Search results for: crisis response

Video Livestream with Execs and Experts Spearheads Crisis Response

  The American Heart Association shifted to a remote strategy for its livestream video series, Innovation @Heart. That and other approaches led its response to the pandemic. John Cowan, Editor, Ragan Communications When news emerged in early January 2020 about COVID-19, American Heart Association leaders were alarmed. As a science-based nonprofit saving lives for 96…

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Crisis Response: “A Higher Loyalty”

David Johnson, Founder & CEO, Strategic Vision PR Group Former FBI Director James Comey’s memoir, “A Higher Loyalty” comes out on April 17th. Comey is planning a massive media blitz and multi-city book tour to promote the book. ABC is airing a primetime interview with Comey and George Stephanopoulos on Sunday, April 16th. Tickets to…

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Ann Coulter’s Twitter War with Delta Airlines: Social Media Crisis Response

David E. Johnson, CEO, Strategic Vision PR Group Social media drives narratives. That cannot be emphasized enough. And it is particularly true during a crisis over customer service. More and more dissatisfied customers are taking to Twitter, Facebook, and YouTube to express their displeasure over poor customer service or what they view as poor quality…

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In Times of Crisis, What Matters More – Speed or Quality of Response?

In times of crisis, a slow, ineffective response spells disaster for a company’s stock price. But what matters more – speed or quality of response? Hot Paper Lantern analyzed how 80 companies communicated during a significant crisis event. The research shows that how and when a company responds to a crisis is directly linked to…

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Boeing’s Crisis PR Response: Do Not Copy

Arthur Solomon, Public Relations Consultant There are five ways during my career as a reporter, editor and PR pro that stand out as ways an entity or individual responded to a PR crisis.   They are: Being aggressive and unleashing a pro-active campaign extolling all the good done over many years that those receiving negative…

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Best of Silver Anvil Highlights: Carilion Crisis Communications Response to WDBJ7 Shootings

PRSA On the morning of August 26, 2015, WDBJ7 reporter Alison Parker and videographer Adam Ward were killed during their morning show’s last live segment around 6:45 a.m. Interviewee Vicki Gardner was rushed by ambulance to Carilion Roanoke Memorial Hospital (CRMH), the region’s level 1 designated trauma center, for emergency surgery. Carilion Clinic’s crisis communications team began…

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Equifax Flubs Its Huge Data Breach and The Crisis PR Response… Big Time

Andrew Blum, Principal, AJB Communications Talk about a PR problem! The news media, consumers, Congress, state regulators, lawyers, businesses, Moveon.org and just about anyone else using credit and data has a big beef with Equifax. It’s pretty hard for a business to truly anger 143 million customers all at once, but Equifax has managed to…

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What You Can Learn from the Activision Crisis

  Accusations of widespread harassment, a state lawsuit and a poor initial response prompted an employee walkout. Here’s what to take away from this cautionary workplace tale.  Robby Brumberg, Ragan Communications A worker walkout is perhaps one of the most difficult crises to manage. It’s one thing when chaos arrives from outside sources or external…

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Lessons from Trader Joe’s Communications Crisis

Ronn Torossian, CEO, 5WPR The grocery store chain Trader Joe’s recently received public backlash after a former employee in New York City claims that his position was terminated after he sent a letter to the company’s leaders with suggestions on how to improve the store’s safety protocols during the pandemic. The claim was made in…

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Employees and Crisis Communications

  Ronn Torossian, CEO, 5WPR After over a year of unpredictability and drastic change, plenty of people around the world are still looking to feel safe. Although many have already gone back to feeling relatively normal after the tumultuous months that have passed, there are still people who are operating on high alert and stressed…

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Crisis Communication Tips from 5WPR CEO

    Not handling a PR crisis well can negatively affect businesses for many years, which means customers aren’t going to be interested in a brand with a damaged reputation. Especially when those situations hit the front pages of news outlets, those are crises that stick in people’s minds for years to come.  Fortunately, when companies are…

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After Year of Global Crisis, Millions Respond with Massive Swell of Generosity and Shared Humanity on GivingTuesday 2020

The GivingTuesday Data Commons reports total giving increased from $1.97 billion to $2.47 billion in the United States alone, representing a 25% increase compared to GivingTuesday 2019. Further, GivingTuesday estimates that 34.8 million people participated in GivingTuesday 2020, a 29% increase over 2019. CommPRO Editorial Staff In a single day, GivingTuesday donors in the United States gave…

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Managing a PR Crisis on Social Media

Ronn Torossian, CEO, 5WPR  Plenty of companies still don’t have a crisis communication plan set in place, yet most customers are using social media when engaging with a company that’s going through a PR crisis. This means that not having a good PR crisis plan can prove detrimental to a company, especially in an age when people…

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