Search results for: earned media

How Readership, Timing and Social Shares Affect SEO and Earned Media Value

Michael Burke, MSR Communications  An “earned” media placement from a journalist stands in contrast to paid media, such as advertisements, in that it provides more credibility than advertising and is more influential in purchasing decisions. However, even with what would be considered excellent media placements, it’s not always easy to determine the value, as many…

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Is Earned Media a Second-Class Marketing Citizen?

Editor’s Note: In Cision’s ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author poses and discusses important questions facing the communications industry. In this video, Baer tackles the issue of why earned media continually takes a back seat to paid and owned media. He also discusses why this is happening and…

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Bringing Earned Media Analytics into the Digital Age (Webcast On-Demand)

PR Genome Webinar Series:       Webinar Overview Join our panel of communications experts as they discuss measurement standardization in public relations. They will explore how to leverage the gap between primary research and data. Today, public interest and ire are generated every day as result of news coverage. However, in a world that is…

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Reporter Survey Reveals New Trends to Generate Earned Media

CommPRO Editorial Staff A recent survey of journalists conducted by Reportable, Inc. reveals how news releases today are discovered by reporters, and how their form and function can be tailored to reporters’ needs. Understanding this phenomenon can help communications professionals get their organizations and clients noticed and generate more earned media, one of the most proven ways to…

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Bringing Earned Media Analytics into the Digital Age

Allyson Hugley, President, Measurement and Analytics, Weber Shandwick Public interest and ire are generated every day as result of news coverage. However, in a world that is increasingly connected and “smart,” PR metrics for media relations work – as important as that work is to shaping public opinions and agency revenue — continue to feel like…

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Earned Media Analytics In The Digital Age

If You Can’t Measure It, You Can’t Manage It. — Peter Drucker Wendy Glavin, Founder and CEO, Wendy Glavin Agency “Beyond Impressions Bringing Earned Media Analytics in to The Digital Age” was the topic of the day at PRSA headquarters on September 12th, hosted by BurrellesLuce and PRSA. Agency executives say more than 50% of their revenue…

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How to Develop a Great Brand Story with Earned Media

  Earned media may be more difficult to garner, but it can be the most valuable. Earned media establishes trust and credibility – not to mention it can drive leads and sales. The key to getting great PR however, hinges on your brand’s story – what’s the “why?” Developing a compelling message is part one.…

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Why Earned Media is Back in the Driver’s Seat

Trust is the cornerstone of any successful brand. It’s how we connect with audiences, develop relationships and turn conversations into conversions. It also attracts key influencers and drives authentic messaging. But brand trust is eroding. According to the Edelman Trust Barometer, people trust their family, friends, peers and subject matter experts significantly more than they trust…

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How Earned Media Proves To Be A Power Play During The Olympics

By Jessie Berry, Director of Marketing, iQMedia Corp The 2016 Summer Olympics are well underway in Rio, and it’s only a matter of time before we find out how this year’s games stack up in terms of audience engagement and resulting revenue for the sponsoring brands involved. What we do know is that the Rio games…

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Media Relations -10 Tips for More Earned Media

A lot has changed since Herbert Muschel launched PR Newswire in 1954, but one thing hasn’t: The press is still a fundamental element of our society. From mainstream media with newsrooms spread around the globe to niche publications with smaller but equally passionate staffs, today’s news outlets provide decision-driving information that reaches a diverse audience. And as the use cases in our…

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Why Earned Media Still Rules

There is one commonality in business, regardless of your industry or market. Strip away labels like business-to-consumer, business-to-business, government, nonprofit, etc., and you’ll find the same thing on the other side of the content you create and conversations you have: Communities. The communities that make up your brand’s audience are built around personal and professional networks, mutual…

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Donald Trump – The Earned Media ‘Master’

By David E. Johnson, CEO, Strategic Vision PR Group Donald Trump made the headlines yet again (is anything else new).  This time it was by attacking the media covering his campaign and in particular he attacked ABC’s Tom Llamas.  He said that some of the reporting by the media was libelous.   This latest Trump attack on the media…

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Earned Media Matters: 6 Ways Brand Mentions Pay Off For Marketers

Earned media – or a mention of your brand by journalists, influencers and other third-party sources – has long been considered a goal for PR professionals only. It’s traditionally looked at as something to strive for when announcing personnel changes, product launches and other company news. However, earned media is also a wise (I’d even say, essential) pursuit for…

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Using Social Media to Drive Earned Media Coverage

Doug Simon, President & CEO of D S Simon, and Greg Galant, CEO of Sawhorse Media, discuss how using social media can drive earned media coverage of your content. Greg also provides background on the Shorty Awards and Muck Rack. Greg’s VlogViews: “Even if all you care about is getting something on the front page…

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Executive Briefing 12.2.15 – A Well-Rounded Marketing Strategy; Turn Trust and Transparency into Earned Media; What Influences Job Seekers

In today’s Executive Briefing we take a look at Content Marketing: The Secret to a Well-Rounded Marketing Strategy from Claudine Bianchi, Co-founder, CMO & Chief Product Officer,  Crescendo Content Marketing.  Also included we hear about Job Seekers: How They Search & What Influences Them in Marie Raperto’s Hiring Hub.   As we celebrate the fifth anniversary of CommPRO, I’d like to…

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Turning Trust and Transparency into Earned Media with Gini Dietrich

Gini Dietrich, author of the book and blog Spin Sucks, joins Doug Simon, President & CEO of D S Simon, to discuss the value of being transparent with journalists and how earning their trust can help lead to earning media with your content. Doug and Gini also discuss the findings of the D S Simon Media…

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Media Lessons Learned From The Trump Senate (Impeachment) Trial

(That Were Probably Not Taught In Communications Classes) Arthur Solomon, Public Relations Consultant On January 13, on this web site, I wrote an article regarding media lessons learned from the House impeachment hearings. Many of the examples I listed also applied to none political accounts that most PR practitioners who work at large and small…

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