Search results for: ronn marketing

Ronn Torossian on Customer Journey Maps in Marketing

One of the essential tasks for marketers and digital PR professionals is to be able to both predict as well as influence customer behavior. With every single buyer persona, ad, post, landing page, and email, the marketers have a single goal of persuading the target audience to act, while also predicting and preparing for whatever action the…

Read More

Ronn Torossian Marketing Tips On Maximizing Marketing as a Solopreneur

Working on your own presents a unique set of challenges. For those in the marketing industry, handling client’s marketing requests can be overwhelming. But most of the “solopreneurs” or freelancers out there prefer to work on their own. For them, success is all about maximizing their time and working smarter, not just harder.  What do…

Read More

Ronn Torossian With 3 Dos and Don’ts of Thought Leadership Marketing

In the past, marketing was simple. Companies simply paid to display their advertisements on televisions and billboards or paid a copywriter to talk about how amazing their business was. However, in the modern age, where customers are more skeptical than ever before, brands are under increasing pressure to prove that they’re as sensational as they…

Read More

Ronn Torossian On Building Bridges in Marketing

For years marketing has been all about advertising, but in many ways advertising is becoming less effective. Consumers are so used to banner ads and social media ads that they scroll right over them without even noticing anything about the product or brand. In other words, it just isn’t giving much ROI for the buck…

Read More

Are CGI Models the Future of Influencer Marketing?

  Ronn Torossian, CEO, 5WPR  Back in 2016, a startup based in Los Angeles called Brud created three virtual influencers, specifically models, along with social media profiles for these influencers, with accounts closely resembling the ones that human influencers have. These virtual people have complex backgrounds and even relationships, which only intrigue the public and…

Read More

Where Is Content Marketing Headed?

Ronn Torossian, CEO, 5WPR Content Marketing World recently wrapped its 10th annual event. According to Stephanie Stahl, General Manager at Content Marketing Institute being a successful content marketer in the future will require being more interesting, more helpful and more truthful. Being more, she explained, won’t necessarily mean more work. Instead, she says it will require…

Read More

2020 Influencer Marketing Trends

  Ronn Torossian, CEO, 5WPR  In the last few years, there has been a big rise in businesses utilizing influencers’ audiences to market their products or services. This type of marketing has itself had ups and downs. However, influencer marketing is an incredibly effective tactic that businesses can take advantage of, and it’s intrinsically linked with social…

Read More

Richard Mille: Brilliant Luxury Marketing

Ronn Torossian, CEO, 5WPR  Established in 1999, the Swiss luxury watchmaking business was founded by Richard Mille and Dominique Guenat. Almost immediately, the brand quickly rose in popularity in the extremely niche market and has been followed by success ever since.  One of the founders of the brand, Richard Mille himself, decided to launch a…

Read More

Ronn Torossian On Bad News: When Celebs Agree to Jail Time

In the public eye, a single bad decision can damage a carefully-cultivated public brand which took years to develop affecting their public relations image forever. As an example of this, actress Lori Loughlin and her husband, fashion designer Mossimo Giannulli, have agreed to plea deals that include jail time for their role in the national college entrance “bribery” scandal. …

Read More

5WPR CEO On Integrating Traditional and Digital Marketing Strategies

Most industries today are under extreme pressure to evolve with emerging technologies – and to do so fast. This is particularly true for those in marketing and public relations roles; even on a quiet day, operating in this industry requires spinning an inordinate number of plates. When it comes to adapting to the latest platform…

Read More

The Pandemic and Marketing for Businesses

Ronn Torossian, CEO & Founder, 5WPR  Working during a time of unpredictability and panic due to the novel coronavirus COVID-19 is not an easy task. Schools, universities and other educational facilities have all closed down, businesses are working from home, many countries have closed their borders, banned larger public gatherings, events have been canceled, and…

Read More

3 B2B Marketing Trends To Embrace in 2020

Ronn Torossian, Founder, 5WPR  Sales and marketing are innately dynamic. This dynamic nature requires that organizations in every industry keep abreast of steadily changing trends. Timing is key in marketing. An organization that’s dependent on last year’s sales and marketing blueprint will lag behind its innovative competitors.  So let’s go over trends that forward-thinking organizations…

Read More

Digital Marketing Terms You Need to Know

Ronn Torossian, CEO, 5WPR The landscape of digital marketing is changing practically every single day. There are new technologies and tools being introduced constantly, which means that keeping up with everything is no easy task. That’s why today we’ll be discussing some of the terms in digital marketing that everyone should know about, and that…

Read More

Marketing Politics In An Election Year

Ronn Torossian, CEO, 5WPR  In today’s polarized society and a democracy with wary consumers deciding whom they’ll boycott or support and even vote for, companies have a much tougher road to navigate than they did a few decades ago.  With so many options, consumers have numerous choices. Over the past three years, Brands in Motion, a…

Read More

Ronn Torossian On Great 2019 PR Campaigns

Every year PR remains competitive – Here’s some great PR and marketing campaigns that we’ve spotted this year: A Campaign on Loneliness It started this year, but it’s going to be a campaign that’s going into the new decade. This is a campaign that’s going to bring people’s attention to the difficulty of being lonely…

Read More

Digital Marketing Mistakes to Avoid

Ronn Torossian, CEO, 5WPR  A strong digital marketing strategy is bound to be a success. But how strong the strategy really is can be assessed by how often it is edited and updated. When the customers are looking at a brand these days, they’re most often looking for the digital presence of the brand. And an effective…

Read More

How Estee Lauder Redirected Marketing Budget to Stay Current

Ronn Torossian, CEO, 5WPR  When many millennial age women were younger, they’re likely to have seen their mothers applying Estee Lauder makeup on one occasion or another. An early direct to consumer brand that relied heavily on its distribution reps to handle much of its sales, Estee Lauder was quick to establish itself as a…

Read More

Marketing and Leadership: Like “Love And Marriage…”

  Ronn Torossian, CEO, 5WPR Noted singer Frank Sinatra introduced the song bearing that title in 1955. Its lyrics went on, “…go together like a horse and carriage……you can’t have one without the other.” Why? Marketing and leadership parallel those lyrics. A marketing manager, as the title implies, manages marketing for an organization. That is…

Read More