Search results for: gerard braud

#CheckMyMath…Are U.S. Covid-19 Deaths Really Like 750 Jets Crashing?

Lessons in Using Analogies Gerard Braud, CSP, Fellow IEC In a politically divided United States, research indicates one-third of Americans think Covid-19 is a hoax, while two-thirds think it is a serious threat to health and safety. Oddly, the message that “Covid-19 is like the common flu” seems to resonate soundly with one audience. Yet…

Read More

Starbucks Crisis Communications Quandary: 4 Expert Observations

Gerard Braud, CSP, Fellow IEC The average public relations person, who claims to be a crisis communications expert, usually tries to sell reputation management to a CEO in crisis. The Starbucks crisis drives home the point that I always try to make, that an expert must consider both damage to reputation and revenue in crisis…

Read More

Facebook Crisis: 3 Expert-Inspired Crisis Communication Truths

Gerard Braud, CSP, Fellow IEC Crisis Communication Truth #1 You must communicate quickly in a crisis. Crisis Communication Truth #2 If you fail to communicate quickly in a crisis, the narrative will be controlled on social media. Crisis Communication Truth #3 Failure to control your communications, the narrative, and the truth, will result in damage to…

Read More

Expert Crisis Communications & Crisis Management Begin with Managing Expectations

Gerard Braud As the flooding disaster in Houston continues from Hurricane Harvey, and as I look back today, August 29th, on the 12th anniversary of my own experience with Hurricane Katrina, one element of crisis communications, crisis management, and disaster management looms heavy: Manage the expectations of your audience. In the case of Houston, managing the…

Read More

United Airline’s Flawed Apology: Lessons in Crisis Communications

Gerard Braud So which of the three statements issued by United Airlines CEO Oscar Munoz should we believe? Monday he said, “This is an upsetting event to all of us here at United. I apologize for having to re-accommodate these customers.” Later on Monday in a statement to employees he said, “While I deeply regret…

Read More

Crisis Communication Examples

CRISIS COMMUNICATION CRISIS COMMUNICATION DEFINITION Here are the best Crisis Communication Examples for Crisis communications which is a specialization within the public relations profession which is utilized in responding to threats posed to the reputation of an individual, company or organization. An important component of effective crisis communication is quick response time and an ongoing management…

Read More

Crisis Communications Central

CRISIS COMMUNICATIONS CENTRAL Aug 2, 2018 | Crisis Communications, Crisis Communications Central Making Decisions During A Corporate Crisis Oct 8, 2016 | Crisis Communications Central, Public Relations, Today #TrumpTape – A Crisis Communications Strategy (Op-Ed) Sep 19, 2016 | Business Ethics, Corporate Communications, Corporate Insights, Crisis Communications, Crisis Communications Central, Customer Engagement & Relationship Management (CRM), Today Wells Fargo’s Full-Page “Apology” is Hardly an…

Read More