Search results for: general motors

The History of Tech PR with Larry Weber

Editor’s Note:  The Museum of Public Relations  presents Larry Weber, one of the “pioneers of  PR” (and founder of Weber/Shandwick). Larry shares some of the turning points in tech PR. Larry Weber, Chairman & CEO, Racepoint Global Larry is a globally known expert on public relations and marketing services, founder of several successful public relations and…

Read More

PR Masters Series Podcast, Episode #3 – Larry Weber

Overview The Stevens Group is pleased to present a new podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals.  This new series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of…

Read More

Waymo Pushes Back Against Data Requirements

Ronn Torossian, CEO, 5WPR The State of California is cracking down on autonomous automobile manufacturers, asking for additional data and more specific information from test analysis. “Self-driving” car companies, including Google-affiliated Waymo and Cruise, owned by General Motors, are pushing back against the new requirements. California officials recently released information demonstrating that Waymo and Cruise had the “fewest number…

Read More

Women’s Business Enterprise National Council Names America’s Top Corporations for Women-Owned Businesses in 2019

CommPRO Editorial Staff The Women’s Business Enterprise National Council (WBENC) is proud to honor 75 corporations with the prestigious America’s Top Corporations for Women’s Business Enterprises (WBEs) award. WBENC’s Top Corporations award honors those corporations who have demonstrated a sustained commitment to the inclusion of women-owned businesses in their supply chains. WBENC applauds the 2019…

Read More

PRSA Foundation’s 2019 Paladin Awards to Feature ‘Candid Conversations on Diversity & Inclusion’

CommPRO Editorial Staff The PRSA Foundation, an independent, 501(c)(3) charitable organization dedicated to advancing diversity and inclusion within the communications profession, announced today the theme of its 2019 Paladin Awards event: Candid Conversations on Diversity & Inclusion. This year’s Paladin Awards is Co-Chaired by Vickee Jordan Adams, SVP, Corporate Communications at Wells Fargo and Chris Kuechenmeister, SVP, Communications at…

Read More

Counterpoint: Limos Can Be Safer Than Ride-Hailing

Editor’s Note: We recently sat down with Howard Gogel, Board Member of Limousine Association of New Jersey (LANJ) and Executive Director of Be Safe Rides and David Bakare, President and Owner of Executive Coach Builders in Springfield, MO to get their insights on the state of the ground transportation industry.      Dignitaries and celebrities wouldn’t be driven in limousines if the vehicles…

Read More

An Investment Idea That’s Heaven Sent

Thomas J. Madden, Chairman and CEO, Transmedia Group As the economic outlook has suddenly turned ominous, U.S. investors may have more stomach-churning weeks ahead.  Pray brothers, we get through it. Last week, the S&P 500-stock index fell by 4.6 percent, its worst weekly drop since March. Stocks are now down 1.5 percent this year. More volatility could…

Read More

GM Asked to Answer for Plant Closures

Ronn Torossian, CEO, 5WPR  Facebook and Google are not the only major American companies facing Congressional scrutiny and related negative headlines. Recent news cycles are revealing that General Motors chief executive Mary Barra has been called to Capitol Hill in order to “answer for the automaker’s announced plans to close four U.S. plants…”  According to Democratic…

Read More

Are Women Risk-Takers? – Exhibit One: Mary Barra

Leslie Grossman, Senior Fellow & Faculty, The George Washington University Center for Excellence in Public Leadership When discussing the lack of gender equality in the C-Suite or on the Boards of the Fortune 500, men are sometimes heard to explain, “Women don’t have the guts to make the tough decisions.” Women are viewed as great at…

Read More

PRIMEChat: Better Insights. Better PR-ROI. – Rainer Mathes, Ph.D. (Video)

The Institute for Public Relations/PRIME Research Strategic Communications and Research Conference is on September 13th! Register now if you haven’t yet. Each year, we present provocative thought leadership from leading corporate communications executives who share their secrets for proving PR value and improving PR performance.  This year, we welcome corporate communicators from Home Depot, Adobe, General…

Read More

Coach’s Corner: In Tribute

J.D. “Jim” Fox, Head Coach, Next Act Coaching Isn’t it weird that we’re going back to school after two big, televised funerals? I kind of blew it.  I turned on The Warrior AFTER his no-longer-underrated daughter and the Two Presidents.   Yes, thanks, I know about YouTube. And … And I turned on The Queen after Faith…

Read More

PRIMEChat: Better Insights. Better PR-ROI. – Molly McKenna Jandrain | McDonald’s Corporation (Video)

The Institute for Public Relations/PRIME Research Strategic Communications and Research Conference is one month away! Register now if you haven’t yet. Each year, we present provocative thought leadership from leading corporate communications executives who share their secrets for proving PR value and improving PR performance.  This year, we welcome corporate communicators from Home Depot, Adobe, General…

Read More

PRIMEChat: Better Insights. Better PR-ROI. – Mark Weiner (Video)

The Institute for Public Relations/PRIME Research Strategic Communications and Research Conference is one month away! Register now if you haven’t yet.   Each year, we present provocative thought leadership from leading corporate communications executives who share their secrets for proving PR value and improving PR performance.  This year, we welcome corporate communicators from Home Depot, Adobe,…

Read More

Ford Exceeds Green Manufacturing Goals

Ronn Torossian, CEO, 5WPR In the socio-cultural wars over conservation and fossil fuels, automotive manufacturers have long been the go-to scapegoat for consumer anger over the effects of burning fuel. Never mind that there are other sources of carbon emissions, or that automakers are working toward better solutions, consumers, especially in Europe and Asia, have…

Read More

When Personalization Backfires

Michael Smart A while ago, an earnest, hardworking young PR pro asked me repeatedly during a phone consultation “what not to do.” She already knows not to rely on generic pitches blasted to the same list. So I talked about how you can inadvertently take personalization too far. When you’re crafting your pitch for your…

Read More

Stop Taking Orders and Seize Control of What You Pitch

Michael Smart Most PR pros get to build their own media lists (WHO they pitch) and determine the way to phrase an email (HOW they pitch). But too often they relinquish control of the WHAT. To earn the placements you really want, you must seize the authority to choose WHAT you pitch. You may need to…

Read More

10 of the Most Inspirational CEOs in the World

Charles Dearing Inspiration isn’t very hard to come by in the business world. Head over to your local bookstore, and you’ll find hundreds of business books, all doling out different bits of advice on the same topics. But the right inspiration, from the right people is a little more difficult. Whether you’re interested in running…

Read More

The Importance of Empathy in Media Relations

Michael Smart Back in the old days, I was unconsciously obsessed with protecting myself from failure. I thought a lot about “leveraging” my media lists or my relationships with journalists to convince them to cover my story ideas. How do you do it? How do you do it effectively? These days, I realize that a perspective like…

Read More