Search results for: content marketing
How to Create Effective and Simple Content Marketing Strategies
ee Frank Hamilton, Blogger By this point, every business owner and marketer knows about the importance of having a content marketing strategy. However, it’s worth stressing that your strategy needs to be effective and successful – otherwise, there’s no point in it. But if you are a beginner or if you don’t have a lot…
Read MoreTop Content Marketing Platforms
Ronn Torossian, CEO, 5WPR In the last two decades, the marketing industry has gone through numerous changes, especially in the way marketers can distribute contact directly to the target audience. There are a number of platforms that allow companies and their marketing teams to promote targeted messages and automate their content distribution, which has…
Read MoreGeben Communication Acquires Content Marketing and Influencer Agency Women Online
CommPRO Editorial Staff Geben Communication, an award-winning public relations firm, today announced it has acquired Women Online, a content and influencer marketing agency that specializes in national social impact and nonprofit clients. “We’ve always focused on accelerating growth and impact for our clients. Now, we can do more,” said Geben Founder and President, Heather Whaling. “This…
Read MoreContent Marketing and PR
Ronn Torossian, CEO, 5WPR Developing high-quality and valuable content has become one of the cornerstones of good PR, and marketing strategies. A lot of people these days are demanding that type of content from brands and corporations. However, only creating branded content is not going to be enough for many companies, so many businesses are…
Read MoreWhere Is Content Marketing Headed?
Ronn Torossian, CEO, 5WPR Content Marketing World recently wrapped its 10th annual event. According to Stephanie Stahl, General Manager at Content Marketing Institute being a successful content marketer in the future will require being more interesting, more helpful and more truthful. Being more, she explained, won’t necessarily mean more work. Instead, she says it will require…
Read More6 Free Press Release Templates to Boost Your Content Marketing and PR
Notified A well-written press release can be an efficient and effective way to boost your content marketing and public relations strategy. The problem is, many people don’t know how to write one. The most important components of a successful press release are: (1) having a newsworthy event to promote; (2) using a quality press release…
Read MoreThe Future of Content Marketing and What We Should Expect
Nick Galov, HostingTribunal.com There is no doubt that content marketing holds the number one spot for the most efficient and beneficial method of promotion and advertising in the world of the internet and social media. This marketing method has been around since the late 19th century and has revolutionized the way marketers connect and engage with…
Read MoreThe Word Count Guide for Content Marketing Distribution Channels
Phoebe Robson, Blogger When limiting word count to produce pristine content for your marketing strategy, word count tools are your best friend. However, knowing what word count limit produces optimal results—e.g. website traffic and engagement is a different thing altogether. As you post on different channels, the rules change. There is never one definite answer or definite…
Read MoreBrand Storytelling & Content Marketing Conference at Disneyland
Live Event: September 19 & 20, 2019 • Anaheim, CA
Read MoreBTS: Content Marketing Video Workflow, Tips and Ideas to Steal
Libris is pulling back the curtain in their on-demand webinar! Get tips for shooting video, conducting interviews and speeding up your workflow so you can reach your followers faster. Read on here… This content is part of Digital Asset Management Month, a month-long series presented by Libris by PhotoShelter to help you manage your visual…
Read MoreVisual Content Marketing Mistakes You Don’t Know You’re Making
Do you know what mistakes you’re making with visual content? In this webinar, learn how to avoid content marketing pitfalls and come out on top. Read on here… This content is part of Digital Asset Management Month, a month-long series presented by Libris by PhotoShelter to help you manage your visual assets and connect…
Read More5WPR CEO With Six Questions to Ask When Creating a Content Marketing Plan
If you don’t have one already, 2019 is the year to start working on your content marketing plan. Content marketing has grown to become an essential marketing tool. If you’re struggling with where to start and how to flesh out your plan, here are six questions to ask yourself to get the ball rolling: 1. Who…
Read More8 Keys to a Successful Content Marketing Campaign
Great content marketing campaigns don’t just happen Content marketing, when done well, has a long-lasting impact on the success of an organization. But this success does not come easily. Competition is fierce, audiences are hard to reach, and without a well-defined approach to campaigns, content marketers are essentially just relying on luck to drive business…
Read MoreUnlock the Key to Content Marketing Strategy Using Real-Time Data
Register for PRSA’s Content Marketing Certificate Program, designed to teach and empower you to develop content strategies and tactics that deliver quantifiable business outcomes. https://bit.ly/prsacontent Lisa Arledge Powell, President, MediaSource In the world of content marketing, the word “strategy” gets thrown around a lot. You’ll hear it used in grandiose ways that make it seem…
Read MoreThe Importance of Visual Storytelling in Content Marketing
Lisa Arledge Powell I’ll believe it when I see it.” – Your Audience, probably. Visual storytelling has proven to be a highly-effective storytelling tool. If you’re not already, you should be incorporating visuals into your content marketing initiatives. And if you are, are you sure you’re using the right type for the right content? Research…
Read MoreWhy State Farm’s Content Marketing Partnership with “This Is Us” Was a Success
Lisa Arledge Powell, President, MediaSource It’s no accident that State Farm’s decision to get into the content marketing game with the hit television series “This Is Us” has been a successful partnership. The brand’s slogan “here to help life go right” is a natural tie for the nostalgia that has fans of the NBC show captivated…
Read MoreContent Marketing for PR Pros Is Not That Scary
Let’s play a game: I’ll list two job descriptions, and you try to guess what I’m referring to: Identify a target audience, build trust, increase brand awareness and help grow business. If you guessed public relations—you’re correct! Now, let’s try another one. Identify a target audience, build trust, increase brand awareness and help grow business. …
Read MoreBIGVU Names Startup Veteran in Content Marketing and Media Intelligence as CEO
CommPRO Editorial Team Video Creation and Social Publishing App, BIGVU, leveraged by marketing, sales, training and communications professionals, announced the addition of industry veteran and successful startup founder, Sean Morgan as the company’s new CEO. Morgan previously founded and successfully built and guided Critical Mention, Syndicaster, ClipSyndicate and Screaming Media. “We’re thrilled to have someone…
Read MoreContent Marketing Solutions that Drive Business
Content Rules: Create Customer Connections, Deliver Engagement and Drive Business is a how-to guide on insider tips and guidelines on developing content that matters to stakeholder audiences, building relationships and spurring sales. From bylined articles to video to, yes, even white papers, learn how to turn good content into great content. Topics include: Building Customer Connections…
Read More2017 Silver and Bronze Anvils Winner Highlight: Ag Finance and the Era of Content Marketing
PRSA Farm Credit Mid-America – a $21 billion agricultural lending cooperative serving farmers and rural residents of Indiana, Ohio, Kentucky and Tennessee – is a well-known entity, but is was perceived by growth-oriented farmers as a stodgy, conservative operation trying to apply 20th century lending solutions to 21st century farming. In light of this, Farm Credit needed to…
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