Search results for: content marketing
Where Is Content Marketing Headed?
Ronn Torossian, CEO, 5WPR Content Marketing World recently wrapped its 10th annual event. According to Stephanie Stahl, General Manager at Content Marketing Institute being a successful content marketer in the future will require being more interesting, more helpful and more truthful. Being more, she explained, won’t necessarily mean more work. Instead, she says it will require…
Read More6 Free Press Release Templates to Boost Your Content Marketing and PR
Notified A well-written press release can be an efficient and effective way to boost your content marketing and public relations strategy. The problem is, many people don’t know how to write one. The most important components of a successful press release are: (1) having a newsworthy event to promote; (2) using a quality press release…
Read MoreThe Future of Content Marketing and What We Should Expect
Nick Galov, HostingTribunal.com There is no doubt that content marketing holds the number one spot for the most efficient and beneficial method of promotion and advertising in the world of the internet and social media. This marketing method has been around since the late 19th century and has revolutionized the way marketers connect and engage with…
Read MoreThe Word Count Guide for Content Marketing Distribution Channels
Phoebe Robson, Blogger When limiting word count to produce pristine content for your marketing strategy, word count tools are your best friend. However, knowing what word count limit produces optimal results—e.g. website traffic and engagement is a different thing altogether. As you post on different channels, the rules change. There is never one definite answer or definite…
Read MoreBrand Storytelling & Content Marketing Conference at Disneyland
Live Event: September 19 & 20, 2019 • Anaheim, CA
Read MoreBTS: Content Marketing Video Workflow, Tips and Ideas to Steal
Libris is pulling back the curtain in their on-demand webinar! Get tips for shooting video, conducting interviews and speeding up your workflow so you can reach your followers faster. Read on here… This content is part of Digital Asset Management Month, a month-long series presented by Libris by PhotoShelter to help you manage your visual…
Read MoreVisual Content Marketing Mistakes You Don’t Know You’re Making
Do you know what mistakes you’re making with visual content? In this webinar, learn how to avoid content marketing pitfalls and come out on top. Read on here… This content is part of Digital Asset Management Month, a month-long series presented by Libris by PhotoShelter to help you manage your visual assets and connect…
Read More5WPR CEO With Six Questions to Ask When Creating a Content Marketing Plan
If you don’t have one already, 2019 is the year to start working on your content marketing plan. Content marketing has grown to become an essential marketing tool. If you’re struggling with where to start and how to flesh out your plan, here are six questions to ask yourself to get the ball rolling: 1. Who…
Read More8 Keys to a Successful Content Marketing Campaign
Great content marketing campaigns don’t just happen Content marketing, when done well, has a long-lasting impact on the success of an organization. But this success does not come easily. Competition is fierce, audiences are hard to reach, and without a well-defined approach to campaigns, content marketers are essentially just relying on luck to drive business…
Read MoreUnlock the Key to Content Marketing Strategy Using Real-Time Data
Register for PRSA’s Content Marketing Certificate Program, designed to teach and empower you to develop content strategies and tactics that deliver quantifiable business outcomes. https://bit.ly/prsacontent Lisa Arledge Powell, President, MediaSource In the world of content marketing, the word “strategy” gets thrown around a lot. You’ll hear it used in grandiose ways that make it seem…
Read MoreThe Importance of Visual Storytelling in Content Marketing
Lisa Arledge Powell I’ll believe it when I see it.” – Your Audience, probably. Visual storytelling has proven to be a highly-effective storytelling tool. If you’re not already, you should be incorporating visuals into your content marketing initiatives. And if you are, are you sure you’re using the right type for the right content? Research…
Read MoreWhy State Farm’s Content Marketing Partnership with “This Is Us” Was a Success
Lisa Arledge Powell, President, MediaSource It’s no accident that State Farm’s decision to get into the content marketing game with the hit television series “This Is Us” has been a successful partnership. The brand’s slogan “here to help life go right” is a natural tie for the nostalgia that has fans of the NBC show captivated…
Read MoreContent Marketing for PR Pros Is Not That Scary
Let’s play a game: I’ll list two job descriptions, and you try to guess what I’m referring to: Identify a target audience, build trust, increase brand awareness and help grow business. If you guessed public relations—you’re correct! Now, let’s try another one. Identify a target audience, build trust, increase brand awareness and help grow business. …
Read MoreBIGVU Names Startup Veteran in Content Marketing and Media Intelligence as CEO
CommPRO Editorial Team Video Creation and Social Publishing App, BIGVU, leveraged by marketing, sales, training and communications professionals, announced the addition of industry veteran and successful startup founder, Sean Morgan as the company’s new CEO. Morgan previously founded and successfully built and guided Critical Mention, Syndicaster, ClipSyndicate and Screaming Media. “We’re thrilled to have someone…
Read MoreContent Marketing Solutions that Drive Business
Content Rules: Create Customer Connections, Deliver Engagement and Drive Business is a how-to guide on insider tips and guidelines on developing content that matters to stakeholder audiences, building relationships and spurring sales. From bylined articles to video to, yes, even white papers, learn how to turn good content into great content. Topics include: Building Customer Connections…
Read More2017 Silver and Bronze Anvils Winner Highlight: Ag Finance and the Era of Content Marketing
PRSA Farm Credit Mid-America – a $21 billion agricultural lending cooperative serving farmers and rural residents of Indiana, Ohio, Kentucky and Tennessee – is a well-known entity, but is was perceived by growth-oriented farmers as a stodgy, conservative operation trying to apply 20th century lending solutions to 21st century farming. In light of this, Farm Credit needed to…
Read More3 Content Marketing Trends to Watch in 2019
It’s that time of year again. We’re approaching the end of 2018 and businesses are looking ahead to the New Year. Many of you are already in the throes of planning. Keep these three important content marketing trends in mind while you work on how to improve your results next year. The Need for a Documented Content…
Read More#9 MOST-VIEWED EVENT in 2017: The 5 Keys to Kick-Ass Content Marketing (Free Webinar On-Demand)
Webinar Overview We invest a lot of time, budget and effort in creating content. Yet 90% of the content fails to achieve business goals. Why? Without being able to identify the types of content that resonate with our core audience, knowing what will actually impact conversions and business objectives, and having a strategy to distribute…
Read MoreHow to See ROI in Your Content Marketing Efforts
Jennifer Hetherington, Senior Vice President of Marketing, TSheets.com We all know the web is oversaturated with content. But that doesn’t mean it’s impossible to write anything of value. Answering the reader’s question is one thing — one very important thing — but is your content providing the best information? And more importantly, do you know…
Read MoreContent Marketing
CONTENT MARKETING Nov 10, 2020 | Content Marketing, Marketing Where Is Content Marketing Headed? Nov 25, 2019 | Content Marketing, Marketing The Future of Content Marketing and What We Should Expect Apr 24, 2019 | Content Marketing 5 Places for Content Inspiration Mar 18, 2019 | Content Marketing, Digital Asset Management Month (#DAMmonth), Reports, Social Media How to Drive Social…
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