Search results for: kurtz

Market Your Business from Home

Jill Kurtz, Owner, Kurtz Digital Strategy We’re all figuring out new ways to get our work done, including our business marketing. Whether you are back in the office full time, working from home or taking a hybrid approach. your marketing effort can continue. Here are some tips for how to pivot and achieve your marketing goals…

Read More

Best Practices to Use Social Media in Online Marketing

Jill Kurtz, Owner, Kurtz Digital Strategy Is social media part of your online marketing for your brand? There are many reasons it should be. Most Americans use one or more social channels, so it is a great way to connect with your audience. Further, the cost to use social channels offer some of the best marketing…

Read More

Social Media Measurements that Matter

Jill Kurtz, Owner, Kurtz Digital Strategy “Doing” social media is not enough. We need to know what we want to achieve and whether we are getting there. That’s where social media measurement comes into play. Be sure your marketing strategy includes social media measurements that matter. Know Your Social Media Marketing Goal First, you need to…

Read More

Avoid These SEO Mistakes

Jill Kurtz, Owner, Kurtz Digital Strategy Search Engine Optimization is nuanced, with best practices being influenced by your industry and your target customers. However, there are best practices every brand should follow. Common SEO mistakes that I see: slow site speed, content not optimized for keywords, lack of metadata, and no attention to the mobile experience.…

Read More

Optimize Your Website for Voice Search

Jill Kurtz, Owner, Kurtz Digital Strategy The number of web searches that are done by voice continues to rise. Optimizing your website for these types of searches isn’t hard. Here are the factors to consider as you optimize your website for the growing trend of voice search. Question-Based Content People ask questions when they do voice…

Read More

5 Email Mistakes that Hurt Your Marketing

Jill Kurtz, Owner, Kurtz Digital Strategy You spend a lot of time composing email marketing. It’s painful when people unsubscribe and even more so when they flag your messages as spam. If that happens too often, you may not be able to send any messages to anyone. That would kill your email marketing strategy. You need…

Read More

Writing for SEO

Jill Kurtz, Owner, Kurtz Digital Strategy Most of us want our online content to be found, and the most common gateway between you and your readers is a search engine. To get search engines to find and connect people to your content, you need to write with search engine optimization (SEO) in mind. Start with Keyword…

Read More

Big Digital Marketing with a Small Budget

Jill Kurtz, Owner, Kurtz Digital Strategy You can have effective marketing with a small budget. Here are five great – and inexpensive – marketing options you want to try. Offer Great Content The best marketing happens with great content. That means providing information that your target audience needs on your website, on social media and everywhere…

Read More

5 SEO Boosters to Do Daily

Jill Kurtz, Owner, Kurtz Digital Strategy Here are five easy-to-do items to keep your website search engine optimization (SEO) on track. Keep content fresh Regularly add new content (blog!) and keep existing content up to date. Develop a schedule to help you to publish new content regularly as well as check existing pages. Add links There…

Read More

Take Your Landing Pages from OK to WOW

Jill Kurtz, Owner, Kurtz Digital Strategy Your digital strategy is all about driving traffic to your website – your online home base. Taking time to make the pages you send people to – your landing pages – a great and well presented experience can create the engagement and conversion you are looking for. When visiting your…

Read More

Build an Audience for Your Content

Jill Kurtz, Owner, Kurtz Digital Strategy You work hard to create compelling content but your analytics show that your site traffic isn’t delivering on your expectations. You aren’t alone. Few sites attract visitors without a visibility strategy. You need to promote your content to attract an audience. Share Your Content on Social Media Distribute site content…

Read More

5 Social Media Tactics to Use Now

Jill Kurtz, Owner, Kurtz Digital Strategy Social media can be a grind. The options are always changing and new content is always needed. The effort can help you reach and exceed business goals, so stick with it. By working smarter and not harder, you can use these five tips to make sure your social media strategy…

Read More

Cable TV ‘Breaking News’ 2021: Not Really

  Arthur Solomon The opening paragraph of my column about the evaluation of 2020 cable news political programming read in part, “It’s been several weeks since program changes have been made by the major cable TV networks. My question is, “Will it make the products any better?” My answer, based on past changes at the…

Read More

Leverage Competitive Insight in Your Digital Marketing Strategy

Jill Kurtz, Owner, Kurtz Digital Strategy Your competitors are vying for the same audience. They are making marketing decisions that you can learn from. Are you paying attention? Competitive Analysis Defined A competitive analysis is the systematic process of understanding who the competition is and what they’re doing. You look at what is going well and…

Read More

Tips for Picking the Best Images for Your Online Messaging

Jill Kurtz, Owner, Kurtz Digital Strategy When you’re selecting images for your website, social posts and other online efforts, you want to maintain a look and feel that’s true to your brand. Take time to define the factors that make a visual “on brand” and use only those that fit. If you’ve ever been tempted to…

Read More

How to Set Yourself Up for a Win on LinkedIn

Jill Kurtz, Owner, Kurtz Digital Strategy First impressions are critical to your success in building relationships. In seven seconds you form an impression – good or bad. It’s human nature to maintain our initial impressions of people and we often find it extremely challenging to change our perceptions. With this in mind, consider your LinkedIn profile…

Read More

Audit Your Social Media Efforts

Jill Kurtz, Owner, Kurtz Digital Strategy Conducting a social media audit helps you assess how well your current social media strategy works for you. A plan enacted last year, last month or even last week may not be as effective as you hoped. You need to pay attention so you can adjust for greatest success. Evaluate…

Read More

Track Your SEO Efforts

Jill Kurtz, Owner, Kurtz Digital Strategy Search engine optimization (SEO) is a pain! First you need to figure out your keywords and the other elements that go into ranking well. Then you need to do the work. Finally, you need to figure out if your SEO strategy works. Search results are highly volatile. There are so…

Read More

Content Should Meet People Where They Are

Jill Kurtz, Owner, Kurtz Digital Strategy The content you provide in your marketing isn’t for you. It’s for the people who you want to market to and to engage with. Never forget this critical element. Keep in mind that the people you want to reach have different needs at different times. Align your strategy to ensure…

Read More

Your Website Has Problems

Jill Kurtz, Owner, Kurtz Digital Strategy There’s nothing more frustrating than a poorly designed website – they are hard for users, and worse, they work against your efforts to market online. if  your website is like most, it has one or more of these common issues. Cluttered home page Poor navigation Hard to read Out-of-date design…

Read More