Search results for: covid-19
How LifeWorks Rebranded Itself During COVID-19
Get practical, helpful insights from a pandemic-era corporate rebrand case study. Robby Brumberg, Ragan Communications A corporate rebrand is never easy. Try doing that during a global pandemic. LifeWorks, the global well-being solutions business formerly known as Morneau Shepell, faced this issue during the past year. Rod Cumming, LifeWork’s VP of global corporate and…
Read MoreIncentives, Convenience, and Positive Dialogue: Closing the COVID-19 Vaccine Gap (INFOGRAPHIC)
Brian Wallace, Founder & President, NowSourcing Vaccine confidence is holding firm, but it has reached a plateau. Approximately 10-15% of the United States population needs to change their mind to achieve herd immunity at 70-85%. Closing the gap is simpler than you think. Real Chemistry has been tracking vaccine confidence in the United States population since…
Read MoreOP-ED: The Covid-19 Olympics: Another Shameful Decision By The IOC
Arthur Solomon After more than a year of warnings from medical scientists that the Summer Olympic games in Tokyo has the potential of making the Covid-19 pandemic worse, after more than a year of protests by Japanese citizens that holding the Olympics endangered their population and after a year’s delay Tokyo 2020 officially commenced on…
Read MoreKnowing Your Risk in the COVID-19 Pandemic (INFOGRAPHIC)
Brian Wallace, Founder & President, NowSourcing As of last month, half of American adults have been at least partially vaccinated against COVID-19. While this number is widely celebrated, it may not be enough to end the pandemic. Herd immunity requires 70% to 85% of a population to be vaccinated. Vaccine hesitancy in the US has led…
Read MoreMuseum of Public Relations Launches Campaign To Preserve Industry’s Response to COVID-19
Initiative Asks Agency and Corporate PR Organizations to Donate Materials Related to the Health Crisis United Airlines and Edelman are Founding Contributors to Effort CommPRO Editorial Staff The Museum of Public Relations today announced a major effort to document the PR industry’s response to the COVID-19 pandemic in partnership with the Arthur W. Page Center for…
Read MoreCOVID-19 and Communication Professionals’ Responses | The North American Communication Monitor
CommPRO Editorial Staff There is no doubt that the COVID-19 global pandemic has generated an ongoing and possibly long-lasting impact on many aspects of communication, working environment, and multiple sectors of the world. It is critical to explore how communication professionals adapted to COVID-19 impacts and led to successful communication and transitions during this challenging…
Read MoreIndia Faces COVID-19 Crisis: Action Against Hunger Responds with Medical, Mental Health and Food Aid
CommPRO Editorial Staff India is facing an unprecedented public health crisis with the latest wave of COVID-19. The nonprofit Action Against Hunger is supporting COVID-19 prevention and treatment, while working to ensure this medical crisis doesn’t become a hunger crisis by delivering relief resources worth $1.5 million in the coming months. This includes 30,000 PPE…
Read MorePR in a Pandemic: The Impact of COVID-19 on the News Cycle
Free Webinar: Thursday, April 15 @ 11 AM, ET
Read MoreThree Business Technology Trends to Prepare for in the Wake of COVID-19
Robert Castles, Principal and Chief Technology Officer, PMG 2020 was a pivotal year in so many ways, and global events stemming from the pandemic continue to affect businesses and the technology they use. Not only did formerly thriving organizations shut their doors permanently, but the workflows of those that survived were thrown for a loop…
Read MoreEqual Pay Day: Impact of COVID-19 & Women in the Workforce (Clubhouse Event)
Wed March 24, 2021 1pm – 2pm Join us on Clubhouse: https://www.joinclubhouse.com/event/M5Qb5y8M
Read MoreHow Nursing Homes Can Recover from the COVID-19 Pandemic
Brian Wallace, Founder & President, NowSourcing 2020 was a horrific year for nursing homes. Of the 500,000+ American deaths from COVID-19, 36% were care facility residents or staff. In some states, that figure was as high as 54%. While the older generations and those with health issues are uniquely vulnerable in the pandemic, several missteps taken…
Read MoreHow Do Employees Rate Employers’ COVID-19 Wellness Efforts?
New data reveals 15 companies that are receiving high marks from workers. Robby Brumberg Are you pleased with how your employer has handled the COVID-19 crisis thus far? Have your leaders stepped up to provide crucial resources, support and tangible relief—or has the pandemic exposed a glaring lack of empathy and compassion? Many…
Read MoreTo the Edge and Back: What 2020 & COVID-19 Taught Me about Running a Business
Craig Howe, CEO of Rebel Ventures I could tell our Operations Manager was nervous the moment I picked up the phone. “We only have $16k left in the bank,” she said after working up some courage. As the CEO, I immediately went into problem solving mode. What about our Payroll Protection Plan? “Spent.” What…
Read MoreThat Said with Michael Zeldin – Guest, Debora MacKenzie, Author, “Covid-19: The Pandemic that Never Should Have Happened and How to Stop the Next One”
Free Virtual Event: On-Demand Watch Here: https://bit.ly/3g3mPQ9
Read MoreIdentifying and Addressing Mental Illness Hot Spots Caused by the Covid-19 Pandemic
CommPRO Editorial Staff Mental Health America (MHA), along with Lundbeck, announce the launch of a groundbreaking new initiative that will apply analytics on the data set created from MHA’s extensive mental health screenings, plus publicly available data sets, to find mental health hotspots and address the rapidly escalating mental health impacts emerging from the COVID-19…
Read MoreMentoring in the Age of Covid-19
Mickey Mandelbaum, Partner, Prosek Partners Of all the havoc the pandemic has brought to the workplace, the one that worries me the most are the lessons and knowledge our younger colleagues are missing in the current work-from-home environment. To be clear, I’m not talking about formal teach-ins or other company-wide meetings that can no longer…
Read MoreThe Consequences of Misinformation: Trump Largest Disseminator of False COVID-19 Information
Helio Fred Garcia Last week Cornell University’s Alliance for Science published the first comprehensive study of Coronavirus misinformation in the media, and concluded that President Trump is likely the largest driver of the such misinformation. Lost in the News Cycle In any other administration this would have led the news for at least a week.…
Read MoreQR Codes get a New Life as COVID-19 Recovery Spurs Contactless Payments
Justin Osborne COVID-19 increased the need of many businesses and people to have alternative payment methods. The rise in technological discoveries has paved the way for this to be possible. Many businesses are now tapping on to the use of QR code technology as a mechanism of surviving the slowdown in the global market. This is because…
Read MoreThe Underutilized Power of ‘Externalities’ – An Economist’s Take on Persuasive COVID-19 Communication
Sandra J. Peart, Dean of the Jepson School of Leadership Studies at the University of Richmond Economists often talk about externalities, the side effects associated with producing or consuming a product. The classic example is cigarette smoke: when you smoke near someone else, they inhale chemicals and increase their risk of lung cancer. Your decision…
Read More3 Tips to Retool Your Influencer Marketing During COVID-19
Adam Rossow, Co-Founder, Group RFZ With lockdowns driving up social media engagement, and influencers still creating content from home, influencer marketing remains a resilient strategy. However, it’s not business as usual. These tips can guide you through the reformulated world of influencer marketing during the pandemic. Social media use among U.S. adults has risen significantly…
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