Search results for: ronn social media

Ronn Torossian Presents Social Media Tips for the Holidays

Holidays are a time of the year when the right kind of marketing can go a long way. There seems to be a holiday for almost everything these days and tracking holidays to gear your message to your target audience can be a great opportunity for marketing teams. National holidays that tied to awareness or…

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Girl Scouts Respond to Social Media Bonfire

Ronn Torossian, CEO, 5WPR  There was a time in America when a group that staunchly supports empowering women and girls celebrating a woman being appointed to the Supreme Court would have been a no-brainer. That time, for some, is “not right now” or, perhaps, “not all women.” Here’s what happened and how the Girl Scouts…

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Managing a PR Crisis on Social Media

Ronn Torossian, CEO, 5WPR  Plenty of companies still don’t have a crisis communication plan set in place, yet most customers are using social media when engaging with a company that’s going through a PR crisis. This means that not having a good PR crisis plan can prove detrimental to a company, especially in an age when people…

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Successful Social Engagement

  Ronn Torossian, CEO, 5WPR How does one define successful social media engagement? Social Media Today offers six definitions. The first is probably obvious and it’s financial. The rest are emotional/positive, number of followers, measurable in terms of social ROI, repeatable, and enjoyable. Most CMOs agree on financial but many also concur that the remaining…

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Litigation PR and Media Coverage

Ronn Torossian, CEO, 5WPR  Given the lightning speed of the news cycle, as well as the amount of social media use around the world, whenever any type of allegation is made public, the media and the public itself tend to cast the parties involved in a lawsuit in terms of villain versus a victim.  Furthermore,…

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Reality TV and Social Media Star, Foodgod, joins “The Future of Social & Influencers: During & Post Pandemic” Webinar

CommPRO Editorial Staff On Tuesday, April 14 at 2pm ET, top communications professionals will host a webinar on the shift of socialization following the coronavirus outbreak. Television personality and social media star Foodgod will share his thoughts with 5WPR CEO, Ronn Torossian, and Talent Resources CEO, Michael Heller leading the conversation. As a social media, TV star…

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Pastor Arrested for Violating Social Distancing Responds

Ronn Torossian, CEO, 5WPR Two competing narratives coming out of Tampa, Florida have captivated the nation. Even as some states are wondering what to do with legions of spring breakers returning home from Florida after ignoring social distancing orders, another story is coming out of the Sunshine State that provides a compelling example of competing…

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Types of Digital Media

Ronn Torossian, CEO, 5WPR People spend an average of seven hours a day on the internet using digital media, this according to mentor-led data analytics and science educational company Springboard. While the history of digital media goes back to the 1980’s  with those handheld video games, look at all the options today where just about…

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Social Transparency 2020

Ronn Torossian, CEO, 5WPR Social media and transparency are cornerstones of younger generations and are key to success for businesses wishing to cultivate and appeal to millennials and Gen Zer’s. Yet, only 15% of folks surveyed by Sprout Social, a social media management company, feel brands are transparent on social media. Of seven categories polled,…

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Ronn Torossian Marketing Tips On Maximizing Marketing as a Solopreneur

Working on your own presents a unique set of challenges. For those in the marketing industry, handling client’s marketing requests can be overwhelming. But most of the “solopreneurs” or freelancers out there prefer to work on their own. For them, success is all about maximizing their time and working smarter, not just harder.  What do…

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Ronn Torossian On Implementing Video PR Campaigns

Video content has become a vital part of any successful multifaceted PR campaign. While there is no doubt print media remains powerful and effective, adding a video component creates a more dynamic, user-interactive connection. So, how can you be sure your video content will be both connective and compelling? How can you set out to…

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Three Tips for Managing Media Relations During a Crisis

Ronn Torossian, CEO, 5WPR  A good crisis management strategy will help you educate your audience and retain brand trust. Convention PR tactics might push you towards keeping a low profile and focusing on internal issues, however this may not always be the best way about a crisis situation. While it’s important to keep your cool and…

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What is the Role of PR in Communicating Social Corporate Responsibility?

Ronn Torossian, CEO, 5WPR Corporate social responsibility, or CSR, is a tool through which businesses can benefit society while boosting their own brands. CSR can take many forms from philanthropy to volunteering to building relationships with charity organizations. CSR helps keep businesses socially accountable to its employees, shareholders, customers, community, supply chain and the environment.…

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Ronn Torossian With 3 Dos and Don’ts of Thought Leadership Marketing

In the past, marketing was simple. Companies simply paid to display their advertisements on televisions and billboards or paid a copywriter to talk about how amazing their business was. However, in the modern age, where customers are more skeptical than ever before, brands are under increasing pressure to prove that they’re as sensational as they…

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Ronn Torossian Commentary: UFC Reeling After Brawl

  It should have been a banner night for the UFC. Solid undercards and a massive “big fight” to attract eyes and open wallets. And fans did get their money’s worth. Unfortunately, for a sport desperately trying to achieve mainstream recognition, MMA got another black eye from UFC antics outside the cage.  After Khabib Nurmagomedov…

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Elon Musk Exacerbates Social Media Gaffe

Ronn Torossian, CEO, 5WPR Billionaire Elon Musk is no stranger to media attention. Typically, Musk works the headlines like a conductor with his orchestra. Recently, though, Mr. Musk showed us that anyone can get caught up in a PR mistake… then make the wrong call and end up taking “bad” and making it “worse.” The…

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Ronn Torossian With Takeaways From Cannes Lions 2018

The Cannes Lions event is a huge creative conference taking place every year. Trying to keep track of all the different lessons you can learn from this event can be quite a challenge – which is why we thought that we would make a note of some of the most important takeaways to occur at…

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Caution for Businesses Who Want to Champion Social Change

Ronn Torossian, CEO, 5WPR For any brand or business, diving into a divisive social issue is definitely a double-edged sword. You could secure a big win or take a big hit to your bottom line. In recent years, businesses like Hobby Lobby, Chipotle, and Chick-Fil-A have negotiated difficult social waters to achieve PR success. But…

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