Search results for: kurtz

Get Your Business Seen on Facebook

  Jill Kurtz, Owner, Kurtz Digital Strategy Your business can get attention on Facebook! Here are great ways to get attention in a time of almost non-existent organic reach. Facebook has been decreasing organic (free) ways for businesses to connect with people for several years. Last year it reached the point that no one could avoid…

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Social Media Marketing Quick Tips

Jill Kurtz, Owner, Kurtz Digital Strategy How do you feel about your social media marketing? Are you feeling on top of it all or way behind? Here’s an overview of what you need to do. Cover these basics and you are in a good position to accomplish your marketing goals on social. Be on the “Right”…

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Social Media Marketing Fundamentals

  Jill Kurtz, Owner, Kurtz Digital Strategy I’m doing a lot of reading and thinking about where social media marketing is headed. I offer these thoughts for your consideration. Trust matters. We’ve had headlines and even congressional testimony about security and privacy issues, and even fake news on social media. People no longer blindly trust that…

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My 2020 Cable TV “Breaking News” (Not Really) Recap

(Will Program Realignments Improve The Products?) Arthur Solomon It’s been several weeks since program changes have been made by the major cable TV networks. My questions are, “Will it make the products any better?” My answer, based on past changes at the networks is, “Probably Not.” But there’s always the slightest probability that I might…

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Get the Word Out Through Your Employees

Jill Kurtz, Owner, Kurtz Digital Strategy Your employees are your greatest digital marketing asset. This is the age of the everyman publisher and that includes the people who make up your workforce. Use them! If your employees aren’t raising awareness for your business, then you’re missing out. Employees are out in the field representing your brand.…

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Does Your Audience Care?

Jill Kurtz, Owner, Kurtz Digital Strategy Here’s a question to ask to keep your digital marketing on track: does my target audience care? Am I talking about what I care about, rather than what they care about? If the former, you need a course correction. Effective Marketing Is Not About You! Content about new business, a…

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How to Ensure ROI for Social Media

Jill Kurtz, Owner, Kurtz Digital Strategy The two biggest myths about social media is that it is free and that you can’t really measure impact or return on investment. Both are not true. Smart marketers can make worthwhile social media investments. Social media is not free. It takes time to develop and implement your strategy. Increasingly,…

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A Heart of Darkness: The Consequences of the President’s Words

  Simon Erskine Locke, Founder & CEO of CommunicationsMatch™ No communicator needs to be reminded of the power of words.  But if we did, yesterday’s shameful events in Washington should haunt all Americans for years to come.  The consequences of a sitting President inciting the mob both in Congress and outside to overturn the results…

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Competing and Winning in the Inbox

Jill Kurtz, Owner, Kurtz Digital Strategy Did you know that the average person gets more than 120 emails each day? Wow! How do you get your marketing message to be one that is opened and read? Structure Your Message Well Paying attention to the details will help your messages win attention. It is fine to use…

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Tune Your Brand Voice

Jill Kurtz, Owner, Kurtz Digital Strategy As a marketer, you nurture the voice of your brand. Brands with a consistent voice that resonates with the target audience will achieve the most success. Sadly, the majority of brands don’t have a clear and consistent voice. Messages conflict. Themes are mixed. You lose the audience because they can’t…

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Is Your Content Sad?

  Jill Kurtz, Owner, Kurtz Digital Strategy I recently saw a stat that 60-70 percent of business content sits unused. It gets used somewhere once and then sits lonely and untapped. Content gets created and not used. That is sad! Creating content is a lot of work. You want to make sure you get lots of…

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Digital Marketing that Works

Jill Kurtz, Owner, Kurtz Digital Strategy Effective digital marketing takes a deliberate approach to research, planning, managing and measuring. Marketers that take the time to get through all these steps will be rewarded with measurable success. There are many channels, tactics and tools for marketers to choose from. A plan will increase the chances that you…

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A Few Problems I Have With Cable TV Political Reporting During The 2020 Presidential Election Season (Actually, Many Problems Would Be Truthful)

(Author’s Note: This is the second in a series of occasional political columns that I’ll be writing for CommPRO.biz until Inauguration Day, January 20. Previously, I wrote 17 political columns leading up to Election Day. FYI – My first public relations job was with a political firm, where I worked on local, statewide and presidential…

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How to Find the Right Influencers for Your Campaign

Jill Kurtz, Owner, Kurtz Digital Strategy Think you need an influencer campaign for your marketing and communication efforts? This seems to be a common tactic lately. Saying you are going to leverage the influence of one of more people who have a strong audience in your field or among your target audience is easy. Figuring out who…

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Will You Read This?

Jill Kurtz, Owner, Kurtz Digital Strategy Wondering if your audience will read your content is a valid concern. Publishing content does not ensure that it will be read, let alone reach new audiences. You can’t expect everyone in your audience to view and share all the content you produce. However, there are things you can do…

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OP Ed: Distrust noun, the feeling that someone or something cannot be relied upon.

verb, doubt the honesty or reliability of; regard with suspicion. Current Definition: medical reports on President Trump condition. (Author’s Note: This is the sixth in a series of political articles for CommPRO.biz that I’ll be writing leading up to Election Day. FYI – My first public relations job was with a political firm, where I worked on local, statewide…

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Generate Leads with Social Media

Jill Kurtz, Owner, Kurtz Digital Strategy Social media can help you connect with your customers. This makes social media a powerful lead generation tool for businesses. There are two main ways that you can draw people into your sales funnel. Content Marketing Great content attracts new followers and helps you to engage with connections. To get…

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Post to Facebook Like a Pro

Jill Kurtz, Owner, Kurtz Digital Strategy The most important way to gain visibility on Facebook is to post interesting content. Your content should appeal to your target client, use your keywords and represent your expertise. Posts should be made by members of the team and should reflect the style, tone and expertise of the person making…

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Make “the Google” Work for Your Business

Jill Kurtz, Owner, Kurtz Digital Strategy It has become a thing in my house. A question comes up and someone recommends that we “ask the Google.” You can ponder the implications for mankind now that we count on technology to answer every question, but I am focused on what this means for brand marketing. Search Engine…

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Are People Talking About You?

Jill Kurtz, Owner, Kurtz Digital Strategy Recommendations of friends are trusted more than any other form of brand marketing. This is true for consumers of all ages. Social proof, a psychological and social phenomenon where people assume the actions of others in an attempt to reflect correct behavior in a given situation, also factors in. Bottom line, getting people talking…

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