Search results for: covid-19

3 Tips to Retool Your Influencer Marketing During COVID-19

Adam Rossow, Co-Founder, Group RFZ With lockdowns driving up social media engagement, and influencers still creating content from home, influencer marketing remains a resilient strategy. However, it’s not business as usual. These tips can guide you through the reformulated world of influencer marketing during the pandemic.  Social media use among U.S. adults has risen significantly…

Read More

How COVID-19 Has Changed Consumer Behavior

Ronn Torossian, CEO, 5WPR As our country is still grappling with COVID-19, many marketers are in a quandary as to how to strategize to consumers, many of whom have yet to return to work. Add to that the fact that many employers are still allowing employees to work remotely. A recent McKinsey study discovered other…

Read More

South Korea’s Jeju Island Selects ICONLOOP Blockchain Technology for Private, Secure COVID-19 Contact Tracing

  CommPRO Editorial Staff  ICONLOOP (www.iconloop.com), South Korea’s leading blockchain technology company, today announced that Jeju Island, the country’s most popular domestic tourist destination, will use its Decentralized Identity (‘DID’) blockchain technology to provide private, secure COVID-19 contact tracing to the island’s 15 million annual visitors. ICONLOOP and the Jeju Special Self-Governing Province have signed a…

Read More

Black Communications Professionals Disparately Impacted Due to COVID-19, New Survey Finds

CommPRO Editorial Staff COVID-19 is uniquely impacting Blacks in communications due to organizational shifts brought on by the virus combined with the heightened social justice climate. Recently, Media Frenzy Global, in partnership with the National Black Public Relations Society (NBPRS), released its 2020 survey, COVID-19’s Impact on Black Communications Professionals, highlighting challenges faced by Black professionals during COVID-19. The survey…

Read More

The Importance of Putting People First During COVID-19

Tina McCorkindale, Ph.D., APR, President and CEO, Institute for Public Relations Steve Cody, Founder and CEO, Peppercomm, IPR Chair Recently, the Institute for Public Relations (IPR) and Peppercomm released a new e-book featuring 30 senior communication executives discussing how they are handling COVID-19 and looking ahead to the future. Of the 30 executives, one common…

Read More

#CheckMyMath…Are U.S. Covid-19 Deaths Really Like 750 Jets Crashing?

Lessons in Using Analogies Gerard Braud, CSP, Fellow IEC In a politically divided United States, research indicates one-third of Americans think Covid-19 is a hoax, while two-thirds think it is a serious threat to health and safety. Oddly, the message that “Covid-19 is like the common flu” seems to resonate soundly with one audience. Yet…

Read More

Three Key Takeaways from the COVID-19 Reset Webinar Series 

Simon Erskine Locke, Founder & CEO of CommunicationsMatchTM  Over the last three months, renowned Columbia and Harvard professors, industry-leading marketers, and behavioral experts have shared insights into impact and opportunities for leaders at all levels in all functions interested in the integration of strategy, marketing, and communications around COVID-19.  In the most recent webinar, our distinguished…

Read More

COVID-19 Communication For Transitioning Employees Back Into The Workplace

Katie Hickman, Senior Account Executive at Maccabee In the wake of COVID-19, your employees are experiencing a wide range of emotions: fear, angst, stress, anxiety and even anger. As employers explore what it looks like to bring its workforce back on site, it’s important to note that 70% of employees surveyed said that several factors…

Read More

Telos Blockchain Launches The Epios Project for Anonymous COVID-19 Testing

CommPRO Editorial Staff The Telos blockchain has just launched The Epios Project to facilitate anonymous disease testing, starting with COVID-19. Epios uses a new, patent-pending method for recording anonymous information within a system requiring disclosure of personally identifiable information. Its mobile app, which will be released later this month, will connect people seeking anonymous testing…

Read More

How Do Employees Rate Their Company’s Communication in COVID-19?

Tina McCorkindale, Ph.D., APR, President and CEO, Institute for Public Relations Since the outbreak of COVID-19, the Institute for Public Relations has conducted four studies, with partners such as Peppercomm, Harris Insights, and Leger, to determine how communication departments and agencies are handling the COVID-19 pandemic internally. The fifth study, an e-book featuring exclusive in-depth…

Read More

Global Citizen And The European Commission Mobilize $1.5 Billion In Cash Grants, And $5.4 Billion In Loans And Guarantees–For A Total Of $6.9 Billion Pledged–To Combat The Disproportionate Impact Of COVID-19 On Vulnerable And Disadvantaged Communities

CommPRO Editorial Staff International‌ ‌advocacy‌ ‌organization‌ Global Citizen and the European Commission (EC) today‌ hosted Global Goal: Unite for Our Future – The Summit and The Concert, as part of a global campaign to coordinate the development of COVID-19 tests, treatments and vaccines, and to ensure equitable access to everyone, everywhere. Building on the success of the European Union’s May 4th pledging conference, the Global Goal:…

Read More

Communication in the Time of COVID-19: Let Data Guide Your Plan

Brian Cluster, Director of Industry Strategy – CPG & Retail, Stibo Systems In the wake of COVID-19 stay-in-place measures, today’s shoppers rely more heavily on e-commerce than ever. Many would like to go back to the way things were pre-pandemic – but even if a vaccine were found today, a return to crowded malls is…

Read More

Binance Charity Pioneers COVID-19 Relief With First-Ever Fully-Transparent Campaign

CommPRO Editorial Staff After providing aid to hospitals in China, Italy, and Spain, among other countries ravaged by COVID-19, Binance Charity, the blockchain-powered non-profit transforming charitable giving, has furthered its relief efforts providing thousands of personal protective equipment (PPE) materials to one of the regions most affected by coronavirus in the world: New York City.…

Read More

Computing for a Cause: CPUcoin and BOINC to Power COVID-19 Research through IBM World Community Grid and Rosetta@home

CommPRO Editorial Staff CPUcoin (cpucoin.io), developers of the sharing economy for computing power, today announced a new program that incentivizes social responsibility to support COVID-19 research, by simply providing access to unused computing power. The process is straightforward: Download and install CPUcoin’s CGN Miner and BOINC, then select from two COVID-19 research projects, IBM World…

Read More