Search results for: branding

Social Audio Branding

Requires Sound Strategy     Eric Seay,Co-Founder & CXO, Audio UX If you haven’t heard, audio is going social. While music streaming services and social networking apps have co-existed before, there hasn’t been a single platform to sync them until now. Social audio apps like Clubhouse offer a revolutionary way to tune in to global conversations…

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Grow Through A Branding Process: Decode Your Value to Reveal Your True Potential

Wendy Glavin, Founder & CEO, Wendy Glavin Agency Throughout 2020, we’ve faced hardships, challenges, uncertainty and learned to “pivot,” focus on “the new normal,” and the “next normal”; terms to make sense of what’s happening in our lives. But, thinking about the what if’s can lead us to contemplate worst-case scenarios, most of which are outside…

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Davos as the Birthplace of Purpose-Driven Branding

Barbara Bates, Global CEO of Hotwire “Purpose-driven branding” has been a hot topic among marketers and business leaders in recent years. Companies of all sizes and industries are expected to elevate their brand purpose to include social purpose – and this expectation is set to increase with the emergence of younger generations as employees and…

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Rebranding the Cannabis Industry

  Ronn Torossian, CEO, 5WPR   With legalization taking place all over the world, the cannabis industry is quickly evolving past the stoner age and into a new, slick, era of marketing. But can the birth of cannabis-friendly marketing plans, products, and industry events really pave the way for this evolution, or is cannabis still a long way from…

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Wide Right or Splitting the Uprights: Branding for the Big Game

Joshua Dorsey, Assistant Professor of Marketing, Cal State Marketing wears many hats. Contingent upon execution, it can accelerate a brand, break a bottom line, or even ignite a national dialogue. When firms consider manufacturing a connection between the big game and their brand, there are several key issues. Whether national titans, regional risers, or family-owned…

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Branding “One and Done”

Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah College Clever t-shirt sayings have long been part of American culture, from “I’m with Stupid –>” to “My parents went to ______and all I got was this lousy t-shirt.” Foot Locker’s recent promotion of “One and Done” tees, featuring NBA prospects in an infomercial parody, was…

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Celebrity Branding

CELEBRITY BRANDING Aug 28, 2020 | Celebrity Branding, Industry News Wil Glavin’s Debut Novel Uncovers the Inside Story of NYC Private Schools Dec 17, 2015 | Advertising, Advertising Agency Management, Celebrity Branding, Digital Advertising, Global Advertising, Influencer Marketing, Today GUINNESS WORLD RECORDS ™ and D S Simon Media Form Joint Marketing Initiative Executive Briefing Email SUBMIT CONTENT

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Personal Branding: A Must for the College-Bound, CEO and Everyone in Between

Stacey Cohen, President & CEO, Co-Communications Personal branding isn’t just for college students angling to enter the workforce. Rather, personal branding is a lifelong effort, one that’s constantly evolving and requires regular maintenance. Our individual brands define who we are in the workforce — they guide our career paths and have an indelible impact on…

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Personal Branding

PERSONAL BRANDING Mar 22, 2017 | Personal Branding Personal Branding: A Must for the College-Bound, CEO and Everyone in Between Mar 15, 2017 | Personal Branding The 27-year old Trendsetter who Builds Entrepreneurship Through “Not Your Ordinary” Instagram Contest Mar 13, 2017 | Personal Branding Strategy for Developing a Niche Brand in Today’s Media Landscape…

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Love and Branding

By Maritza Zapata, Marketing Director, dash design Earlier in my professional life, I had the great fortune of working for one of the most exciting firms I have ever experienced in my career:  desgrippes gobé & associates (‘dga’), a global design development and design firm.  Marc Gobé, the firm’s president, built a solid reputation serving…

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Gary Vaynerchuk Introduces VaynerTalent: The Future of Personal Branding

By Gary Vaynerchuk If you didn’t already catch my huge announcement in Episode 80 of DailyVee, I wanted to loop you in on VaynerTalent–VaynerMedia’s latest offering for established and emerging talent. 1. WHAT IS VAYNERTALENT? One of the things I think is really good idea in business is to scratch your own itch and scale from…

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How Does This Thing Work? Snapchat and the Chaotic World of Branding

By Jennifer Grygiel and Jesse Noll, SI Newhouse School of Public Communications at Syracuse University Advertisers have moved into the social media space as platforms have gained an increasing share of audience compared to legacy media. While many brands have found success on Facebook, Twitter, Instagram–many are just starting to adopt and explore opportunities on…

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Politics and the Art of Rebranding

By Katy Dwyer, Partner and Creative Director, Hand in Hand Marketing Bernie Sanders took his hat out of the ring and made the inevitable announcement that he was endorsing Hillary Clinton. In what has been a polarizing presidential election thus far, no matter what side of the aisle you are on, Clinton now has an…

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Branding Automation Sees a Big Investment

The Accelerator Report on BizWireTV On the latest BizWireTV Accelerator Report, Galvanize, Inc. announces $45M in funding to help marketers deliver brand constancy across all channels.   Also featured in the episode is this week’s startup standout, Laugh.ly, a comedy streaming app featuring routines by Louis C.K., Kevin Hart, Amy Schumer and other A-list comedians. Now available…

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How to Win Personal Branding Gold with Press Releases

If you—like millions of others around the world—have tuned into this year’s Summer Games in Rio, then you may have noticed the intricate, artistic sculpture encasing the official cauldron. Ever since its lighting at the opening ceremony on Aug. 5th, it’s exploded in popularity and become a centerpiece of the Games. A center of attraction for…

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Politics & Personal Branding – Lessons from the Trump Campaign

By Jasmine Sandler, CEO, Agent-cy Online Marketing This is an interesting time in American history and American politics, and I feel like I had to open this blog post that way so you knew I wasn’t talking about Pokémon Go. (By the way, that is a genius marketing strategy and if anyone tells you anything different, they’re…

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Branding 101: Say What You Mean and Mean What You Say

By Misti Jones, Account Executive, M/C/C We live in a world FULL of advertising. We constantly receive messages from brands on what to buy and why to buy it. But these days, for consumers to choose one brand vs. another, the specifics about the product or service matter less. What really matters is what the brand…

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