Search results for: pgi

4 Steps To Successfully Advertise on TikTok

John Horn, Chief Executive Officer, StubGroup In 2021, it was reported that TikTok was the most popular domain. That means that more people used TikTok than they did Google. With a statistic like that, it’s a no-brainer to advertisers that utilizing the social media platform is a must.  To do so effectively is a lot…

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Ready, Set, Re-Engage (ON-DEMAND VIDEO)

Free Virtual Event ON-DEMAND VIDEO     Businesses are planning their corporate events for a post-pandemic world. Some business leaders expect corporate events to operate the way it was before. But that is no longer an option for all stakeholders to participate safely and productively. The year 2020 and the first half of 2021 proved…

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Planning the Most Effective Virtual Investor and Shareholder Meeting

Lauren Weatherly, SVP of Marketing, PGi  Much of the conversation about moving to virtual events amid the COVID-19 pandemic has focused on trade shows, sales meetings and industry conferences.  But the pandemic has forced companies to rewrite how they approach investor and shareholder meetings as well. The changes over the past 16 months even prompted the…

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PRophet Announces Exclusive Partnership with Podchaser, Using AI to Pitch Podcast Creators

Podchaser, the leading podcast database, expands PRophet’s global reach to include thousands of podcast placement opportunities as affiliate relationship expands customer access to both platforms. CommPRO Editorial Staff MDC Partners’ (NASDAQ: MDCA) PRophet, the first-ever AI-driven SaaS platform to help predict earned media interest, sentiment, and spread, announced today an exclusive partnership with Podchaser, the world’s most comprehensive…

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Boosting Attendance and Engagement at Virtual Meetings and Events

Lauren Weatherly, SVP of Marketing, PGi  We can all agree that after a year of adjusting to the “New Normal,” virtual gatherings are a part of the meeting landscape and here to stay. Audiences have set the bar for a successful event higher than they did at the outset of the pandemic.  While the number of…

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Virtual and Hybrid Events: How to Budget, Measure Value and ROI, and Estimate Cost Savings

Lauren Weatherly, SVP of Marketing, PGi  In response to the COVID-19 pandemic, organizations quickly converted their planned events to virtual or hybrid gatherings.  Because they did so out of necessity, they didn’t necessarily look at their new approach’s financial ramifications. Many organizations quickly learned these platforms could help them better utilize tighter budgets while engaging with…

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Predictions for the Continuing Evolution of Virtual and Hybrid Events

Lauren Weatherly, SVP of Marketing, PGi  The world of virtual and hybrid conventions, corporate events, trade shows and meetings will further evolve as the world continues to dig out from the COVID-19 pandemic.  In 2020, PGi saw an increase of 136 percent in the number of hybrid and virtual events.  The pandemic forced audiences and organizations to…

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Four Key Ways COVID Has Changed Physical, Virtual and Hybrid Events

Mark Roberts, CMO, PGi   The COVID-19 pandemic has changed nearly every aspect of how we operate, and we’re probably going to be dealing with these changes for years to come.  But many people may not realize how COVID has changed events, not just amid the pandemic but for the long term. It’s not an overstatement to…

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After Year of Global Crisis, Millions Respond with Massive Swell of Generosity and Shared Humanity on GivingTuesday 2020

The GivingTuesday Data Commons reports total giving increased from $1.97 billion to $2.47 billion in the United States alone, representing a 25% increase compared to GivingTuesday 2019. Further, GivingTuesday estimates that 34.8 million people participated in GivingTuesday 2020, a 29% increase over 2019. CommPRO Editorial Staff In a single day, GivingTuesday donors in the United States gave…

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Summertime Tips to Keep Your Team Engaged

By Leo Tucker, Head of Global Marketing, PGi Longer days, more sunlight and warm weather beckon all of us from our desks during summer months. Strong leaders understand that instead of letting summer undermine team productivity, there are ways to combat the waning enthusiasm at work. When the weather is beautiful and sunshine is peeking through…

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@GaryVee on The Snap Generation: A Guide to Snapchat’s History

By Gary Vaynerchuk Just a little over four years ago, Snapchat was supposedly just an idea that founder Evan Spiegel and friends had while in a class at Stanford. Now, over 100 million active users and 7 billion daily video views later, the White House has joined, presidential candidate Bernie Sanders is running a campaign…

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Chipotle Mexican Grill – Navigating a Crisis

By David E. Johnson, CEO, Strategic Vision PR Group Today’s consumers are savvier than ever before when they select a brand.  Consumers are not just selecting a brand because of price any longer, they are seeking a brand that tells a story and shares their values.  No brand in the fast food industry has represented this more than…

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Where the Heck is Steve? Telecommuting Etiquette

Editor’s Note: This is the first in a series about workplace etiquette. Click here to read the second post, “Who Just Joined? Conference Call Etiquette“ By Sean O’Brien, Executive Vice President, Strategy and Communications, PGi Telecommuting, flexible work and remote work are on the rise, and there’s no sign that the train is slowing down. In…

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Who Just Joined? Conference Call Etiquette

Editor’s Note: This is the second post in a series about workplace etiquette. Click here to read the first post, “Where the Heck is Steve? Telecommuting Etiquette“ By Sean O’Brien, Executive Vice President, Strategy and Communications, PGi Conferencing is big business. I’m talking an estimated $5.3 billion worldwide by 2017 big[1]. Unfortunately, conference calls are rife with…

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