Search results for: brands

Brands: Stop Thinking About Your NFT Strategy

To paraphrase James Carville from 1992 “It’s the Wallet stupid”. Brian Wallace, Chief Marketing Officer, Vatom Whenever I talk with marketers today, they almost always ask me the same question: “Should they create branded NFTs, and should they be building virtual experiences in spaces like Decentraland?” My response is always: “What is your objective?” If your…

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Communications and Marketing Agency FrazierHeiby Rebrands as Slide Nine New Leadership, Rapid Expansion Gives Way to Next Chapter for the Business

CommPRO Editorial Staff Two and a half years and one global pandemic after an ownership transition, Columbus, Ohio-based communications and marketing agency, FrazierHeiby, has a new brand. As of today, the firm will be known as Slide Nine Agency, a name reflective of the company’s culture and inspired by direct client feedback.  Industry News  …

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How Brands Can Reach Generation Z (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing Born between the years 1995 and 2010, Generation Z numbers over 2 billion strong worldwide. 9 in 10 of Generation Z live in emerging markets, with India alone accounting for 1 in 5. By 2031, Gen Z’s collective income will reach over a quarter of the global income, or over…

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Working in PR for Metaverse Brands

Mike Paffman, CEO, VIRGO PR The metaverse is a place where the physical and digital worlds turn into one, and where people can work, socialize, and play in a brand new digital reality. A number of brands, such as Gucci, Meta, Warner Bros, Balenciaga, and more, have already expanded their reach into these virtual spaces through…

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Brands and the Metaverse

Mike Paffman, CEO, VIRGO PR By now, practically everyone has heard about the Metaverse, since it’s not easy to avoid the news. In fact, in the last few months, there have been thousands of articles discussing it, while companies like Facebook, NVIDIA, Epic Games, Unity, and Fortnite have all joined in on the trend. Mark Zuckerberg is…

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Miami’s Marc Roberts on Ways To Create Newsworthy Content for Brands

  When it comes to creating newsworthy content for brands, there are five different elements. Incorporating each one into a story results in any brand being able to create newsworthy content that’s going to get media coverage, whether from local or national outlets.  Story Impact The first element of newsworthy pieces of content is the…

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Evins Communications Rebrands And Launches Innovative Evins PR+ Paradigm

CommPRO Editorial Staff Evins Communications (“Evins”), a distinguished, award-winning marketing communications and public relations firm unveiled Evins PR+, a new business-focused public relations model which is the centerpiece of the Agency’s rebranding and repositioning. Evins PR+ provides a competitive advantage for clients by using insight-driven marketing communications strategies focused on achieving tangible and measurable business goals. Making…

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Who Says Totalitarian States Are Evil? (Certainly Not The IOC, U.S. Olympic Officials, NBA,and Sports Marketing Brands)

Arthur Solomon  As SportsBusinessJournal (SBJ) wrote in its October 14-20, 2019, issue, the National Basketball Association’s (NBA) China crisis was not the first time an American sports entity had to apologize for comments backing a totalitarian regime’s laws, instead of standing up for American values. The lede of the article recalled that “Scott Blackmum, then…

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3 Challenges Specific To Promoting Your Brands + How To Combat Them

  Donna Maurer Promoting your brand involves undergoing complex marketing strategies and tactics. Generating new prospects through practical methods and retaining clients to ensure customers’ loyalty are challenging aspects to tackle. Here are some of the specific challenges of promoting your business and how you can combat them. CHALLENGE 1: THE COMPETITION Chances are, no…

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Havas PR Middle East Rebrands as Red Havas Middle East

Dubai joins Red Havas’ Merged Media micro-network, spanning APAC, North America, Europe and Middle East  CommPRO Editorial Staff  Havas PR Middle East, the Dubai-based agency distinguished by its leadership across luxury, lifestyle and corporate communications, will now be named Red Havas Middle East. The rebrand signals the agency’s entry into Red Havas’ global micro-network of Merged Media agencies,…

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Lessons Learned From The Cancelation Of The Tokyo Olympics. And An Important Question: Will The Coronavirus Change The Way Brands And People Think About The Importance of Sports?

Arthur Solomon Friday, July 24, was supposed to be the date for the Opening ceremonies of the Tokyo Olympic Games. Due to the Covid-19 outbreak, the Olympic Games, called “Tokyo 2020,” were postponed for the first time in history. The Opening Ceremony of the Olympic Games ‘Tokyo 2020” will now be held on July 23,…

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Strategy for Super Bowl Brands as Bloomberg Duels Trump

 Henry C. Boyd III, Clinical Professor in the Marketing Department at the Robert H. Smith School of Business Aspiring presidential hopeful Michael Bloomberg’s timing is rather canny. On the eve of the 2020 Iowa Caucuses where he doesn’t appear on the ballet, Bloomberg — front of about 100 million Super Bowl halftime viewers — will…

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LinkedIn Can Be Best for Brands, Provided You Understand What Brands Really Are

Ray Hennessey, President, JConnelly When planning brand campaigns, LinkedIn is a little like the Ernie Hudson of social media, the fourth Ghostbuster people often overlook, in relation to higher-profile rivals like Facebook and Twitter. But this is misguided, since it’s clearly the platform that will generate the most ROI from a messaging perspective, particularly for…

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Poll: Have the Responsibilities Changed Between Agencies and Brands?

Is the Relationship Shifting? Agencies and Brands: Is the Relationship Shifting? from D S Simon Media on Vimeo. The dynamic between large agencies, brands and the service providers they work with  might be shifting. Are large agencies stepping away from the “project manager” role and starting to favor the end client working directly with third-party…

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Bucking the Trend – Why the Dunkin’ Brands are Staying Apolitical

David E. Johnson, CEO, Strategic Vision PR Group The United States is more polarized politically then anytime since the Civil War.  Social media and the 24/7 news cycle have all contributed to the current political divisions.  We hear constantly of families being divided over politics.  Our political divisions have even poured over into consumer purchasing habits. …

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