Search results for: media relations

Measure Media Relations for Outcomes, Not Outputs

Eric Koefoot, President & CEO, PublicRelay In December, I spoke at the PR News Media Relations Conference about the importance of aligning your media relations KPI’s to the goals of the C-suite. Often in communications analytics, people get bogged down counting keywords – or worse, relying on largely discredited AVE’s.  But basing your media relations strategies on…

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Three Tips for Managing Media Relations During a Crisis

Ronn Torossian, CEO, 5WPR  A good crisis management strategy will help you educate your audience and retain brand trust. Convention PR tactics might push you towards keeping a low profile and focusing on internal issues, however this may not always be the best way about a crisis situation. While it’s important to keep your cool and…

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Unbeatable Media Relations Pitches

To learn the fundamentals of the PESO model, download PRSA’s new “An Introduction to the PESO Model” Thought Leadership Report, by Gini Dietrich. https://www.prsa.org/peso_booklet/     Gini Dietrich, Founder and CEO of Arment Dietrich Now that you understand what the PESO model is and how owned media fits into it, it’s time to move on to earned media—the backbone of every communicator’s…

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The Importance of Empathy in Media Relations

Michael Smart Back in the old days, I was unconsciously obsessed with protecting myself from failure. I thought a lot about “leveraging” my media lists or my relationships with journalists to convince them to cover my story ideas. How do you do it? How do you do it effectively? These days, I realize that a perspective like…

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Visual Content and Media Relations

    Visual storytelling done well increases engagement, explains and summarizes complex information, speeds up comprehension, tugs the heartstrings and motivates action.  Workshop attendees will learn: How the shift to digital has transformed how journalists research story ideas, and what this shift means for PR professionals.. • How to maximize your media-facing assets for social…

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Why The New York Times Shouldn’t Always Be Your Media Relations Target

Michael Smart I hear it all the time. Not directly from the PR pros I serve, but indirectly – when those pros pass along their bosses’ or clients’ most consistent request: “We need to be in The New York Times.” So I wasn’t surprised when I was fielding questions about media relations at a so-called “Ask the…

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No Media Relations = Less Credibility for Your Campaigns

Maury Tobin, President, Tobin Communications, Inc. Let’s me say it clearly. I believe in the power of social media because I’ve seen how it can propel our clients’ campaigns. But as traditional outreach (media relations) gets left out of many communications plans and discussions, I’m convinced that a social media-only strategy can be a big…

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PR News’ Media Relations Next Practices Conference

  Improve your media relations strategy! Why attend PR News’ annual Media Relations Conference on December 7 in Washington, D.C.? You want real insights on media pitching, influencer relations and crisis management as well as proven video tips from our top-notch speakers at brands like Hilton Worldwide, Washington Post, C-SPAN, IBM, Ogilvy Public Relations, Cystic…

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Media Relations

MEDIA RELATIONS Jun 20, 2016 | Image & Innovation, Industry News, Media Relations, Public Relations MyNewsNow! Mobile App from Universal Information Services May 31, 2016 | Corporate Communications, Crisis Communications Central, Digital PR, Industry News, Media Placement, Media Relations VA Disneyland Analogy Creates Storm of Negative Comments Executive Briefing Email SUBMIT CONTENT

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3 Ways to Improve Your Media Relationships

  When you have news to share, you distribute it as far and wide as you possibly can. You share on social, write a blog post, budget money for an ad and more. But none of these tactics can result in the benefits you receive from earned media coverage. Earned media is highly valuable in reaching…

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Tips for Managing Media Relations at a High-Profile Event

Conventions, conferences, and trade shows offer excellent earned media opportunities for organizations. However, they also pose unique challenges for the media relations and marketing teams looking to connect with journalists and influencers. The bigger the event, the greater the competition for attention. And at any given moment, a news story can break that unexpectedly changes…

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Media Relations -10 Tips for More Earned Media

A lot has changed since Herbert Muschel launched PR Newswire in 1954, but one thing hasn’t: The press is still a fundamental element of our society. From mainstream media with newsrooms spread around the globe to niche publications with smaller but equally passionate staffs, today’s news outlets provide decision-driving information that reaches a diverse audience. And as the use cases in our…

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#Rio2016 – 5 Tips for Media Relations in Brazil

As the Olympic flame weaves its way through Brazil, more than 10,000 athletes from 28 sports are preparing to converge on Rio de Janeiro to compete in the 2016 Summer Olympics. The upcoming  #Rio2016 Olympic Games, taking place August 5-21, are the first Summer Olympics to be held in South America. And with global attention…

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Media Relations Lessons from The Washington Post and Other DC Newsrooms

When the worlds of PR and media are discussed, it’s impossible to avoid parallels. The challenges both industries face and the changes required are often similar if not the same. Don’t make the mistake, though, of viewing PR and media simply as two lines running parallel with one another. This oversimplification can cause many to miss the crux of…

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Media Relations: Proven Ways to Get More Out of It

By Frank Strong, Author of the blog, Sword and The Script My little Toyota Corolla didn’t quite roll to the intersection. It sputtered and jerked and slid. I had to make this interview. My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in…

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How Social Media Is Transforming PR and the Consumer-Business Relationship

Clutch Social media has changed the consumer-company relationship. Consumers want to be heard and expect businesses to acknowledge comments on social media, according to a survey of 532 U.S. social media users. Social media presents a new dimension of possibilities and challenges for public relations (PR) and businesses around the world. It rebrands the concept…

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Humanity’s Relationship With Technology and Its Impact on the Media Industry

Mike Seiman, CEO & Chairman, Digital Remedy Technology has been at the core of our business from the very beginning. After operating in digital advertising and media for 20 years, the seemingly dramatic changes we have faced between then and now, have in reality, simply been improvements and evolutions of existing technologies that were already…

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5 Ways Media Analysis Is a Game Changer for Strategic Investor Relations Teams

Leslie Stefanik, Vice President, Marketing, PublicRelay With the rise of activist and ESG investing, corporate brand reputation is more important than ever to strategic investor relations teams. Your team needs to understand the media narrative around your company – and try to guide it. To do this, IR teams must now proactively monitor and engage the…

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How to Create Mutually Beneficial Relationships with the Media

Leslie Stefanik, Vice President, Marketing, PublicRelay I recently attended a panel featuring both PR experts and journalists that revealed (and brainstormed ways to solve) the disconnects between companies and the media who cover them. The panel was part of the “Truth on Trial” series presented by CommPRO and hosted at the George Mason Schar School of…

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