Search results for: nonprofit marketing

Gary Vaynerchuk on Nonprofit Marketing – The Same Rules Apply

I want to set the record straight: Nonprofit marketing is not different from for-profit marketing. Plain and simple. The same rules you use for making a sale in any profit-seeking businesses apply in the nonprofit, fundraising, and awareness arenas. When it comes to communicating to an audience, whether it’s drawing on a Snapchat photo or…

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PR Events for Nonprofits

Ronn Torossian, CEO, 5WPR During the pandemic, many nonprofits paused their fundraising efforts to deal with the effects of the pandemic. Public relations practitioners have varying degrees of responsibility for special events. Larger nonprofits may concentrate on working with the media. For smaller organizations, people who work for the organization run events. Due to the pandemic, social…

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Opinion Series: Science for Social Good, Part I – Climate Crisis: How Science and Marketing Can Avert a Cataclysmic Global Crisis

e Attacking the Problem of Climate Change Through Science, Data and Knowledge Dwayne Flinchum, President, ScientificBrandsTM As the global temperatures rise, extreme precipitation events will drop more water, according to a report by the Intergovernmental Panel for Climate Change. Extreme flooding has become the new normal in many parts of the world. As reported by The New York…

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Marketing During the Storm: Time to Pull Out the Stops

  Dwayne Flinchum, President, ScientificBrandsTM Earlier this year, The New York Times reported that the Biden administration had been recruiting online influencers to carry the public health message for vaccinations. Suddenly, 17-year-olds like Ellie Zeiler were engaged on TikTok, promoting a toolkit of scripted language to get Americans to make an appointment to get vaccinated. Marketing in 2021 is rife…

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Importance of Storytelling in Brand Marketing

Ronn Torossian, CEO, 5WPR Alexei Orlov of MTM says that Telling a story expresses what drives a brand’s mission. They are  an essential tool for a brand that enables businesses to differentiate themselves. One-way flow of conversation from a business to the customer is no longer adequate. Conversation is necessary, hence compelling stories are necessary. Story is…

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Geben Communication Acquires Content Marketing and Influencer Agency Women Online

CommPRO Editorial Staff Geben Communication, an award-winning public relations firm, today announced it has acquired Women Online, a content and influencer marketing agency that specializes in national social impact and nonprofit clients. “We’ve always focused on accelerating growth and impact for our clients. Now, we can do more,” said Geben Founder and President, Heather Whaling. “This…

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Local Website Service Company Helps Nonprofits Increase Traffic For Food Donations

CommPRO Editorial Staff While the pandemic continues to create financial uncertainty for many food-related nonprofits and other businesses that are part of the food industry, nonprofit food donation centers and the like continue to bring relief to many, and MyUnlimitedWP is adding to this relief. The website service company is located near Downtown Redlands and…

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Companies and Nonprofits Need Each Other More Than Ever

Ronn Torossian, CEO, 5WPR   When the dust settles after COVID-19, every generation will have numerous memories to share and reflect upon. So will many organizations, both large and small for-profit and nonprofits, most of whom were severely affected.  According to Double the Donation, a software donation platform, overall giving in the U.S. grew 4.1% last…

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Too Good to Fail: How Nonprofits Can Survive These Times

Linda Descano, CFA®, Executive Vice President, Red Havas “Stay the course.” Growing up, that’s what we were told to do when times got tough. But the COVID-19 pandemic rewrote the rules overnight, making “staying the course” during a crisis a decidedly poor choice, especially for nonprofits.  With the potential for an extended period of “never normal”…

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Strategic Communications in the Nonprofit World

Alyssa Carfi, Founder & President at Brave Minds Project, Account Supervisor at Red Havas The lines of communication are now blurred. Communications professionals, especially those working in the nonprofit sector, can use this to their advantage, as the merged-media landscape provides more opportunities and multiple mediums to get your message out into the world. In 2020, we’ll…

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Nonprofits: Achieve Your Share of Voice in 2020

Denise Portner Senior Vice President, SteegeThomson Communications As communications professionals prepare to achieve a share of voice in 2020, you can position your organization for success with a few key strategies: 1) Connect your mission to the news Take a hard look at what issues are likely to make headlines in 2020 and how your organization can contribute…

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Marketing Giving

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah College, Author of Honorable Influence, Founder of MindfulMarketing.org  Black Friday, Small Business Saturday, Cyber Monday . . . the biggest shopping season of the year can excite even the most apathetic shopper.  Some, however, would have us believe that we should do something different with our money, instead of buying…

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WorldPride 2019: An Inclusive Approach to Travel Marketing

Jamie Scalici, Account Director, Public Relations, Mower The historic WorldPride 2019 in New York City marked the celebration’s first time in the U.S. Spanning the entire month of June, the largest Pride celebration in the world had hospitality brands across the country rolling out the welcome mat for LGBTQ+ visitors with sponsorships, Pride-themed offers and…

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Nonprofits: What They Really Mean to Our Economy

Michael Darnaud Nonprofits represent over 5% of the US economy and yet, most people have a number of misconceptions about them. In your own experience, you’ve probably heard things like “it’s harder to work with nonprofits than with for-profit businesses”, “they don’t operate efficiently” or “they represent a very small portion of the economy”. The…

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The Growth of Live Video Streaming for Public Relations and Marketing

Douglas Simon, CEO, D S Simon Media You might want to visit the baby giraffe born last year at Animal Adventure, an animal education center located outside Binghamton, NY. According to YouTube, more than 14 million people watched the live-stream on the day of its birth. But you don’t need to be birthing a giraffe in…

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Mary’s Center Named Most Innovative PR & Marketing Team 2016

By CommPro.biz Editorial Staff Mary’s Center has been named Washington’s Most Innovative PR & Marketing Team 2016 by Corporate America News magazine. According to the New York based publication, the award was granted to the Center based on its presence across social media, as well as client recommendations and referrals from other agencies who have…

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What is B2B Marketing?

 Understanding the Strategies and the Advantages of Business to Business Marketing  By Lalit Sharma, Director, Ranking By SEO Most marketers often find themselves suing the term B2B marketing. But the truth is, some of these people do not know what B2B marketing really is. B2B which is Business to Business Marketing involves marketing goods and services which…

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How Social Media Shapes Your Multi-Channel Marketing

Most social media marketers share the same thoughts as they open up their mobile phone or computer each morning: Who am I going to reach today? How will my posts result in shares, comments and other interactions? I know those questions come to my mind when I log into my computer. However, your social media strategy must run…

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INDUSTRY NEWS Trump’s Brand Story – An Unconventional Success Strategy February 19, 2017 | Industry News, Marketing, Public Relations PR Genome Webinar – How PR is Vital to the Future of Branded Video Content in 2017 February 19, 2017 | Events, Industry News, PR Council Donald Trump Rants and Raves at the Press in a Classic Example of Misdirection…

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