Search results for: cannabis

Widespread Perception Shift Helps to Propel the Cannabis Industry to New Heights

CommPRO Editorial Staff The cannabis market showed investors its long-term potential in recent years. Despite legal setbacks on the federal level, the young industry has made impressive progress in terms of cultivation, distribution, packaging and product innovation. This positive trajectory is expected to continue, especially as legalization sweeps throughout the U.S., Europe, and Latin America. For example,…

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Billionaire Launches First Cannabis-tied Cryptocurrency and Global Hemp Exchange

CommPRO Editorial Staff  Alkiviades David and his Swiss-based consortium have launched The Swissx Bank of Cannabis headquartered in Gstaad and with a Caribbean headquarters to be named soon. The Bank also operates SWX Coin, a cryptocurrency based on Bitcoin’s blockchain with single unit pricing is pegged directly to the median global price of premium hemp…

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Five Ways Cannabis Companies are Using PR

  Ronn Torossian, CEO, 5WPR    The emerging cannabis industry post-legalization faces unique challenges, including limited ability to advertise like mainstream companies. That’s just for starters. At the same time, competition within the sector is heating up, and savvy cannabis business owners are turning to public relations in order to stay ahead of the pack.  With an…

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Rebranding the Cannabis Industry

  Ronn Torossian, CEO, 5WPR   With legalization taking place all over the world, the cannabis industry is quickly evolving past the stoner age and into a new, slick, era of marketing. But can the birth of cannabis-friendly marketing plans, products, and industry events really pave the way for this evolution, or is cannabis still a long way from…

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Talking Tech 2019: Year in Review

Wendy Glavin, Founder & CEO, Wendy Glavin Agency When I look back on the year, I’d never anticipate how eye-opening 2019 was. For me, January was about deciphering all the questions about artificial intelligence (AI). Most notably, the fear of robots taking over our jobs and machines becoming super intelligent. Nearly a year later, the debate…

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5W Public Relations Names Matthew Caiola and Dara A. Busch President

CommPRO Editorial Staff 5W Public Relations, one of the 15 largest independently-owned PR firms in the U.S., announced today that effective immediately, Matthew Caiola and Dara A. Busch have been promoted to President of 5W Public Relations. The two presidents will play a vital role in the continued expansion and aggressive growth plans of 5WPR.  Matthew Caiola…

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Canna-Business

Merlin Rothfeld, Investment Strategist and Instructor, Online Trading Academy Weed. Pot. Mary Jane. Whatever you call it, there’s no denying that cannabis has been creating a lot of buzz lately. And for good reason. The medicinal variety is now legal in 33 states, the recreational in 11, and last year, Canada lifted its ban on cannabis…

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Pot for Pets

Ronn Torossian, CEO, 5WPR With two-thirds of the country legalizing cannabis in one form or another, it was inevitable that discussion would turn to using it for pets that are in pain.  Why the Popularity? In areas where medical marijuana or cannabis is legal, the drug is used to help treat patients for everything from…

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“Lookin’ for a Leader”

  Ronn Torossian, CEO, 5WPR That was the title of a song written and recorded by musician activist Neil Young, formerly of Crosby, Stills, Nash, and Young,  The song was released in 2006. In these trying times, many companies are looking for new leaders who understand and can successfully manage the changing landscape, not just among…

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5 Digital Marketing Strategies to Improve Medical Marijuana Sales

Ken Newman, CEO, DMA | Digital Marketing Agency The number of people who head to the internet to research health and wellness products has jumped to 57%. These online searches are especially important in the medical marijuana industry, where so much confusion, misinformation, and changing laws send consumers to the internet in search of clarification.…

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Facebook Owns Our Data. Should It Own Our Wallets?

Wendy Glavin, Founder & CEO, Wendy Glavin Agency Since 2016, Facebook ( (FB[NGS] – $203.88 0.03 (0.01%) Trade )) has faced numerous scandals, including its news feed, its Beacon program, third-party apps accessing and exposing users’ personal data, its mood-manipulation experiment, the Cambridge Analytica fiasco which exposed ties to Donald Trump’s presidential campaign, GDPR, massive data thefts, violations about Germany’s hate…

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Ep. 14– CryptoCharacters with Jason Nagi

Mikhail Gurevich- Founder/Managing Partner- Dominion Capital LLC- Value, Growth, Innovation Take a trip down entrepreneur lane, and learn what drew Mikhail to the first Ycombinator class as a young engineering student, along with the likes of Redidit.  Get Mikhail’s take on value, what it takes to build companies, innovation’s quickening pace, and innovation barriers in…

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#SXSW2019 Recap: Decentralize Your Company’s Hierarchy

Wendy Glavin, Founder & CEO, Wendy Glavin Agency From the moment, I sat in my seat on JetBlue flying to Austin, TX, my iPhone started shaking. Since I was on my way to SXSW, I hoped I was sitting next to a tech guy. “Excuse me, do you know what’s wrong with my phone,” I asked.…

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4 Questions to Ask a Prospective Agency

  Mike Bush, Founder, Nomad Communications Finding the right PR agency partner can be challenging. Quite frankly, in a pitch meeting or RFP, professional communicators who are skilled at helping their clients put their best foot forward are being asked to apply these skills to themselves. The results are often quite similar, as firms generally…

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How to Make Paid Media Pay Off

Gregg Greenberg, General Manager, C-Suite TV Listen PR professionals, I know better than anybody how hard it is to place your clients on quality media outlets these days. If it’s not Trump-related, it doesn’t get on-air. I get it. I know.  I know because for over a decade I booked and interviewed CEOs, fund managers and…

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Magazine Bets Big on Promoting the Weed Business

As state after state legalized marijuana, dispensaries immediately began popping up. A practice that had been part of American life for decades, albeit mostly illegal and somewhat hidden, was finally out in the open. In some places, at least. Across the nation, it was a different story. Threats of a federal crackdown on the weed…

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INDUSTRY NEWS Trump’s Brand Story – An Unconventional Success Strategy February 19, 2017 | Industry News, Marketing, Public Relations PR Genome Webinar – How PR is Vital to the Future of Branded Video Content in 2017 February 19, 2017 | Events, Industry News, PR Council Donald Trump Rants and Raves at the Press in a Classic Example of Misdirection…

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Mr. Magazine’s™ 30 Hottest Launches of 2015 – 2016!

It’s that time again; time for the 30 Hottest Magazine Launches of the Year and 2016 (October 2015 through September 2016) was an absolutely bona fide year for new magazines. Content was diverse and designs were divine and they just kept coming each and every month. Happily, new magazines have shown no signs of slowing…

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