Search results for: business relationships

Effective Small Business PR Strategies for Media Coverage

Ronn Torossian, CEO, 5WPR Small businesses frequently struggle to find the time to really tell their company’s story to either consumers or media outlets. It can be difficult to even begin the process, and it can also be difficult to maintain that process on a consistent basis. It’s relatively easy to create content for social…

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How to Build Brand Relationships on Social Media

Jill Kurtz, Owner, Kurtz Digital Strategy Every business needs to develop relationships with a target audience. Whether the goal is to develop advocates, sell services or encourage other specific action, social media is a great tool for relationship building. Here are five ways to use social media to connect. Listen and learn. Social media lets you…

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Business Today: The Best Path to Racial Justice

Abbigail Jones  Although profitability is a priority for any successful business, it’s narrow to overlook the capacity that companies have to change the world for the better: to lift communities of color out of poverty and provide economic opportunity. As an African American woman, a Christian, and a millennial, social justice is near and dear…

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Why Small Businesses Need SEO

Ronn Torossian, CEO, 5WPR  Establishing a business in the 21st Century can seem like a daunting task. From global supply chains to multinational competitors, small business owners have a laundry list of risks to keep tabs on, and digital marketing demands to be added to the mix. It seems easier to give up before that…

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5WPR CEO On Business Chemistry in a Digital World  

The term “chemistry” has been around for decades in the science field, then more recently to describe relationships between the sexes and now, to identify how marketers can best leverage content marketing. Accounting giant Deloitte coined the term and unveiled a system called Business Chemistry in the fall of 2019 to help clients better understand…

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Hiring PR & Communications Agencies? Looking to Win Business? New Agency Search Research Offers Lessons from the Fortune 1000 

Simon Erskine Locke, CEO, CommunicationsMatch Steven Drake & Robert Udowitz, Principals, RFP Associates Tony Cheevers, Vice President, Researchscape The interim results of our new survey of CCOs, CMOs and decision makers at Fortune 1000 companies and large not-for-profit organizations offer important takeaways for current PR and communications agency search practices and agencies seeking new business.  Watch a…

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Communication in Business Leadership

Ronn Torossian, CEO, 5WPR Communication is a core foundation of leadership as successful communication and powerful leadership are closely related. A great leader understands the exchanging of information is crucial to relationships within an organization and outside of it and will work at developing the skills needed to address the ever-changing needs of their business.  …

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Banking Services for Crypto Business Owners

CommPRO.biz Editorial Staff CoinAcquiring has announced the addition of crypto-friendly bank accounts to its portfolio of essential financial services it can offer to crypto industry businesses and merchants. The London-based firm specializes in providing crypto merchants with fiat-to-crypto payment processing and, more recently, corporate banking and other financial services. CoinAcquiring is now able to assist…

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How to Create Mutually Beneficial Relationships with the Media

Leslie Stefanik, Vice President, Marketing, PublicRelay I recently attended a panel featuring both PR experts and journalists that revealed (and brainstormed ways to solve) the disconnects between companies and the media who cover them. The panel was part of the “Truth on Trial” series presented by CommPRO and hosted at the George Mason Schar School of…

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Convert Contacts into Business Leads

Jill Kurtz, Owner, Kurtz Digital Strategy We all watch our follower numbers. It’s a bit addictive. Did I break 1,000? Who un-followed me? As marketers, we know a following is not the ultimate goal. We want business. We need to convert contacts into business leads and, ultimately, customers. First, we need to attract followers and…

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It’s About Trust: Helping Your Organization Build Relationships

Daniel Goodwin, Director, Government Relations (Federal), Suncor Energy By the time you reach the end of this article, you will have decided whether you trust me and the ideas I express. We make this type of rapid and intuitive judgment every day. When we meet someone for the first time, speak with a salesperson or watch…

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5 Things to Learn from Twitter’s Business Success

David Diaz, Senior Executive, Davenport Laroche  From almost nothing, Twitter has grown to be one of the largest social networks in the world. Of course, it’s had a few hiccups along the way. In fact, it wasn’t too long ago that many media outlets were discussing the fall of Twitter, as many social customers started to…

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Content Marketing Solutions that Drive Business

Content Rules: Create Customer Connections, Deliver Engagement and Drive Business is a how-to guide on insider tips and guidelines on developing content that matters to stakeholder audiences, building relationships and spurring sales. From bylined articles to video to, yes, even white papers, learn how to turn good content into great content.  Topics include:  Building Customer Connections…

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West Corporation Agrees to Acquire Nasdaq’s Public Relations Solutions and Digital Media Services Businesses

CommPRO Editorial Staff West Corporation (“West”) and Nasdaq, Inc. (Nasdaq:NDAQ) (“Nasdaq”) jointly announced today that West has entered into a definitive agreement to acquire the public relations (Public Relations Solutions) and webcasting and webhosting (Digital Media Services) products and services within Nasdaq’s Corporate Solutions business for approximately $335 million, subject to adjustments. Public Relations Solutions…

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Benefits of Professional Blogger Outreach for Your Small Business

Charles Dearing  There are many different methods that are used by businesses these days in order to extend their reach, market to their target audience, and raise their profile when it comes to brands, goods, and services. In today’s digital world, there are various methods that businesses use in order to promote their products and…

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Getting Small Business Marketing Right On Social Media

Jill Kurtz, Owner, Kurtz Digital Strategy Facebook, Twitter, Instagram, and other social media have become part of every aspect of life. What does that mean for small business owners? Collectively, these and other online marketing opportunities present great opportunities for every kind of business. Start by Thinking Social There is a reason that these platforms…

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Your Business Marketing Opportunities on Social Media

Jill Kurtz, Owner, Kurtz Digital Strategy Facebook, Twitter, Instagram, and other social media have become part of every aspect of life. What does that mean for small business owners? Collectively, social media and other online marketing opportunities present great opportunities for every kind of business. Start by Thinking Social There is a reason that these platforms…

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