Search results for: mindful marketing

Marketing Ideology

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org Principles of marketing professors teach that “products” are more than tangible goods; they’re also services and ideas.  While it’s easy to identify organizations marketing goods and services, noticing idea marketing takes more discernment. Recently, the world witnessed one of the…

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Help Wanted, Marketing to Prospective Employees

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org   While eating lunch at a favorite restaurant recently, my son and I noticed that the menu was much shorter than before.  The Italian eatery was no longer even offering one of its standard selections, pizza!  After our meal, I asked…

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Listen and Act, for Marketing and Racial Reconciliation

Will Young IV, Business Administration Major, Marketing Minor, ​and Member of the Men’s Basketball Team at Messiah College   As a Christian, to consider marketing’s role in racial reconciliation means understanding reconciliation from a biblical perspective.  Four times in his letters to the early Church, the apostle Paul used the Greek word katallage, which means to exchange one thing…

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Discussion of How Marketing Still Needs Racial Redemption

Dr. Sonja Martin Poole, Associate Professor of Marketing at the University of San Francisco  Our nation is clearly in crisis. During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism.  While conquering COVID-19 lies mainly in…

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Can Marketing Make a Difference?

Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah College, Author of Honorable Influence, Founder of MindfulMarketing.org    When considering our world’s challenges, people tend to see marketing as part of the problem, not the solution.  Such perceptions surface in Gallup’s annual poll about the honesty and ethics of various occupations:  Respondents consistently rank marketing roles like advertising practitioner, insurance agent, and car…

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Sick and Healthy “Viral Marketing”

Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah College, Author of Honorable Influence, Founder of MindfulMarketing.org   Difficult times bring out the best and worst in individuals and organizations.  You’ve likely seen some of each during recent days.  Although it’s frightful to find our world battling a pandemic, it’s a healthy occasion to diagnose what is and isn’t Mindful Marketing. One of…

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Marketing Giving

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah College, Author of Honorable Influence, Founder of MindfulMarketing.org  Black Friday, Small Business Saturday, Cyber Monday . . . the biggest shopping season of the year can excite even the most apathetic shopper.  Some, however, would have us believe that we should do something different with our money, instead of buying…

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My 3 Best Content Marketing Tips

By Sylvie Laurencelle-Vermette, Regional Communications Manager, Manitoba and Saskatchewan I’ve been giving a lot of thought lately to my content marketing strategy in preparation for my overarching communications marketing plan for the next year. Content marketing is a tactic my team and I use on a daily basis and because it’s so ingrained in our…

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Does Free Speech Mean Unfiltered?

    Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org There’s no law stopping someone from telling a coworker he has bad breath, or a friend she texts too much, or a spouse their outfit isn’t flattering.  Although people have the right to offer such criticisms, they often hold…

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Mascot Madness

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org When people mention products they see advertised all the time, “insurance” is often top-of-list.  Insurance ads are virtually inescapable and stick because of clever humor and silly brand characters.  One lesser-known competitor now claims to be better because it forgoes…

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Recognizing ‘Kid Concerns’

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org What worried you as a child? Maybe it was not having friends at your lunch table or embarrassing yourself in PE class?  For kids, those are real concerns.  Of course, they pale in comparison to adult anxieties, like deciding who…

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The Trouble with Taunting

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org With Super Bowl LVI fast approaching, it’s a good time to analyze the officiating that’s caused so much controversy this football season.  Surprisingly, the complaints haven’t been about referees throwing flags for excessive physical contact but for unnecessary psychological confrontation.  The NFL’s crackdown on…

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Should Social Responsibility Be Selfless?

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org While people gave gifts to loved ones last month, the world’s largest pizza chain was providing presents to some very surprised recipients—other restaurants.  True, “it is more blessed to give than to receive,” but was Domino’s philanthropy actually aimed at putting itself on the…

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Are Apple AirTags Too Risky?

Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org Most of us played ‘tag’ as a kid and loved the simple thrill of chasing others around and trying not to get tagged.  Thanks to Apple’s advanced tech, the game has graduated to adulthood; however, criminals are increasingly “it, ” and…

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Thanking Employees for Giving

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org Even during a pandemic, there’s much for which to be thankful.  Most organizations are grateful they’ve weathered the economic turmoil; at the same time, they also should be showing gratitude to the stakeholder group that has become increasingly important to them:  their…

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Will the Metaverse be Meta-Worse?

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org A name change is seldom a small thing.  It’s especially significant when one of the world’s most valuable companies decides to rebrand.  Facebook’s move to “Meta” offers an important signal about the firm’s future focus, which promises to impact billions…

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Two Lessons TikTok can Teach Facebook

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org   Most of us have used social media to learn how to do something, from making bread to remodeling a bathroom.  We often turn to such media for new skills, but what if these sites could educate each other?  In the…

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Four Behaviors of a Peacemaking Brand

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org   In one of my favorite commercials, Liberty Mutual spotlighted acts of kindness that inspired others to pay the good deeds forward.  Most people want a kinder, gentler world, but in a society awash in antagonism, how many of us think seriously…

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