Search results for: content marketer

2022 – Top Online Tools for Content Marketers

  Frank Hamilton, Blogger Content marketing is acknowledged as the most effective way to develop and promote a new brand, reaching out to the target audience. Content marketing includes several directions like blog articles, social media, mailing, etc. but each of these types has only one purpose—to help their potential clients resolve their daily issues…

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Facebook Algorithm Changes: What Content Marketers Need to Know

Editor’s Note: To learn more about Content Marketing, earn a certificate in content marketing from PRSA: https://bit.ly/prsacontent Lisa Arledge Powell, President, MediaSource When Facebook announces changes to the News Feed, communicators straighten up and listen. The most recent changes were sudden and significant, affecting the lives of social media strategists and content marketers overnight—even forcing once-flourishing publishers…

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The Content Marketers Secret Weapon

Scott Fedonchik, Senior Vice President of Marketing, Business Wire There is an easy, affordable, trusted and effective tool to promote your communications that you might not be thinking about…post it as Business Wire News Release. Why? Here are a few highlights. 1) By reframing your content as a news release (and including supporting materials like a headshot,…

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7 Traits Every Great Content Marketer Must Have

By Josh Ritchie, Co-Founder and CEO, Column Five Developing and promoting great content is no easy game. It takes a lot to run a good operation—and the most important aspect is the people in that operation. Beyond their skill sets and knowledge base, good content professionals exhibit particular qualities that contribute to their success. Whether you’re…

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Content Hub Optimized for Content Marketers: Contently Live

A Commpro News Update Content marketing tech company Contently launched Contently Live, a customizable content hub specifically for marketers. The site is designed to avoid the hassle of having to build a website or microsite, by driving business results itself – like lead generation, audience attention, and revenue. “Simply publishing content isn’t enough these days—marketers…

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Video Creation and Strategy for Today’s Modern Content Marketer (Free Webinar)

Webinar Overview Please join us for our upcoming webinar on June 22 at 1PM ET when we discuss video creation, execution and implementation tips to help you develop valuable assets that you can successfully use in your content marketing program. Video is an absolute requirement for today’s audiences. When developing your content marketing strategy, compelling,…

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Script Writing 101 for Content Marketers

A blank page is to a script writer what a blank canvas is to an artist. Each key stroke might compare to a brush stroke. Like a painter who pulls from his imagination, you might draft a script drawn from what you already have in mind before you ever head out into the field to…

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10 Habits Every Content Marketer Needs to Break in 2016

In both our professional and personal lives, the new year offers a fresh start, a time to take stock and identify opportunities for improvement. Of course, that also means it’s time for the inescapable tradition of making New Year’s resolutions. It’s time to promise to exercise more, put down our phones more, and focus more on our families. Although I know that…

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Tech Marketers Need Strong Focus on Lead Nurturing in Content Marketing Strategies

CommPro.biz Editorial Staff IDG Enterprise — the leading enterprise technology media company, comprising CIO, Computerworld, CSO, InfoWorld, ITworld and Network World — explores the role of content consumption in the technology purchase process in the 2017 Customer Engagement research. Digital transformation is putting more emphasis on technology driving the business forward. In turn, IT decision-makers…

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How Marketers Can Curb Metrics Cravings in the Post-Cookie World

Andy Hasselwander, Chief Analytics Officer at MarketBridge Measurement and optimization remain critical imperatives for marketers. When hundreds of millions of dollars are being spent to acquire customers, CFOs take notice and want to know how various aspects of the marketing mix are working—or not working. The questions of ROI, cost per acquisition, marginal cost per…

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Lessons That Sports Marketers, And Everyone, Should Have Learned From The 2021 Super Bowl As We Approach The 2022 Game On February 13. (And Important Betting Advice At This Article’s Conclusion)

Arthur Solomon The 2021 Super Bowl once again proved four things that are already known, even though sports marketers, their advertising and PR firms, the networks and the National Football League don’t want to admit – at least publicly:  The game, as are all mega sporting events, are magnets for negative publicity, and The efficacy…

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How to Create Effective and Simple Content Marketing Strategies

ee Frank Hamilton, Blogger By this point, every business owner and marketer knows about the importance of having a content marketing strategy. However, it’s worth stressing that your strategy needs to be effective and successful – otherwise, there’s no point in it. But if you are a beginner or if you don’t have a lot…

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The Importance of Digital Engagement for Healthcare Marketers

Rebecca Wong, Managing Director, Three Whiskey US The pandemic has demonstrated the importance of digital engagement and virtual connection, especially for healthcare providers and companies. This year it will become increasingly important for healthcare marketers to leverage these digital channels in order to keep up with evolving customer needs and build brand trust.  So, how…

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The Content Council Announces New Board of Directors

New Chair, Red Havas EVP Linda Descano, CFA®, Brings Years of Merged Media Experience to the World’s Premiere Content Marketing Organization CommPRO Editorial Staff The Content Council, the premier nonprofit organization representing content marketers globally, is pleased to announce the election of its 2021–2023 board of directors. Linda Descano, CFA®, executive vice president and head…

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The Impact of Blockchain: Its Potential in Digital Marketing across Consumers, Businesses, and Marketers

Joshua Q. Israel Satten, Blockchain Practice Lead and Evangelist – North America, Wipro Limited Beyond the blockchain hype lies its true potential, leading to new pathways towards implementation and real usage of the underlying technology set (most notably distributed ledger, smart contracts, crypto-assets, and encryption). These are being realized across supply-chain, financial services, and manufacturing…

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The Future of Content Marketing and What We Should Expect

Nick Galov, HostingTribunal.com  There is no doubt that content marketing holds the number one spot for the most efficient and beneficial method of promotion and advertising in the world of the internet and social media. This marketing method has been around since the late 19th century and has revolutionized the way marketers connect and engage with…

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Attention B2B Marketers: Why LinkedIn Rules

Mike Orr, COO, Grapevine6 With 650 million professional members, LinkedIn must be considered in any social marketing strategy. LinkedIn is often overlooked by marketers because its professional ‘personality’ does not lend itself to glitzy consumer campaigns that win awards and attract press coverage. As marketers we would be wise to explore the untapped potential of…

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Memes Mean Business for B2B Marketers

Aidan Paringer, Marketing Director, BNTouch CRM For many B2B marketers, there’s a feeling of dread that comes with trying out of the box ideas. After all, search, display and LinkedIn have typically been strong drivers of quantifiable results. This is particularly true in industries that are generally regarded as slow movers. By way of example,…

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