Search results for: gerard braud

Happy 10th Anniversary to CommPRO’s Family 

  We’re incredibly honored and proud of our global community with hundreds of gifted writers, insightful speakers, engaging event hosts and partners. Thank you for your newsworthy, educational, thought-provoking, in-depth and original content that helps our subscribers stay ahead of emerging trends. Our goal has always been to provide our readers with ideas to help…

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#CheckMyMath…Are U.S. Covid-19 Deaths Really Like 750 Jets Crashing?

Lessons in Using Analogies Gerard Braud, CSP, Fellow IEC In a politically divided United States, research indicates one-third of Americans think Covid-19 is a hoax, while two-thirds think it is a serious threat to health and safety. Oddly, the message that “Covid-19 is like the common flu” seems to resonate soundly with one audience. Yet…

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Jack O’Dwyer – The Passing of a PR Legend

Fay Shapiro, Publisher, CommPRO.biz “OD here…kid, what do you have for me?” – This was the way Jack O’Dwyer and I used to begin a telephone conversation.  Today, I was sad to learn of Jack’s passing at age 85.  This legend in the public relations industry impacted many lives over the last 50 years with…

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Starbucks Crisis Communications Quandary: 4 Expert Observations

Gerard Braud, CSP, Fellow IEC The average public relations person, who claims to be a crisis communications expert, usually tries to sell reputation management to a CEO in crisis. The Starbucks crisis drives home the point that I always try to make, that an expert must consider both damage to reputation and revenue in crisis…

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Facebook Crisis: 3 Expert-Inspired Crisis Communication Truths

Gerard Braud, CSP, Fellow IEC Crisis Communication Truth #1 You must communicate quickly in a crisis. Crisis Communication Truth #2 If you fail to communicate quickly in a crisis, the narrative will be controlled on social media. Crisis Communication Truth #3 Failure to control your communications, the narrative, and the truth, will result in damage to…

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United Airline’s Flawed Apology: Lessons in Crisis Communications

Gerard Braud So which of the three statements issued by United Airlines CEO Oscar Munoz should we believe? Monday he said, “This is an upsetting event to all of us here at United. I apologize for having to re-accommodate these customers.” Later on Monday in a statement to employees he said, “While I deeply regret…

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INDUSTRY NEWS Trump’s Brand Story – An Unconventional Success Strategy February 19, 2017 | Industry News, Marketing, Public Relations PR Genome Webinar – How PR is Vital to the Future of Branded Video Content in 2017 February 19, 2017 | Events, Industry News, PR Council Donald Trump Rants and Raves at the Press in a Classic Example of Misdirection…

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Crisis Communication Examples

CRISIS COMMUNICATION CRISIS COMMUNICATION DEFINITION Here are the best Crisis Communication Examples for Crisis communications which is a specialization within the public relations profession which is utilized in responding to threats posed to the reputation of an individual, company or organization. An important component of effective crisis communication is quick response time and an ongoing management…

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Crisis Communications Central

CRISIS COMMUNICATIONS CENTRAL Aug 2, 2018 | Crisis Communications, Crisis Communications Central Making Decisions During A Corporate Crisis Oct 8, 2016 | Crisis Communications Central, Public Relations, Today #TrumpTape – A Crisis Communications Strategy (Op-Ed) Sep 19, 2016 | Business Ethics, Corporate Communications, Corporate Insights, Crisis Communications, Crisis Communications Central, Customer Engagement & Relationship Management (CRM), Today Wells Fargo’s Full-Page “Apology” is Hardly an…

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