Search results for: purpose

Building a Purpose-Driven Corporate Culture

Susan Kuczmarski. Ed.D. Shared values and norms are the DNA of a culture and serve as its compass. A purpose-driven leader models these core beliefs and behaviors and determines the buy-in and adoption of them by others. Here are six guidelines for purpose-driven leaders: A shared set of values and norms serves to connect employees…

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Davos as the Birthplace of Purpose-Driven Branding

Barbara Bates, Global CEO of Hotwire “Purpose-driven branding” has been a hot topic among marketers and business leaders in recent years. Companies of all sizes and industries are expected to elevate their brand purpose to include social purpose – and this expectation is set to increase with the emergence of younger generations as employees and…

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Instead of a New Year’s Resolution Discover Your Life Purpose!

Patrice Tanaka, Founder & Chief Joy Officer, Joyful Planet LLC  Instead of making yet another New Year’s resolution, which statistics sadly indicate an 80 percent failure rate, think about what is most important for you to accomplish in life and articulate that in a succinct statement of purpose.  Discovering and living your purpose is the single,…

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Messaging Your Business Purpose and Leveraging Corporate Social Responsibility

Durée Ross, President & CEO, Durée & Company For the past 20 years, Durée & Company has established itself as a leading public relations and marketing agency in the South Florida market. Over the years, the agency’s reputation for thoughtful, creative and substantial campaigns has earned it business nationally and internationally as well. President and CEO Durée…

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Larry Weber: On Corporate Purpose & Technology

Simon Erskine Locke, Founder & CEO of CommunicationsMatch™ Larry Weber, Chairman and Chief Executive Officer of Racepoint Global, was the keynote speaker at Capitol Communicator’s PR Summit DC, July 18. The founder of successful public relations and interactive marketing agencies and author of six books, he may be best known as the “Weber” in Weber Shandwick.…

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Measuring Purpose

Leslie Stefanik, Vice President, Marketing, PublicRelay Establishing and acting on a well-defined corporate Purpose was an important trend in 2018 and discussed widely in the communications field. But as former Shell Head of Communications Bjorn Edlund points out in his blog for the Arthur W. Page society called, “Welcome to the Purpose Wars,” some are becoming skeptical…

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Brand Marketing and Social Purpose Veteran Larry Koffler Joins BCW

CommPRO.biz Editorial Staff BCW (Burson Cohn & Wolfe), a leading global communications agency, just announced that Larry Koffler has joined as Executive Vice President, Managing Director in the agency’s Brand Solutions Practice in New York. He will join BCW on January 14, 2019. “Larry has had an extraordinary career leading integrated communications programs that bridge…

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Build and Protect Your Business with Purpose: Lessons from Whole Foods

Jay Coen Gilbert and Alexander McCobin  One of the most visible examples of the rising power of short-term shareholder activism was that of Jana Partner’s against Whole Foods Market last summer. What the storied grocer did right for over 30 years prior, and what its co-founder and CEO, John Mackey, wished he had done in…

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Eastern Bank’s Brand Purpose Is All About Empowering Communities

Rob Gregory, President of Sales and Marketing, WHOSAY Paul Alexander is proud of the financial institution he works for. The Chief Marketing and Communications Officer at Eastern Bank told Erin Andrews, sportscaster and TV host, during an exclusive interview that his organization has stood up for inclusion since day one, when a female became the…

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The Rise of Purpose-driven Organizations and Individuals

Patrice Tanaka, Founder & Chief Joy Officer, Joyful Planet LLC In his best-selling book, The Purpose Economy (updated in 2016), Aaron Hurst talks about purpose as the new driving force of the economy, saying it has become a business imperative. Hurst goes on to say that “the Purpose Economy is defined by the quest for people to have…

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Post-Election Purpose and Joy

By Patrice Tanaka, Founder & Chief Joy Officer, Joyful Planet I was in the election night crowd at The Jacob Javits Center, hoping to be part of an historic moment to celebrate America’s first female President.   The unexpected outcome makes this a sad and confusing time for me and others who helped Hillary Clinton win…

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Define Your Blog’s Purpose

By Jill Kurtz, Owner Kurtz Digital Strategy Having a blog is a great way to continue to serve up fresh content to the web. However, as I cruise the web and talk to potential clients I find that all too many blogs are neglected and not living up to their potential. The reason often seems…

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Executive Roundtable: Reframing Account Management for Organic Growth

Event Overview CommPRO in partnership with TPC Growth recently brought together agency leaders for a virtual breakfast discussion on the future of organic growth and the importance of the approach. What works, and what doesn’t in 2020? The trends? The opportunities? The strategies? This discussion includes approaches for the current pandemic environment, as well as what our…

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The Massive Leadership Reset

Deanna Brown For decades now, businesses large and small have relied on a standardized set of leadership rules: tactics, mindsets, behaviors, rules that have evolved in mostly small, incremental, digestible ways. Then…our entire world changed, seemingly overnight. We scrambled. We made do with makeshift set-ups and processes. It was okay when our child or furry…

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Profiting on Other’s Pain

Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah College, Author of Honorable Influence, Founder of MindfulMarketing.org   You’ve heard the saying, “Misery loves company.”  Here’s an even hotter take: Misery makes money.  Oftentimes the bigger the problem, the bigger the payout for solving it, but is it right for companies to monetize consumer misfortune, particularly during a pandemic? Even as industries from…

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Ideko and Finn Partners Tapped By Hip Hop Public Health To Elevate Awareness of Critical Covid-19 Safety Protocols Through “20 Seconds or More”

CommPRO  Editorial Staff From the epicenter of the coronavirus pandemic in New York,  an inspirational spark  has ignited a national movement – 20 Seconds or More – galvanizing  urban communities to comply with the safety protocols necessary to stop the spread of the disease. New York-based, global marketing communications firm Finn Partners and  experiential production…

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