Search results for: ronn torossian branding

Rebranding the Cannabis Industry

  Ronn Torossian, CEO, 5WPR   With legalization taking place all over the world, the cannabis industry is quickly evolving past the stoner age and into a new, slick, era of marketing. But can the birth of cannabis-friendly marketing plans, products, and industry events really pave the way for this evolution, or is cannabis still a long way from…

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Ronn Torossian Says Warner Rebrand Suggests Bigger Things

After long negotiations and difficult legal battles, the deal is done, the ink is dry on all the contracts, and Time Warner and AT&T have joined forces to create a new, massive media powerhouse. The company, dubbed “WarnerMedia” telegraphs the direction and scope of the merged operations. In a communication with his new team, reported…

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Disney Quietly Kills 20th Century Fox TV

Ronn Torossian, CEO, 5WPR  Nearly everyone who’s been to the movies or who owns a TV is immediately familiar with the brand: A massive monolith of stacked letters and numbers spelling out “20th Century Fox.” Now, Disney, which owns 20th Century Fox Television, is altering this household-known brand, again, to better fit the plans the…

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Redskins Announce Name Change Ahead of NFL Season

Ronn Torossian, CEO, 5WPR After more than a decade of active protests demanding a name and mascot change, the Washington Redskins have become the latest major national brand to shift away from branding that some found racially offensive. Now, the team is faced with the prospect of placating legions of fans who did not support…

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Brand Discovery Channels

Ronn Torossian, CEO, 5WPR One of the bright lights that shined through the pandemic was the growing power heightened by the influence of social media to launch and promote new products. What’s encouraging is that experts expect many consumers to continue accessing social media to find and purchase new goods in this post-pandemic era. That’s…

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Canna-Business

Merlin Rothfeld, Investment Strategist and Instructor, Online Trading Academy Weed. Pot. Mary Jane. Whatever you call it, there’s no denying that cannabis has been creating a lot of buzz lately. And for good reason. The medicinal variety is now legal in 33 states, the recreational in 11, and last year, Canada lifted its ban on cannabis…

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Widespread Perception Shift Helps to Propel the Cannabis Industry to New Heights

CommPRO Editorial Staff The cannabis market showed investors its long-term potential in recent years. Despite legal setbacks on the federal level, the young industry has made impressive progress in terms of cultivation, distribution, packaging and product innovation. This positive trajectory is expected to continue, especially as legalization sweeps throughout the U.S., Europe, and Latin America. For example,…

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Five Ways Cannabis Companies are Using PR

  Ronn Torossian, CEO, 5WPR    The emerging cannabis industry post-legalization faces unique challenges, including limited ability to advertise like mainstream companies. That’s just for starters. At the same time, competition within the sector is heating up, and savvy cannabis business owners are turning to public relations in order to stay ahead of the pack.  With an…

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$1 Billion on Public Relations For Energy Giants

Ronn Torossian, CEO, 5WPR  The five largest publicly listed oil and gas majors have spent $1 billion since the 2015 Paris climate deal on public relations or lobbying in a way that is “overwhelmingly in conflict” with the landmark accord’s goals, said a watchdog Friday.  Despite externally committing to support the Paris agreement and its aim to…

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5 Reasons Your Company Should Rebrand in 2019

Ronn Torossian, CEO, 5WPR While the concept rebuilding a company’s identity might seem overwhelming at first, the truth is that most companies will need a rebrand at some point. As the voice and reputation of a business, a brand is how you build connections with your target audience. If you find that your image isn’t…

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Tips On How To Align Marketing and PR Strategies

Ronn Torossian, CEO, 5WPR Today, modern companies are constantly looking for new ways to upgrade their marketing plans and develop stronger connections with their target audiences. One of the best ways for businesses to upgrade their promotional strategies in the years ahead is to make sure that their PR and marketing strategies are properly aligned.…

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Which Brands are Making the Most Of The 2018 FIFA World Cup?

Ronn Torossian, CEO, 5WPR  The FIFA world cup is the biggest sporting event to hit the media all year. It’s no wonder that countless companies are looking for opportunities to align their marketing and branding strategies with the football phenomenon. In fact, Chinese brands are purchasing more ad real estate than ever before to keep…

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Great Restaurant Social Media Pages

Ronn Torossian, CEO, 5WPR We have found some of the great restaurant social media pages and what you can learn from a good food PR digital media campaign. Check these out: Pieology Pizzeria Pieology and their hashtag #MyPieology has allowed this restaurant to let their customers share pictures and comments. But more than that, Pieology…

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Children’s Author Blackballed Over Harassment Allegations

Ronn Torossian, CEO, 5WPR The list of prominent men being outed and ostracized for sexual harassment seems to grow every week. This week’s entry is still a bit of a surprise. The Society of Children’s Book Writers and Illustrators recently announced it was expelling best-selling children’s author, Jay Asher, due to allegations of sexual harassment.…

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Learning Digital Marketing from the Best: DJ Khaled

Ronn Torossian, CEO, 5WPR DJ Khaled shuffles in and out of the top hip hop and pop charts with his own albums, but even more so in the background of other chart-toppers. And along with all of that he’s created a social media kingdom almost unparalleled, especially when it comes to SnapChat. Let’s review some of how…

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JetSmarter Launches VIP Branded Private Airport Lounges

By Ronn Torossian,CEO, 5WPR & Chief Marketing Officer, Jetsmarter JetSmarter, a leading private jet company, announced today plans to build the first JetSmarter-branded lounge at Westchester County Airport FBO, in White Plains, New York. Opening in spring of 2017, the exclusive lounge will provide JetSmarter members with an added experience, as they travel in and out of the region.…

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INDUSTRY NEWS Trump’s Brand Story – An Unconventional Success Strategy February 19, 2017 | Industry News, Marketing, Public Relations PR Genome Webinar – How PR is Vital to the Future of Branded Video Content in 2017 February 19, 2017 | Events, Industry News, PR Council Donald Trump Rants and Raves at the Press in a Classic Example of Misdirection…

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Lesson Number One From the Candidates: Use Social Content to Drive Earned Media

By Wendy Glavin, Marketing and Communications Strategist/Branding+Social Media  Everyday we are inundated with election analysis. Will Hillary Clinton win the Presidency? Will Donald Trump win the Republican nomination? Where are we as a country? Issues such as, illegal immigration, Islamic terrorism, the economy, the gap between the elite and poor, corporate corruption, taxes, healthcare, trade and many…

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