Search results for: engage

It’s High Noon for Employee Engagement

Tara Lilien, Chief Talent Officer, Peppercomm When the COVID-19 crisis hit and it became clear we’d need to vacate our New York, San Francisco and London offices, Peppercomm’s senior management team quickly gathered for what would be our last in-person meeting.  We discussed how we could stay connected with everyone knowing they’d be leaving the office…

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MyUnlimitedWP Empowers Non-profit Organizations to Reconnect With and Engage Their Communities

CommPRO Editorial Staff Across America, non-profit organizations have been affected by the COVID-19 pandemic. Many of these organizations operate on razor-thin margins and do not possess the level of funding and investors that large businesses have, resulting in minimal wiggle-room when it comes to revenue shortages. Thankfully, companies such as MyUnlimitedWP offer critical error-mitigation services,…

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If Not You, Who? How to Crack the Code of Employee Disengagement

Jill Christensen Employee Engagement is all the rage.  Why?  Let’s start with the fact that per Gallup, only 34 percent of U.S. workers are engaged.  This means the vast majority of employees are sleepwalking though their day, giving companies little discretionary effort.  Engagement occurs when workers trust leaders and feel an emotional connection to your…

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Successful Social Engagement

  Ronn Torossian, CEO, 5WPR How does one define successful social media engagement? Social Media Today offers six definitions. The first is probably obvious and it’s financial. The rest are emotional/positive, number of followers, measurable in terms of social ROI, repeatable, and enjoyable. Most CMOs agree on financial but many also concur that the remaining…

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Engage People Selects Caliber Corporate Advisers as Agency of Record

CommPRO Editorial Staff Engage People, a global technology provider that redefines the way customers spend loyalty reward points, has selected Caliber Corporate Advisers, a strategic marketing communications firm specializing in financial services and technology (FinTech, InsurTech, PropTech), as its agency of record. As part of this partnership, Caliber will work with Engage People to increase…

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PR Masters Series Podcast, Episode #21 – Sheryl Y. Battles, Vice President, Global Diversity, Inclusion and Engagement, Pitney Bowes Inc.

Overview The Stevens Group is pleased to present the podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who…

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4 Ways to Boost Employee Engagement in the Summer

Stefanie Lightman, Head of Limeade Communications Summer is here. And that means warm, long days paired with more time spent outside and plenty of summertime activities. With flexible schedules and a lot of out of office auto-replies, it’s also the easiest season for productivity and engagement to slip. If you find your employees watching the…

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Time to Rethink Employee Engagement Strategies

Zoe Connolly Co-Founder & Managing Director, Hospitality Spotlight Companies today must rethink their employee engagement strategies and communication techniques. This means going beyond what was a typical employee/employer affiliation in order to attract and retain top talent. Fortunately, there are technologies on the market that make this easier, and which can improve every facet of the…

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Winning Fan Engagement with the Chicago Blackhawks & The Vegas Golden Knights

This Libris Visual Storytelling webinar brings together creative forces from the Chicago Blackhawks and the Vegas Golden Knights to learn how they catch fans’ attention with stunning photography. Read on here… This content is part of Digital Asset Management Month, a month-long series presented by Libris by PhotoShelter to help you manage your visual assets…

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How the New York Jets Engage Fans with Real-Time Workflow

The New York Jets are powering the fastest photo workflow in professional sports. Go behind the scenes to see how they’re boosting fan engagement better than ever before. Read on here… This content is part of Digital Asset Management Month, a month-long series presented by Libris by PhotoShelter to help you manage your visual assets and…

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4 Ways to Effectively Engage Customers for B2B PR Efforts

Katie Creaser, Senior Vice President, Affect  The earned media landscape is tough for anyone trying to secure positive publicity for a B2B company. It seems as if the same sort of stories are being told over and over again. So how can you differentiate your public relations efforts to stand out in a highly competitive…

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Study: Micro-influencers Generate Higher Engagement Rates on Instagram

CommPRO.biz Editorial Staff SocialPubli.com, a global micro-influencer marketing platform, announced the release of the 2018 Global Micro-Influencer Study uncovering insights and providing a closer look at the state of the micro-influencer marketing landscape from the influencers’ point of view. To examine how micro-influencer campaigns perform in comparison to their counterparts across social media networks and…

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Move over Fake News: A New Tool to Spot Fake Engagement

David Diaz, Director, Davenport Laroche New marketing tool Like-Wise was launched this week, and parent company Social Chain Group claims that the service will held firms identify how much of an influencers engagement is genuine- and how much of it is fake. According to Social Chain Group, brands are typically defrauded of up to 96% of…

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The Department of Treasury: Modernizing Communications Through Site-Engagement Surveys

Jim Fogarty, Director, Strategic Partnerships, PublicRelay The Department of Treasury had an organization-wide goal to move towards online communications. To better engage their users and improve their operational excellence, they began surveying the constituents that came to their site. The survey was a mix of “closed” (yes/no) questions and open-ended responses. While open-ended or freeform text…

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Three Ways Managers Can Improve Employee Engagement

Mark Angelo, CEO, Yorkville Advisors  Employee engagement is one of the biggest issues that today’s manager must face. According to the Gallup report issued in 2017, engagement is still one of the biggest problems for many companies, with around 67.5 of staff feeling actively disengaged at work. As the head of a team, it’s up to…

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Dynamic Signal Raises $36.5 Million to Transform Employee Communication and Engagement in the Enterprise

CommPRO.biz Editorial Team Employee Communication and Engagement platform, Dynamic Signal, announced it has raised $36.5 million in growth financing, bringing the company’s total funding to $88 million. Participants in this round include Adams Street Partners, Akkadian Ventures, Cisco Investments, Focus Opportunity Fund, Founders Circle Capital, Microsoft Ventures, Rembrandt Venture Partners, Time Warner Investments, Trinity Ventures,…

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5 Tips for Influencer Engagement from Next Gen Communicators

Tamsen Huver, Director, Western Region, Strategic Partnerships, PublicRelay It’s easy for PR pros to feel left behind in the Big Data era. While marketers have countless tools for targeting, personalizing, tracking, and measuring how their campaigns perform, public relations initiatives can seem harder to quantify. After all, how do you measure influence or public sentiment? And…

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