Search results for: ronn torossian

Ronn Torossian On Great 2019 PR Campaigns

Every year PR remains competitive – Here’s some great PR and marketing campaigns that we’ve spotted this year: A Campaign on Loneliness It started this year, but it’s going to be a campaign that’s going into the new decade. This is a campaign that’s going to bring people’s attention to the difficulty of being lonely…

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Ronn Torossian Marketing Tips On Maximizing Marketing as a Solopreneur

Working on your own presents a unique set of challenges. For those in the marketing industry, handling client’s marketing requests can be overwhelming. But most of the “solopreneurs” or freelancers out there prefer to work on their own. For them, success is all about maximizing their time and working smarter, not just harder.  What do…

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PR Masters Series Podcast, Episode #6 – Ronn Torossian

The Stevens Group is pleased to present a new podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals.  This new series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those…

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Ronn Torossian With 5 Tips for Entrepreneurs

Being an entrepreneur is a dream for many, but it can be overwhelming as well. There is no set path that all entrepreneurs must follow for success. Though there are lessons that can be learned from those who have come before. Any entrepreneur can learn from these five steps to ensure rapid growth for any…

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Ronn Torossian On Implementing Video PR Campaigns

Video content has become a vital part of any successful multifaceted PR campaign. While there is no doubt print media remains powerful and effective, adding a video component creates a more dynamic, user-interactive connection. So, how can you be sure your video content will be both connective and compelling? How can you set out to…

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Ronn Torossian Commentary On PR Pros On The Big Screen & Flack

With the release of the newest TV show on Public Relations, Flack starring Anna Paquin, its time once again to examine how the PR industry is reflected upon in the media. It appears that Robyn, the character in the new TV show ‘Flack’, has a somewhat accurate role, even though the show itself isn’t entirely reflective…

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Ronn Torossian Commentary On Tesla’s Job Cuts Announcement

Tesla is still setting the standard in the fully-electric car market, but the company is also at a crossroads, both with production and with public relations. Over the past few years, the Tesla brand has seen some ups and downs, from wowing people with new models to frustrating customers with production delays.  Now, though, the company…

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Ronn Torossian On Maintaining Work-Life Balance in Public Relations

  It can be hard to maintain a work-life balance in Public Relations, an industry where you need to constantly know what’s happening in the news, clients are sending you emails at ungodly hours, and you have multiple deadlines on a good day. Switching off at the end of the day can prove difficult under these…

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Ronn Torossian Presents Four Ways to Position Yourself as a Leader

Companies are always on the lookout for the next generation of leaders and influencers. To ensure the long-term success of a business, employees need to be trained and fit to be future leaders who can evolve and grow the business in the right direction. According to Deloitte’s 2014 Millennial Survey, 75% of the global workforce…

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Ronn Torossian Presents Social Media Tips for the Holidays

Holidays are a time of the year when the right kind of marketing can go a long way. There seems to be a holiday for almost everything these days and tracking holidays to gear your message to your target audience can be a great opportunity for marketing teams. National holidays that tied to awareness or…

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Ronn Torossian With 3 Dos and Don’ts of Thought Leadership Marketing

In the past, marketing was simple. Companies simply paid to display their advertisements on televisions and billboards or paid a copywriter to talk about how amazing their business was. However, in the modern age, where customers are more skeptical than ever before, brands are under increasing pressure to prove that they’re as sensational as they…

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Ronn Torossian Analysis of Buble Retirement Rumors

You always want to retire on your own terms, whether you end up going out on top or not. What you don’t want to do is have a misstatement in an interview telegraph to countless fans that, it’s been a good run, but you are hanging it up.  Yet, that was exactly the situation singer…

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Ronn Torossian Commentary: UFC Reeling After Brawl

  It should have been a banner night for the UFC. Solid undercards and a massive “big fight” to attract eyes and open wallets. And fans did get their money’s worth. Unfortunately, for a sport desperately trying to achieve mainstream recognition, MMA got another black eye from UFC antics outside the cage.  After Khabib Nurmagomedov…

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Ronn Torossian With Takeaways From Cannes Lions 2018

The Cannes Lions event is a huge creative conference taking place every year. Trying to keep track of all the different lessons you can learn from this event can be quite a challenge – which is why we thought that we would make a note of some of the most important takeaways to occur at…

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Ronn Torossian Says Warner Rebrand Suggests Bigger Things

After long negotiations and difficult legal battles, the deal is done, the ink is dry on all the contracts, and Time Warner and AT&T have joined forces to create a new, massive media powerhouse. The company, dubbed “WarnerMedia” telegraphs the direction and scope of the merged operations. In a communication with his new team, reported…

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Ronn Torossian Commentary On Networks Planning to Reduce Commercial Time

Ronn Torossian, CEO, 5WPR In the age of streaming media and YouTube ads you can click off after a few seconds, a growing number of television consumers are fed up with what feels like “endless” commercials during their favorite shows. More and more, viewers are choosing to DVR their favorite programs and watch them later,…

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Ronn Torossian Commentary On Hobby Lobby Loses Artifacts

Hobby Lobby is once again at the center of a national PR dustup. This time, though, the company is not embroiled in a political battle as avatar for companies that don’t want to provide certain health care options to their employees. Instead, the company is catching heat for allegedly “smuggling” huge numbers of ancient historical…

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Ronn Torossian On How Facebook’s Issues Will Affect Users

For a company with a huge user base and massive profits, Facebook is still managing to have a pretty difficult first quarter of 2018. From the nagging privacy scandal, to fake news, to the Congressional hearings, Mark Zuckerberg’s company is definitely struggling with its public image.  But… will it matter? For the duration of the…

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