Search results for: email marketing

5 Tips To Generate More ROI Through Email Marketing

. Brian Wallace, Founder & President, NowSourcing For the past 40 years, one of the significant sources of communication for the brand is email. Even in the age of instant messaging, email marketing is a primary choice of communication when it comes to marketing. Emails are an efficient way for brands to reach out to their…

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Navigating the Email Marketing Economy

Brian Wallace, Founder & President, NowSourcing Electronic mail is far from dead. In four years from now, we will be sending 361 billion emails per day, and the most proficient companies are raking in 4,400% ROIs for every $1 they spend on email marketing. Oddly enough, consumers seem to love it. In fact, email marketing has…

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3 Tips for Email Marketing that Works

  Jill Kurtz, Owner, Kurtz Digital Strategy Every business needs direct connection with their audience that they control. With all the changes brought by the COVID-19 pandemic, this is more true than ever. Email marketing allows your messaging to be delivered straight to the inboxes of your own list of people. Email is a great relationship…

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Email Marketing #101

Olivia Perez An email marketing campaign is used for making a business more successful these days. It is a series of emails which is used by several business firms in order to communicate with their current as well as prospective customers. Email campaigns are used by businesses to convince the customers in such a way…

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Even for Top Brands, There’s Room for Improvement in Email Marketing

James Glover, President & CEO, Coherent Path Email marketing remains one of the most effective tools in digital marketing, and with a 4400 percent ROI (Campaign Monitor), it’s no surprise. However, despite being around since the late seventies – a far more mature channel than its digital marketing counterparts, such as social media, SEO and…

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Email Marketing – What You Should Know

Josh Wardini, Community Manager, Webmastersjury Ray Tomlinson was the first to send an email message. And he sent it to himself. This happened 4 decades ago. Today, more than 200 billion emails are received and sent every day. Here’s an obvious fact about emails: they would be here for a long time. This is why…

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What You Need to Know About Email Marketing in 2018

Matt Harris, co-founder and CEO of Sendwithus Facebook’s latest algorithm tweak, limiting public posts in favour of personal content in the News Feed, has rattled publishers and brands alike, illustrating just how powerful social networks have become. For savvy marketers, the news is a reminder that time and resources are better spent building their own…

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Email Marketing Trends to Watch This Year

Rae Steinbach, Content Specialist at Taktical Email marketing has been around for a while, and it is still going strong as one of the most valuable tools in online marketing. While many of the older strategies and tactics still get good results, you have to keep up with the current trends if you want to…

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Small Business: 7 Tips about Using Email Marketing You Need to Know

Gloria Kopp, Copywriter, Academized Email marketing is a very useful and important tool for small businesses. It’s low-cost, it’s compelling, and it’s effective, if you do it right. Growing from nothing to a large mailing list seems complicated, but with these 7 handy tips, you can get emailing, and get sales, quickly and easily. Pick…

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The Key to Email Marketing Health? A Balanced Content Diet

James Glover, President & CEO of Coherent Path Like our dietary needs, consumers crave a variety of products and promotions unique to their specific tastes and interests. However, for many retailers, this simply means reinforcing what consumers have already purchased rather than informing them of what else they might like. Ultimately, this underexposes brands’ product…

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How to Blend Email Marketing with Instagram for Best Marketing Results

Maria Jones, Digital Marketing Expert Current conventional wisdom is that email marketing is dead. Well, anyone who believes this is dead wrong, because the numbers prove otherwise. By the end of 2017, email users in the U.S. alone will grow to 245 million. Worldwide, the number of email users will grow to 2.9 billion by 2019.…

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8 Critical Elements for Email Marketing Success

Editor’s Note: Vision6 has partnered with Email Monks to bring you the 8 elements that make for an awesome email. After evaluating the most successful email campaigns of their customers, they found that these campaigns all had some common elements. Try integrating these practical tips into your marketing campaigns to boost your open rates, click through…

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5 Interactive Email Marketing Trends (Infographic)

Editor’s Note: When marketers talk about the latest innovations in digital marketing, email marketing may not the first thing that springs to mind. Email marketing is an evolving and dynamic marketing channel that is becoming increasingly personal and targeted. Marketers are starting to push the envelope with the latest innovative email design techniques. These interactive trends…

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Top 3 Tips for Creating an Effective Welcome Campaign for Email Marketing

By Gemma Walton, Account Manager SmartFocus Personalization remains the major trend in email marketing. It’s not enough in 2016 to bombard potential customers with emails and hope your message gets through. A modern campaign involves creating relevant, personalized messages that build relationships. And it all starts with the very first messages your potential customer receives:…

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5 Email Mistakes that Hurt Your Marketing

Jill Kurtz, Owner, Kurtz Digital Strategy You spend a lot of time composing email marketing. It’s painful when people unsubscribe and even more so when they flag your messages as spam. If that happens too often, you may not be able to send any messages to anyone. That would kill your email marketing strategy. You need…

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Email Still The Largest Marketing Channel

Jill Kurtz, Owner, Kurtz Digital Strategy More than 3.7 billion people use email. That makes email an even larger audience for marketing and communication efforts than Facebook, the king of all social channels. What’s more, the widespread adoption of smartphones means that email users are checking their messages more often than ever before. It’s a…

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5 Ways to Optimize Your Marketing Approach in 2022

  Samantha Higgins, Freelancer Keeping abreast of emerging trends is a fundamental obligation of marketers and efficient use of their time. Equally beneficial is the appraisal of those trends for the target audience. Therefore, before modifying your marketing approach to include the current craze, research and confirm that a sizable section of your target audience…

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Why Ethical Data Practices are the New Marketing Standard

John Story, General Counsel and Chief Data Ethics Officer, Acoustic   As we continue to grapple with the pandemic, one lesson many marketers are relearning is that nothing is ever permanent – including the pandemic itself. Over the past two years, many regions have gone from lockdown to reopening and then back to mask mandates and social distancing requirements as the Delta and…

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Top 7 Digital Advertising Tips for Marketing Strategy

Brian Wallace, Founder & President, NowSourcing Digital marketing is a very popular approach among companies today. In fact, it has been claimed that 2014 was the year of digital advertising. Advertising and marketing are very effective ways of drawing attention to a product or service. This is because it is direct and targeted at people who…

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How to Create Effective and Simple Content Marketing Strategies

ee Frank Hamilton, Blogger By this point, every business owner and marketer knows about the importance of having a content marketing strategy. However, it’s worth stressing that your strategy needs to be effective and successful – otherwise, there’s no point in it. But if you are a beginner or if you don’t have a lot…

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