Search results for: ronn social media
Ronn Torossian Presents Social Media Tips for the Holidays
Holidays are a time of the year when the right kind of marketing can go a long way. There seems to be a holiday for almost everything these days and tracking holidays to gear your message to your target audience can be a great opportunity for marketing teams. National holidays that tied to awareness or…
Read MoreGirl Scouts Respond to Social Media Bonfire
Ronn Torossian, CEO, 5WPR There was a time in America when a group that staunchly supports empowering women and girls celebrating a woman being appointed to the Supreme Court would have been a no-brainer. That time, for some, is “not right now” or, perhaps, “not all women.” Here’s what happened and how the Girl Scouts…
Read MoreManaging a PR Crisis on Social Media
Ronn Torossian, CEO, 5WPR Plenty of companies still don’t have a crisis communication plan set in place, yet most customers are using social media when engaging with a company that’s going through a PR crisis. This means that not having a good PR crisis plan can prove detrimental to a company, especially in an age when people…
Read MoreSuccessful Social Engagement
Ronn Torossian, CEO, 5WPR How does one define successful social media engagement? Social Media Today offers six definitions. The first is probably obvious and it’s financial. The rest are emotional/positive, number of followers, measurable in terms of social ROI, repeatable, and enjoyable. Most CMOs agree on financial but many also concur that the remaining…
Read MoreLitigation PR and Media Coverage
Ronn Torossian, CEO, 5WPR Given the lightning speed of the news cycle, as well as the amount of social media use around the world, whenever any type of allegation is made public, the media and the public itself tend to cast the parties involved in a lawsuit in terms of villain versus a victim. Furthermore,…
Read MoreReality TV and Social Media Star, Foodgod, joins “The Future of Social & Influencers: During & Post Pandemic” Webinar
CommPRO Editorial Staff On Tuesday, April 14 at 2pm ET, top communications professionals will host a webinar on the shift of socialization following the coronavirus outbreak. Television personality and social media star Foodgod will share his thoughts with 5WPR CEO, Ronn Torossian, and Talent Resources CEO, Michael Heller leading the conversation. As a social media, TV star…
Read MorePastor Arrested for Violating Social Distancing Responds
Ronn Torossian, CEO, 5WPR Two competing narratives coming out of Tampa, Florida have captivated the nation. Even as some states are wondering what to do with legions of spring breakers returning home from Florida after ignoring social distancing orders, another story is coming out of the Sunshine State that provides a compelling example of competing…
Read MoreTypes of Digital Media
Ronn Torossian, CEO, 5WPR People spend an average of seven hours a day on the internet using digital media, this according to mentor-led data analytics and science educational company Springboard. While the history of digital media goes back to the 1980’s with those handheld video games, look at all the options today where just about…
Read MoreSocial Transparency 2020
Ronn Torossian, CEO, 5WPR Social media and transparency are cornerstones of younger generations and are key to success for businesses wishing to cultivate and appeal to millennials and Gen Zer’s. Yet, only 15% of folks surveyed by Sprout Social, a social media management company, feel brands are transparent on social media. Of seven categories polled,…
Read MoreRonn Torossian Marketing Tips On Maximizing Marketing as a Solopreneur
Working on your own presents a unique set of challenges. For those in the marketing industry, handling client’s marketing requests can be overwhelming. But most of the “solopreneurs” or freelancers out there prefer to work on their own. For them, success is all about maximizing their time and working smarter, not just harder. What do…
Read MoreThe Social Media ‘Rule of Thirds’: How to Optimize Content to Boost User Response
Ronn Torossian, CEO, 5WPR There is a new fitness brand on the block. The brand, focused on promoting CBD products, supplements, and apparel, is aimed at the trendy wellness movement and the current focus on health and holistic training methods. The brand wastes no time in getting its social media up and running, quickly hammering…
Read MoreRonn Torossian On Implementing Video PR Campaigns
Video content has become a vital part of any successful multifaceted PR campaign. While there is no doubt print media remains powerful and effective, adding a video component creates a more dynamic, user-interactive connection. So, how can you be sure your video content will be both connective and compelling? How can you set out to…
Read MoreThree Tips for Managing Media Relations During a Crisis
Ronn Torossian, CEO, 5WPR A good crisis management strategy will help you educate your audience and retain brand trust. Convention PR tactics might push you towards keeping a low profile and focusing on internal issues, however this may not always be the best way about a crisis situation. While it’s important to keep your cool and…
Read MoreWhat is the Role of PR in Communicating Social Corporate Responsibility?
Ronn Torossian, CEO, 5WPR Corporate social responsibility, or CSR, is a tool through which businesses can benefit society while boosting their own brands. CSR can take many forms from philanthropy to volunteering to building relationships with charity organizations. CSR helps keep businesses socially accountable to its employees, shareholders, customers, community, supply chain and the environment.…
Read MoreRonn Torossian With 3 Dos and Don’ts of Thought Leadership Marketing
In the past, marketing was simple. Companies simply paid to display their advertisements on televisions and billboards or paid a copywriter to talk about how amazing their business was. However, in the modern age, where customers are more skeptical than ever before, brands are under increasing pressure to prove that they’re as sensational as they…
Read MoreRonn Torossian Commentary: UFC Reeling After Brawl
It should have been a banner night for the UFC. Solid undercards and a massive “big fight” to attract eyes and open wallets. And fans did get their money’s worth. Unfortunately, for a sport desperately trying to achieve mainstream recognition, MMA got another black eye from UFC antics outside the cage. After Khabib Nurmagomedov…
Read MoreRonn Torossian With Commentary On What Small Business Should Know About Public Relations
An elaborate public relations campaign can be expensive, time consuming and a daunting undertaking. Large companies have whole departments dedicated to running a PR machine. As a small business, this luxury might not be available so a successful PR campaign will require time and effort without breaking the bank. Here are a few points small…
Read MoreElon Musk Exacerbates Social Media Gaffe
Ronn Torossian, CEO, 5WPR Billionaire Elon Musk is no stranger to media attention. Typically, Musk works the headlines like a conductor with his orchestra. Recently, though, Mr. Musk showed us that anyone can get caught up in a PR mistake… then make the wrong call and end up taking “bad” and making it “worse.” The…
Read MoreRonn Torossian With Takeaways From Cannes Lions 2018
The Cannes Lions event is a huge creative conference taking place every year. Trying to keep track of all the different lessons you can learn from this event can be quite a challenge – which is why we thought that we would make a note of some of the most important takeaways to occur at…
Read MoreCaution for Businesses Who Want to Champion Social Change
Ronn Torossian, CEO, 5WPR For any brand or business, diving into a divisive social issue is definitely a double-edged sword. You could secure a big win or take a big hit to your bottom line. In recent years, businesses like Hobby Lobby, Chipotle, and Chick-Fil-A have negotiated difficult social waters to achieve PR success. But…
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