Search results for: kurtz

Create Facebook Groups to Be Seen

Jill Kurtz, Owner, Kurtz Digital Strategy Facebook groups enable members to start conversations more seamlessly than a Facebook company page does. They are also in keeping with Facebook’s overall shift away from public sharing to discussions in places where people opt in. Posts from groups in which users are active are given higher status in their…

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The Counterintuitive But Proven Way to Increase Reach on LinkedIn

Jill Kurtz, Owner, Kurtz Digital Strategy Building your personal brand on LinkedIn takes a lot of time and patience. It is not enough to have a profile. You need to get the attention of the people you want to influence. To be effective on LinkedIn, you need to provide content of value, engage with your network,…

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How to Learn if Your Website Works

Jill Kurtz, Owner, Kurtz Digital Strategy You want your website to offer a good user experience. Does it? You need to get feedback and data from actual users to get the answer. To create a good experience, you need to be sure you have the basics covered: Fast to load Mobile-friendly Easy to read Visually compelling…

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Stop Wasting Time and Resources on These Social Media Tactics

Jill Kurtz, Owner, Kurtz Digital Strategy You may feel like you are on top of it because you have integrated social media into your marketing and communication. But using outdated tactics may be ruining your impact. Social media is constantly evolving. Tactics that worked in the past are no longer effective. Worse, they may work against…

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5 Tactics to Deal With Decreasing Organic Impact

Jill Kurtz, Owner, Kurtz Digital Strategy Organic reach on social media is how well your posts perform without any ad spending. Facebook, Instagram and Twitter all continue to reduce organic reach. That means we need to change our social media strategies. Facebook has been reducing organic reach for pages and brands for some time. Users get more…

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Get Found Online

Jill Kurtz, Owner, Kurtz Digital Strategy Google now processes around 63,000 Google searches per second. That’s 3.8 million per minute and 228 million per hour. When people search for the product or service you offer will they find you? Every business needs to take an intentional approach to search engine optimization (SEO) to make sure they…

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Trust Critical to Social Success

Jill Kurtz, Owner, Kurtz Digital Strategy The unquestioning use of social media is a thing of the past. Facebook and other platforms have had issues with privacy, fake accounts and other trust-breaking events. We are all more skeptical. To succeed on social, brands must make connections that build trust. Relationship building needs to be the centerpiece…

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The Right Digital Marketing Approach for Instagram

Jill Kurtz, Owner, Kurtz Digital Strategy About 40 percent of online adults in the US say they use Instagram. It is most popular with users from their mid 20s to early 30s.  Businesses can engage on Instagram with the right digital marketing approach. Have a Content Strategy Attracting followers and getting their attention is all about…

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Get Your Business Seen on Facebook

  Jill Kurtz, Owner, Kurtz Digital Strategy Your business can get attention on Facebook! Here are great ways to get attention in a time of almost non-existent organic reach. Facebook has been decreasing organic (free) ways for businesses to connect with people for several years. Last year it reached the point that no one could avoid…

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Social Media Marketing Quick Tips

Jill Kurtz, Owner, Kurtz Digital Strategy How do you feel about your social media marketing? Are you feeling on top of it all or way behind? Here’s an overview of what you need to do. Cover these basics and you are in a good position to accomplish your marketing goals on social. Be on the “Right”…

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Social Media Marketing Fundamentals

  Jill Kurtz, Owner, Kurtz Digital Strategy I’m doing a lot of reading and thinking about where social media marketing is headed. I offer these thoughts for your consideration. Trust matters. We’ve had headlines and even congressional testimony about security and privacy issues, and even fake news on social media. People no longer blindly trust that…

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My 2020 Cable TV “Breaking News” (Not Really) Recap

(Will Program Realignments Improve The Products?) Arthur Solomon It’s been several weeks since program changes have been made by the major cable TV networks. My questions are, “Will it make the products any better?” My answer, based on past changes at the networks is, “Probably Not.” But there’s always the slightest probability that I might…

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Get the Word Out Through Your Employees

Jill Kurtz, Owner, Kurtz Digital Strategy Your employees are your greatest digital marketing asset. This is the age of the everyman publisher and that includes the people who make up your workforce. Use them! If your employees aren’t raising awareness for your business, then you’re missing out. Employees are out in the field representing your brand.…

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Does Your Audience Care?

Jill Kurtz, Owner, Kurtz Digital Strategy Here’s a question to ask to keep your digital marketing on track: does my target audience care? Am I talking about what I care about, rather than what they care about? If the former, you need a course correction. Effective Marketing Is Not About You! Content about new business, a…

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How to Ensure ROI for Social Media

Jill Kurtz, Owner, Kurtz Digital Strategy The two biggest myths about social media is that it is free and that you can’t really measure impact or return on investment. Both are not true. Smart marketers can make worthwhile social media investments. Social media is not free. It takes time to develop and implement your strategy. Increasingly,…

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A Heart of Darkness: The Consequences of the President’s Words

  Simon Erskine Locke, Founder & CEO of CommunicationsMatch™ No communicator needs to be reminded of the power of words.  But if we did, yesterday’s shameful events in Washington should haunt all Americans for years to come.  The consequences of a sitting President inciting the mob both in Congress and outside to overturn the results…

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Competing and Winning in the Inbox

Jill Kurtz, Owner, Kurtz Digital Strategy Did you know that the average person gets more than 120 emails each day? Wow! How do you get your marketing message to be one that is opened and read? Structure Your Message Well Paying attention to the details will help your messages win attention. It is fine to use…

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Tune Your Brand Voice

Jill Kurtz, Owner, Kurtz Digital Strategy As a marketer, you nurture the voice of your brand. Brands with a consistent voice that resonates with the target audience will achieve the most success. Sadly, the majority of brands don’t have a clear and consistent voice. Messages conflict. Themes are mixed. You lose the audience because they can’t…

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Is Your Content Sad?

  Jill Kurtz, Owner, Kurtz Digital Strategy I recently saw a stat that 60-70 percent of business content sits unused. It gets used somewhere once and then sits lonely and untapped. Content gets created and not used. That is sad! Creating content is a lot of work. You want to make sure you get lots of…

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Digital Marketing that Works

Jill Kurtz, Owner, Kurtz Digital Strategy Effective digital marketing takes a deliberate approach to research, planning, managing and measuring. Marketers that take the time to get through all these steps will be rewarded with measurable success. There are many channels, tactics and tools for marketers to choose from. A plan will increase the chances that you…

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