Search results for: influence

5 Fast-Moving Trends in Influencer Marketing 2021

Stacy DeBroff, CEO and Founder of Influence Central   2021 is on track to be a year of explosive growth, continued platform and streaming change, and conversion to sales in Influencer Marketing when brands do it right. Here’s what to look for a huge trends sweeping the influencer space.  Influencer-Hosted Livestream Shopping will hit the U.S.  Already…

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Influencer Marketing in 2021: A Look Ahead

Katie Coulter, FrazierHeiby Account Executive  Across the board, organizations are taking note of the measurable impact of influencer relations. As the industry nears a $10 billion market size, you might be wondering — where’s this money coming from?  Many brands are making sizable investments in influencer marketing. In fact, nearly two-thirds of marketers increased their…

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Are CGI Models the Future of Influencer Marketing?

  Ronn Torossian, CEO, 5WPR  Back in 2016, a startup based in Los Angeles called Brud created three virtual influencers, specifically models, along with social media profiles for these influencers, with accounts closely resembling the ones that human influencers have. These virtual people have complex backgrounds and even relationships, which only intrigue the public and…

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How to Find the Right Influencers for Your Campaign

Jill Kurtz, Owner, Kurtz Digital Strategy Think you need an influencer campaign for your marketing and communication efforts? This seems to be a common tactic lately. Saying you are going to leverage the influence of one of more people who have a strong audience in your field or among your target audience is easy. Figuring out who…

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3 Tips to Retool Your Influencer Marketing During COVID-19

Adam Rossow, Co-Founder, Group RFZ With lockdowns driving up social media engagement, and influencers still creating content from home, influencer marketing remains a resilient strategy. However, it’s not business as usual. These tips can guide you through the reformulated world of influencer marketing during the pandemic.  Social media use among U.S. adults has risen significantly…

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2020 Influencer Marketing Trends

  Ronn Torossian, CEO, 5WPR  In the last few years, there has been a big rise in businesses utilizing influencers’ audiences to market their products or services. This type of marketing has itself had ups and downs. However, influencer marketing is an incredibly effective tactic that businesses can take advantage of, and it’s intrinsically linked with social…

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Best Use of Influencers During the Holidays

Ronn Torossian, CEO, 5WPR  Who could have forecast a pandemic that would bring everything to a halt? Who can forecast what lies ahead for marketers this coming holiday season? While no one knows for sure how the 2020 holiday season will turn out, marketing plans must still be drafted, and best guesses still applied. Most…

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Top Influencers and Innovators Disrupting 2020

Shazir Mucklai, Founder, Imperium Group Hollywood is a neighborhood located in Los Angeles, California, that’s also synonymous with the glamour, money and power of the entertainment industry. As the show-business capital of the world, Hollywood is home to many famous television and movie studios and record companies. Yet despite its glitzy status, Hollywood has humble…

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Reality TV and Social Media Star, Foodgod, joins “The Future of Social & Influencers: During & Post Pandemic” Webinar

CommPRO Editorial Staff On Tuesday, April 14 at 2pm ET, top communications professionals will host a webinar on the shift of socialization following the coronavirus outbreak. Television personality and social media star Foodgod will share his thoughts with 5WPR CEO, Ronn Torossian, and Talent Resources CEO, Michael Heller leading the conversation. As a social media, TV star…

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5WPR Founder On Influencer Fatigue and the Rise of Brand Communities

  A flame that burns twice as bright burns half as long, and the meteoric rise of social media influencers is no exception. Consumers, especially the younger crowd, have already begun to lose trust in paid influencers. To fill the void, they are turning to grassroots communities that share content and commentary about brands that…

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What It Means To Be An Influencer

Ronn Torossian, Founder, 5WPR When people want to know what an influencer is, often what they’re really asking is, “What does it mean to be an influencer?” That may sound the same, but there’s a subtle, vital difference. An influencer is simply someone who has influence over others’ buying decisions. In other words, it’s someone…

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Lessons on Influencer Marketing from an 8-Year-Old

Lauren Parker, Executive Vice President, FrazierHeiby Ryan Kaji is eight years old and makes more money than you do. He is the namesake of Ryan ToysReview, one of the most influential YouTube stars on the platform. My four-year-old twins are included in his more than 20 million subscribers and my family has contributed to the…

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4 Steps to Solving a PR Crisis with Influencer Marketing

Mandy Anderson, VP of Sales, Sway Group In a perfect world, your brand will never have to endure a PR calamity. You’ll never have a single recall, product shortage, data breach, service outage, miscommunication or upset customer.     Of course, the less delightful reality is that most businesses will eventually be faced with some…

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Influencer Analytics for Next-Gen Communicators

Madeline McCabe, Senior Analyst, PublicRelay First Data Corporation’s Vice President of Communications, Michael Schneider, recently discussed influencer analytics that the team leverages to inform their broader influencer and media relations strategies. In the clip below, he highlights three types of influencers that should be on the radar of next-gen communicators and how your measurement program can help…

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“Influence” is Building Meaningful Communities

Editor’s Note: Originally posted on Shonali Burke’s blog “Waxing Unlyrical” Patrice Tanaka, Founder & Chief Joy Officer, Joyful Planet LLC  I recently returned tired, but energized from a four-day Dress for Success“Success Summit” attended by 100 women leaders globally.  As I contemplated this post Shonali Burke asked me to write on the topic of “influence” it occurred to…

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LGBTQ+ Media and Influencers Share Advice For Marketers This Pride Month

  Mike Morra, Senior Account Executive, Taylor June marks Pride Month, and this year WorldPride, a global celebration of the LGBTQ+ community, is being held in New York City in recognition of the 50th anniversary of the Stonewall Uprising.  Pride is a powerful societal tool that is being increasingly embraced around the globe and, in the marketing…

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Influencer Marketing Program Falling Short? Try These 5 Things

Jonathan Futa, Co-Founder, Group RFZ Influencer marketing – once a strategy relegated to “cool” brands and agencies – is seeing massive mainstream growth as social channels such as Instagram continue to surge in popularity, and new social platforms pop up almost monthly. What was a $3 billion industry in 2017 is expected to continue its…

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The Rise of the Micro-Influencer

Ronn Torossian, CEO, 5WPR With the growth of influencer marketing seemingly an unstoppable force in online communications, companies large and small are all keen to get a piece of the pie. Still, as useful as influencers can be, marketing strategy teams must realize that not every influencer is right for every company: selecting the right…

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