Search results for: brand ronn

Ronn Torossian Says Warner Rebrand Suggests Bigger Things

After long negotiations and difficult legal battles, the deal is done, the ink is dry on all the contracts, and Time Warner and AT&T have joined forces to create a new, massive media powerhouse. The company, dubbed “WarnerMedia” telegraphs the direction and scope of the merged operations. In a communication with his new team, reported…

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The Gap, Chevy Volt & SlimFast: Fading Consumer Brands Who Need Better PR

  Ronn Torossian, CEO, 5WPR  If there’s anything absolutely true about technology and consumer tastes is that these ‘demand factors’ evolve. Nothing is static, trends come and go, and new products are always working to phase out old household names, motivated by the whims of the market and the ingenuity of the industry power players.…

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Brand Preferences With Younger Generations

Ronn Torossian, CEO, 5WPR  The marketing landscape is constantly shifting and changing, the same way that the customer’s needs and wants are shifting according to the current trends. The biggest trend in the past few months, especially with the younger generations, specifically with teens, has been TikTok, which skyrocketed in popularity this year.  The platform…

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Brand Discovery Channels

Ronn Torossian, CEO, 5WPR One of the bright lights that shined through the pandemic was the growing power heightened by the influence of social media to launch and promote new products. What’s encouraging is that experts expect many consumers to continue accessing social media to find and purchase new goods in this post-pandemic era. That’s…

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Ronn Torossian On Bad News: When Celebs Agree to Jail Time

In the public eye, a single bad decision can damage a carefully-cultivated public brand which took years to develop affecting their public relations image forever. As an example of this, actress Lori Loughlin and her husband, fashion designer Mossimo Giannulli, have agreed to plea deals that include jail time for their role in the national college entrance “bribery” scandal. …

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5WPR Founder On Influencer Fatigue and the Rise of Brand Communities

  A flame that burns twice as bright burns half as long, and the meteoric rise of social media influencers is no exception. Consumers, especially the younger crowd, have already begun to lose trust in paid influencers. To fill the void, they are turning to grassroots communities that share content and commentary about brands that…

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3 Public Relations Stunts and Campaigns That Will Inspire Any Brand

Ronn Torossian, CEO, 5WPR In public relations, promoting and protecting a brand is essential. Speaking out may be golden but, in some cases, it can be deadly to a brand’s reputation. Deciding when or how to speak out or stay silent defines a real PR pro. In the past, some amazing brands pulled off inspiring…

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Ronn Torossian On Great 2019 PR Campaigns

Every year PR remains competitive – Here’s some great PR and marketing campaigns that we’ve spotted this year: A Campaign on Loneliness It started this year, but it’s going to be a campaign that’s going into the new decade. This is a campaign that’s going to bring people’s attention to the difficulty of being lonely…

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How Brands Can Benefit from a PR Agency Boost

Ronn Torossian, CEO, 5WPR  While some brands may not see the benefit of enlisting the assistance of a public relations agency, the help that firms can provide is limitless. It’s a crowded space out there, and assembling the right team can make a big difference in finding ways to stand out.  In August, 5W Public Relations…

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Ronn Torossian Marketing Tips On Maximizing Marketing as a Solopreneur

Working on your own presents a unique set of challenges. For those in the marketing industry, handling client’s marketing requests can be overwhelming. But most of the “solopreneurs” or freelancers out there prefer to work on their own. For them, success is all about maximizing their time and working smarter, not just harder.  What do…

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PR Masters Series Podcast, Episode #6 – Ronn Torossian

The Stevens Group is pleased to present a new podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals.  This new series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those…

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Rebranding the Cannabis Industry

  Ronn Torossian, CEO, 5WPR   With legalization taking place all over the world, the cannabis industry is quickly evolving past the stoner age and into a new, slick, era of marketing. But can the birth of cannabis-friendly marketing plans, products, and industry events really pave the way for this evolution, or is cannabis still a long way from…

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Ronn Torossian On Implementing Video PR Campaigns

Video content has become a vital part of any successful multifaceted PR campaign. While there is no doubt print media remains powerful and effective, adding a video component creates a more dynamic, user-interactive connection. So, how can you be sure your video content will be both connective and compelling? How can you set out to…

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Ronn Torossian Commentary On PR Pros On The Big Screen & Flack

With the release of the newest TV show on Public Relations, Flack starring Anna Paquin, its time once again to examine how the PR industry is reflected upon in the media. It appears that Robyn, the character in the new TV show ‘Flack’, has a somewhat accurate role, even though the show itself isn’t entirely reflective…

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Ronn Torossian Commentary On Tesla’s Job Cuts Announcement

Tesla is still setting the standard in the fully-electric car market, but the company is also at a crossroads, both with production and with public relations. Over the past few years, the Tesla brand has seen some ups and downs, from wowing people with new models to frustrating customers with production delays.  Now, though, the company…

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Ronn Torossian Presents Social Media Tips for the Holidays

Holidays are a time of the year when the right kind of marketing can go a long way. There seems to be a holiday for almost everything these days and tracking holidays to gear your message to your target audience can be a great opportunity for marketing teams. National holidays that tied to awareness or…

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Ronn Torossian With 3 Dos and Don’ts of Thought Leadership Marketing

In the past, marketing was simple. Companies simply paid to display their advertisements on televisions and billboards or paid a copywriter to talk about how amazing their business was. However, in the modern age, where customers are more skeptical than ever before, brands are under increasing pressure to prove that they’re as sensational as they…

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Consumer Shifts Mean Brands Have to Raise Their Connection Game

Ronn Torossian, CEO, 5WPR  As consumer tastes and habits shift, so, too, must product marketing, if companies wish to keep moving products. So, what does that mean for brands that have enjoyed shelf supremacy for so many decades?  Considers Smucker’s jellies and jams. Go to just about any supermarket in the country and you will…

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