Search results for: brand marketers

Survey of Brand Marketers Finds Large Measurement Gap

CommPro.biz Editorial Staff Brand Innovators and Origami Logic has released a report, “Mastering Marketing Measurement: Why Brand Marketers Want to Accomplish More With Their Performance Data.” This report was based on a survey of over 250 digital marketers across a diverse set of industries. Highlighted in this report is the fact that though most marketers understand…

Read More

Trusted Media Brands Survey Reports That Now More Than Ever, Marketers Need Targeted and Brand Safe Environments

  A Commpro News Update Today, Trusted Media Brands, Inc. released results from their latest survey looking at agency and marketer sentiment toward the importance of key elements in the digital buying process.  Commissioned by Advertiser Perceptions, the survey polled 300 agency and client side marketers about the programmatic digital buying process. The survey revealed that…

Read More

Earned Media Matters: 6 Ways Brand Mentions Pay Off For Marketers

Earned media – or a mention of your brand by journalists, influencers and other third-party sources – has long been considered a goal for PR professionals only. It’s traditionally looked at as something to strive for when announcing personnel changes, product launches and other company news. However, earned media is also a wise (I’d even say, essential) pursuit for…

Read More

Executive Briefing 11.9.15 – Donald Trumps His Own Brand; eCommerce Marketers Prepare for the Holidays; Conducting PR Research

In today’s Executive Briefing we take a look at how Donald Trumps His Own Brand from Susan Tellem, Partner, Tellem Grody PR, Inc.  Also included are Five Ways eCommerce Marketers Can Prepare for the Holiday Shopping Season from Erika Jolly Brookes, Chief Marketing Officer, Springbot. As we celebrate the fifth anniversary of CommPRO, I’d like to take a moment to thank our loyal…

Read More

Brands: Stop Thinking About Your NFT Strategy

To paraphrase James Carville from 1992 “It’s the Wallet stupid”. Brian Wallace, Chief Marketing Officer, Vatom Whenever I talk with marketers today, they almost always ask me the same question: “Should they create branded NFTs, and should they be building virtual experiences in spaces like Decentraland?” My response is always: “What is your objective?” If your…

Read More

2022 – Top Online Tools for Content Marketers

  Frank Hamilton, Blogger Content marketing is acknowledged as the most effective way to develop and promote a new brand, reaching out to the target audience. Content marketing includes several directions like blog articles, social media, mailing, etc. but each of these types has only one purpose—to help their potential clients resolve their daily issues…

Read More

How Marketers Can Curb Metrics Cravings in the Post-Cookie World

Andy Hasselwander, Chief Analytics Officer at MarketBridge Measurement and optimization remain critical imperatives for marketers. When hundreds of millions of dollars are being spent to acquire customers, CFOs take notice and want to know how various aspects of the marketing mix are working—or not working. The questions of ROI, cost per acquisition, marginal cost per…

Read More

Lessons That Sports Marketers, And Everyone, Should Have Learned From The 2021 Super Bowl As We Approach The 2022 Game On February 13. (And Important Betting Advice At This Article’s Conclusion)

Arthur Solomon The 2021 Super Bowl once again proved four things that are already known, even though sports marketers, their advertising and PR firms, the networks and the National Football League don’t want to admit – at least publicly:  The game, as are all mega sporting events, are magnets for negative publicity, and The efficacy…

Read More

Intrado Digital Media Announces Rebrand to Notified

CommPRO Editorial Staff Intrado Corporation (“Intrado”), a global leader in technology-enabled services, announced today it is rebranding its Digital Media business to Notified®. The rebrand will provide Digital Media with a unique market identity, representative of its full solution suite. As the world’s only communications cloud for events, public relations, and investor relations, Intrado Digital Media’s…

Read More

Social Audio Branding

Requires Sound Strategy     Eric Seay,Co-Founder & CXO, Audio UX If you haven’t heard, audio is going social. While music streaming services and social networking apps have co-existed before, there hasn’t been a single platform to sync them until now. Social audio apps like Clubhouse offer a revolutionary way to tune in to global conversations…

Read More

UGC Could Be Your Key to Building a More Authentic and Trusted Brand

Joy Knowles, Marketing Content Strategist at Agility PR Solutions It’s no secret that when your customers trust your brand, good things follow. From being more willing to pay higher prices to sharing on social, trust breeds positive action. Edelman’s 2020 Trust Barometer Special Report found that 78 percent of respondents who have high trust in…

Read More

The Importance of Digital Engagement for Healthcare Marketers

Rebecca Wong, Managing Director, Three Whiskey US The pandemic has demonstrated the importance of digital engagement and virtual connection, especially for healthcare providers and companies. This year it will become increasingly important for healthcare marketers to leverage these digital channels in order to keep up with evolving customer needs and build brand trust.  So, how…

Read More

Lessons Learned From The Cancelation Of The Tokyo Olympics. And An Important Question: Will The Coronavirus Change The Way Brands And People Think About The Importance of Sports?

Arthur Solomon Friday, July 24, was supposed to be the date for the Opening ceremonies of the Tokyo Olympic Games. Due to the Covid-19 outbreak, the Olympic Games, called “Tokyo 2020,” were postponed for the first time in history. The Opening Ceremony of the Olympic Games ‘Tokyo 2020” will now be held on July 23,…

Read More

Davos as the Birthplace of Purpose-Driven Branding

Barbara Bates, Global CEO of Hotwire “Purpose-driven branding” has been a hot topic among marketers and business leaders in recent years. Companies of all sizes and industries are expected to elevate their brand purpose to include social purpose – and this expectation is set to increase with the emergence of younger generations as employees and…

Read More

Attention B2B Marketers: Why LinkedIn Rules

Mike Orr, COO, Grapevine6 With 650 million professional members, LinkedIn must be considered in any social marketing strategy. LinkedIn is often overlooked by marketers because its professional ‘personality’ does not lend itself to glitzy consumer campaigns that win awards and attract press coverage. As marketers we would be wise to explore the untapped potential of…

Read More

Just Do It – How to Determine if Your Brand is at Risk

Andrea Brody, Chief Marketing Officer, Riskonnect It’s no secret that enterprises are wrought with risks. And yet, while bad workplace environments and less than secure firewalls are gaining all of the attention, many chief marketers are finding their biggest selling point is also their biggest risk: their brands. We all witnessed the mixed reactions to Nike…

Read More

The Internet – the Mightiest Brand of All?

  Editor’s Note:  In celebration of International Internet Day… Jill Kurtz, Owner, Kurtz Digital Strategy Marketers and communicators want to position their brand and area of expertise as top of mind with their audiences. Few can dream of becoming as pervasive as the internet, a tool that was virtually non-existent before the 1990’s and is now…

Read More

LinkedIn Can Be Best for Brands, Provided You Understand What Brands Really Are

Ray Hennessey, President, JConnelly When planning brand campaigns, LinkedIn is a little like the Ernie Hudson of social media, the fourth Ghostbuster people often overlook, in relation to higher-profile rivals like Facebook and Twitter. But this is misguided, since it’s clearly the platform that will generate the most ROI from a messaging perspective, particularly for…

Read More