Crisis Communication Examples

CRISIS COMMUNICATION

CRISIS COMMUNICATION DEFINITION

Here are the best Crisis Communication Examples for Crisis communications which is a specialization within the public relations profession which is utilized in responding to threats posed to the reputation of an individual, company or organization. An important component of effective crisis communication is quick response time and an ongoing management of key message points to the public and other stakeholders who, without being properly informed, could have a negative impact on the reputation of the individual, company or organization.

CRISIS COMMUNICATION CASE STUDIES

There is a crisis communication case study for just about any crisis communication example imaginable. Before you find your organization in the middle of an all out crisis, it is advisable that you research relevant crisis communication case studies to prepare for an effective response. Proper and effective response to a crisis situation requires planning and forethought. Following are recent examples of crisis communication situations and how the response was handled. You will see where mistakes were made and where the situation was dealt with and how to reach a positive outcome.


Communications Best Practices: How to Anticipate & Avoid a Crisis – Richard Levick (VIDEO)

Editor’s Note: Richard Levick, Chairman and CEO of LEVICK, a crisis and public affairs-focused communications agency, shares perspective on the importance of integrity, anticipating issues and being proactive to avoid crises. He discusses the importance of risk mapping to identify potential issues and highlights the risk to PR and communications firms of not using ethical or… Learn more…


Rose McGowan And The Harvey Weinstein PR Crisis

The news of Harvey Weinstein’s meteoric fall from grace landed on the society and entertainment pages like a nuclear blast. For many in the industry, though, it appears the news wasn’t really news at all. Now, a lot of stars are coming out and saying they knew something was up with the uber-producer all along. And at…Learn more…


Crisis Communications: Where Does Chipotle Mexican Grill Go from Here?

Editor’s Note: Chipotle Mexican Grill—still reeling from an E.coli breakout across several of its restaurants that has affected nearly 500 customers—is on the hunt for new PR agency. The move comes as the fast food chain continues to struggle with how to win back consumers amid the scandal. Ronn Torossian, president-CEO of 5WPR provides a few tips on what Chipotle has to do to get back on track.


Steve Harvey’s Epic Blunder – A Crisis Communications Plan

David E. Johnson, CEO of Strategic Vision, LLCimages

By David E. Johnson, CEO, Strategic Vision PR Group

Comedian and television personality, Steve Harvey made the verbal blunder that is resonating around the world while hosting the Miss Universe pageant when he announced the wrong winner.  Harvey in announcing the winner of the contest announced that Miss Colombia, Ariadna Gutierrez Arevalo was the winner only moments later to announce that she was first runner up and Miss Philippines, Pia Alonzo Wurzbach was the actual winner.  Compounding the blunder was the fact that Arevalo had already been crowned and had to suffer the indignity of having the crown removed.  Social media and traditional media exploded.  Conspiracy theories surfaced that it was all a plot to attract attention to the Miss Universe pageant. Learn more…


The Zika Epidemic: An Olympian Crisis

LEVICK on the Zika Crisis - featuredBy Olga DeMetri, Vice President, LEVICK

With the world’s eyes on Brazil as the summer Olympics near, the Zika outbreak poses a significant risk to the nation, its economy, and the international perception of Brazil as host country. Here is what Brazil should be doing to prepare from a crisis communications perspective.

Zika’s spread poses a significant threat not only to the lives of those in Latin America—but also to the region’s economic stake in, and reputation as host for the XXXI Olympic Games. With the World Health Organization (WHO) declaring Zika a global health emergency, this disease holds the potential to spread far beyond the borders of Brazil and Colombia, the two worst affected countries. Learn more…

ONGOING CRISIS COMMUNICATION

Very seldom is a crisis situation a short-term event. To reach the point of an actual crisis, an event has become so big and intense, that an ongoing crisis communication program is necessary to effectively deal with all the issues involved. Following are links to resources to help you build a playbook on dealing with the media, influencers, employees and other stakeholders in your organization during a time of crisis.


How To Build A World-Class Crisis Communications Playbook

How To Build A World-Class Crisis Communications Playbook

There’s only one thing smarter than reading our guide during a crisis.

Reading it before a crisis.

Sooner or later, most companies are blindsided by a crisis. So it’s never too early to prepare for the many challenges that come with it.  Introducing Nasdaq’s new guide on building a Crisis Communication Playbook. It spells out the do’s and don’ts of managing a crisis and the many ways to avoid one in the first place. There’s an entire section on the importance of social media as a preventive measure. As well as chapters on how to build an incident response team, and creating contact lists and message templates. Throughout the guide are checklists of tips—many of which would never occur to most businesses. Crisis management experts share practical advice on everything from media training for executives to crisis fire drills.  Learn more…


The Next Steps in Reputation Management for the NFL after the Ray Rice Crisis

Ronn-Torossian-NFL

By Ronn Torossian, CEO, 5W PR

If you need an example of how to badly manage a brand crisis, look no further than the NFL. The horrific video of Ravens running back Ray Rice abusing his fiancée in an Atlantic City casino elevator has become an unprecedented scandal. There is mounting pressure for NFL commissioner Roger Goodell to resign. It is estimated that nearly 70 percent of Americans watch NFL football, so such a major blow to their reputation could be staggering. How does the league regain the public’s trust?

Stop being one step behind the news

The first rule of crisis management is to stay ahead of the media, and the NFL failed on every count. They failed to cut Rice from the Ravens until after TMZ released the full elevator video. They failed to acknowledge they had seen the entire video, then proof emerged that they received it in April.  Lern more…


Media Training Minute: Peyton Manning in Crisis Communication Mode

Mike Bako, Marketing Director at D S Simon Media, critiques the crisis communication fail by Peyton Manning and his public relations team as allegations hit the headlines of sexual assault claims dating back to his time at the University of Tennessee.

Peyton was quick to offer an outright denial of recent HGH usage claims but has been totally silent on this new lawsuit and media coverage. He needs to tell his side of the story before more harm is done to his reputation and possible future endorsement opportunities.

CRISIS COMMUNICATION TRAINING

Don’t wait to find your organization in the middle of a crisis before you research and train yourself and your team on how to deal with the situation. Effective crisis communication requires thorough and ongoing training. We have put together several resources to help train and educate you and your team should you find yourself having to deal with a crisis situation. Preparation, planning a training for a crisis situation before it happens will serve you well when you find yourself in an actual crisis communication scenario.


WHITE PAPER: How to Plan and Manage Crisis Communication in a Social World

Cision White Paper1

Weather any crisis with a crisis communication plan.

 Crisis communication is a core component of PR. But mobile and social have changed the speed at which a crisis spreads and the necessary response. 

 What can you do to manage a crisis successfully in the digital age? Cision answers the question in its free white paper “How to Plan and Manage Crisis Communications in a Social World.”  

Learn more…

 


Crisis Communications – Put Yourself into a Reporter’s Mindset (On-Demand Webinar)

CrisisCommOnDemand224_180

Webinar Overview

Think Like, Act Like, and Communicate Like a Reporter…The new normal is built around crises of all sorts being amplified by both mainstream media and social media. This exponentially increases pressure on leaders, communicators and employers to communicate more rapidly and effectively than ever before in a crisis. Are you fully prepared for crisis communications and media relations in the new normal?

Crisis communications expert Gerard Braud says the secret to adapting to the new normal is to think like a reporter, act like a reporter, and communicate like a reporter. Tragic events around the world in just the past few weeks validate his premise. Paramount to your success in the new normal is changing your mindset and your preparation strategies.  Learn more…


#DuggarScandal – Breaking the Cardinal Rules in Crisis Communications

David E. Johnson, CEO of Strategic Vision, LLCimages

By David E. Johnson, CEO, Strategic Vision, LLC

Several of the cardinal rules in crisis communications are – always have a plan and prepare for any scenario.  Yet time and again, we see organizations, brands, and celebrities forgetting those rules.  The latest example of this is the scandal involving Josh Duggar of TLC’s hit show, “19 Kids and Counting”.  When dealing with reality television, anything that can happen in real life can happen to a reality star, networks have forgotten this at their own peril.

Josh Duggar admitted last week to sexually molesting underage girls including several of his sisters.  While the admissions were shocking, they should not have been to TLC.  Such allegations about him have been around for a number of years.  The Oprah Winfrey Show was aware of these rumors and reportedly contacted a child protection hotline. Learn more…

BLOG ROLE IN CRISIS COMMUNICATION

ADDITIONAL CRISIS COMMUNICATION RESOURCES

IPR56-Logo-50Institute of Public Relations Society 

prsa_logoPublic Relations Society of America

wikipedia Wikipedia on Crisis Communication, Reputation Management and Brand Management

Do you have a crisis communication case study to share?

Please submit it to editor@commpro.biz for review.

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Cam Newton – Time for Crisis Communications 101

By David E. Johnson, CEO, Strategic Vision PR Group

Usually the Super Bowl brings out the best in coaches and players on both teams.  While nobody likes losing, the losing coaches and players show grace after the game is over congratulating the victors (regardless of what they may be thinking inside).  That is the usual case but Sunday, after Super Bowl 50, Cam Newton, quarterback of the losing Carolina Panthers showed anything but grace in defeat.  He walked out on reporters after the traditional post-game press conference after answering only a few questions.

CamNewton-PressConference

(Photo Source: Twitter)

Nobody had ever seen such a performance before after the Super Bowl.  The media, fans, and other athletes have been in unison in condemning his actions.  Newton compounded the situation by saying he had done nothing wrong and adding, “Show me a good loser and I’ll show you a loser.”  He comes across as the quintessential sore loser.  The league’s MVP is in need of crisis communications 101 and should consider employing a crisis strategy before his rising brand suffers.

So what should Newton do?

  1. Apologize and admit that he made a mistake in the way he handled the situation after losing the Super Bowl. Show some humility and graciousness in his apology.  Much of the criticism that has been voiced at Newton has been over his lack of grace and humility.
  2. Meet with reporters and answer all of their questions. The longer he avoids this, the worse the situation will become.
  3. Reach out to Peyton Manning , quarterback of the winning Denver Broncos and personally congratulate him on his victory and apologize for his (Newton’s) actions.
  4. Use this as a teaching moment with children and discuss how to deal with setbacks.
  5. Return his focus back to the game.

Cam Newton is truly one of the most gifted and talented players in the NFL today.  His personal brand is continues to rise.  Yet appearing as the Super Bowl’s sore loser will tarnish the brand immeasurably and lead sponsors to run from him.  For Newton, to avoid this, some humility and crisis management is the only solution.  The longer he waits the worst it will be for his brand, as the public hates a sore loser and will not respond to a public figure with that image.

 

 

 About the Author:  David E. Johnson is the CEO of Strategic Vision PR Group, a public relations and branding agency that specializes in crisis communications, branding, and media relations.  Additional information on Johnson and Strategic Vision, LLC may be obtained at www.strategicvision.biz.




Reputation Management Changes and Trends

Reputation Management _ Mike Pauffman

 

Mike Paffman, CEO, VIRGO PR

As the digital age continues, companies are more in need of digital reputation management than ever. We’re living in a time when people can be judged by the posts they make on social media, or even by the number of followers they have on those platforms. Everyone’s identity is tied to their online presence, which means a company’s brand reputation is incredibly important to manage in the digital space. 

Customer Engagement

Since many consumers are becoming less trusting of brands, and are looking for additional social proof before they make a purchase, companies have to invest in new ways to positively engage with those consumers. Many buyers use search engines to look up information about products, services, or even companies they’re interested in purchasing from. A business can have an ideal product or service and invest countless hours into perfecting it, but at some point, that business has to acquire new customers and make them fall in love with the solution. One way to attract consumers is to create a community group on a social media platform, where buyers can interact and help each other with the solutions from a business. This strategy creates a safe space where consumers can share positive content, talk to others, and develop a positive relationship with a business. 

Artificial Intelligence

With the help of artificial intelligence (AI), companies can monitor what their consumers are saying on social media or review forums. Since social sharing is improving across all platforms, companies have been facing a challenge when it comes to understanding what their consumers are experiencing or thinking. However, with the help of AI, companies can protect their brand reputation and get ahead of potentially bad news or even misinformation that’s being spread on those platforms. 

User-Generated Content (UGC)

To ensure a positive reputation, many companies use ads as their primary tool of promotion However, the top brands actually use content that their consumers have created to support their promotional efforts. In fact, most consumers trust content created by other consumers a lot more than content that’s created by brands themselves. o Consumers tend to create a lot of content, such as that which shares positive experiences with products or services, reviews, or attention-grabbing stories. Thus businesses can greatly benefit from utilizing a UGC platform. These types of platforms can auto-generate and share any positive reviews and social media content created by consumers. 

Digitization

When it comes to making everyday decisions, many consumers tend to rely on search engines and social media. Companies have to get into the digital sphere to meet the changing needs of their consumers since that’s where consumers are congregating. Those digital efforts provide buyers with a better customer experience since companies can stay on top of what consumers are saying, and remain in constant communication with them.


Mike PauffmanAbout the Author: Mike Paffmann is CEO of Virgo PR, a leading PR agency.




Corporate Insights

CORPORATE INSIGHTS



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