Search results for: data brian wallace

How Data Collection is Expanding Beyond Cookies (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing Businesses with an online presence rely on their tracking tools to inform marketing decisions.  In the past and into the present, this has meant planting cookies on the devices of people who visit their website.  Cookies are small text files that allow the planter to recognize and track online behavior. …

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Empower Your Business with Data Analytics (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing The world today is ruled by Big Data.  Despite that, companies are still learning how to use the data their analytics tools can offer them.  Only 24% of executives have been able to create a data driven organization. What’s keeping everyone else behind?  They could be dealing with any number…

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Protecting Your Data for the Work From Home Future (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing In 2020, 62% of Americans worked from home.  While remote work has increased productivity, lowered office costs, and alleviated community stress for many, the rapid shift brought new cybersecurity concerns.  The COVID-19 pandemic prompted a new wave of security concerns almost overnight, and cyber attacks have skyrocketed.  In early 2020,…

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What’s Driving US Inflation So High? (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing In 2021, the US Consumer Price Index (CPI) rose 6.8%.  This figure is higher than anything America has seen in 30 years.  To understand what this means, consider what the CPI measures.  Included in the CPI is a basket of goods deemed relevant to the average American consumer.  It includes…

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Digital Fatigue in the Modern Work World (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing Following the onset of COVID, the world saw a shift to remote work that was far larger than ever before. It was such a large and important shift that 78% of current remote employees want to continue remote work for the rest of their lives.  The convenience of remote work…

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How Brands Can Reach Generation Z (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing Born between the years 1995 and 2010, Generation Z numbers over 2 billion strong worldwide. 9 in 10 of Generation Z live in emerging markets, with India alone accounting for 1 in 5. By 2031, Gen Z’s collective income will reach over a quarter of the global income, or over…

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Utilizing Google Analytics 4 for Your Business (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing Just a few years after the emergence of the internet, the first analytics solutions appeared.  Since then, the data analytics industry has rapidly evolved.  By 2028, the data analytics market’s expected worth is an estimated $550 billion.  Web Analytics are essential; they are used to understand customer behavior and optimize…

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What to Look for in Blockchain Consulting 

  Brian Wallace, Founder & President, NowSourcing Blockchain consulting services are a suite of modern digital service offerings that assist businesses in navigating the complexities of blockchain technology and leveraging blockchain-enabled solutions to transform their business processes. These services can be provided to businesses individually or as part of a larger package. Blockchain technology is most…

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The Rise of Domestic Violence During the Pandemic (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing Did you know more than 200 million women and girls are victims of domestic violence in a typical year? During the pandemic, helplines received five times as many calls as previously. Domestic violence cases have especially spiked in the U.S. with Portland, Oregon seeing a 22% increase in arrests related…

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How Inflation is Affecting Gas and Insurance (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing Inflation is affecting all aspects of life in the United States, even gas prices and car insurance. With the country experiencing the largest two year increase in gas prices, drivers are looking for new ways to save money at the pump. With the average car costing about $52 to fill…

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Native Video Advertising: How to Make Your Brand More Engaging

Commentary… Brian Wallace, Founder & President, NowSourcing  When most people think of advertising, they think of TV commercials. But in today’s digital world, there are a variety of different ways to reach your target audience.  One such way is through native video advertising. Native video ads can be extremely engaging for your customers, and it can…

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Cloud Computing Modernizes Finance and Reduces Emissions (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing In 2022, most consumers are conscious of their individual effects on the environment. We’re looking for ways to conserve and ways to recycle, reuse, and to minimize our carbon footprint in the move toward the desired “net zero” status.  We can make a number of changes to our daily habits…

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The Business of Energy Drinks (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing Energy drinks are some of the most popular beverages for young people aged 13-35 in the US. In fact, 2 in 3 of all energy drink consumers fall in this age range! With so many other options for young people, what is it about these drinks that are so appealing…

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The Growth and Damage of Screen Time (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing Parents and guardians have voiced innumerable detrimental impacts that COVID-19 stay-at-home orders left children with. Among the three most harmful effects of the global Coronavirus pandemic on kids, parents consistently ranked the lockdown’s resulting growth in screen time in a 2021 analysis. Nationally, among adolescents, time spent on technology has…

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VoIP Vs. UCaaS: Understanding The Differences

  Brian Wallace, Founder & President, NowSourcing Voice over internet protocol (VoIP) is a powerful communication alternative to traditional phone lines. In fact, businesses can save an average of 32 call minutes every day with VoIP, as well as save between 30% and 50% in total expenses on average. And, since VoIP is software-based, it can…

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Why Quality Sleep is More Important than Ever (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing In 2022, saying that we’re stressed beyond capacity is a huge understatement. Two weeks to “flatten the curve” turned into two months and then two years where we lost loved ones and had our own vitality threatened on a massive scale. It seemed that 2022 promised to be different, but…

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Exploring the Great Outdoors to Prevent Burnout (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing Let’s face it: Americans don’t take enough vacations.  28 million workers in the United States are not given any paid vacation or holidays.  However, even the people who do receive paid time off are unlikely to use all of their PTO.  And even when Americans do take vacation days, less…

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