Search results for: marketing data

Why Ethical Data Practices are the New Marketing Standard

John Story, General Counsel and Chief Data Ethics Officer, Acoustic   As we continue to grapple with the pandemic, one lesson many marketers are relearning is that nothing is ever permanent – including the pandemic itself. Over the past two years, many regions have gone from lockdown to reopening and then back to mask mandates and social distancing requirements as the Delta and…

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Unlock the Key to Content Marketing Strategy Using Real-Time Data

Register for PRSA’s Content Marketing Certificate Program, designed to teach and empower you to develop content strategies and tactics that deliver quantifiable business outcomes. https://bit.ly/prsacontent     Lisa Arledge Powell, President, MediaSource In the world of content marketing, the word “strategy” gets thrown around a lot. You’ll hear it used in grandiose ways that make it seem…

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5 Effective Inbound Marketing Strategies To Increase Web Traffic

Charlie Fletcher, Freelancer Every business wants more traffic on its website. Not only does it help boost brand awareness, but it also opens up more opportunities to connect with customers in a way that drives conversions.  But what are the most effective ways to increase website traffic? There are many options, but focusing on inbound…

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Advantages and Challenges With Social Media Marketing Efforts

Mike Paffman, CEO, VIRGO PR  There are many companies that have decided to invest in marketing and public relations  campaigns on social media platforms these days. In fact, according to a recent survey, around 90% of all US companies tend to use social media platforms as part of their overall marketing efforts. That means, for a…

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Stagwell’s (STGW) PRophet Adds Key Sales and Marketing Staff to Meet Growing Customer Demand

Charlie Tulip to Lead Enterprise Sales and Kendra Lewellyn to Lead Digital Marketing CommPRO Editorial Staff Stagwell’s (NASDAQ: STGW) PRophet, the first-ever AI-driven PR pitch platform built by and for PR professionals that predicts media interest and sentiment before you pitch, today announced the hiring of Charlie Tulip as Enterprise Account Executive and Kendra Lewellyn as the company’s Digital Marketing Manager, both moves that…

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Marketing Skills E-commerce Managers Must Master In 2022 

Samantha Breske, Senior Director, Client Strategy at X Agency Gone are the days of brick and mortar stores representing the retail buying experience. With online retail representing approximately 11% of all retail sales, digital buyers are expected to grow by over 13% in the next 3 years. With this sort of non-stop growth, e-commerce managers…

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How to Use YouTube for Marketing

Jill Kurtz, Owner, Kurtz Digital Strategy YouTube is increasingly gaining importance as a social network. Why? YouTube is the second–most-visited website and has the second highest volume of online searches. Those stats alone are worthy of the attention of any marketer. YouTube has over 2 billion monthly active users. They watch a lot of content, and…

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4 Social Media Marketing Trends in the Insurance Industry

Commentary…. Brian Wallace, Founder & President, NowSourcing In this digital environment, insurance companies need to arise with innovative marketing ideas to reach and engage their target market. While traditional methods of marketing and lead generation like direct mail and networking events are still popular among insurance providers, they can reach a wider audience effectively using social…

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Communications and Marketing Agency FrazierHeiby Rebrands as Slide Nine New Leadership, Rapid Expansion Gives Way to Next Chapter for the Business

CommPRO Editorial Staff Two and a half years and one global pandemic after an ownership transition, Columbus, Ohio-based communications and marketing agency, FrazierHeiby, has a new brand. As of today, the firm will be known as Slide Nine Agency, a name reflective of the company’s culture and inspired by direct client feedback.  Industry News  …

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Reviews and Testimonials Are Marketing Gold

  Jill Kurtz, Owner, Kurtz Digital Strategy Testimonials and reviews are a great way to showcase your great work. They are more powerful than anything you say about yourself because they come from clients. Most people say they rely on recommendations from people they know to make purchasing decisions, so your testimonials and reviews have tremendous…

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Pride Marketing Reaching New Heights With McDonald’s USA and Revry

In recent years, brands have realized the importance of the LGBTQ+ consumer to their business as they represent nearly $1 trillion in the U.S. alone. With Pride 2022 anticipated to be bigger and better than ever, it’s no surprise to brand powerhouse McDonald’s USA turning to the only LGBTQ-first streaming media company, Revry, as a trusted and authentic partner for a second year of pride campaigns.

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Best Practices to Use Social Media in Online Marketing

Jill Kurtz, Owner, Kurtz Digital Strategy Is social media part of your online marketing for your brand? There are many reasons it should be. Most Americans use one or more social channels, so it is a great way to connect with your audience. Further, the cost to use social channels offer some of the best marketing…

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5 Ways to Optimize Your Marketing Approach in 2022

  Samantha Higgins, Freelancer Keeping abreast of emerging trends is a fundamental obligation of marketers and efficient use of their time. Equally beneficial is the appraisal of those trends for the target audience. Therefore, before modifying your marketing approach to include the current craze, research and confirm that a sizable section of your target audience…

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Why Marketing Strategy is Important for A Small Business

Mike Paffman, CEO, VIRGO PR Marketing can seem overwhelming to those who are not very familiar with it, since it requires knowing numerous channels and activities used in marketing. Small businesses often fall into the trap of focusing on the operation side of things, and neglecting marketing. Small business owners may want to market their product…

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How Data Collection is Expanding Beyond Cookies (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing Businesses with an online presence rely on their tracking tools to inform marketing decisions.  In the past and into the present, this has meant planting cookies on the devices of people who visit their website.  Cookies are small text files that allow the planter to recognize and track online behavior. …

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Marketing Ideology

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org Principles of marketing professors teach that “products” are more than tangible goods; they’re also services and ideas.  While it’s easy to identify organizations marketing goods and services, noticing idea marketing takes more discernment. Recently, the world witnessed one of the…

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Data’s Role in Building Better Media Campaigns

Aaron Kwittken, Founder and CEO of PRophet A lack of automation has long plagued the public relations industry. Advanced communications technologies are growing increasingly popular in similar sectors, like marketing and advertising, but has not yet impacted the public relations industry in any substantial way. Many PR professionals see augmented intelligence (A.I.) and automation as…

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Maintaining a Career in Marketing – Here’s What you Need to Know

(Marketing) Brian Wallace, Founder & President, NowSourcing A marketer’s work can be difficult in today’s always-on, virtual environment. We live in a fast-paced culture, what was new last year is now old news. As someone in marketing, it is imperative to stay up to date on trends. If you find your marketing knowledge is outdated you…

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