Search results for: jill kurtz

How to Find the Right Influencers for Your Campaign

Jill Kurtz, Owner, Kurtz Digital Strategy Think you need an influencer campaign for your marketing and communication efforts? This seems to be a common tactic lately. Saying you are going to leverage the influence of one of more people who have a strong audience in your field or among your target audience is easy. Figuring out who…

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Will You Read This?

Jill Kurtz, Owner, Kurtz Digital Strategy Wondering if your audience will read your content is a valid concern. Publishing content does not ensure that it will be read, let alone reach new audiences. You can’t expect everyone in your audience to view and share all the content you produce. However, there are things you can do…

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Generate Leads with Social Media

Jill Kurtz, Owner, Kurtz Digital Strategy Social media can help you connect with your customers. This makes social media a powerful lead generation tool for businesses. There are two main ways that you can draw people into your sales funnel. Content Marketing Great content attracts new followers and helps you to engage with connections. To get…

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Post to Facebook Like a Pro

Jill Kurtz, Owner, Kurtz Digital Strategy The most important way to gain visibility on Facebook is to post interesting content. Your content should appeal to your target client, use your keywords and represent your expertise. Posts should be made by members of the team and should reflect the style, tone and expertise of the person making…

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Make “the Google” Work for Your Business

Jill Kurtz, Owner, Kurtz Digital Strategy It has become a thing in my house. A question comes up and someone recommends that we “ask the Google.” You can ponder the implications for mankind now that we count on technology to answer every question, but I am focused on what this means for brand marketing. Search Engine…

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Are People Talking About You?

Jill Kurtz, Owner, Kurtz Digital Strategy Recommendations of friends are trusted more than any other form of brand marketing. This is true for consumers of all ages. Social proof, a psychological and social phenomenon where people assume the actions of others in an attempt to reflect correct behavior in a given situation, also factors in. Bottom line, getting people talking…

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Fudamentals to Weave Into your Search Engine Marketing

Jill Kurtz, Owner, Kurtz Digital Strategy You want your business to appear in searches when your target customer is looking for you or your services. Paying attention to search engine optimization (SEO) fundamentals will make that happen. Like other online activities, SEO needs its own marketing strategy. You need to have a plan for ongoing activities to…

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How to Build Brand Relationships on Social Media

Jill Kurtz, Owner, Kurtz Digital Strategy Every business needs to develop relationships with a target audience. Whether the goal is to develop advocates, sell services or encourage other specific action, social media is a great tool for relationship building. Here are five ways to use social media to connect. Listen and learn. Social media lets you…

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Start Your Online Marketing Strategy with the Right Questions

Jill Kurtz, Owner, Kurtz Digital Strategy Your marketing plans may have experienced a lot of disruption lately. it’s time to reinvigorate your online marketing. Whether you are just starting or refreshing your plan, begin by asking yourself questions. Question 1: What’s my goal? What do you want to accomplish online? Do you want more leads? Do you want…

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Five Steps to Winning SEO

Jill Kurtz, Owner, Kurtz Digital Strategy Search engine optimization (SEO) requirements change over time. If you are working to achieve SEO today, here are five items to keep in mind: Have a Focus Just about every business has multiple offerings. Most can do many things for clients. But you have to put your stake in the…

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Reviews and Testimonials Are Marketing Gold

  Jill Kurtz, Owner, Kurtz Digital Strategy Testimonials and reviews are a great way to showcase your great work. They are more powerful than anything you say about yourself because they come from clients. Most people say they rely on recommendations from people they know to make purchasing decisions, so your testimonials and reviews have tremendous…

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How to Use Twitter to Build Your Blog

Jill Kurtz, Owner, Kurtz Digital Strategy Twitter has largely settled into a social media platform for news and events. Positioning your posts right there can be an effective way to build your blog readers. Establish a Presence on Twitter First you have to establish a presence on Twitter. Make sure your branding makes a solid connection…

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How to Save Time and Money With Social Media Marketing

Jill Kurtz, Owner, Kurtz Digital Strategy Using social media means much more than posting content on one or more social channels. To see results–and save you time and money–you need to be strategic. Develop a social media strategy The first step is always to develop a detailed social media strategy. Without a strategy you are just…

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Digital Marketing: Master or Disaster

Jill Kurtz, Owner, Kurtz Digital Strategy Digital marketing opportunities change all the time. Efforts that were successful just a few months ago may not work anymore. Opportunities that didn’t exist six months ago can be your strongest assets today. Here are seven trends that could help you be a digital marketing master, not a disaster. Personalized content. Show…

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Content Matters Now More than Ever

Jill Kurtz, Owner, Kurtz Digital Strategy Should you be marketing during a pandemic? Yes. Your marketing needs to be sensitive to current events, but abandoning your customers now will damage the relationships you have built with them. People want your content, in many ways more than ever. They want meaningful, interesting, insightful content, that is. It’s…

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Be Found Online with the Right SEO Strategy

Jill Kurtz, Owner, Kurtz Digital Strategy You may be thinking about how well you are found online in the current operating environment or you may be been working on SEO for some time now. Webmasters and content providers have been optimizing websites for search engines for more than 20 years. For many, this means their sites have a…

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Make Your Videos Rock the Facebook World

Jill Kurtz, Owner, Kurtz Digital Strategy Videos draw attention on Facebook and, with face-to-face interactions limited, they are a great way to connect with your customers. What Facebook videos get attention? The topic chosen, length of the video, the content, and the amount of text will affect your results. Data collected by BuzzSumo based on 100 million Facebook videos…

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3 Ways to Personalize Your LinkedIn Experience

Jill Kurtz, Owner, Kurtz Digital Strategy LinkedIn changes all the time. It’s easy to notice features that get in our way, but there are options that can help you to improve your experience with the platform. Personalize Your Feeds You can personalize your feeds by choosing which content is relevant to you, so you don’t end…

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3 Tips for Email Marketing that Works

  Jill Kurtz, Owner, Kurtz Digital Strategy Every business needs direct connection with their audience that they control. With all the changes brought by the COVID-19 pandemic, this is more true than ever. Email marketing allows your messaging to be delivered straight to the inboxes of your own list of people. Email is a great relationship…

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Know the Basics to Soar with Social Media Marketing

  Jill Kurtz, Owner, Kurtz Digital Strategy Social media marketing uses social media platforms to communicate and engage with people. The goal can vary, from making new connections, to solidifying existing relationships, to defining subject matter expertise, and more. Because of the person-to-person nature of social media, it is a great tool for any digital marketing strategy…

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