Search results for: content marketing ronn torossian

Content Marketing and PR

Ronn Torossian, CEO, 5WPR Developing high-quality and valuable content has become one of the cornerstones of good PR, and marketing strategies. A lot of people these days are demanding that type of content from brands and corporations.  However, only creating branded content is not going to be enough for many companies, so many businesses are…

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PR Masters Series Podcast, Episode #45 – Ronn Torossian

About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today’s special guest is Ronn…

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Marketing Potential of Clubhouse

Ronn Torossian, CEO, 5WPR  One of the hottest new social media apps right now has sparked a lot of buzz around social influencers, and has been admired for its capacity to create real communities and conversations. This, along its user-friendly design makes it a great place for certain businesses and digital marketers to promote campaigns. …

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Driving Awareness with Social Marketing

Ronn Torossian, CEO, 5WPR Although social media and digital PR , in some form or another, has been around for several decades now, it was with the launch of Facebook that brands really started paying attention to its great marketing potential. Back in the day, branding was solely focused on broadcast ads, print media, and newsletters, but…

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Are CGI Models the Future of Influencer Marketing?

  Ronn Torossian, CEO, 5WPR  Back in 2016, a startup based in Los Angeles called Brud created three virtual influencers, specifically models, along with social media profiles for these influencers, with accounts closely resembling the ones that human influencers have. These virtual people have complex backgrounds and even relationships, which only intrigue the public and…

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Where Is Content Marketing Headed?

Ronn Torossian, CEO, 5WPR Content Marketing World recently wrapped its 10th annual event. According to Stephanie Stahl, General Manager at Content Marketing Institute being a successful content marketer in the future will require being more interesting, more helpful and more truthful. Being more, she explained, won’t necessarily mean more work. Instead, she says it will require…

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Ronn Torossian on Customer Journey Maps in Marketing

One of the essential tasks for marketers and digital PR professionals is to be able to both predict as well as influence customer behavior. With every single buyer persona, ad, post, landing page, and email, the marketers have a single goal of persuading the target audience to act, while also predicting and preparing for whatever action the…

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2020 Influencer Marketing Trends

  Ronn Torossian, CEO, 5WPR  In the last few years, there has been a big rise in businesses utilizing influencers’ audiences to market their products or services. This type of marketing has itself had ups and downs. However, influencer marketing is an incredibly effective tactic that businesses can take advantage of, and it’s intrinsically linked with social…

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Richard Mille: Brilliant Luxury Marketing

Ronn Torossian, CEO, 5WPR  Established in 1999, the Swiss luxury watchmaking business was founded by Richard Mille and Dominique Guenat. Almost immediately, the brand quickly rose in popularity in the extremely niche market and has been followed by success ever since.  One of the founders of the brand, Richard Mille himself, decided to launch a…

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Ronn Torossian On Bad News: When Celebs Agree to Jail Time

In the public eye, a single bad decision can damage a carefully-cultivated public brand which took years to develop affecting their public relations image forever. As an example of this, actress Lori Loughlin and her husband, fashion designer Mossimo Giannulli, have agreed to plea deals that include jail time for their role in the national college entrance “bribery” scandal. …

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5WPR CEO On Integrating Traditional and Digital Marketing Strategies

Most industries today are under extreme pressure to evolve with emerging technologies – and to do so fast. This is particularly true for those in marketing and public relations roles; even on a quiet day, operating in this industry requires spinning an inordinate number of plates. When it comes to adapting to the latest platform…

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The Pandemic and Marketing for Businesses

Ronn Torossian, CEO & Founder, 5WPR  Working during a time of unpredictability and panic due to the novel coronavirus COVID-19 is not an easy task. Schools, universities and other educational facilities have all closed down, businesses are working from home, many countries have closed their borders, banned larger public gatherings, events have been canceled, and…

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3 B2B Marketing Trends To Embrace in 2020

Ronn Torossian, Founder, 5WPR  Sales and marketing are innately dynamic. This dynamic nature requires that organizations in every industry keep abreast of steadily changing trends. Timing is key in marketing. An organization that’s dependent on last year’s sales and marketing blueprint will lag behind its innovative competitors.  So let’s go over trends that forward-thinking organizations…

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Digital Marketing Terms You Need to Know

Ronn Torossian, CEO, 5WPR The landscape of digital marketing is changing practically every single day. There are new technologies and tools being introduced constantly, which means that keeping up with everything is no easy task. That’s why today we’ll be discussing some of the terms in digital marketing that everyone should know about, and that…

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Marketing Politics In An Election Year

Ronn Torossian, CEO, 5WPR  In today’s polarized society and a democracy with wary consumers deciding whom they’ll boycott or support and even vote for, companies have a much tougher road to navigate than they did a few decades ago.  With so many options, consumers have numerous choices. Over the past three years, Brands in Motion, a…

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Ronn Torossian On Great 2019 PR Campaigns

Every year PR remains competitive – Here’s some great PR and marketing campaigns that we’ve spotted this year: A Campaign on Loneliness It started this year, but it’s going to be a campaign that’s going into the new decade. This is a campaign that’s going to bring people’s attention to the difficulty of being lonely…

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Digital Marketing Mistakes to Avoid

Ronn Torossian, CEO, 5WPR  A strong digital marketing strategy is bound to be a success. But how strong the strategy really is can be assessed by how often it is edited and updated. When the customers are looking at a brand these days, they’re most often looking for the digital presence of the brand. And an effective…

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How Estee Lauder Redirected Marketing Budget to Stay Current

Ronn Torossian, CEO, 5WPR  When many millennial age women were younger, they’re likely to have seen their mothers applying Estee Lauder makeup on one occasion or another. An early direct to consumer brand that relied heavily on its distribution reps to handle much of its sales, Estee Lauder was quick to establish itself as a…

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