Search results for: content creation

The State of Content Creation

Editor’s Note: We recently sat down with Katie Kern, Media Frenzy Global Chief Operating Officer, to get her thoughts on the state of content creation, which brands are getting it right and where she believes the next phase of content is headed. 1) What does next-level content creation mean to you? I would define next-level content…

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Guide to Easy Instagram Content Creation

By Jacqueline Simard Ireton, Director of Accounts, BLASTmedia Over 400 million users are now actively sharing content on Instagram each month. The emphasis on creative and compelling content is not dwindling and as a consumer brand, it’s obvious the needed emphasis of visual content. If you’re lacking the creative juices to get the content ideation flowing,…

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Video Creation and Strategy for Today’s Modern Content Marketer (Free Webinar)

Webinar Overview Please join us for our upcoming webinar on June 22 at 1PM ET when we discuss video creation, execution and implementation tips to help you develop valuable assets that you can successfully use in your content marketing program. Video is an absolute requirement for today’s audiences. When developing your content marketing strategy, compelling,…

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How to Create Content that Attracts Targeted Readers

Bailey Belmont, Digital Marketing Specialist, Write My Essay Today What are you reading? If you asked such a simple question ten years ago, you would get the name of the book and some details about the plot or core ideas and personal opinion of the reader. And that was the only way to answer this…

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How to Create Content that Gets Read

Jill Kurtz, Owner, Kurtz Digital Strategy Creating content is a grind. Creating content that no one reads is a bummer on top of the grind. Follow these tips to develop content that gets read. First, set realistic expectations. Don’t worry about “going viral,” focus on reaching your target audience. You don’t need to reach everyone, you…

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5 Places for Content Inspiration

Jill Kurtz, Owner, Kurtz Digital Strategy Looking for some content ideas? I have been low on inspiration lately, so I am happy to share with you the places that I have tapped for new ideas. Blog and Social Media Comments When I am running short on ideas, I take a deep dive into my recent…

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5 Ways to Make Your Content Better Than Your Industry Average

Audrey Pilcher, AssignmentHelper Creating high-quality content is the foundation of successful content marketing. However, companies are so busy with keeping the content coming that the quality of it starts to suffer. According to Forbes, each day we create 2.5 quintillion bytes of data, but the quality of most of it is very questionable. The Internet…

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How to Create 4 Kinds of Content that Gets Shares and Attention

Susan Young, CEO, Get in Front Communications Have you ever played the “guessing game” with a child? It can begin as something lighthearted and fun. Then in a matter of seconds, it turns awfully frustrating. One day, my nine-year-old daughter came rushing home from school, bursting with the question: “Guess who I saw today???!!!” I was…

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BIGVU Names Startup Veteran in Content Marketing and Media Intelligence as CEO

CommPRO Editorial Team Video Creation and Social Publishing App, BIGVU,  leveraged by marketing, sales, training and communications professionals, announced the addition of industry veteran and successful startup founder, Sean Morgan as the company’s new CEO. Morgan previously founded and successfully built and guided Critical Mention, Syndicaster, ClipSyndicate and Screaming Media. “We’re thrilled to have someone…

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The Rise of the Tailored Agency: An Evolved Content Support Model

John Lawrence, Director Client Solutions, SGK Europe Delve into the key Tailored Agency shifts observed globally and the opportunities that may lie ahead for you as a brand. Brand marketers, agencies and procurement partners of today are all paying more attention to the rise of the Tailored Agency — a bespoke ecosystem of external agency…

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3 Content Marketing Trends to Watch in 2019

  It’s that time of year again.  We’re approaching the end of 2018 and businesses are looking ahead to the New Year. Many of you are already in the throes of planning.  Keep these three important content marketing trends in mind while you work on how to improve your results next year. The Need for a Documented Content…

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Tech Marketers Need Strong Focus on Lead Nurturing in Content Marketing Strategies

CommPro.biz Editorial Staff IDG Enterprise — the leading enterprise technology media company, comprising CIO, Computerworld, CSO, InfoWorld, ITworld and Network World — explores the role of content consumption in the technology purchase process in the 2017 Customer Engagement research. Digital transformation is putting more emphasis on technology driving the business forward. In turn, IT decision-makers…

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PR Content Strategy: Let’s Talk Shop!

By Gini Dietrich, Founder & CEO, Arment Dietrich The other day on Twitter, I saw a tweet from Kristie Aylett (@KristK) that said: Lots of orgs still measure with checkmarks on a to-do list. Struggle with elevating how to #measurepr or social. It made me chuckle to myself because it’s true — we focus on the PR…

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Guidelines for Planning Your 2017 Content

According to a recent research report by the Content Marketing Institute, Sixty-two percent of B2B marketers say their organization’s overall approach to content marketing has been much more successful now versus last year. Attributed to this success are two factors: doing a better job with content creation (85%) and developing or adjusting their content marketing…

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Attracting Eyeballs to Your Great Content

By Jill Kurtz, Owner Kurtz Digital Strategy Writing and publishing great online content is only part of the effort to get attention for your expertise. You need readers. Here’s how to attract them. Use the Right Keywords Use the keywords that the people you want to reach use in every piece of content you write.…

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Why Content Marketing’s Really a Question of Marketing Your Content (DOWNLOAD)

Content strategy and inbound marketing are some of the hottest topics in marketing, but there is a fundamental problem with content creation. Regardless of the quality of your content, if you build it they don’t always come. Many marketers underestimate the importance of distribution in the content marketing puzzle. Why Content Marketing’s Really a Question…

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