Search results for: marketing automation

What Is Marketing Automation & Why Is It Important?

Frank Hamilton, Translator A well-developed marketing strategy is an important component of your business success. Fierce competition forces you to work hard to stay afloat. Fortunately, nowadays, most of the marketing processes can and should be automated. Using marketing automation tools effectively can help you work smarter, not harder. Marketing Automation: The Essence and Importance…

Read More

Executive Briefing 1.26.16 – Marketing Automation isn’t Dead; Ketchum on WEF; #WomenNotObjects

In today’s Executive Briefing we hear from Ketchum on WEF: The Imperfect Perfect Leader from Barri Rafferty, Senior Partner and CEO,  Ketchum North America.  Also, Paige O’Neill, CMO, SDL shows us that Marketing Automation isn’t Dead – It’s Evolving. As we begin 2016 and start our sixth year of publishing CommPRO, I’d like to take a moment to thank our loyal readers and partners for…

Read More

The Big Promise of Marketing Automation

By Carol O’Kelley, CEO, Salesfusion Marketing automation was originally designed to help companies drive growth. It was supposed to deliver this important benefit through workflow integration, deep data insights, automation of previously manual tasks, and alignment of sales and marketing teams. The Unfulfilled Promise The first wave of marketing automation platforms (MAPs) have not consistently delivered on…

Read More

Making Marketing Automation Work

Sarah Shelnut-Rossborough, Director of Strategy, ANNUITAS Every successful demand generation strategy integrates marketing automation at some point in the buyer’s process. And while implementing marketing automation is rarely the first step—nor should it be—it is an integral one that should receive a lot of time, attention and strategic planning. The use of marketing automation has been difficult…

Read More

Marketing Automation isn’t Dead – It’s Evolving

By Paige O’Neill, CMO, SDL In recent years, marketing automation has started to gain a negative reputation. Consumers are fed up with being spammed; and as a result, they are deleting, unsubscribing and disengaging. However, just because marketing automation includes “automation” in its name, it doesn’t mean that every communication powered by marketing automation technology…

Read More

How to Leverage Robotic Process Automation for Marketing Success – The Missing Ingredient May Surprise You

Claire Wiggill, Vice President, Strategy and Business Development, PMG Although we live in the Age of Automation, it’s surprising how many business procedures are still manual. As marketers, we juggle numerous tasks, projects and assignments at any given time, so when we can automate activities, we really benefit. One such beneficial automation technology is Robotic Process…

Read More

How to Use Social Media Automation to Improve Your Marketing

Editor’s Note: Post Planner CMO Rebekah Radice and Tailwind Marketing Manager Melissa Megginson tell you everything you know to use social media automation the RIGHT way. View the webinar replay here: https://www.youtube.com/watch?v=6AZMnhyt-Oo How to Use Social Media Automation to Improve Your Marketing from Post Planner

Read More

5 Ways Businesses Can Cut Costs Through Automation

Photo by Serpstat from Pexels Sheryl Wright These days, staying in business is a struggle. Many companies are having a hard time just staying afloat. With so much economic uncertainty, you may be looking for ways to lower costs just to ensure that your business survives into the next year. While you may not be…

Read More

3 B2B Marketing Trends To Embrace in 2020

Ronn Torossian, Founder, 5WPR  Sales and marketing are innately dynamic. This dynamic nature requires that organizations in every industry keep abreast of steadily changing trends. Timing is key in marketing. An organization that’s dependent on last year’s sales and marketing blueprint will lag behind its innovative competitors.  So let’s go over trends that forward-thinking organizations…

Read More

How Legacy Industries Are Changing Marketing (and Vice Versa)

Building a World-Class Marketing Organization from the Ground-Up AJ Lee, Director of Marketing, NEXT Trucking Over the past few years, the term “FreightTech” has become a buzzword to describe those who operate at the intersection of technology and freight/logistics -an increasingly crowded field that counts autonomous trucking, clean trucks, trucker safety, and app-powered marketplaces like…

Read More

Mid-Atlantic Marketing Summit

  Overview The annual Mid-Atlantic Marketing Summit brings together hundreds of marketing and communications executives throughout the region to discuss high-level issues through a series of panels, keynotes, presentations, exhibits, and networking. The summits are co-produced by two of the most respected news organizations in the region: Capitol Communicator, the region’s source for marketing and communications…

Read More

Email Marketing Trends to Watch This Year

Rae Steinbach, Content Specialist at Taktical Email marketing has been around for a while, and it is still going strong as one of the most valuable tools in online marketing. While many of the older strategies and tactics still get good results, you have to keep up with the current trends if you want to…

Read More

World Economic Forum: The Automation Transformation

Editor’s Note:  Join Barri Rafferty on Tuesday, January 30th @ 11:30 a.m. EST as she shares her observations from Davos in a free webinar.  Click here to RSVP. Barri Rafferty, CEO, Ketchum If you’ve read this blog before, you will have heard me talk about the impact of A.I. Unsurprisingly, A.I. remains one of the biggest topics…

Read More

The Doc is Texting: 4 Healthcare Marketing Priorities in 2018

Melissa Barrata, Senior Vice President, Healthcare Lead, Affect Emerging technology is having a dramatic impact on the healthcare industry.  Telehealth, AI and VR are becoming household terms, and according to recent surveys by HIMSS, over 90% of physicians are now using mobile devices to engage patients and over 50% of hospitals are leveraging connected health devices.…

Read More

The Future of Marketing Still Requires The Human Touch

Michelle Thomas, Director of Insight Strategy and Application, Elicit It’s that time of year again. A time where we declare 2017 as “the year of” whatever big idea dominated the marketing airwaves over the past 12 months. While that’s subject to debate, I would suggest this: what we witnessed in 2017 was the actualization of…

Read More

5 Marketing Research ‘Must-Haves’ for 2017

By Victoria Schlesinger, Digital Content Manager, SmartSurvey There’s no better way to start 2017 than to take stock of emerging trends in today’s continually evolving marketplace and put some best practices in place for the year ahead. Read on to learn about 5 marketing research ‘must-haves’ that will help you meet business objectives during the year……

Read More

Video Marketing Most Effective When Measured with Advanced Analytics

A Commpro News Update According to a new survey from Demand Metric, the most effective form of marketing content is video.  However, many marketers are missing out due to the fact that they aren’t properly measuring the video performance. For the third year in a row, Demand Metric and Vidyard produced “The State of Video Marketing…

Read More

A Deep Dive into the Marketing Tactics for Regulation Crowdfunding Offerings (Free Webinar On-Demand)

Webinar Overview Join a panel of industry influencers on this webinar who will discuss the impact of the Jobs Act on crowdfunding and how it has reinvigorated Regulation A+ offerings.  Anchoring our distinguished panel is Ruth E. Hedges, one the world’s foremost authorities on crowdfunding and  one of the original pioneers of the crowdfunding legislation that was ultimately signed…

Read More

A Metrics-Driven Marketing Approach Helps Us Win More Customers

By Andrea Gellert, Chief Marketing Officer, OnDeck When you ask non-marketers what we do, you’ll likely hear things that focus on creative development like designing ads, choosing colors and fonts, and doing focus groups. While we certainly do those things and they are an important part of our responsibilities, there’s a lot more to marketing than most people…

Read More