Search results for: ronn content marketing

Top Content Marketing Platforms

  Ronn Torossian, CEO, 5WPR In the last two decades, the marketing industry has gone through numerous changes, especially in the way marketers can distribute contact directly to the target audience. There are a number of platforms that allow companies and their marketing teams to promote targeted messages and automate their content distribution, which has…

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Marketing Clothes for Outdoorsy Types

     Ronn Torossian, CEO, 5WPR A lot of people love the outdoors, and people with some connection to the outdoors or outdoor enthusiasts need to be outfitted. Then there is also the need to share on social media the experience of going outside with others. It is important to produce ethically curated content for…

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5WPR CEO On Using Heritage in Marketing

Heritage and history can be used as key selling points. There are opportunities for storytelling and heritage is identified with non-financial objectives such as conservation. Heritage brands stand for legacy, and in this fast-paced world represent organic growth and differentiates a brand to its customers. Brands can communicate their legacy to build a long lasting…

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5WPR CEO On Innovative Marketing in a Post-Pandemic World

  The Covid-19 vaccine being widely distributed all over the world means that everyone is slowly starting to enter society with a “new normal”, with businesses and consumer behavior going back to trends from before the pandemic.  Things are still looking better and brighter, with recovering jobs numbers and increased consumer spending. However, while no…

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Importance of Storytelling in Brand Marketing

Ronn Torossian, CEO, 5WPR Alexei Orlov of MTM says that Telling a story expresses what drives a brand’s mission. They are  an essential tool for a brand that enables businesses to differentiate themselves. One-way flow of conversation from a business to the customer is no longer adequate. Conversation is necessary, hence compelling stories are necessary. Story is…

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Effective SaaS Marketing Strategies

Ronn Torossian, CEO, 5WPR  SaaS or Software as a service is a flourishing industry. Experts predict that the market will grow by more than $60 billion by 2023. This also means that there will be a lot of competition. Due to the competition, an impact-driven curatorial approach is needed for its marketing, added to that…

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5WPR CEO On Learning from HP’s TikTok Marketing and PR Efforts

One of the biggest priorities for one of the most popular social media apps right now, TikTok is brand safety. That means the video creating and sharing platform is very mindful of how brands are able to work with the app to promote their own marketing and public relations efforts.  In fact, the platform recently…

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5WPR CEO on Social Marketing Explained

Social marketing influences behaviors in ways that benefit individuals and communities for the greater social good. It aims to deliver social change and programs that are efficient, equitable, effective and sustainable. Some of the biggest challenges that face the world today involve the climate crisis and environmental sustainability. These challenges are caused by human behavior…

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Content Marketing and PR

Ronn Torossian, CEO, 5WPR Developing high-quality and valuable content has become one of the cornerstones of good PR, and marketing strategies. A lot of people these days are demanding that type of content from brands and corporations.  However, only creating branded content is not going to be enough for many companies, so many businesses are…

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PR Masters Series Podcast, Episode #45 – Ronn Torossian

About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today’s special guest is Ronn…

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Marketing Potential of Clubhouse

Ronn Torossian, CEO, 5WPR  One of the hottest new social media apps right now has sparked a lot of buzz around social influencers, and has been admired for its capacity to create real communities and conversations. This, along its user-friendly design makes it a great place for certain businesses and digital marketers to promote campaigns. …

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Driving Awareness with Social Marketing

Ronn Torossian, CEO, 5WPR Although social media and digital PR , in some form or another, has been around for several decades now, it was with the launch of Facebook that brands really started paying attention to its great marketing potential. Back in the day, branding was solely focused on broadcast ads, print media, and newsletters, but…

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Are CGI Models the Future of Influencer Marketing?

  Ronn Torossian, CEO, 5WPR  Back in 2016, a startup based in Los Angeles called Brud created three virtual influencers, specifically models, along with social media profiles for these influencers, with accounts closely resembling the ones that human influencers have. These virtual people have complex backgrounds and even relationships, which only intrigue the public and…

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Where Is Content Marketing Headed?

Ronn Torossian, CEO, 5WPR Content Marketing World recently wrapped its 10th annual event. According to Stephanie Stahl, General Manager at Content Marketing Institute being a successful content marketer in the future will require being more interesting, more helpful and more truthful. Being more, she explained, won’t necessarily mean more work. Instead, she says it will require…

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Ronn Torossian on Customer Journey Maps in Marketing

One of the essential tasks for marketers and digital PR professionals is to be able to both predict as well as influence customer behavior. With every single buyer persona, ad, post, landing page, and email, the marketers have a single goal of persuading the target audience to act, while also predicting and preparing for whatever action the…

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2020 Influencer Marketing Trends

  Ronn Torossian, CEO, 5WPR  In the last few years, there has been a big rise in businesses utilizing influencers’ audiences to market their products or services. This type of marketing has itself had ups and downs. However, influencer marketing is an incredibly effective tactic that businesses can take advantage of, and it’s intrinsically linked with social…

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Richard Mille: Brilliant Luxury Marketing

Ronn Torossian, CEO, 5WPR  Established in 1999, the Swiss luxury watchmaking business was founded by Richard Mille and Dominique Guenat. Almost immediately, the brand quickly rose in popularity in the extremely niche market and has been followed by success ever since.  One of the founders of the brand, Richard Mille himself, decided to launch a…

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Ronn Torossian On Bad News: When Celebs Agree to Jail Time

In the public eye, a single bad decision can damage a carefully-cultivated public brand which took years to develop affecting their public relations image forever. As an example of this, actress Lori Loughlin and her husband, fashion designer Mossimo Giannulli, have agreed to plea deals that include jail time for their role in the national college entrance “bribery” scandal. …

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5WPR CEO On Integrating Traditional and Digital Marketing Strategies

Most industries today are under extreme pressure to evolve with emerging technologies – and to do so fast. This is particularly true for those in marketing and public relations roles; even on a quiet day, operating in this industry requires spinning an inordinate number of plates. When it comes to adapting to the latest platform…

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