Search results for: creative

Too Many Cooks in the Kitchen: Cleaning Up the Creative Review Process

Ronn Torossian, CEO, 5WPR  Working in a creative field is at once rewarding and challenging. Within this subset of the workforce, it often seems that the creative review process gets mired down in mock-ups and margins. While reviewing creative and ensuring that the end product is the best possible asset for the business objective is…

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Video Content: How to Get Creative on a Budget

Lisa Arledge Powell, President, MediaSource You don’t have to spend a million bucks to be creative and deliver wins for your brand We hear it all the time: “We’d love to produce something visual, but we just don’t know if we have the budget.”  It’s time to stop thinking that way. Visual content can be crucial to…

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SMWNYC: Creative Brands and Reliable Influencers Are the Future of Advertising

Alex Marin, Content Manager, WHOSAY It is “very, very difficult to build a relationship with people on a six-inch screen,” opined WHOSAY CEO Steve Ellis to open the highly attended Social Media Week New York (SMWNYC) panel. Ellis highlighted one of the main challenges faced by brands and marketers nowadays, namely, that mobile advertising suffers from…

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Building a Creative Company Culture

Mark Angelo, CEO, Yorkville Advisors Building a creative company culture will take thought and effort. Often, jobs by their nature, become mundane and creativity doesn’t usually expand in ongoing routine situations. Though, interesting, for short bursts of time, doing non-thinking tasks can open up the mind for further creative thoughts. Like everything else in life,…

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WHOSAY Hires Facebook Exec As Senior Creative Director

CommPro.biz Editorial Staff Influencer marketing company WHOSAY announced the hire of Kat Gates as Senior Creative Director. Gates is an award-winning creative executive with a track record of generating meaningful and valuable experiences for consumers across all platforms. “Kat brings years of extensive advertising agency creative experience to the WHOSAY team ,” said Steve Ellis,…

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Creative and Ad Industry Leaders Join with the Ad Council to Stop Texting and Driving

A Commpro News Update Leaders from throughout the worlds of advertising, media, entertainment and social entrepreneurship have teamed up to aid Project Yellow Light, a national public service advertising (PSA) contest and scholarship program. The program is aimed at preventing texting and driving. The panel of judges includes actress, YouTuber and tastemaker Meg DeAngelis; hip-hop artist Aloe…

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Now Creative Group Partners with Canadian-Based Instagram Influencer

By CommPro.biz Editorial Staff CEO and Creative Director of Gatherr, Emily O’Brien has partnered with Now Creative Group to build her brand, including the launch of her new website. The goal is to grow her audience on other social media platforms, increase media presence and align her brand with business objectives. Gatherr is a Visual…

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World-Renowned Creative Director Tom Eslinger Named First-Ever Global Chief Creative Officer Of Burson-Marsteller

By CommPRO Editorial Staff Further strengthening its commitment to offering clients world-class strategic counsel paired with cutting-edge integrated communications, Burson-Marsteller today announced that world-renowned and internationally awarded executive creative director Tom Eslinger has been named as the firm’s first-ever Global Chief Creative Officer, effective immediately. He will be responsible for the seamless integration of strategy,…

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Edelman Expands Creative Bench in the Pacific Northwest

A Commpro News Update Today, Edelman announced that they have made two new additions to their creative and planning leadership teams.  Eddie Rehfeldt was named regional executive creative director and Chris Carter will be taking on the role of senior vice president of strategy and planning. In these new positions, Rehfeldt and Carter will be…

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That Human Capital (Creative) Thing

By Dwayne Flinchum, President & Founder, IridiumGroup My career could be summarized as a comfortable, or at times, uncomfortable pairing of art and commerce. I tried relentlessly to empower myself and arm any creative professional working on my team with information about the customer. I was at lunch recently with an old friend and former client,…

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Green Toys, Inc. Hires Company’s First Chief Creative Officer

By Commpro.biz Editorial Staff Award-winning manufacturer of eco-friendly and socially responsible children’s products announced the hiring of Ian Coats MacColl as the company’s first Chief Creative Officer. With 25 years of experience in the industry, Mr. MacColl will be responsible for overall product design, research, marketing and strategy for the company. “Ian stands at the…

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4 Tips for Managing Creative Marketers

Creative people are the heart and soul of marketing and communications. They have the ability to make raw and bland information interesting. These are people who can visualize, scribe and verbalize compelling stories inspired by little more than a bullet-point product description. They are gifted contributors to our marketing and PR teams. Having managed both…

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Cannes Lions – A Creative Bounty

By Tera Miller, Partner, Director of Strategic & Creative Planning, Ketchum It’s early in the week at Cannes, and the unusual quiet has given me time to take in the sights and activities before the true madness begins. In a Festival with 15,000 attendees from hundreds of organizations attending countless sessions, the pressure to stand out mimics…

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5 Ways to Stay on the Creative Edge in Business 

By Gary Douglas, Founder, Access Consciousness® The creative edge is where you have a constant state of innovation and greater possibility every moment of every day in everything you do.  Over the past twenty-five years, I have used these four elements every day to stay on the creative edge and keep my business growing to…

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5 Lessons in Creative Content Marketing From The Big Lebowski (PRESENTATION)

By TopRank Online Marketing Have you been writing blog content targeted at The Dude when your real customer is Mr. Lebowski? Great content starts with understanding your audience, their pain points and finding a way to connect with them on another level. A successful approach to creative content starts with nailing your strategy and carries…

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In These Uncertain Times, Make Knowledge Your Certain Power

  Wendy Glavin, Founder & CEO, Wendy Glavin Agency Many of us are hunkered down now, working from home amid the COVID-19 pandemic. After speaking with my dear friend, a doctor at a New York City hospital at the epicenter of the crisis, I’ve stopped watching daily news updates on television, reading articles on social media…

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Instacart Announces New Health & Safety Supplies For Shopper Community

CommPRO Editorial Staff Instacart, a North American leader in online grocery delivery, today announced plans to distribute new health and safety supplies to full-service shoppers as a part of its ongoing commitment to safely serve all members of the Instacart community in the wake of COVID-19. Additionally, Instacart has launched a new customer tip default…

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Should We Put PR on Hold Until After Coronavirus Crisis?

Thomas J. Madden, Chairman and CEO, Transmedia Group We’re receiving questions like this from major clients of PR firm I founded in New York City, now headquartered in Boca Raton, Florida, TransMedia Group. Here’s my answer to one of our clients, Hollywood celebrity hair stylist Donna Marie Fischetto, whose clients include Diane Keaton, Julia Roberts, Elizabeth Banks,…

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