Search results for: mindful marketing
Marketing Ideology
Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org Principles of marketing professors teach that “products” are more than tangible goods; they’re also services and ideas. While it’s easy to identify organizations marketing goods and services, noticing idea marketing takes more discernment. Recently, the world witnessed one of the…
Read MoreA Few Proven But Simple Marketing Tips for Not-Safe-for-Dinner-Table Brands Who Need Help Creating Exposure
Frances Tang, CEO of Awkward Essentials Marketing a brand that’s “not safe for work” can be a little tricky. When you have to be mindful of the audiences your products are exposed to, you may not get the attention or respect that other brands command. Fortunately, you can market your products effectively if you get…
Read MoreHelp Wanted, Marketing to Prospective Employees
Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org While eating lunch at a favorite restaurant recently, my son and I noticed that the menu was much shorter than before. The Italian eatery was no longer even offering one of its standard selections, pizza! After our meal, I asked…
Read MoreListen and Act, for Marketing and Racial Reconciliation
Will Young IV, Business Administration Major, Marketing Minor, and Member of the Men’s Basketball Team at Messiah College As a Christian, to consider marketing’s role in racial reconciliation means understanding reconciliation from a biblical perspective. Four times in his letters to the early Church, the apostle Paul used the Greek word katallage, which means to exchange one thing…
Read MoreDiscussion of How Marketing Still Needs Racial Redemption
Dr. Sonja Martin Poole, Associate Professor of Marketing at the University of San Francisco Our nation is clearly in crisis. During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism. While conquering COVID-19 lies mainly in…
Read MoreCan Marketing Make a Difference?
Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah College, Author of Honorable Influence, Founder of MindfulMarketing.org When considering our world’s challenges, people tend to see marketing as part of the problem, not the solution. Such perceptions surface in Gallup’s annual poll about the honesty and ethics of various occupations: Respondents consistently rank marketing roles like advertising practitioner, insurance agent, and car…
Read MoreSick and Healthy “Viral Marketing”
Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah College, Author of Honorable Influence, Founder of MindfulMarketing.org Difficult times bring out the best and worst in individuals and organizations. You’ve likely seen some of each during recent days. Although it’s frightful to find our world battling a pandemic, it’s a healthy occasion to diagnose what is and isn’t Mindful Marketing. One of…
Read MoreMarketing Giving
Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah College, Author of Honorable Influence, Founder of MindfulMarketing.org Black Friday, Small Business Saturday, Cyber Monday . . . the biggest shopping season of the year can excite even the most apathetic shopper. Some, however, would have us believe that we should do something different with our money, instead of buying…
Read MoreFacebook & The Most Important Marketing & Communications Trend in 2018: Decoding The Matrix
Simon Erskine Locke, Founder & CEO, CommunicationsMatch™ We have spent two decades encoding the world that makes up today’s marketing and communications universe. Google was founded in 1998, Yahoo in 1995 and Facebook in 2004, and of course, tech companies Apple and Microsoft go back further. The IT Revolution (such a quaint term now) will be…
Read MoreMy 3 Best Content Marketing Tips
By Sylvie Laurencelle-Vermette, Regional Communications Manager, Manitoba and Saskatchewan I’ve been giving a lot of thought lately to my content marketing strategy in preparation for my overarching communications marketing plan for the next year. Content marketing is a tactic my team and I use on a daily basis and because it’s so ingrained in our…
Read MoreDoes Free Speech Mean Unfiltered?
Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org There’s no law stopping someone from telling a coworker he has bad breath, or a friend she texts too much, or a spouse their outfit isn’t flattering. Although people have the right to offer such criticisms, they often hold…
Read MoreMascot Madness
Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org When people mention products they see advertised all the time, “insurance” is often top-of-list. Insurance ads are virtually inescapable and stick because of clever humor and silly brand characters. One lesser-known competitor now claims to be better because it forgoes…
Read MoreRecognizing ‘Kid Concerns’
Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org What worried you as a child? Maybe it was not having friends at your lunch table or embarrassing yourself in PE class? For kids, those are real concerns. Of course, they pale in comparison to adult anxieties, like deciding who…
Read MoreThe Trouble with Taunting
Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org With Super Bowl LVI fast approaching, it’s a good time to analyze the officiating that’s caused so much controversy this football season. Surprisingly, the complaints haven’t been about referees throwing flags for excessive physical contact but for unnecessary psychological confrontation. The NFL’s crackdown on…
Read MoreShould Social Responsibility Be Selfless?
Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org While people gave gifts to loved ones last month, the world’s largest pizza chain was providing presents to some very surprised recipients—other restaurants. True, “it is more blessed to give than to receive,” but was Domino’s philanthropy actually aimed at putting itself on the…
Read MoreAre Apple AirTags Too Risky?
Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org Most of us played ‘tag’ as a kid and loved the simple thrill of chasing others around and trying not to get tagged. Thanks to Apple’s advanced tech, the game has graduated to adulthood; however, criminals are increasingly “it, ” and…
Read MoreThanking Employees for Giving
Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org Even during a pandemic, there’s much for which to be thankful. Most organizations are grateful they’ve weathered the economic turmoil; at the same time, they also should be showing gratitude to the stakeholder group that has become increasingly important to them: their…
Read MoreWill the Metaverse be Meta-Worse?
Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org A name change is seldom a small thing. It’s especially significant when one of the world’s most valuable companies decides to rebrand. Facebook’s move to “Meta” offers an important signal about the firm’s future focus, which promises to impact billions…
Read MoreTwo Lessons TikTok can Teach Facebook
Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org Most of us have used social media to learn how to do something, from making bread to remodeling a bathroom. We often turn to such media for new skills, but what if these sites could educate each other? In the…
Read MoreFour Behaviors of a Peacemaking Brand
Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org In one of my favorite commercials, Liberty Mutual spotlighted acts of kindness that inspired others to pay the good deeds forward. Most people want a kinder, gentler world, but in a society awash in antagonism, how many of us think seriously…
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