Search results for: millennials

Understanding the Evolution of Organizational Communication as Millennials Become Leaders

McKenzie Brower, Media Relations Specialist, DiversityInc Best Practices Millennials, commonly defined as the generation born between 1981 and 1997, are often mischaracterized and highly misunderstood by their predecessors. You have probably heard the stereotypes: “Lazy,” “unreliable,” “egotistical,” “unmotivated.” On the whole, these judgments are often overblown and have proven untrue time and again in the…

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Report: Millennials Trust Social Media Influencers Less

CommPRO Editorial Team Perhaps more than any other industry, fashion retail has been upended by social media and the rise of digital influencers. Millennials, in particular, are increasingly reliant on social media and the influencers who dominate them to curate trends, new brands, and the styles they wear. Social shopping and influencer marketing platform, Dealspotr…

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Andrew Faas on a Boomer’s Guide To Millennials: I is for Inclusive

Editor’s Note: This is the seventh in a series of articles on the A-B C’s of Leadership, outlining the characteristics for effective leadership. Andrew Faas, Author and Activist Astute observers will notice that where you once saw the word “diversity” being used in the business world, you now see “inclusion”—but being inclusive is so much…

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Andrew Faas on a Boomer’s Guide To Millennials: H is for Humble

Editor’s Note: This is the seventh in a series of articles on the A-B C’s of Leadership, outlining the characteristics for effective leadership. Andrew Faas, Author and Activist St. Augustine wrote: “It was pride that changed angels into devils; it is humility that makes men as angels.” Today we live in a world where narcissistic, self-serving, egotistical…

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Andrew Faas on a Boomer’s Guide To Millennials: F is for Fair

Editor’s Note: This is the sixth in a series of articles on the A-B C’s of Leadership, outlining the characteristics for effective leadership. Andrew Faas Abraham Lincoln wrote “These men ask for just the same thing, fairness, and fairness only. This, so far as is in my power, they, and all others, shall have. Today we live…

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Which Four On-Demand Skills Do Employers Look for In Millennials?

Cindy Hawthorne, Recruitment Agent, Liberty Lending Did you know, by some estimates, more than half the workforce will be comprised of millennials in 2020? Did you also know that landing jobs is tougher for millennials despite having access to high-speed internet and other technological advancements? A look at the recruitment field shows that some millennials looking for jobs are…

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Time to Connect with Millennials

By Jill Kurtz, Owner, Kurtz Digital Strategy Millennials are a generation (and a marketing target ) that is larger than the Baby Boomers. It’s time we stopped targeting all of our content strategy on the boomers and take note of how to reach the 80 million Millennials in America. Goodbye Mass Media, Hello Targeted Connections…

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Stop Targeting Millennials Like Zombies

By Jack Monson, Director of Digital Strategy, Qiigo Is there anything more ridiculous to Millennials than the phrase “Marketing to Millennials?” It seems the entire consumer marketing machine in the US has done the math, and has targeted Millennials as the key to selling anything. Marketers struggle with how to easily reach this massive crowd. I’m…

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Millennials As Protesters: You Have To Be Carefully Taught

By Ann Arnof Fishman, President, Generational Targeted Marketing  From Bernie Sanders to Black Lives Matter, Millennials (born from 1982 to 2000) are just doing what their history has programmed them to do—react as a group. The major weakness of this generation is they feel peer pressure so intensely, they have lost much of their ability to…

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Oh Baby! What Happens When Millennials Become Parents?

By Natasha Fleury, Marketing Partner, Generator Inc Marketing Millennials are the dominant consumer and a huge focus for brands everywhere. With 80 million in the U.S., we’re hard to avoid. Research demonstrates Gen Y is different from Gen X in several ways including motivation, expectations, and attitude. But what happens when we become parents? What takes…

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The Age of Aquarius Meets the Age of Millennials

Are You Marketing to and Managing a Younger Version of Yourself? By Ann Arnof Fishman, President, Generational Targeted Marketing It’s impossible to market to and manage a generation you think is a younger version of yourself, especially if it’s not! That’s what’s happening these days between baby boomers (born from 1943 to 1960) and millennials (born…

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Millennials Want More Texts and Why You Should Care

How Industries Can Leverage Millennials Love for Texts with SMS Marketing By Dan Slavin, CEO & Co-Founder, Codebroker New research confirms that millennials prefer using their phones for everything but making phone calls. Now numbering at 80 million, this group comprises a quarter of the US population. Businesses in every sector are looking for ways…

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Millennials & Money: One Generation, Many Goals & Values

Editor’s Note: In the 2016 Millennials & Money research, the Edelman Financial Services Sector and Edelman Intelligence teams explored the role of money and financial services in the lives of Millennials throughout the U.S. The research revealed their beliefs and attitudes towards money and uncovered how their goals and values differ based on ethnic and cultural…

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