Search results for: customers

6 Ways for Your Business to Reach More Customers

CommPRO Editorial Staff Most businesses thrive off of having a lot of customers. After all, more customers generally mean that your business will be earning more money. Bringing in a lot of customers also means that your business has a bigger likelihood of gaining loyal customers, which could provide a steady income stream. However, all…

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6 Steps To Qualify Potential Customers Easily

Samantha Higgins In today’s world, businesses and entrepreneurs are always looking for ways to grow more revenue. One way to do so is through building a customer base of qualified customers. But how can you find more qualified customers? Here are six steps to qualify potential customers quickly, which will help you identify and target…

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Customer Code: Creating a Company Customers Love (PRESENTATION)

CommPRO Editorial Staff Customers are a bigger influence on your growth than marketing or sales alone could ever be. But too often, companies ignore or even mistreat their customers — trading their loyalty for short-term gains. Hubspot wanted to know what customers in the modern world really want and expect from companies. What makes for…

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How To Find Local Customers with Twitter

Frank Hamilton, Editor, Online Writers Rating Social media presents you with the opportunity to identify with the right target audience for your business or brand. There are several tools and devices so that you always meet the specific targets every time. From the safety and comfort of the internet and social media, you can study…

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Planning For Life Post-Coronavirus: Anticipate Your Customers Needs With Content That Is Educational, Entertaining, and Inspirational

Maria Meadows, President, Model B  If you’re like me, you’ve been inundated with emails from CEOs in the age of coronavirus. With an increasing number of people social distancing, brands, retailers, restaurants, and others are—wisely, I might add—pushing to online content and ramping up their email marketing. Good marketing reaches people where they are, and…

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4 Ways to Effectively Engage Customers for B2B PR Efforts

Katie Creaser, Senior Vice President, Affect  The earned media landscape is tough for anyone trying to secure positive publicity for a B2B company. It seems as if the same sort of stories are being told over and over again. So how can you differentiate your public relations efforts to stand out in a highly competitive…

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Personalize Your Black Friday Outreach — Without Creeping Customers Out!

Tara Kelly, CEO, SPLICE Software People all over the world are increasingly worried about their digital privacy. High-profile hacking incidents that compromise personal and financial information are constantly in the news. A recent survey found that eight out of 10 Americans don’t like being tracked online, and more than 70 percent are more concerned about…

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4 Tips to Safeguard Reputation and Reassure Customers After a Security Breach

Sandra Fathi, President, Affect The year 2014 was riddled with highly publicized data security breaches of all shapes and sizes, affecting notable brands such as Sony, Target, Neiman Marcus, Home Depot, HealthCare.gov and JP Morgan Chase. Writing in PRSA’s Tactics, Sandra Fathi provided four guidelines for organizations to protect brand reputation in the event of a…

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5 Keys to Sell to Big Customers

Don Maruska, serial entrepreneur, author, and master coach How can you sell to businesses many times larger than yours?  Big companies want assurances that you can deliver and don’t want to risk their reputations on a small business.  Big businesses know that if they become dependent upon a small business, then they’ll be on the…

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Google Phishing Scam Aggravates Customers

Rhonda Adams, New York City based entrepreneur A surprise – and very effective – phishing attack caught millions of Google users unaware recently, causing quite a stir online. The scam used a convincing Google Docs email to entice users to “share” their accounts with the person on the other side. That’s standard operating procedure for using…

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3 Simple Ideas to Connect with Customers on Social Media

Jill Kurtz, Owner, Kurtz Digital Strategy Social media marketing isn’t just about setting up accounts and posting. You need to provide your customers with opportunities to interact with your business. Through that interaction, you build relationships that keep them connected and engaged with you. Here are three ideas for your social media marketing plan. Be…

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How to Access Potential Customers In the Digital Age

Brian Rees, Media Relations Representative, Newnex The digital age has been a terrific thing for business success. Businesses in the past didn’t have the diverse marketing options that are readily available to them nowadays. The introduction of the Internet in the past few decades has made business marketing easier and more convenient in many ways.…

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How To Find Your Most Loyal Customers This Holiday Season

Alex Soria, Director of Data Science, Elicit They’re here…Many retailers have already had months of planning underway in preparation for Black Friday and Cyber Monday. While there are optimizations that can be made in real-time, much of what can be done now is to focus on what comes next. All businesses, large or small, have active,…

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A Metrics-Driven Marketing Approach Helps Us Win More Customers

By Andrea Gellert, Chief Marketing Officer, OnDeck When you ask non-marketers what we do, you’ll likely hear things that focus on creative development like designing ads, choosing colors and fonts, and doing focus groups. While we certainly do those things and they are an important part of our responsibilities, there’s a lot more to marketing than most people…

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Photo Contest Launched by U.S. Cellular to Celebrate Customers’ Favorite Places

A CommPRO News Update… With U.S. Cellular’s #MYAnywhere photo contest, the company is encouraging customers to share photos of the their favorite places, revealing the beauty we can find anywhere.   In order to participate, smartphone users can tag their favorite location photos on Instagram, Facebook or Twitter with #MyAnywhere and tagging @uscellular through June 26…

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The Handmaid’s Tale

“Unhappy is the land that needs a hero.” – Bertolt Brecht, Life of Galileo We are an over-polled society, a fact which subsequently influences politicians to prefer to follow rather than lead. Yet, how is it possible that up until U.S. Supreme Court Justice Samuel Alito’s draft in Dobbs v. Jackson Women’s Health Organization leaked, only 20% of…

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Why Keyword Research is Essential

Commentary from… Mike Paffman, CEO, VIRGO PR Nearly 70% of all activity online starts with search engines and queries from users. That’s why companies need to base any digital marketing and many Public Relations campaigns they create on keywords. The goal of keyword research is for companies to figure out what their target audiences are trying…

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When She Looked Away, Did You Think She Stopped Listening?

  Carol Kinsey Goman, Ph.D. You were having an intense conversation with a woman you met at a networking event when she began to shift her gaze from your face to look around the room. Did that made you feel as if she’d stopped listening? If so, it wasn’t a logical reaction. You know that…

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