Search results for: ronn brands

The Gap, Chevy Volt & SlimFast: Fading Consumer Brands Who Need Better PR

  Ronn Torossian, CEO, 5WPR  If there’s anything absolutely true about technology and consumer tastes is that these ‘demand factors’ evolve. Nothing is static, trends come and go, and new products are always working to phase out old household names, motivated by the whims of the market and the ingenuity of the industry power players.…

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How Brands Can Benefit from a PR Agency Boost

Ronn Torossian, CEO, 5WPR  While some brands may not see the benefit of enlisting the assistance of a public relations agency, the help that firms can provide is limitless. It’s a crowded space out there, and assembling the right team can make a big difference in finding ways to stand out.  In August, 5W Public Relations…

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PR Masters Series Podcast, Episode #6 – Ronn Torossian

The Stevens Group is pleased to present a new podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals.  This new series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those…

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Ronn Torossian With 3 Dos and Don’ts of Thought Leadership Marketing

In the past, marketing was simple. Companies simply paid to display their advertisements on televisions and billboards or paid a copywriter to talk about how amazing their business was. However, in the modern age, where customers are more skeptical than ever before, brands are under increasing pressure to prove that they’re as sensational as they…

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Consumer Shifts Mean Brands Have to Raise Their Connection Game

Ronn Torossian, CEO, 5WPR  As consumer tastes and habits shift, so, too, must product marketing, if companies wish to keep moving products. So, what does that mean for brands that have enjoyed shelf supremacy for so many decades?  Considers Smucker’s jellies and jams. Go to just about any supermarket in the country and you will…

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Ronn Torossian Analysis of Buble Retirement Rumors

You always want to retire on your own terms, whether you end up going out on top or not. What you don’t want to do is have a misstatement in an interview telegraph to countless fans that, it’s been a good run, but you are hanging it up.  Yet, that was exactly the situation singer…

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Hardwick Return Signals Brands Still Not Sure How to Manage Allegations

Ronn Torossian, CEO, 5WPR After his very public ousting from his TV hosting gig with AMC, Chris Hardwick will be heading back on the job. AMC recently announced that they have completed a review of the sexual assault allegations leveled against the popular comic and TV host by his former girlfriend, Chloe Dykstra. According to…

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Which Brands are Making the Most Of The 2018 FIFA World Cup?

Ronn Torossian, CEO, 5WPR  The FIFA world cup is the biggest sporting event to hit the media all year. It’s no wonder that countless companies are looking for opportunities to align their marketing and branding strategies with the football phenomenon. In fact, Chinese brands are purchasing more ad real estate than ever before to keep…

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Ronn Torossian With Takeaways From Cannes Lions 2018

The Cannes Lions event is a huge creative conference taking place every year. Trying to keep track of all the different lessons you can learn from this event can be quite a challenge – which is why we thought that we would make a note of some of the most important takeaways to occur at…

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Ronn Torossian Says Warner Rebrand Suggests Bigger Things

After long negotiations and difficult legal battles, the deal is done, the ink is dry on all the contracts, and Time Warner and AT&T have joined forces to create a new, massive media powerhouse. The company, dubbed “WarnerMedia” telegraphs the direction and scope of the merged operations. In a communication with his new team, reported…

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Ronn Torossian Commentary On Networks Planning to Reduce Commercial Time

Ronn Torossian, CEO, 5WPR In the age of streaming media and YouTube ads you can click off after a few seconds, a growing number of television consumers are fed up with what feels like “endless” commercials during their favorite shows. More and more, viewers are choosing to DVR their favorite programs and watch them later,…

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5 Beauty Brands That Do a Great Job on Social Media

Ronn Torossian, CEO, 5WPR  Beauty abounds on social media, but we found five brands that excel at both social media and beauty products: NYX NYX is owned by L’Oreal and is mainly sold in brick and mortar stores such as Target, but that doesn’t stop them from conquering the use of social media to market…

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Ronn Torossian Commentary: 2017 was Brutal on Retail

Retail sales, in general, were up this holiday season, but those increases were not nearly enough to erase what was a pretty brutal year for American retailers, especially brick and mortar retail stores. There are several forces at work here. First, changing consumer trends. Millennials are buying less “stuff” and investing more in experiences. While this…

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Ronn Torossian On Building Bridges in Marketing

For years marketing has been all about advertising, but in many ways advertising is becoming less effective. Consumers are so used to banner ads and social media ads that they scroll right over them without even noticing anything about the product or brand. In other words, it just isn’t giving much ROI for the buck…

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Ronn Torossian: I Hope Blackberry Is Back!

Not that long ago, people in the know were writing eulogies for pioneering smartphone brand BlackBerry. Failure to adapt, they said, could mean the end of the company. Well, there was some evidence pointing in that direction, and not that long ago.  For the record, as anyone who knows me knows – I have never…

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Customer Conversations are Aimed at AI Says 5WPR

  Ronn Torossian, CEO, 5WPR  Until a couple of years ago, who would have thought consumers would embrace AI and chatbots?  A fall 2019 survey by global tech company LivePerson revealed that more than 70% of respondents in the UK, France, and Australia used AI in the past year. Here in the U.S. and Germany,…

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Brand Preferences With Younger Generations

Ronn Torossian, CEO, 5WPR  The marketing landscape is constantly shifting and changing, the same way that the customer’s needs and wants are shifting according to the current trends. The biggest trend in the past few months, especially with the younger generations, specifically with teens, has been TikTok, which skyrocketed in popularity this year.  The platform…

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Managing a PR Crisis on Social Media

Ronn Torossian, CEO, 5WPR  Plenty of companies still don’t have a crisis communication plan set in place, yet most customers are using social media when engaging with a company that’s going through a PR crisis. This means that not having a good PR crisis plan can prove detrimental to a company, especially in an age when people…

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