Search results for: digital marketing

Know When to Consider Outsourcing Your Digital Marketing Strategy

Regina Thomas, Freelancer Building a successful online brand hasn’t always been as easy as today. Thankfully, the advent of new technologies has changed how websites grow. So, now, anyone can launch a successful site if they’re willing to put in the effort. Here are a few ways to know if it’s time to outsource your…

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Big Digital Marketing with a Small Budget

Jill Kurtz, Owner, Kurtz Digital Strategy You can have effective marketing with a small budget. Here are five great – and inexpensive – marketing options you want to try. Offer Great Content The best marketing happens with great content. That means providing information that your target audience needs on your website, on social media and everywhere…

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Leverage Competitive Insight in Your Digital Marketing Strategy

Jill Kurtz, Owner, Kurtz Digital Strategy Your competitors are vying for the same audience. They are making marketing decisions that you can learn from. Are you paying attention? Competitive Analysis Defined A competitive analysis is the systematic process of understanding who the competition is and what they’re doing. You look at what is going well and…

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The Right Digital Marketing Approach for Instagram

Jill Kurtz, Owner, Kurtz Digital Strategy About 40 percent of online adults in the US say they use Instagram. It is most popular with users from their mid 20s to early 30s.  Businesses can engage on Instagram with the right digital marketing approach. Have a Content Strategy Attracting followers and getting their attention is all about…

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Digital Marketing that Works

Jill Kurtz, Owner, Kurtz Digital Strategy Effective digital marketing takes a deliberate approach to research, planning, managing and measuring. Marketers that take the time to get through all these steps will be rewarded with measurable success. There are many channels, tactics and tools for marketers to choose from. A plan will increase the chances that you…

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Digital Marketing: Master or Disaster

Jill Kurtz, Owner, Kurtz Digital Strategy Digital marketing opportunities change all the time. Efforts that were successful just a few months ago may not work anymore. Opportunities that didn’t exist six months ago can be your strongest assets today. Here are seven trends that could help you be a digital marketing master, not a disaster. Personalized content. Show…

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The Impact of Blockchain: Its Potential in Digital Marketing across Consumers, Businesses, and Marketers

Joshua Q. Israel Satten, Blockchain Practice Lead and Evangelist – North America, Wipro Limited Beyond the blockchain hype lies its true potential, leading to new pathways towards implementation and real usage of the underlying technology set (most notably distributed ledger, smart contracts, crypto-assets, and encryption). These are being realized across supply-chain, financial services, and manufacturing…

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Basics of Digital Marketing With Websites

Hamed Wardak, Entrepreneur  A century ago, anyone that needed to market something could just take out a small space in the daily newspaper. Later on, it became a few minutes of airtime for a TV commercial. A decade ago, marketing turned to websites and keywords. However, just in the past decade, marketing has changed more…

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7 Ways Blockchain Will Improve Digital Marketing and Advertising

Katrina Fernandez, SEO Specialist If you think blockchain is only about currency, you’re missing out. Here are seven ways blockchain will improve your marketing and advertising. Image by Gerd Altmann from Pixabay Blockchain is normally associated with cryptocurrency such as Bitcoin, but it has much broader applications. The ability to verify both parties in a transaction and make…

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The Top Digital Marketing Skills for PR Professionals

Mary Pike, Freelance Reporter & Writer The old and new come crashing together when it comes to navigating the world of public relations. The main job is still to get your clients mentioned in the media, but the methods to do so have changed. Social media, messaging apps, and mobile devices have altered how people…

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5 Digital Marketing Strategies to Improve Medical Marijuana Sales

Ken Newman, CEO, DMA | Digital Marketing Agency The number of people who head to the internet to research health and wellness products has jumped to 57%. These online searches are especially important in the medical marijuana industry, where so much confusion, misinformation, and changing laws send consumers to the internet in search of clarification.…

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4 Learning Platforms to Master SEO and Start a Career in Digital Marketing

Jennifer Lockman A career in digital marketing is one with high prospects in this internet era. Fortunately, the job comes with requirements that could easily be picked up from the internet itself. Among that, the first priority should be mastering the aspects of SEO. Search Engine Optimization almost entirely dictates how well a website and…

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Easy Steps to Set Up Your New Digital Marketing Office

Ella Woodward Have you been working hard on your digital marketing business and are now thinking of setting up your first office? This can be both a very exciting but also intimidating time for many small business owners and it can be difficult to know where exactly to even start. However, there is no need…

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Most Businesses Confident Their Digital Marketing Achieves Sales Goals

CommPRO.biz Editorial Team More than 80% of digital marketers believe their company’s digital marketing is effective in increasing sales and revenue, according to a new survey from Clutch. “That number is high because digital marketing is where customers are,” said Flynn Zaiger, CEO of digital marketing agency Online Optimism. “Walking down the street, people aren’t…

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Arteric President Hans Kaspersetz Leads Workshops to Enhance Digital Marketing Capacity of Cancer-Related Advocacy Organizations

CommPro.biz Editorial Staff Arteric, a digital healthcare marketing agency that fuses software development with healthcare marketing to help brands connect patients, caregivers, and healthcare professionals with the health information and tools that enable patients to live longer, healthier lives, announced that Company co-founder and President, Hans Kaspersetz, led a series of workshops for advocacy groups…

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