Search results for: digital marketing

The Right Digital Marketing Approach for Instagram

Jill Kurtz, Owner, Kurtz Digital Strategy About 40 percent of online adults in the US say they use Instagram. It is most popular with users from their mid 20s to early 30s.  Businesses can engage on Instagram with the right digital marketing approach. Have a Content Strategy Attracting followers and getting their attention is all about…

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Digital Marketing that Works

Jill Kurtz, Owner, Kurtz Digital Strategy Effective digital marketing takes a deliberate approach to research, planning, managing and measuring. Marketers that take the time to get through all these steps will be rewarded with measurable success. There are many channels, tactics and tools for marketers to choose from. A plan will increase the chances that you…

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5WPR CEO On Integrating Traditional and Digital Marketing Strategies

Most industries today are under extreme pressure to evolve with emerging technologies – and to do so fast. This is particularly true for those in marketing and public relations roles; even on a quiet day, operating in this industry requires spinning an inordinate number of plates. When it comes to adapting to the latest platform…

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Digital Marketing: Master or Disaster

Jill Kurtz, Owner, Kurtz Digital Strategy Digital marketing opportunities change all the time. Efforts that were successful just a few months ago may not work anymore. Opportunities that didn’t exist six months ago can be your strongest assets today. Here are seven trends that could help you be a digital marketing master, not a disaster. Personalized content. Show…

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The Impact of Blockchain: Its Potential in Digital Marketing across Consumers, Businesses, and Marketers

Joshua Q. Israel Satten, Blockchain Practice Lead and Evangelist – North America, Wipro Limited Beyond the blockchain hype lies its true potential, leading to new pathways towards implementation and real usage of the underlying technology set (most notably distributed ledger, smart contracts, crypto-assets, and encryption). These are being realized across supply-chain, financial services, and manufacturing…

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Basics of Digital Marketing With Websites

Hamed Wardak, Entrepreneur  A century ago, anyone that needed to market something could just take out a small space in the daily newspaper. Later on, it became a few minutes of airtime for a TV commercial. A decade ago, marketing turned to websites and keywords. However, just in the past decade, marketing has changed more…

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Digital Marketing Terms You Need to Know

Ronn Torossian, CEO, 5WPR The landscape of digital marketing is changing practically every single day. There are new technologies and tools being introduced constantly, which means that keeping up with everything is no easy task. That’s why today we’ll be discussing some of the terms in digital marketing that everyone should know about, and that…

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Digital Marketing Mistakes to Avoid

Ronn Torossian, CEO, 5WPR  A strong digital marketing strategy is bound to be a success. But how strong the strategy really is can be assessed by how often it is edited and updated. When the customers are looking at a brand these days, they’re most often looking for the digital presence of the brand. And an effective…

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7 Ways Blockchain Will Improve Digital Marketing and Advertising

Katrina Fernandez, SEO Specialist If you think blockchain is only about currency, you’re missing out. Here are seven ways blockchain will improve your marketing and advertising. Image by Gerd Altmann from Pixabay Blockchain is normally associated with cryptocurrency such as Bitcoin, but it has much broader applications. The ability to verify both parties in a transaction and make…

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The Top Digital Marketing Skills for PR Professionals

Mary Pike, Freelance Reporter & Writer The old and new come crashing together when it comes to navigating the world of public relations. The main job is still to get your clients mentioned in the media, but the methods to do so have changed. Social media, messaging apps, and mobile devices have altered how people…

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5 Digital Marketing Strategies to Improve Medical Marijuana Sales

Ken Newman, CEO, DMA | Digital Marketing Agency The number of people who head to the internet to research health and wellness products has jumped to 57%. These online searches are especially important in the medical marijuana industry, where so much confusion, misinformation, and changing laws send consumers to the internet in search of clarification.…

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4 Learning Platforms to Master SEO and Start a Career in Digital Marketing

Jennifer Lockman A career in digital marketing is one with high prospects in this internet era. Fortunately, the job comes with requirements that could easily be picked up from the internet itself. Among that, the first priority should be mastering the aspects of SEO. Search Engine Optimization almost entirely dictates how well a website and…

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5WPR CEO With Risks & Digital Marketing

Ronn Torossian, CEO, 5WPR  In 2017, a ski resort located in Utah, Snowbird Ski Resort, received a negative review online. The review lamented the difficulty of the slopes, and user Greg from Los Angeles wrote that the tracks were “too advanced”. Instead of hiding behind this negative review or ignoring it, however, the resort took…

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Easy Steps to Set Up Your New Digital Marketing Office

Ella Woodward Have you been working hard on your digital marketing business and are now thinking of setting up your first office? This can be both a very exciting but also intimidating time for many small business owners and it can be difficult to know where exactly to even start. However, there is no need…

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Most Businesses Confident Their Digital Marketing Achieves Sales Goals

CommPRO.biz Editorial Team More than 80% of digital marketers believe their company’s digital marketing is effective in increasing sales and revenue, according to a new survey from Clutch. “That number is high because digital marketing is where customers are,” said Flynn Zaiger, CEO of digital marketing agency Online Optimism. “Walking down the street, people aren’t…

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Learning Digital Marketing from the Best: DJ Khaled

Ronn Torossian, CEO, 5WPR DJ Khaled shuffles in and out of the top hip hop and pop charts with his own albums, but even more so in the background of other chart-toppers. And along with all of that he’s created a social media kingdom almost unparalleled, especially when it comes to SnapChat. Let’s review some of how…

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Arteric President Hans Kaspersetz Leads Workshops to Enhance Digital Marketing Capacity of Cancer-Related Advocacy Organizations

CommPro.biz Editorial Staff Arteric, a digital healthcare marketing agency that fuses software development with healthcare marketing to help brands connect patients, caregivers, and healthcare professionals with the health information and tools that enable patients to live longer, healthier lives, announced that Company co-founder and President, Hans Kaspersetz, led a series of workshops for advocacy groups…

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