Search results for: data analytics

Empower Your Business with Data Analytics (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing The world today is ruled by Big Data.  Despite that, companies are still learning how to use the data their analytics tools can offer them.  Only 24% of executives have been able to create a data driven organization. What’s keeping everyone else behind?  They could be dealing with any number…

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Stratifyd Launches Next Generation Data Analytics Platform

CommPRO Editorial Staff Stratifyd, a technology company that democratizes data science and artificial intelligence (AI) through self-service data analytics, today announced a revolution in data analytics with the launch of its next generation platform. This powerful analytics engine was re-designed from the ground up to be intuitive and easy-to-use, enabling business users – regardless of…

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Data, Analytics and the Everyday Practice of PR

You keep hearing that it’s vital to learn how to use data and analytics, but the very thought gives you a headache. You’re a PR person, not a data scientist. (And that’s probably the last thing you’d ever want to be.) You love your job and you thrive on creating content and messaging that builds…

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Executive Briefing 12.14.15 – Advertising in 2016; Big Data, Analytics and Marketers; Delivering First-Rate Service to Every Client

In today’s Executive Briefing we take a look at Advertising in 2016: Big Data Puts Your Gut Feeling to the Test with Boaz Amidor, CMO, WalkMe.  Also included is advice on Public Relations Agency Practices for Delivering First-Rate Service to Every Client from Beyond PR. As we celebrate the fifth anniversary of CommPRO, I’d like to take a moment to…

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Sink or Swim – Big Data, Analytics and Marketers

By Karl Wirth, CEO, Evergage There’s a common sentiment about big data – we’re drowning in it. Among marketers, some might also say there are so many tools to manage all the data that marketers are drowning in those as well. In this “sink or swim” atmosphere, it’s not surprising that marketers can be overwhelmed…

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Outlook on the Big Data Software Global Market to 2026

CommPRO Editorial Staff The “Big Data Software Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026” report has been added to ResearchAndMarkets.com’s offering. The global big data software market reached a value of US$ 142.4 Billion in 2020. Big data software refers to a type of software that is used to collect, host, and analytically process the dynamic and…

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Communication in the Time of COVID-19: Let Data Guide Your Plan

Brian Cluster, Director of Industry Strategy – CPG & Retail, Stibo Systems In the wake of COVID-19 stay-in-place measures, today’s shoppers rely more heavily on e-commerce than ever. Many would like to go back to the way things were pre-pandemic – but even if a vaccine were found today, a return to crowded malls is…

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Influencer Analytics for Next-Gen Communicators

Madeline McCabe, Senior Analyst, PublicRelay First Data Corporation’s Vice President of Communications, Michael Schneider, recently discussed influencer analytics that the team leverages to inform their broader influencer and media relations strategies. In the clip below, he highlights three types of influencers that should be on the radar of next-gen communicators and how your measurement program can help…

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Cision Acquires Analytics Firm TrendKite

CommPRO Editorial Staff Cision (NYSE:  CISN) today announced it has acquired Digital PR platform provider TrendKite. Based in Austin, Texas, TrendKite harnesses artificial intelligence and analytics to help brands understand the effect communications programs have on corporate reputation, website traffic and business outcomes. TrendKite is led by CEO Erik Huddleston, an industry veteran with a stellar track record…

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Customer Data Management in 2019

 Ajay Khanna, Vice President, Marketing, Reltio In 2018 we saw some transformational shifts in customer data management, ranging from renewed focus on Customer 360 solutions to the introduction of regulations such as General Data Protection Regulation (GDPR) to AI and machine learning becoming mainstream technology. As companies strive to provide more relevant offerings to customers, they’re…

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Advice for the Data-centric Communicator

Mark Weiner, Chief Insights Officer, Cision & Chief Executive Officer, PRIME Research Today, every PR person has a “tool” and every communicator has data…usually too much data. With the advent of accessible technology for real-time content streaming and do-it-yourself analytics, more and more professional communicators have evolved beyond the “why measure?” to “what’s the best…

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The Big Deal About Big Data & PR

Amanda Peterson, Enlightened Digital   Big data has become one of the most significant trends in modern technology. It’s no exaggeration to say that today’s society is generating massive amounts of information. In fact, studies have predicted that more than 90 percent of data in the world was created in the past two years. Such…

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Unlock the Key to Content Marketing Strategy Using Real-Time Data

Register for PRSA’s Content Marketing Certificate Program, designed to teach and empower you to develop content strategies and tactics that deliver quantifiable business outcomes. https://bit.ly/prsacontent     Lisa Arledge Powell, President, MediaSource In the world of content marketing, the word “strategy” gets thrown around a lot. You’ll hear it used in grandiose ways that make it seem…

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Delivering Results: How FedEx Used Data to Discover New Business

PRSA The Barcelona Principles assert that determining tangible business results for public relations is our top measurement objective. Executives want to know the impact on the bottom line, not how many clips you counted. The FedEx case study presented at the PRSA/AMEC Measurement Symposium is a great example of how to  measure the way communications affects business results,…

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