Search results for: ryan lochte

Sinking Fast: The Ryan Lochte Rio Drama Has Widespread Brand Repercussions

By Linda J. Popky, Founder, Leverage2Market Associates It was exactly what we had been warned to expect from the Rio Olympics: A group of American star athletes mugged at gunpoint by thugs impersonating Brazilian police officers. It sounded horrible. And it was—but not for the reasons we originally thought. It’s become apparent that not only had this…

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Ryan Lochte’s Next Stop – A Reputation-Reclamation Tour?

By Ray Hennessey, Chief Innovation Officer, JConnelly If Ryan Lochte regains his reputation, he has the Real Housewives to thank. Time was that filing a false police report about being robbed at gunpoint to cover up your boorish behavior in the foreign country hosting the Olympics was a career-killer. Indeed, Ryan Lochte has already lost several sponsorships…

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Ryan Lochte: What Was He Thinking?

His Brand Is Shot By Andrew Blum What was he thinking? U.S. Olympic swimmer and 12-time gold medalist Ryan Lochte may have destroyed his swimming career and his brand all in one shot. By pulling a Brian Williams in making up the story that he was robbed at gunpoint in Rio de Janeiro during the…

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Ryan Lochte – A Long and Arduous Road to Redemption

By Ray Casas, President, Wragg & Casas Strategic Communications Ryan Lochte has a chance at redemption – Americans love to forgive their fallen heroes.  But he’s made it much harder by his repeated lies and by leaving his teammates behind to fend for themselves. The Lochte fiasco proves once again that in the public’s eye, the…

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Guilt by Association: Sponsors Are Trying to Cut Losses by Cutting Ryan Lochte

Olympic Swimmer is PR Poison After Confession Gaffes By Scott Sobel, Senior Strategy and Communications Executive, kglobal Keeping a crisis from metastasizing into a disaster is the goal of reputation managers. Ryan Lochte and his sponsors were out of luck the second he opened his mouth and tried to answer initial and then follow-up questions that involved…

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Ryan Lochte: Sink or Swim

By Steven Fink, President and CEO, Lexicon Communications Corp. Ryan Lochte finally figured a way to get out from under Michael Phelps’ shadow. But jumping into the deep end of the pool while wearing a pair of concrete boots was not the best way to do it. For those living under a rock for the…

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Communications Experts Take A ‘Deep Dive’ into #RyanLochte & Reputation Management

By CommPRO Editorial Staff The Ryan Lochte situation dominated mainstream and social media channels  as part of the Olympics wrap-up. #RyanLochte is a classic example of crisis communications, which is a specialization within the public relations profession, which is utilized in responding to threats posed to the reputation of an individual, company or organization. An important component…

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Repairing the Lochte Brand: Three Things He Has Going for Him

By Heath Fradkoff, Principal & Founder, Ward 6 Marketing Ryan Lochte’s actions in Rio were reprehensible and sponsors are dropping him accordingly. As a result of just a few minutes of bone-headedness, his ability to make a sustainable living from swimming may be in jeopardy. However, he does have three things going for him that…

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College Athletes Must Get in Condition for Commercialism

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org   College students enjoy talking about ads, especially ones that feature top athletes like Tom Brady, Serena Williams, and Lebron James.  The NCAA’s momentous decision to allow college athletes to become paid spokespeople has leveled the promotional playing field, but are young,…

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Ocean Spray – Moving Aside To Let Consumers Drive

Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  It was a frightening experience.  After driving around the parking lot for a few hours, we turned onto the main road, which I had been on many times before, but now 40 mph seemed like 80, and my whole body tensed as…

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INDUSTRY NEWS Trump’s Brand Story – An Unconventional Success Strategy February 19, 2017 | Industry News, Marketing, Public Relations PR Genome Webinar – How PR is Vital to the Future of Branded Video Content in 2017 February 19, 2017 | Events, Industry News, PR Council Donald Trump Rants and Raves at the Press in a Classic Example of Misdirection…

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2016 Top 10 Posts

Editor’s Note:  The CommPRO editorial team has selected the most popular articles shared by industry influencers.  We salute our contributors and look forward to continuing our collaboration in 2017. 1.   Body Language in the Presidential Debate – A Leadership Lesson –  https://sumo.ly/pHKH 2.   Ray Kotcher on the Role of the CEO in Communications…

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Invisible Cowards: How Trolling Became America’s Newest, Ugliest Past Time

By Jennefer Witter, CEO/Founder, The Boreland Group Inc. A two-time Olympic gold medalist is “heart-broken” and in tears after being cyber bullied. A well-known columnist, known for her feminist writings, closes her social media accounts down after rape and death threats are made against her five year old daughter. An actress is forced off Twitter…

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Matt Lauer Catches Flack for His Moderator Performance, as Does Hillary

By Wendy Alpine, President, Alpine Communications Poor Matt Lauer can’t catch a break. First it was his sockless feet. Now he’s been lambasted for how he moderated the recent Commander-in-Chief Forum” between Hillary Clinton and Donald Trump. I’ve never moderated a debate before, but I’ve read it’s harder than it looks. But that’s not the…

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