RelationsToday


Mr Magazine February Launch Stats - Comparison

February Consumer Magazine Launches: It Was Truly The Month For Lovers – Of Magazines

February 29, 2016
| Mr. Magazine™Today



The Productivity Secret Of The Best Leaders

February 27, 2016
| Leadership & CareersToday


Content Revolution - featured

Resistance Is Futile – The Content Revolution is Here

February 27, 2016
| MarketingToday


Al Falaschi

3 Ways Digital Asset Management Can be Considered an All-Star Employee

February 27, 2016
| MarketingToday



#AskGaryVee Says Ignore Everything Between the Clouds and Dirt

February 27, 2016
| The #AskGaryVee ShowToday


Media Monitoring and Targeting - featured

Questions to Ask Before Investing in a Media Monitoring and Targeting Tool

February 27, 2016
| Agile EngagementToday



Facebook Reactions – How Will They Impact Engagement Measurement?

February 25, 2016
| Image & InnovationToday



Why Trump’s Pick for VP Could Pave The Way to the White House

February 25, 2016
| Influencer MarketingStrategic Video CommunicationsTodayVlogViews



Uber’s PR Nightmare After Kalamazoo Shootings

February 24, 2016
| Influencer MarketingStrategic Video CommunicationsTodayVlogViews


Romancing the C-Suite - Rebekah Iliff

How to Romance the C-Suite: Communicate Results That Resonate

February 24, 2016
| Public RelationsToday


Press Release Templates

Press Release Templates to Power Your PR and Content Marketing

February 24, 2016
| Agile EngagementToday


Inside Out Magazine

Gulf News Publishing: One Of The United Arab Emirate’s Largest Media Groups Brings Great Magazines To The Arab World

February 24, 2016
| Mr. Magazine™


Hollywood's Big Night - featured

Public Relations Explained: An Acceptance Speech ‘Spoof’ from Hollywood’s Biggest Night Breaks It Down

February 24, 2016
| Public RelationsToday


Millennials and Money - featured

Millennials & Money: One Generation, Many Goals & Values

February 24, 2016
| Public RelationsToday



The Public Relationships of Stories: Context, Connection and Alternative Storytelling Techniques (FREE WEBCAST ON-DEMAND)

February 23, 2016
| EventsInfluencer MarketingStrategic Video CommunicationsToday



Marketing Transformation: A Real-Time Adventure (ON-DEMAND VIDEO)

February 23, 2016
| Agile EngagementEventsToday



How to be a Good Research Client

February 23, 2016
| PR ROIToday



To B2C, or Not to B2C – The 5 B2C Strategies B2Bs Should Steer Clear of in 2016

February 23, 2016
| MarketingToday


Tracy Rosecranz

How Viral Content Supports Organic Growth (Case Study)

February 23, 2016
| MarketingSocial MediaToday



Analytics-Driven Content Marketing

February 23, 2016
| Content MarketingContent Marketing CentralSocial Media EngagementToday



Eleven Questions You Must Ask Before Conducting Public Relations Research

February 23, 2016
| PR ROIToday


Deirdre Breckenridge, CEO of Pure Performance Communications and podcast host of “Women Worldwide.”

Creating a Joyful Planet With Deirdre Breakenridge

February 22, 2016
| Patrice TanakaPublic RelationsToday


Tim Bahr

Turning Old School PR Tactics into Engaging Digital Marketing Tools

February 22, 2016
| Digital MarketingPublic RelationsTodayUncategorized


Interviewing Tips

Interviewing 2016: 5 Trends

February 21, 2016
| Hiring HubToday


CMO Essentials To Optimize Your Marketing Strategy - featured

CMO Essentials To Optimize Your Marketing Strategy

February 20, 2016
| Agile EngagementToday


Where Twitter Goes From Here - featured

Gary Vaynerchuk on Flying With a Wounded Wing: Why Twitter Still Has More Than a Chance

February 20, 2016
| The #AskGaryVee ShowToday



Media Training Minute: Peyton Manning in Crisis Communication Mode

February 18, 2016
| Influencer MarketingStrategic Video CommunicationsTodayVlogViews


Justin Aclin

Hunter Public Relations Offers Five Things You Need To Know About Working With Dad Bloggers

February 17, 2016
| Social MediaToday


Lyle Stevens

Three Reasons Brands Should Be Using Influencer Marketing

February 17, 2016
| MarketingToday



How Journalists Consume Content (FREE DOWNLOAD)

February 17, 2016
| Public RelationsReportsToday


CommPRO-news-alert

TheNewsMarket Study Reveals Journalists’ Increasing Dependence on Multimedia Content & Online Newsrooms

February 16, 2016
| NewsSocial MediaToday


Shirley Chisholm, future member of the U.S. House of Representatives (D-NY), announcing her candidacy. January 25, 1972 (Source: Wikimedia Commons)

Shirley Chisholm: We Must Reject Stereotypes

February 16, 2016
| Public RelationsToday


Jennifer Wilkov

Why Speaking Up in Business Pays

February 16, 2016
| Public RelationsToday


Do Your PR Benchmarks Measure Up

Do Your PR Benchmarks Measure Up?

February 16, 2016
| Agile EngagementToday



The Zika Epidemic: An Olympian Crisis

February 14, 2016
| Public RelationsToday



Internal Communications and the Social Enterprise (Live Event: February 25, NYC)

February 14, 2016
| Corporate CommunicationsEventsToday



Creating a Joyful Planet – How Andy Hopson is Helping

February 14, 2016
| Patrice TanakaPublic RelationsToday



Prepare, Share, Update and Engage: A Crisis Communications Strategy for Olympic Gold

February 14, 2016
| Public RelationsToday


Marketing in the Year 2016

Gary Vaynerchuk on Marketing in the Year 2016

February 13, 2016
| The #AskGaryVee ShowToday



Three Pieces of Communications Advice for Hillary Clinton

February 12, 2016
| Influencer MarketingStrategic Video CommunicationsTodayVlogViews


Harold-Burson-featured

The Future of PR: Featuring Harold Burson (Video)

February 12, 2016
| Agile EngagementEventsTodayWebinars



Sneak Preview: How Shareholder Activism Is Affecting The 2016 Proxy Season (ON-DEMAND RECORDING)

February 12, 2016
| EventsInvestor RelationsToday



Nasdaq Announces Acquisition of Marketwired

February 12, 2016
| Investor RelationsToday


Marketing Lessons

Marketing Lessons From the Top 10 Romantic Movies

February 11, 2016
| MarketingToday


Customers and Valentines Day

How to Turn a Potential Customer into a Valentine

February 11, 2016
| MarketingToday



Media Training Minute: Cam Newton’s Super Bowl Media Meltdown

February 11, 2016
| Influencer MarketingStrategic Video CommunicationsTodayVlogViews



PR Must Lead on New FTC Native Advertising, Sponsored Content Guidelines

February 10, 2016
| Influencer MarketingStrategic Video CommunicationsTodayVlogViews


Al Jazeera America is Shutting Down

Why is Al Jazeera America Shutting Down?

February 10, 2016
| Public RelationsToday



Deep Dive into Data Wrangling and Data Scavenging

February 10, 2016
| MarketingToday


Email marketing

Top 3 Tips for Creating an Effective Welcome Campaign for Email Marketing

February 10, 2016
| MarketingToday



Activating Influencers with Highly Engaging Interactive Content

February 10, 2016
| Public RelationsToday


CamNewton-PressConference

Cam Newton – Time for Crisis Communications 101

February 9, 2016
| Public RelationsToday



Brands Score Marketing Wins By Breaking World Records At The Super Bowl

February 9, 2016
| Influencer MarketingStrategic Video CommunicationsTodayVlogViews



What Were The Top Brands & Ads at Super Bowl 50?

February 9, 2016
| Media IntelligenceToday



CommPROs Take a Deep Dive into #SuperBowl50

February 8, 2016
| MarketingToday


Bill Cochran

#SuperBowl50 Ads: What Worked and What Didn’t

February 8, 2016
| MarketingToday



The Big Game: Is Good Really the Enemy of Great?

February 8, 2016
| MarketingToday


A Tale of Underwhelming QBs and Ad Spots - featured

The Big Game: A Tale of Underwhelming QBs and Ad Spots

February 8, 2016
| MarketingToday



Pre-Game Campaigns Can Help Score Touchdowns for Marketers

February 8, 2016
| Influencer MarketingStrategic Video CommunicationsTodayVlogViews


Gary Vaynerchuk on the Entrepreneurial Spirit - featured

Gary Vaynerchuk on the Entrepreneurial Spirit: Are Entrepreneurs Born or Made?

February 6, 2016
| The #AskGaryVee ShowToday


A Broadcaster's Take on Social Media and How it Impacts PR and the Media - featured

A Broadcaster’s Take on Social Media and How it Impacts PR and the Media

February 6, 2016
| Agile EngagementToday


Mr. Magazine™ Releases Launch Stats

Mr. Magazine™ Releases Launch Stats: 77 New Magazines Hit The Marketplace in January

February 4, 2016
| Mr. Magazine™Today



Real Estate PR: How to Create a Positive Public Image to Bolster your Brand in Advance of a Major Project

February 4, 2016
| Public RelationsToday


2016 Super Bowl Survey Infographic - featured

2016 Super Bowl Survey Infographic

February 3, 2016
| MarketingToday


Dan-Farkas-headshot

Marketing Lessons From Sunday’s Big Game

February 3, 2016
| MarketingToday


Adam Meshekow

Honing Your Advertising Strategy for the Big Game – Score Big with Mobile

February 3, 2016
| MarketingToday


Jay Friedman Why Microsoft Left the Advertising Business

Where Digital Media is Going and Why You Should Care

February 3, 2016
| AdvertisingDigital AdvertisingPublic RelationsToday



Lighthouse Guild Adds Key Hires to Management Team

February 3, 2016
| NewsPublic RelationsToday


A Democratic Debate-Who Wins

What A Difference A Day Makes: Iowa Caucus

February 2, 2016
| Image & InnovationToday


Should I Stay or IPO Now

Should I Stay or IPO Now?

February 2, 2016
| Agile EngagementInvestor RelationsToday


Social Media and Job Search

Social Media & A Job Search: 7 Reasons To Be Careful

February 2, 2016
| Hiring HubToday



Marketing Experts Tell All: Content Messaging Trends for 2016 (FREE WEBINAR…ON-DEMAND)

February 2, 2016
| Agile EngagementEventsTodayWebinars


Universal Information Services Iowa Caucus Media Measurement

Trump vs Cruz AND Clinton vs Sanders

February 1, 2016
| Image & InnovationToday



Leadership Presence: What it is, What it isn’t, and How to Increase it

February 1, 2016
| Corporate CommunicationsToday



Tips for Management on Holding an Audience

January 31, 2016
| Corporate CommunicationsInternal & Employee CommunicationsToday


Nas_Crisis-Guide_Cover

How To Build A World-Class Crisis Communications Playbook

January 31, 2016
| Crisis CommunicationsPublic RelationsReportsToday


A Guide to Snapchat's History

@GaryVee on The Snap Generation: A Guide to Snapchat’s History

January 30, 2016
| The #AskGaryVee ShowToday



Content Promotion: The Key to Unlocking User-Generated Success

January 30, 2016
| Agile EngagementToday


The State of Multimedia in Press Releases

The State of Multimedia in Press Releases

January 30, 2016
| Agile EngagementToday



How To Make A Winning Enterprise Social Strategy (FREE WHITE PAPER)

January 29, 2016
| Media IntelligenceReportsToday


Donald Trump GOP Debate - featured

Donald Trump – Who Needs the Media?

January 29, 2016
| Public RelationsToday


MarkWeiner

A Practical Introduction to PR Research

January 27, 2016
| Inside PR Research & EvaluationPR ROIToday



The Star Wars Effect

January 27, 2016
| MarketingToday



Your Resume Summary: 10 Helpful Hints

January 27, 2016
| Hiring HubToday


The Power of the Presentation – 5 Success Tips - featured

The Power of the Presentation – 5 Success Tips

January 27, 2016
| Corporate CommunicationsToday



Why You Should Start an Email Newsletter in 2016

January 27, 2016
| Media IntelligenceToday


Embracing the Multichannel Marketing Movement

Embracing the Multichannel Marketing Movement

January 26, 2016
| Agile EngagementToday


How To Get More Snapchat Followers, Buying Email Lists & The Twitter Exodus

#AskGaryVee Episode 177: How To Get More Snapchat Followers, Buying Email Lists & The Twitter Exodus

January 26, 2016
| The #AskGaryVee ShowToday


Judd Marcello

Redefining Your Global Content Strategy to Drive Customer Acquisition and Retention

January 26, 2016
| MarketingToday



Short Story: The Coexistence of FINRA and Social Media

January 26, 2016
| Investor RelationsToday


Carol O'Kelley

The Big Promise of Marketing Automation

January 25, 2016
| MarketingToday


Sarah Shelnut-Rossborough

Making Marketing Automation Work

January 25, 2016
| MarketingToday


Paige-ONeill-headshot

Marketing Automation isn’t Dead – It’s Evolving

January 25, 2016
| MarketingToday


WEF Leadership

Ketchum on WEF: The Imperfect Perfect Leader

January 25, 2016
| Corporate CommunicationsToday


Anese Cavanaugh

Our Presence Creates Our Impact: Using Mindfulness to Optimize Leadership and Culture

January 25, 2016
| Corporate CommunicationsLeadership & CareersToday



Ketchum on Open Forum Davos: Three Big-Picture Themes from the WEF Next Door

January 23, 2016
| Corporate CommunicationsCorporate InsightsToday


How to Work with Experts to Give Context to Risky Content Topics - featured

How to Work with Experts to Give Context to Risky Content Topics

January 23, 2016
| Agile EngagementToday



AARP The Magazine: America’s Largest Consumer Magazine – Fighting The Good Fight To Disrupt The Idea Of Aging In America

January 23, 2016
| Mr. Magazine™Today


How to Use Pinterest for Business

How to Use Pinterest for Business

January 23, 2016
| Social MediaToday



2016 Trust Barometer & Digital PR Implications

January 21, 2016
| Digital PRPR & Corporate Communications Training


Ronn Torossian featured

Crisis Communications: Where Does Chipotle Mexican Grill Go from Here? (VIDEO)

January 21, 2016
| Public RelationsToday



Planning Your ERP Implementation for the New Year

January 21, 2016
| Corporate CommunicationsToday


Gary Vaynerchuk

Gary Vaynerchuk Says First Comes Smarts, Then Comes The Hustle

January 20, 2016
| The #AskGaryVee ShowToday



15 Interview Questions You Must Be Able To Answer

January 20, 2016
| Hiring HubToday


The A-Z of Press Releases - featured

The A-Z of Press Releases

January 20, 2016
| Agile EngagementToday


Business Meetings - Make Them Work

Make Your Business Meetings Matter

January 20, 2016
| Leadership & CareersToday



#DigitalPR Twitter Chat

January 19, 2016
| Digital PRToday



Ketchum at the World Economic Forum – Why it Matters

January 19, 2016
| Corporate CommunicationsCorporate InsightsToday



Extreme Blog Makeover: 6 Redesign Tips To Improve Your Blog In 2016

January 19, 2016
| Corporate CommunicationsToday



Twitter Adds New Features in 2016

January 19, 2016
| Media IntelligenceToday



5 Blogging Don’ts

January 19, 2016
| Agile EngagementToday


Best Practices To Earn Media Cross-Platform

Best Practices To Earn Media Cross-Platform

January 19, 2016
| Influencer MarketingStrategic Video CommunicationsTodayVlogViews


Ronn Torossian featured

JCOPE Seeks to Regulate Ethics for Lobbyists and Political Consultants

January 19, 2016
| Public RelationsToday


Gary Vaynerchuk on Twitter

Gary Vaynerchuk On H