Search results for: business communicators

How Communicators Can Maximize Vaccine Mandate Messaging

  As companies prepare to comply with the White House’s new measures to control the virus, comms pros should prepare for bumpy months ahead. An expert shares how to excel in this fraught environment. Sally Ann O’Dowd, Accenture President Joe Biden recently announced a series of proposals to combat COVID-19 more rigorously, including a rule requiring organizations…

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How Communicators Can Influence the Conversation on Equity

Paul Merchan, Senior Vice President, Client Relationships, Peppercomm While the world is still a long way from being at peace, today, September 21, we recognize United Nations International Day of Peace. This carries even deeper significance after what we’ve been through with the COVID-19 pandemic; and true to this, the theme this year is “Recovering…

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Ghosting Communicators – A Halloween Tale

  Simon Erskine Locke, Founder & CEO of CommunicationsMatchTM  You email someone you know in a business context – a communications professional – and you don’t hear back. The mind starts spiraling down the path of alternatives. Are they are ignoring you? You did something wrong? Are you being an annoyance? Are they are too busy…

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What Communicators Need to Know: Media Relations During COVID-19

Sandra Fathi, President, Affect When a major disaster hits, whether it’s COVID-19 or another event that puts people, property and businesses in peril, it’s often difficult to understand the best path forward to approaching the media. Although companies may have information or announcements that can benefit the public, there is a sensitive line between providing helpful…

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Planning for 2020: What Non-Profit Communicators Should Know

Amanda ReCupido, Vice President, Public Communications Inc. As communicators plan their earned media strategies for 2020, be sure to keep these tips in mind to achieve share of voice in an ever-increasingly noisy media landscape. Start with strategy The foundation of good communications is planning. Setting aside dedicated time at the start of the year…

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Hiring PR & Communications Agencies? Looking to Win Business? New Agency Search Research Offers Lessons from the Fortune 1000 

Simon Erskine Locke, CEO, CommunicationsMatch Steven Drake & Robert Udowitz, Principals, RFP Associates Tony Cheevers, Vice President, Researchscape The interim results of our new survey of CCOs, CMOs and decision makers at Fortune 1000 companies and large not-for-profit organizations offer important takeaways for current PR and communications agency search practices and agencies seeking new business.  Watch a…

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Communicators as Brand Value Creators (On-Demand Recording)

Webcast Overview Join us for a virtual round table where our panelists will discuss how they are redefining their roles as strategic communications professionals. From using data to shape and defend strategies to advising on crisis and enhancing brand reputation, the role of the communicator is becoming more integral to the business by the day.…

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[Infographic] 5 Key Skills for Next-Gen Communicators

  Leslie Stefanik, Vice President, Marketing, PublicRelay As brand reputation is becoming increasingly important to maintaining a healthy bottom line,  the role of communicators is becoming more and more strategic. Consequently, the skills needed in the field are evolving as well. While interpersonal skills and the need for a strong intuition will always remain important, communicators…

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PR + Content Strategy = Real Business Results

Brandon Andersen, Chief Strategist, Ceralytics You probably hear a lot about how content marketing and PR can help SEO. But how they all fit together is something magical that very few communicators, and even agencies, are taking advantage of. Harnessing the Magic of PR, Content and SEO We recently finished a content strategy for a…

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Truth on Trial: Implications for Communicators (On-Demand Video)

    #TruthOnTrial Event Overview Major Garrett, Chief White House Correspondent, CBS News; Richard S. Levick, Chairman & CEO, LEVICK; Joe Lockhart, Former Press Secretary to President Clinton; Michael Zeldin, CNN Legal Analyst; Anthony Scaramucci, Former White House Communications Director for President Trump;  Sheryl Battles, VP, Communications and Diversity Strategy at Pitney Bowes  and others…

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