Search results for: mobile marketers

What Ad Networks Work Best For Mobile App Marketers?

David Milberg,  NY-based Entrepreneur A recently completed study by an Israeli based company – Mobbo – has uncovered interesting findings on what work best for mobile app marketers. Mobbo analyzed many different components, with the intent, according to their news release of offering “app publishers and marketers insightful benchmarks of mobile app SDK components, helping them…

Read More

Attention B2B Marketers: Why LinkedIn Rules

Mike Orr, COO, Grapevine6 With 650 million professional members, LinkedIn must be considered in any social marketing strategy. LinkedIn is often overlooked by marketers because its professional ‘personality’ does not lend itself to glitzy consumer campaigns that win awards and attract press coverage. As marketers we would be wise to explore the untapped potential of…

Read More

Marketers and Developers Build New Partnerships with Chatbots

Wendy Glavin, Founder & CEO, Wendy Glavin Agency In 2017, I attended FoST, The Future of Storytelling at Staten Island’s Botanical Gardens. It was two jam-packed days, full of workshops, team exercises and panel discussions with guests from varying sectors, including, corporate, agency, government, academia, entertainment, technology, futurists, and more. Walking amidst 83-acres felt like a…

Read More

Holiday Marketers: Are Your Campaigns Optimized Against Consumer Behavior? 

Laura Carrier, VP of Vertical Strategy and Measurement, MediaMath With the busiest retail season of the year rapidly approaching, marketers looking to get the most out of their holiday advertising spend should aim to kick-off planning efforts early. eMarketer research predicts holiday sales will total $923.15 billion, accounting for 18.4 percent of U.S. retail sales…

Read More

4 Mobile Micro-Moments To Drive Effective Social Media Marketing

Keith A. Quesenberry, Assistant Professor of Marketing, Messiah College Marketers know it is important to understand the buyer’s journey, yet increased mobile use has created a more fragmented buyer’s journey. Google calls these micro-moments, or those hundreds of real-time, goal-oriented mobile actions that influence decisions and preferences. Marketers should tailor social media messages to pre-purchase,…

Read More

Connecting Mobile Marketing Efforts to The In-Store Customer Journey

CommPRO.biz Editorial Staff Plot Projects, a location data and marketing technology provider for mobile apps based in Amsterdam, The Netherlands, has rolled out a new product enabling marketers to measure the lift in dwell-based store visits initiated by mobile app marketing. With Plot Projects’ market-defining product called Attribute, mobile marketers can close the long-standing gap…

Read More

Three Practical Ways Retail Marketers Can Benefit from Chatbots

CommPRO.biz Editorial Staff Intelligent media delivery company Valassis has shared insights on the value of chatbots in the current retail climate.  These powerful AI programs can enhance consumer engagement, as well as create job functions and employee efficiency and productivity. “The wave of AI innovation has brought chatbots to the forefront, but this does not…

Read More

China’s Digital Economy: The Keywords Marketers Cannot Miss

CommPRO.biz Editorial Staff As the largest and fastest growing digital market worldwide, China is on its way to becoming a global digital innovation leader next to Silicon Valley. The digital-related economic activities account for 30.61% of China’s GDP. Digitalization has been a main phenomenon in the country and now appears in every day life of…

Read More

Demystifying Machine Learning for Digital Marketers

CommPRO.biz Editorial Staff Real-time personalization platform company, Evergage has announced the agenda for its fourth annual Personalization Summit, to be held Sept. 14, at the Boston Park Plaza. The event will provide strategies and techniques, panel discussions, case studies and live demo labs, all being presented to teach attendees how to deliver individualized, maximally relevant…

Read More

Survey of Brand Marketers Finds Large Measurement Gap

CommPro.biz Editorial Staff Brand Innovators and Origami Logic has released a report, “Mastering Marketing Measurement: Why Brand Marketers Want to Accomplish More With Their Performance Data.” This report was based on a survey of over 250 digital marketers across a diverse set of industries. Highlighted in this report is the fact that though most marketers understand…

Read More

Trusted Media Brands Survey Reports That Now More Than Ever, Marketers Need Targeted and Brand Safe Environments

  A Commpro News Update Today, Trusted Media Brands, Inc. released results from their latest survey looking at agency and marketer sentiment toward the importance of key elements in the digital buying process.  Commissioned by Advertiser Perceptions, the survey polled 300 agency and client side marketers about the programmatic digital buying process. The survey revealed that…

Read More

Marketers Juggle an Average of 5 Technologies, and Nearly 4 Vendors to Buy Digital Media, According to SteelHouse-Commissioned Study

 A Commpro News Update Technology, specifically marketing technology seems to be assuming a bigger and more critical role within the world of advertising.  This dependence on technology doenst come without a host of challenges. Today’s marketing professionals are using an average of five tech solutions to buy digital media.  This is all according to a…

Read More

Report Shows Digital Video and Mobile AdTech M&A Tops $17.5 Billion

By CommPro.biz Editorial Staff A comprehensive M&A analysis conducted by digital media consultancy AccuStream Research shows online video and mobile adtech markets continue to consolidate, with $17.5 billion in acquisitions generated to date across all vendor-related categories since 2005, with 2014 and 2015 documenting peak exit dollars and more to come. Looking at 2016, $776…

Read More

New Neuroscience Study Shows How Mobile Users Actually Respond to In-App Ads

By CommPro.biz Editorial Staff In-app mobile video advertising platform MediaBrix announced the results of a new study from neuromarketing leaders True Impact and Neurons Inc. designed to help marketers understand how users react to and engage with in-app mobile video ads. Researchers found that embedded, opt-in ads that rewarded attention and presented within the context…

Read More

Mobile Marketing Reimagined (Free Online Event)

  Register Now We’re in the midst of a historic sea change in marketing. As the world quickly shifts to “mobile first” – with more than 52% of all screen time currently on mobile — brands are struggling to connect with consumers. Interruptive ads no longer work, particularly on mobile. In fact, consumers hate interruptive…

Read More

Pre-Game Campaigns Can Help Score Touchdowns for Marketers

You don’t need a five million dollar commercial budget to create Super Bowl buzz. Smart marketers need to leverage the pre-game buzz of the game to amplify their campaign’s message. There is no better starting point than the spokesperson you pick and how their authenticity cuts through all the media clutter. Mike Bako, D S…

Read More

Mobile Advertising – Prepping for 2016

By Adam Meshekow, Executive Vice President, SITO Mobile Mobile advertising has existed for about a decade, with the industry really taking shape over the past five years. There has been much discussion about mobile during its climb to finally overtake desktop, but one thing is for certain – mobile is here to stay and it is…

Read More