Search results for: crisis response
Video Livestream with Execs and Experts Spearheads Crisis Response
The American Heart Association shifted to a remote strategy for its livestream video series, Innovation @Heart. That and other approaches led its response to the pandemic. John Cowan, Editor, Ragan Communications When news emerged in early January 2020 about COVID-19, American Heart Association leaders were alarmed. As a science-based nonprofit saving lives for 96…
Read MoreCrisis Communications – How to Ensure You Capture Meaningful Data to Inform Your Crisis Response
Here are some tips and tools to help you measure your crisis comms efforts and use data to drive important decisions. Ted Kitterman, Ragan Communications When a crisis hits, and you don’t have a measurement strategy in place, you’re going to have a hard time capturing accurate, actionable information. The problem isn’t that the…
Read MoreSay This, Not That: Messaging and Crisis Response in the Age of Twitter Shaming
Laura Bedrossian, Vice President of Social Strategy at Hot Paper Lantern Maybe I’m boring. Maybe I’m on Twitter too much. Maybe I’m just too obsessed with communications and thinking about the actions people take to end up in a very public reputation battle. (It’s all of the above.) Each week there’s always a new “oh,…
Read MoreCrisis Response: “A Higher Loyalty”
David Johnson, Founder & CEO, Strategic Vision PR Group Former FBI Director James Comey’s memoir, “A Higher Loyalty” comes out on April 17th. Comey is planning a massive media blitz and multi-city book tour to promote the book. ABC is airing a primetime interview with Comey and George Stephanopoulos on Sunday, April 16th. Tickets to…
Read MoreAnn Coulter’s Twitter War with Delta Airlines: Social Media Crisis Response
David E. Johnson, CEO, Strategic Vision PR Group Social media drives narratives. That cannot be emphasized enough. And it is particularly true during a crisis over customer service. More and more dissatisfied customers are taking to Twitter, Facebook, and YouTube to express their displeasure over poor customer service or what they view as poor quality…
Read MoreThe Presidential Tweet: Your Crisis Response Needs an Injection of Technology
Chris Britton, COO, RockDove Solutions The President of the United States just called out your company in a tweet. Your world is rocking and everyone from customers to investors want to know what you are going to do. It’s an experience shared by an increasing number of companies. Just ask Nordstrom, Lockheed Martin and Amazon,…
Read MorePR Crisis Lessons Learned From The Political Response To The Coronavirus Epidemic That Can Be Used In Non-Political Client Situations
Arthur Solomon As readers of this website know, I have always said that paying attention to the political scene can provide both novice and experienced PR pros with lessons that are not taught in communications schools. For the past two weeks, the Democratic and Republican conventions have dominated news coverage. Now that they are history,…
Read MoreIn Times of Crisis, What Matters More – Speed or Quality of Response?
In times of crisis, a slow, ineffective response spells disaster for a company’s stock price. But what matters more – speed or quality of response? Hot Paper Lantern analyzed how 80 companies communicated during a significant crisis event. The research shows that how and when a company responds to a crisis is directly linked to…
Read MoreBoeing’s Crisis PR Response: Do Not Copy
Arthur Solomon, Public Relations Consultant There are five ways during my career as a reporter, editor and PR pro that stand out as ways an entity or individual responded to a PR crisis. They are: Being aggressive and unleashing a pro-active campaign extolling all the good done over many years that those receiving negative…
Read MoreBest of Silver Anvil Highlights: Carilion Crisis Communications Response to WDBJ7 Shootings
PRSA On the morning of August 26, 2015, WDBJ7 reporter Alison Parker and videographer Adam Ward were killed during their morning show’s last live segment around 6:45 a.m. Interviewee Vicki Gardner was rushed by ambulance to Carilion Roanoke Memorial Hospital (CRMH), the region’s level 1 designated trauma center, for emergency surgery. Carilion Clinic’s crisis communications team began…
Read MoreEquifax Flubs Its Huge Data Breach and The Crisis PR Response… Big Time
Andrew Blum, Principal, AJB Communications Talk about a PR problem! The news media, consumers, Congress, state regulators, lawyers, businesses, Moveon.org and just about anyone else using credit and data has a big beef with Equifax. It’s pretty hard for a business to truly anger 143 million customers all at once, but Equifax has managed to…
Read MoreWhat You Can Learn from the Activision Crisis
Accusations of widespread harassment, a state lawsuit and a poor initial response prompted an employee walkout. Here’s what to take away from this cautionary workplace tale. Robby Brumberg, Ragan Communications A worker walkout is perhaps one of the most difficult crises to manage. It’s one thing when chaos arrives from outside sources or external…
Read MoreMuseum of Public Relations Launches Campaign To Preserve Industry’s Response to COVID-19
Initiative Asks Agency and Corporate PR Organizations to Donate Materials Related to the Health Crisis United Airlines and Edelman are Founding Contributors to Effort CommPRO Editorial Staff The Museum of Public Relations today announced a major effort to document the PR industry’s response to the COVID-19 pandemic in partnership with the Arthur W. Page Center for…
Read MoreLessons from Trader Joe’s Communications Crisis
Ronn Torossian, CEO, 5WPR The grocery store chain Trader Joe’s recently received public backlash after a former employee in New York City claims that his position was terminated after he sent a letter to the company’s leaders with suggestions on how to improve the store’s safety protocols during the pandemic. The claim was made in…
Read MoreEmployees and Crisis Communications
Ronn Torossian, CEO, 5WPR After over a year of unpredictability and drastic change, plenty of people around the world are still looking to feel safe. Although many have already gone back to feeling relatively normal after the tumultuous months that have passed, there are still people who are operating on high alert and stressed…
Read MoreNew Word Enters Crisis Management Vocabulary: Don’t ‘Peloton’ Me, Pal, Do a Recall!
Tom Madden, Founder & CEO, TransMedia Group When you have a product that kills someone, don’t just “peloton,” do something! In other words, don’t just apologize, take action so it won’t happen again. Thus, it seems a new word has entered the PR crisis management lexicon. Perhaps “don’t peloton” will now join phrases like…
Read MoreHow To Make A PR Crisis Worse: An Abridged Trump Time Line Of The Twice-Impeached Former President’s Amateurish Publicity Failures, Including The Most Recent
Arthur Solomon I thought that my writing about the PR crises of Donald Trump would cease and that he would keep a low profile for at least several months after he lost the election in November. But I was wrong. Then I definitely thought he would keep a low profile after his encouragement of the…
Read MoreCrisis Communication Tips from 5WPR CEO
Not handling a PR crisis well can negatively affect businesses for many years, which means customers aren’t going to be interested in a brand with a damaged reputation. Especially when those situations hit the front pages of news outlets, those are crises that stick in people’s minds for years to come. Fortunately, when companies are…
Read MoreAfter Year of Global Crisis, Millions Respond with Massive Swell of Generosity and Shared Humanity on GivingTuesday 2020
The GivingTuesday Data Commons reports total giving increased from $1.97 billion to $2.47 billion in the United States alone, representing a 25% increase compared to GivingTuesday 2019. Further, GivingTuesday estimates that 34.8 million people participated in GivingTuesday 2020, a 29% increase over 2019. CommPRO Editorial Staff In a single day, GivingTuesday donors in the United States gave…
Read MoreManaging a PR Crisis on Social Media
Ronn Torossian, CEO, 5WPR Plenty of companies still don’t have a crisis communication plan set in place, yet most customers are using social media when engaging with a company that’s going through a PR crisis. This means that not having a good PR crisis plan can prove detrimental to a company, especially in an age when people…
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