Search results for: peyton manning

Media Training Minute: Peyton Manning in Crisis Communication Mode

Mike Bako, Marketing Director at D S Simon Media, critiques the crisis communication fail by Peyton Manning and his public relations team as allegations hit the headlines of sexual assault claims dating back to his time at the University of Tennessee. Peyton was quick to offer an outright denial of recent HGH usage claims but…

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QB Peyton Manning: This Bud’s For Me!

By Peter Himler, Founding Principal, Flatiron Communications, LLC, @peterhimler As branded sports sponsorship goes, there is no more powerful spotlight than an overt plug during the Super Bowl telecast. And Sunday night, the plugged brand’s marketing team no doubt convulsed with tears of joy when the game’s winning quarterback Peyton Manning delivered it organically to an audience of…

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This is What Happens When TV Commercials Wink

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  As a Seinfeld fan, one of my favorite episodes is when George’s eye catches a piece of flying grapefruit, causing him to confuse everyone with his involuntary winking.  Such hijinks are funny for a television sitcom, but what happens when commercials use conflicting verbal…

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We Have Met The (Publics’) Enemy And It Is Us

Arthur Solomon, Public Relations Consultant The phrase, “We have met the enemy and it is us” has been attributed to many people. But who can truthfully deny that the idiom too often also applies to our craft, the public relations business, and to our elder kin, the advertising industry (and to many of the clients…

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A Good Beginning (But Maybe a Bad Ending For Alexa)

Arthur Solomon, Public Relations Consultant I admit that I’m a skeptic. Maybe that’s why I always wanted to be a journalist because I’m hesitant about believing everything people say without supporting evidence. As a journalist, I knew that during interviews or, when provided with facts sheets, I might be getting a biased view of a…

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Vlog Views

VLOG VIEWS Jul 27, 2016 | Influencer Marketing, Strategic Video Communications, Today, VlogViews What CMOs are Thinking About May 4, 2016 | Influencer Marketing, Strategic Video Communications, Today, VlogViews Will These Key PR Advantages Give Trump the Ultimate Edge Over Hillary Clinton? Apr 27, 2016 | Influencer Marketing, Strategic Video Communications, Today, VlogViews Is Your Campaign Cutting Through the Election Clutter? Mar 8, 2016…

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Retiring Amidst Scandal – A New Playbook for Pro Athletes

By Marya Pongrace, Director at Peppercomm For anyone who has ever played or fallen in love with a sport, the professional athlete represents all that we aspire to. So when they fall from grace, we all fall – fans, brands and sponsors alike. What is an athlete to do when embroiled in a scandal? Is retirement the only option? Or, does it…

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Scandals in Pro Sports: The Road to Retirement

By Jack Deschauer, Senior Vice President, LEVICK Two professional athletes are under fire for behavior outside the game. The biggest difference? The degree to which the strength of their individual brands could salvage their legacy. First, there is Peyton Manning: two-time Super Bowl winner, pro-bowl MVP, five-time NFL MVP, and All-American, retiring after 18 seasons…

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Crisis Communication Examples

CRISIS COMMUNICATION CRISIS COMMUNICATION DEFINITION Here are the best Crisis Communication Examples for Crisis communications which is a specialization within the public relations profession which is utilized in responding to threats posed to the reputation of an individual, company or organization. An important component of effective crisis communication is quick response time and an ongoing management…

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Cam Newton – Time for Crisis Communications 101

By David E. Johnson, CEO, Strategic Vision PR Group Usually the Super Bowl brings out the best in coaches and players on both teams.  While nobody likes losing, the losing coaches and players show grace after the game is over congratulating the victors (regardless of what they may be thinking inside).  That is the usual case but Sunday,…

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Executive Briefing 2.9.16 – #SuperBowl50 Advertising Themes; A Tale of Underwhelming QBs and Ad Spots

In today’s Executive Briefing we take a look at Themes Coming Out of #SuperBowl50 Advertising from Jim Joseph, Chief Integrated Marketing Officer and President of the Americas, Cohn & Wolfe.  Also included is a look at QB Peyton Manning: This Bud’s For Me! with Peter Himler, Founding Principal, Flatiron Communications, LLC, @peterhimler As we begin 2016 and start our sixth year of publishing CommPRO, I’d like…

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CommPROs Take a Deep Dive into #SuperBowl50

By Nicole Giovia, CommPRO.biz This year’s #SuperBowl50 was not without interesting stories both on and off the field.  From a game that went differently than most thought it would, to a star-studded half-time show, to a seemingly lackluster array of ads, Super Bowl 50 was full of surprises. Throughout the week, members of the CommPRO community are…

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The Big Game: A Tale of Underwhelming QBs and Ad Spots

By Shalee Hanson, Marketing  & Business Development Coordinator, PadillaCRT                 Super Bowl 50, a tale of two defenses. If you weren’t watching to see Peyton Manning’s last rodeo, or Cam Newton’s dance moves, and you weren’t a fan of either team, you were likely there to watch what we…

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Marketing Lessons From Sunday’s Big Game

By Dan Farkas, Instructor of Strategic Communication, Ohio University  While millions debate Cam Newton vs. Peyton Manning, guacamole vs. hummus and the commercial with the horse vs. the commercial with the dog, I see what happens at halftime as an amazing opportunity for every single organization that ever hosts an event. Let’s look at the before,…

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