Search results for: publicity

Where in the Publicity Orchestra Are You?

Tom Madden,  Founder & CEO, TransMedia Group Strange dystopian strains of thought run through my mind as I imagine conducting my PR orchestra, trying earnestly to keep apart the woodwind and brass sections at TransMedia Group.   First, I listen to the lilting clarinets play a rhapsodic variety of health and medical passages from traditional doctors, surgeons,…

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Meet The Real Me From Planet Publicity

Thomas J. Madden, Chairman and CEO, Transmedia Group Like many in my profession, I’ve lived a good part of my life on Planet Publicity.  Our mission?  Making enterprising earthlings famous!   A boutique PR firm I launched in Manhattan in the early 80s, has rocketed the careers and bottom lines of many entrepreneurs and their businesses to awesome…

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Time’s Up! Overcoming the Negative Publicity of the #GoogleWalkout

 Kate Weckerly, Crisis Communication Specialist, SSPR  Ok, Google. It’s clear that “time’s up” and the cat’s out of the bag. The culture of inequity the company has clearly embodied has been exposed. And the 20,000 participants in the #GoogleWalkout are gaining media traction and support for their mission to create a better working environment. So, how can Google…

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Is It Time to Retire That Publicity Bris, The Ribbon Cutting Ceremony?

Thomas J. Madden, Chairman and CEO, Transmedia Group Why do we keep circumcising our businesses?  Can’t we come up with more creative, imaginative ways to open our stores, restaurants, factories? I know I sure can. Once I had the secret Krispy Kreme recipe arrive at one of their new stores in an Armored Brinks Truck. I had armed…

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The Golin Unternship – The Farthest Thing From a Publicity Stunt

By Ginger Porter, Managing Director – Golin Dallas and Atlanta, and creator of the Golin Unternship Last year on this website our CEO Fred Cook told you about the Golin Unternship. We explained the inspiration behind it, who we chose for this unlikely adventure and our hopes for what will become of Akinbola Richardson after a…

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Starbucks Red Cup Controversy? A Publicity Score!

By David E. Johnson, CEO, Strategic Vision, LLC Unless a person has been totally hidden from social media or traditional media, they know that Starbucks has unveiled its Christmas season cup.  The cup is plain red with the Starbucks logo emblazoned on it.  The company kept it simple with the traditional colors of the season in an…

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The Sad Similarity Between Sports and Political Commentators

(Like Birds of a Feather, They Purposely Forget Together) Arthur Solomon There’s a lot of similarity between sports and political commentators and that’s a shame because most of it is shameful. Anyone who follows the sports scene is aware of the many athletes who have committed serious anti-social acts being lauded for their play on…

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Harmful Humor

    Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org I still don’t get it. College professors are supposed to be insightful, but I’m baffled by reactions to Will Smith’s infamous Oscars slap.  Most people have rightly condemned the violent reaction, but why aren’t more talking about the joke…

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PR Lessons Learned From The Beijing Olympics With PR Suggestions For The Future

Arthur Solomon Much of the criticism about the recently concluded Beijing Olympics was directed at NBCUniversal for soft-peddling the human rights and censorship tactics of its business partner, the totalitarian Chinese government, during its lead-up to and during its televising of the games. Because of the years-long criticism by U.S. and other democratic countries and…

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Lessons That Sports Marketers, And Everyone, Should Have Learned From The 2021 Super Bowl As We Approach The 2022 Game On February 13. (And Important Betting Advice At This Article’s Conclusion)

Arthur Solomon The 2021 Super Bowl once again proved four things that are already known, even though sports marketers, their advertising and PR firms, the networks and the National Football League don’t want to admit – at least publicly:  The game, as are all mega sporting events, are magnets for negative publicity, and The efficacy…

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Should Social Responsibility Be Selfless?

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org While people gave gifts to loved ones last month, the world’s largest pizza chain was providing presents to some very surprised recipients—other restaurants.  True, “it is more blessed to give than to receive,” but was Domino’s philanthropy actually aimed at putting itself on the…

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Certain To Happen Every Year: PR Crises & Blunders

    Arthur Solomon Despite the happy-talk that PR agencies tell clients about how they can limit negative press coverage during a crisis, one thing is certain: They can’t. And the PR blunders of 2021 once again prove my contention. Below are several of what I consider the top PR crises of last year and…

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An Olympics Without Politics? Not In Our Lifetime

(And How The Dilemma Of Athlete’s Speaking Out May Be Similar To People In Our Business) Arthur Solomon The 2022 Winter Olympic Games in Beijing will be played from February 4 – 20, and Olympic politics, which already have made headlines this year, are sure to be an on-going concern for sports marketers and PR…

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Cable TV ‘Breaking News’ 2021: Not Really

  Arthur Solomon The opening paragraph of my column about the evaluation of 2020 cable news political programming read in part, “It’s been several weeks since program changes have been made by the major cable TV networks. My question is, “Will it make the products any better?” My answer, based on past changes at the…

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Lack of Customer Service is a Critical Broken Window in Business

Michael Levine A “broken window” in a business could be any flaw that is real or perceived by a customer. It could be paint peeling from the walls, an unclean bathroom, or a messy condiment section. But, one of the most significant broken windows in business are the employees. Every employee is going to make…

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