Search results for: brands

Miami’s Marc Roberts on Ways To Create Newsworthy Content for Brands

  When it comes to creating newsworthy content for brands, there are five different elements. Incorporating each one into a story results in any brand being able to create newsworthy content that’s going to get media coverage, whether from local or national outlets.  Story Impact The first element of newsworthy pieces of content is the…

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Evins Communications Rebrands And Launches Innovative Evins PR+ Paradigm

CommPRO Editorial Staff Evins Communications (“Evins”), a distinguished, award-winning marketing communications and public relations firm unveiled Evins PR+, a new business-focused public relations model which is the centerpiece of the Agency’s rebranding and repositioning. Evins PR+ provides a competitive advantage for clients by using insight-driven marketing communications strategies focused on achieving tangible and measurable business goals. Making…

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Who Says Totalitarian States Are Evil? (Certainly Not The IOC, U.S. Olympic Officials, NBA,and Sports Marketing Brands)

Arthur Solomon  As SportsBusinessJournal (SBJ) wrote in its October 14-20, 2019, issue, the National Basketball Association’s (NBA) China crisis was not the first time an American sports entity had to apologize for comments backing a totalitarian regime’s laws, instead of standing up for American values. The lede of the article recalled that “Scott Blackmum, then…

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3 Challenges Specific To Promoting Your Brands + How To Combat Them

  Donna Maurer Promoting your brand involves undergoing complex marketing strategies and tactics. Generating new prospects through practical methods and retaining clients to ensure customers’ loyalty are challenging aspects to tackle. Here are some of the specific challenges of promoting your business and how you can combat them. CHALLENGE 1: THE COMPETITION Chances are, no…

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Havas PR Middle East Rebrands as Red Havas Middle East

Dubai joins Red Havas’ Merged Media micro-network, spanning APAC, North America, Europe and Middle East  CommPRO Editorial Staff  Havas PR Middle East, the Dubai-based agency distinguished by its leadership across luxury, lifestyle and corporate communications, will now be named Red Havas Middle East. The rebrand signals the agency’s entry into Red Havas’ global micro-network of Merged Media agencies,…

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The Gap, Chevy Volt & SlimFast: Fading Consumer Brands Who Need Better PR

  Ronn Torossian, CEO, 5WPR  If there’s anything absolutely true about technology and consumer tastes is that these ‘demand factors’ evolve. Nothing is static, trends come and go, and new products are always working to phase out old household names, motivated by the whims of the market and the ingenuity of the industry power players.…

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Lessons Learned From The Cancelation Of The Tokyo Olympics. And An Important Question: Will The Coronavirus Change The Way Brands And People Think About The Importance of Sports?

Arthur Solomon Friday, July 24, was supposed to be the date for the Opening ceremonies of the Tokyo Olympic Games. Due to the Covid-19 outbreak, the Olympic Games, called “Tokyo 2020,” were postponed for the first time in history. The Opening Ceremony of the Olympic Games ‘Tokyo 2020” will now be held on July 23,…

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Strategy for Super Bowl Brands as Bloomberg Duels Trump

 Henry C. Boyd III, Clinical Professor in the Marketing Department at the Robert H. Smith School of Business Aspiring presidential hopeful Michael Bloomberg’s timing is rather canny. On the eve of the 2020 Iowa Caucuses where he doesn’t appear on the ballet, Bloomberg — front of about 100 million Super Bowl halftime viewers — will…

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LinkedIn Can Be Best for Brands, Provided You Understand What Brands Really Are

Ray Hennessey, President, JConnelly When planning brand campaigns, LinkedIn is a little like the Ernie Hudson of social media, the fourth Ghostbuster people often overlook, in relation to higher-profile rivals like Facebook and Twitter. But this is misguided, since it’s clearly the platform that will generate the most ROI from a messaging perspective, particularly for…

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Poll: Have the Responsibilities Changed Between Agencies and Brands?

Is the Relationship Shifting? Agencies and Brands: Is the Relationship Shifting? from D S Simon Media on Vimeo. The dynamic between large agencies, brands and the service providers they work with  might be shifting. Are large agencies stepping away from the “project manager” role and starting to favor the end client working directly with third-party…

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How Brands Can Benefit from a PR Agency Boost

Ronn Torossian, CEO, 5WPR  While some brands may not see the benefit of enlisting the assistance of a public relations agency, the help that firms can provide is limitless. It’s a crowded space out there, and assembling the right team can make a big difference in finding ways to stand out.  In August, 5W Public Relations…

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Bucking the Trend – Why the Dunkin’ Brands are Staying Apolitical

David E. Johnson, CEO, Strategic Vision PR Group The United States is more polarized politically then anytime since the Civil War.  Social media and the 24/7 news cycle have all contributed to the current political divisions.  We hear constantly of families being divided over politics.  Our political divisions have even poured over into consumer purchasing habits. …

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Where We Go For Inspiration: Brands That Inspire Us and Why

The Libris team put together a list of 19 brands that are really catching their attention — from brands with engaging Instagram feeds to beautiful content experiences that really resonate and inspire. Take a look. Read on here… This content is part of Digital Asset Management Month, a month-long series presented by Libris by PhotoShelter…

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How Major Brands Approached International Women’s Day

Brian Gefter, Provacateur Holdings   Every holiday is a chance for companies to get a marketing boost, while also highlighting issues that are important to them. Many firms have taken advantage of International Women’s Day to display the work their pursuing in gender equality. Here are some examples of advertising campaigns that have been launched in…

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Jeremy Goldman’s Firebrand Group Changes Hands, Rebrands as Proponent

CommPRO Editorial Staff Warren Buffett was once quoted as saying, “be fearful when others are greedy and greedy when others are fearful.” Author, columnist, and international speaker Jeremy Goldman took that advice and applied it to his own career path of entrepreneurship in a shocking way. He did this by exiting his own company, Firebrand…

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Brands Must Embrace Video (Differently) to Succeed with Social in 2019

Greg Perotto, VP of Corporate Marketing,  Hootsuite  The latter half of 2018 saw the proverbial social media pendulum swing dramatically back to its roots of authentic human connection, with users focused on relationships with friends, family and people they know. Couple this push with the rise in popularity of video, and 2019 is poised to be the…

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