Search results for: influence

Top Influencers and Innovators Disrupting 2020

Shazir Mucklai, Founder, Imperium Group Hollywood is a neighborhood located in Los Angeles, California, that’s also synonymous with the glamour, money and power of the entertainment industry. As the show-business capital of the world, Hollywood is home to many famous television and movie studios and record companies. Yet despite its glitzy status, Hollywood has humble…

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Reality TV and Social Media Star, Foodgod, joins “The Future of Social & Influencers: During & Post Pandemic” Webinar

CommPRO Editorial Staff On Tuesday, April 14 at 2pm ET, top communications professionals will host a webinar on the shift of socialization following the coronavirus outbreak. Television personality and social media star Foodgod will share his thoughts with 5WPR CEO, Ronn Torossian, and Talent Resources CEO, Michael Heller leading the conversation. As a social media, TV star…

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5WPR Founder On Influencer Fatigue and the Rise of Brand Communities

  A flame that burns twice as bright burns half as long, and the meteoric rise of social media influencers is no exception. Consumers, especially the younger crowd, have already begun to lose trust in paid influencers. To fill the void, they are turning to grassroots communities that share content and commentary about brands that…

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What It Means To Be An Influencer

Ronn Torossian, Founder, 5WPR When people want to know what an influencer is, often what they’re really asking is, “What does it mean to be an influencer?” That may sound the same, but there’s a subtle, vital difference. An influencer is simply someone who has influence over others’ buying decisions. In other words, it’s someone…

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Lessons on Influencer Marketing from an 8-Year-Old

Lauren Parker, Executive Vice President, FrazierHeiby Ryan Kaji is eight years old and makes more money than you do. He is the namesake of Ryan ToysReview, one of the most influential YouTube stars on the platform. My four-year-old twins are included in his more than 20 million subscribers and my family has contributed to the…

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4 Steps to Solving a PR Crisis with Influencer Marketing

Mandy Anderson, VP of Sales, Sway Group In a perfect world, your brand will never have to endure a PR calamity. You’ll never have a single recall, product shortage, data breach, service outage, miscommunication or upset customer.     Of course, the less delightful reality is that most businesses will eventually be faced with some…

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Influencer Analytics for Next-Gen Communicators

Madeline McCabe, Senior Analyst, PublicRelay First Data Corporation’s Vice President of Communications, Michael Schneider, recently discussed influencer analytics that the team leverages to inform their broader influencer and media relations strategies. In the clip below, he highlights three types of influencers that should be on the radar of next-gen communicators and how your measurement program can help…

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“Influence” is Building Meaningful Communities

Editor’s Note: Originally posted on Shonali Burke’s blog “Waxing Unlyrical” Patrice Tanaka, Founder & Chief Joy Officer, Joyful Planet LLC  I recently returned tired, but energized from a four-day Dress for Success“Success Summit” attended by 100 women leaders globally.  As I contemplated this post Shonali Burke asked me to write on the topic of “influence” it occurred to…

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LGBTQ+ Media and Influencers Share Advice For Marketers This Pride Month

  Mike Morra, Senior Account Executive, Taylor June marks Pride Month, and this year WorldPride, a global celebration of the LGBTQ+ community, is being held in New York City in recognition of the 50th anniversary of the Stonewall Uprising.  Pride is a powerful societal tool that is being increasingly embraced around the globe and, in the marketing…

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Influencer Marketing Program Falling Short? Try These 5 Things

Jonathan Futa, Co-Founder, Group RFZ Influencer marketing – once a strategy relegated to “cool” brands and agencies – is seeing massive mainstream growth as social channels such as Instagram continue to surge in popularity, and new social platforms pop up almost monthly. What was a $3 billion industry in 2017 is expected to continue its…

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The Rise of the Micro-Influencer

Ronn Torossian, CEO, 5WPR With the growth of influencer marketing seemingly an unstoppable force in online communications, companies large and small are all keen to get a piece of the pie. Still, as useful as influencers can be, marketing strategy teams must realize that not every influencer is right for every company: selecting the right…

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Building an Influencer Campaign with Integrity

Ronn Torossian, CEO, 5WPR Influencer marketing is one of the most sought-after tools in today’s environment. What started as a few popular Instagram users and Youtubers has exploded into a full-blown industry full of hungry entrepreneurs. It’s gotten so crowded, in fact, that it can be almost be detrimental to a  brand if they execute…

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Are Your Beliefs Affecting Your Ability to Influence?

Dr. Andrew Gardella It isn’t about believing in yourself or not believing in yourself. I know shocker, right? As the Fall Out Boy lyric goes…The best part of believe is the lie. And believe it or not, in the seminars and private sessions I facilitate, what I became aware of is that what’s stopping people from the…

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Retailers Look Toward Influencer Campaigns to Boost Holiday Sales

Todd Grossman, CEO Americas, Talkwalker As the temperatures cool down, holiday shopping is heating up with many brands across many industries turning to the booming tactic of influencer marketing to boost sales. From celebrities like Kylie Jenner to mico-influencers, thousands of professionals tout the title of influencer and thousands more looking to achieve the level…

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Study: Micro-influencers Generate Higher Engagement Rates on Instagram

CommPRO.biz Editorial Staff SocialPubli.com, a global micro-influencer marketing platform, announced the release of the 2018 Global Micro-Influencer Study uncovering insights and providing a closer look at the state of the micro-influencer marketing landscape from the influencers’ point of view. To examine how micro-influencer campaigns perform in comparison to their counterparts across social media networks and…

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Is The Influencer Marketing Bubble About To Crash Down To Earth?

  Jennifer Sanchis, Senior Account Executive, PRIME Research It is a fair question. Recent news on the topic have caused quite a stir in the digital world so the value of influencer marketing is under scrutiny. I recently reviewed the matter in a Twitter chat with various practitioners. CIPR board and council member Ella Minty started the debate:…

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Use Influencers to Boost Your Online Reach

Jill Kurtz, Owner, Kurtz Digital Strategy Reaching anyone in your target audience is great, but connecting with an influencer – someone with an active network of the people you want to reach – can be awesome. Getting influencers on your marketing or communication bandwagon takes some strategy. Anyone can be an influencer, as long as…

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