Search results for: linda popky

Speaking Frankly: The Impact of Sarah Sanders on the Role of the Spokesperson

Linda J. Popky, Founder of Leverage2Market Associates Last week, Sarah Huckabee Sanders announced she was resigning from her position as White House Press Secretary after about 2 years on the job. Spokespeople are, by definition, the voice and face of the organizations they represent. Their statements and actions reflect back on their organizations, and their approach…

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Boeing’s Crisis Communications Strategy Doesn’t Fly

Linda J. Popky, Founder of Leverage2Market Associates The aviation world is in free fall in the wake of Sunday’s crash of a brand new Ethiopian Air 737 MAX 8 plane, killing 157 people.  Early indications are the incident bears at least some resemblance to the crash of a similar Lion Air 737 MAX8 plane last October,…

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Who’s Winning? Lessons from The Government Shutdown Crisis

Linda J. Popky, Founder of Leverage2Market Associates What started out as a dispute between President Trump and Congress about a wall on the U.S./Mexican border has now turned into a standoff impacting nearly a million government employees who have gone nearly three weeks without a paycheck. The latest volleys in this drama came Tuesday night…

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It’s All About the Message: Lessons from the Midterm Elections

Linda Popky In 1964, communications strategist Marshall McLuhan told us the medium is the message. But during Tuesday’s midterm elections, it wasn’t the medium that mattered—it was the message that reigned supreme. Whether you love him or hate him, there’s no question that Donald Trump is masterful at delivering a powerful message. His recent non-stop…

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INDUSTRY NEWS Trump’s Brand Story – An Unconventional Success Strategy February 19, 2017 | Industry News, Marketing, Public Relations PR Genome Webinar – How PR is Vital to the Future of Branded Video Content in 2017 February 19, 2017 | Events, Industry News, PR Council Donald Trump Rants and Raves at the Press in a Classic Example of Misdirection…

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Sinking Fast: The Ryan Lochte Rio Drama Has Widespread Brand Repercussions

By Linda J. Popky, Founder, Leverage2Market Associates It was exactly what we had been warned to expect from the Rio Olympics: A group of American star athletes mugged at gunpoint by thugs impersonating Brazilian police officers. It sounded horrible. And it was—but not for the reasons we originally thought. It’s become apparent that not only had this…

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Communications Experts Take A ‘Deep Dive’ into #RyanLochte & Reputation Management

By CommPRO Editorial Staff The Ryan Lochte situation dominated mainstream and social media channels  as part of the Olympics wrap-up. #RyanLochte is a classic example of crisis communications, which is a specialization within the public relations profession, which is utilized in responding to threats posed to the reputation of an individual, company or organization. An important component…

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Business Success in ’16: Will The Force Be With You?

By Linda J. Popky, Founder, Leverage2Market Associates Star Wars has landed with a vengeance. Not only is the new movie on track to break all previous box office records, but the associated marketing machine has surrounded us on all sides with a wide array of associated merchandise and services. For marketers, the lesson here is that the…

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Executive Briefing 1.14.16 – Business Success in ’16; Ways Businesses Can Show They Are Thankful; 5 Words to Stop Using

In today’s Executive Briefing Linda J. Popky, Founder,  Leverage2Market Associates asks Business Success in ’16: Will The Force Be With You?  Also, Vip Sandhir, Founder and CEO, HighGround shows The Most Meaningful Ways Businesses Can Show They Are Thankful For Their Employees. As we begin 2016 and start our sixth year of publishing CommPRO, I’d like to take a moment to thank our loyal readers and…

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