Search results for: facebook ads

7 Reasons Why You Should Be Using Facebook Ads As Part Of Your Marketing Strategy

Frank Hamilton, Translator, TheWordPoint It is no doubt that Facebook is the most popular social media network out there, even though new social media platforms spring up frequently, Facebook still tops them all. Facebook has gone beyond chatting, liking pictures and commenting. New features such as Facebook advertising has seen rapid growth over the years,…

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Social Recruiting: How to Use Facebook Ads to Hire Top Talent

Eva Wislow, Career Coach and HR Manager, Careers Booster The whole world is going digital in the last few years and so is the HR business. Recruiters use the power of the Internet to reach out and communicate with job seekers all around the globe, and the role of social media is becoming increasingly important…

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5 Tips to Optimize Your Facebook Ads

By Jill Kurtz, Owner, Kurtz Digital Strategy While I believe that true relationship building comes from organic social media strategies, there are exceptions. Since Facebook started heavily manipulating who sees your posts, you just about have to pay for some Facebook ads to get good reach on your messages there. Since you likely don’t have…

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Post to Facebook Like a Pro

Jill Kurtz, Owner, Kurtz Digital Strategy The most important way to gain visibility on Facebook is to post interesting content. Your content should appeal to your target client, use your keywords and represent your expertise. Posts should be made by members of the team and should reflect the style, tone and expertise of the person making…

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Beyond Google & Facebook: 3 Ways Advertisers Can Engage New Audiences

Jeff Kupietzky, Chief Executive Officer, PowerInbox  For years, advertisers have been running to the fire with a fire hose of spending as new online channels emerge, become the hot new property, and then fade, only to be replaced by the next big thing. We’ve seen this scenario play out across web, social, interactive sites like…

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Facebook Launches “Summer of Support”

Ronn Torossian, CEO, 5WPR  As the initial panic from the ongoing COVID-19 pandemic subsides, businesses are beginning to adjust to a new normal: a market that depends heavily on digital tools, and a new language of engagement with customers. Accordingly, Facebook announced this week that it was launching a digital marketing education initiative called the “Summer of…

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Should Your Company Boycott Facebook?

Lauren Parker, President + CEO, FrazierHeiby This is a question many of our clients have asked over the past week.  Initiated by the Anti-Defamation League (ADL) and the NAACP, the #StopHateForProfit campaign encourages brands and organizations to pull their Facebook ad spend in response to the social media platform’s “repeated failure to meaningfully address the…

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Make Your Videos Rock the Facebook World

Jill Kurtz, Owner, Kurtz Digital Strategy Videos draw attention on Facebook and, with face-to-face interactions limited, they are a great way to connect with your customers. What Facebook videos get attention? The topic chosen, length of the video, the content, and the amount of text will affect your results. Data collected by BuzzSumo based on 100 million Facebook videos…

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5WPR CEO With PR Lessons from Facebook’s Misinformation Crisis

Facebook is once again dominating the news cycle, this time with a widely-criticized public speech by Mark Zuckerberg adding fuel to the flames of his testimony before Congress. If that weren’t enough, Facebook has unveiled a series of new policies supposedly intended to curb hostile actors and foreign governments from weaponizing the platform ahead of…

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Three Types of Google Ads

Ronn Torossian, CEO, 5WPR Google Ads is likely one of the most misunderstood platforms for paid advertising. It is typical for business owners to advertise on social media, like Facebook, but Google Ads is more often than not an underutilized resource.  This is for good reason: Google Ads has a complicated interface and a steep learning…

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Facebook Ad Tips

Jill Kurtz, Owner, Kurtz Digital Strategy Brands are scrambling to adjust their strategies on Facebook, following the announcement earlier this year of further reduction in organic (free) reach from company pages. Since then, many brands have wondered if it makes sense to be on Facebook at all. It is too soon to pull the plug on…

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LibraVista Launched the First Wallet on Facebook Libra Testnet

CommPRO Editorial Staff LibraVista (libravista.com), a blockchain startup that aims to contribute to the ecosystem of Facebook Libra, announced the release of the first Libra digital wallet on Testnet on July 21. Libra is a new cryptocurrency developed by Facebook, and its mission is to provide a stable and global financial architecture for billions of…

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Is Mark Zuckerberg Now an MD Whose Facebook Can Even Tell How Healthy You Are?

Thomas J. Madden, Chairman and CEO, Transmedia Group As the regulatory clock keeps ticking, Zuckerberg’s social media behemoth Facebook keep sailing right along trading at 21 times forward one-year earnings.  Some say this is low compared to where that multiple has reached in the past. Still the giant keeps finding ways to create new revenue streams on…

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Facebook Owns Our Data. Should It Own Our Wallets?

Wendy Glavin, Founder & CEO, Wendy Glavin Agency Since 2016, Facebook ( (FB[NGS] – $203.88 0.03 (0.01%) Trade )) has faced numerous scandals, including its news feed, its Beacon program, third-party apps accessing and exposing users’ personal data, its mood-manipulation experiment, the Cambridge Analytica fiasco which exposed ties to Donald Trump’s presidential campaign, GDPR, massive data thefts, violations about Germany’s hate…

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Will Facebook Change the World—Again?

Robert Chernish, TransMedia Group Blockchain PR Division Facebook’s new cryptocurrency, the Libra, will change the world by validating the blockchain and cryptocurrency industry. Many describe the blockchain as a disruptive industry, but fail to see how disruptive Facebook was before social media was an industry. There is no better way to describe this so-called marriage of…

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It’s Not Polite to Ask to Be Liked and Other Facebook Etiquette

Jill Kurtz, Owner, Kurtz Digital Strategy Being on social media takes time, and you don’t want to work against yourself by working against the stated and unstated rules of Facebook etiquette. Here’s a refresher: Don’t give rewards for engagement or reviews. Don’t explicitly ask for likes and shares. Don’t delete comments that you don’t like. Don’t…

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The Best of Super Bowl Ads

Brian Gefter, President, Provacateur  The approximate cost for a Super Bowl ad this year is nothing short of jaw-dropping: each 30 second spot is set to cost advertisers a whopping $5.25 million. That’s $175,000 a second, just to pay for airtime; this price tag doesn’t factor in the cost of production, public relations, and marketing efforts before,…

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Facebook’s “Whistle-Stop” Strategy Has Been Derailed

Richard Levick, Esq., Chairman and CEO, LEVICK Back in the 1930s and 1940s when President Franklin D. Roosevelt went whistle-stopping via train, he could count on one overriding communications reality: little of what he said along the way would crack “national” newspaper, wire service, or radio coverage. In other words, he could pound the podium…

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Senators Slam Facebook for Alleged PR “Targeting”

Ronn Torossian, CEO, 5WPR No one following media in the 21st century, who understands the shifting dynamics of information delivery, downplays the importance of Facebook on the culture and the exchange of ideas. That influence is one of the primary reasons why the company has faced so much public scrutiny over the previous two years.  Many people…

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