Search results for: influence

Find the Right Influencer for Your Campaign

Jill Kurtz, Owner, Kurtz Digital Strategy When used effectively, influencer marketing can produce incredible results for brands. The idea is to tap into the engaged communities to share your brand message with a wider audience. It can be hard to find authentic influencers. Research shows up to 24 percent of influencers have falsely manipulated their engagement…

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Internal Communicators are the New Influencers

  A new age of employee communications brings influential reach to workforces and true business impact Frank Wolf, Co-Founder & CSO, Staffbase Did you know internal communicators have a super power? It’s that people trust them and the information they share. It’s true, and this fact puts the role of internal communicators as the new influencers…

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How Communicators Can Influence the Conversation on Equity

Paul Merchan, Senior Vice President, Client Relationships, Peppercomm While the world is still a long way from being at peace, today, September 21, we recognize United Nations International Day of Peace. This carries even deeper significance after what we’ve been through with the COVID-19 pandemic; and true to this, the theme this year is “Recovering…

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Should Social Media Influence Have an Age Limit?

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org   “Act your age”—It’s a demand that flustered parents make of tantrum-throwing teens and that embarrassed teens make of youth-seeking parents.  Obeying social norms like ones for age-appropriate behavior can be helpful for everyone, so why are some older people acting like…

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Geben Communication Acquires Content Marketing and Influencer Agency Women Online

CommPRO Editorial Staff Geben Communication, an award-winning public relations firm, today announced it has acquired Women Online, a content and influencer marketing agency that specializes in national social impact and nonprofit clients. “We’ve always focused on accelerating growth and impact for our clients. Now, we can do more,” said Geben Founder and President, Heather Whaling. “This…

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Why Does Bitcoin Have Such A Big Influence On Other Cryptocurrencies

Julia Beyers By entering the current bull run, the cryptocurrency market has shown investors all over the globe that it can stand the test of time. People have regained their trust in crypto and are seeking to buy bitcoin with credit card to participate in the financial revolution.  Investors are often looking at alternate cryptocurrencies…

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5 Fast-Moving Trends in Influencer Marketing 2021

Stacy DeBroff, CEO and Founder of Influence Central   2021 is on track to be a year of explosive growth, continued platform and streaming change, and conversion to sales in Influencer Marketing when brands do it right. Here’s what to look for a huge trends sweeping the influencer space.  Influencer-Hosted Livestream Shopping will hit the U.S.  Already…

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Influencer Marketing in 2021: A Look Ahead

Katie Coulter, FrazierHeiby Account Executive  Across the board, organizations are taking note of the measurable impact of influencer relations. As the industry nears a $10 billion market size, you might be wondering — where’s this money coming from?  Many brands are making sizable investments in influencer marketing. In fact, nearly two-thirds of marketers increased their…

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How to Find the Right Influencers for Your Campaign

Jill Kurtz, Owner, Kurtz Digital Strategy Think you need an influencer campaign for your marketing and communication efforts? This seems to be a common tactic lately. Saying you are going to leverage the influence of one of more people who have a strong audience in your field or among your target audience is easy. Figuring out who…

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3 Tips to Retool Your Influencer Marketing During COVID-19

Adam Rossow, Co-Founder, Group RFZ With lockdowns driving up social media engagement, and influencers still creating content from home, influencer marketing remains a resilient strategy. However, it’s not business as usual. These tips can guide you through the reformulated world of influencer marketing during the pandemic.  Social media use among U.S. adults has risen significantly…

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Top Influencers and Innovators Disrupting 2020

Shazir Mucklai, Founder, Imperium Group Hollywood is a neighborhood located in Los Angeles, California, that’s also synonymous with the glamour, money and power of the entertainment industry. As the show-business capital of the world, Hollywood is home to many famous television and movie studios and record companies. Yet despite its glitzy status, Hollywood has humble…

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Lessons on Influencer Marketing from an 8-Year-Old

Lauren Parker, Executive Vice President, FrazierHeiby Ryan Kaji is eight years old and makes more money than you do. He is the namesake of Ryan ToysReview, one of the most influential YouTube stars on the platform. My four-year-old twins are included in his more than 20 million subscribers and my family has contributed to the…

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4 Steps to Solving a PR Crisis with Influencer Marketing

Mandy Anderson, VP of Sales, Sway Group In a perfect world, your brand will never have to endure a PR calamity. You’ll never have a single recall, product shortage, data breach, service outage, miscommunication or upset customer.     Of course, the less delightful reality is that most businesses will eventually be faced with some…

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Influencer Analytics for Next-Gen Communicators

Madeline McCabe, Senior Analyst, PublicRelay First Data Corporation’s Vice President of Communications, Michael Schneider, recently discussed influencer analytics that the team leverages to inform their broader influencer and media relations strategies. In the clip below, he highlights three types of influencers that should be on the radar of next-gen communicators and how your measurement program can help…

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“Influence” is Building Meaningful Communities

Editor’s Note: Originally posted on Shonali Burke’s blog “Waxing Unlyrical” Patrice Tanaka, Founder & Chief Joy Officer, Joyful Planet LLC  I recently returned tired, but energized from a four-day Dress for Success“Success Summit” attended by 100 women leaders globally.  As I contemplated this post Shonali Burke asked me to write on the topic of “influence” it occurred to…

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LGBTQ+ Media and Influencers Share Advice For Marketers This Pride Month

  Mike Morra, Senior Account Executive, Taylor June marks Pride Month, and this year WorldPride, a global celebration of the LGBTQ+ community, is being held in New York City in recognition of the 50th anniversary of the Stonewall Uprising.  Pride is a powerful societal tool that is being increasingly embraced around the globe and, in the marketing…

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Influencer Marketing Program Falling Short? Try These 5 Things

Jonathan Futa, Co-Founder, Group RFZ Influencer marketing – once a strategy relegated to “cool” brands and agencies – is seeing massive mainstream growth as social channels such as Instagram continue to surge in popularity, and new social platforms pop up almost monthly. What was a $3 billion industry in 2017 is expected to continue its…

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