Search results for: brand equity

Smollett’s Brand Equity in Question After Revelations

Brian Gefter, Provacateur Holdings  A few weeks ago, Empire star Jussie Smollett was on his way to becoming an ambassador for all that is wrong with politics and race relations in the United States. The victim of a vicious and unprovoked attack, the actor gave an impassioned plea for the perpetrators to be caught and…

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Brand Building More Important Than Ever for Private Equity Firms

CommPRO.biz Editorial Staff Private Equity firms are finding that developing a strong brand is essential for fundraising, deal sourcing and recruiting. According to a survey by BackBay Communications and PitchBook, of 45 private equity firms, 70% of respondents say having a strong brand is very important, and 30% say it is somewhat important. Ninety-one percent…

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The Future of Diversity, Equity & Inclusion

While there is a strong trend for diversity, equity and inclusion in the workplace, studies show that progress is slow, and many companies are struggling with these concepts. According to the HR Research Institute’s report, The Future of Diversity, Equity, and Inclusion released earlier this year, most organizations lack mature and effective diversity, equity, and…

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How Communicators Can Influence the Conversation on Equity

Paul Merchan, Senior Vice President, Client Relationships, Peppercomm While the world is still a long way from being at peace, today, September 21, we recognize United Nations International Day of Peace. This carries even deeper significance after what we’ve been through with the COVID-19 pandemic; and true to this, the theme this year is “Recovering…

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2021 Digital Brand Voice: Speak Up, Stand Out

Brittany C. Harris, Senior Manager, Digital, FrazierHeiby  The usual thing to do at the start of the year is to highlight the social trends to watch for in 2021. You’ll likely come across articles that talk about the newest social media platforms, the increased use of video and recommendations to jump on the TikTok or…

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The Reputation Doctor® Predicts Many Changes In Global Business Before 2021 By Corporate Boards & Private Equity Investors

COVID-19: Implications for Business Observations from Mike Paul, @reputationdr  – Major changes currently being discussed by global #corporate #boards and private equity #investors in the midst of the #coronavirus crisis include: Searching for younger C-suite #leaders with many years of experience managing large teams of virtual and remote workers with excellent financial results in all…

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Cision Announces Agreement to Be Acquired by Affiliate of Platinum Equity in All Cash Deal for $2.74 Billion

CommPRO Editorial Staff’ Cision Ltd. (NYSE: CISN), a leading global provider of software and services to public relations and marketing communications professionals, today announced that it has entered into a definitive agreement to be acquired by an affiliate of Platinum Equity in an all cash transaction valued at approximately $2.74 billion. Under the terms of the agreement,…

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3 (Often Overlooked) Areas that Help Build a Strong Brand

What Every C-Level Executive Should Have in Their Back Pocket Alena Caras, VP of Brand Strategy, Hot Paper Lantern Think about a top-tier brand. What word associations come to mind? FedEx, overnight delivery. Google, internet search. Dove, body positivity. Heinz, ketchup. Brands work really hard – over decades – to establish this association, and it starts…

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Wide Right or Splitting the Uprights: Branding for the Big Game

Joshua Dorsey, Assistant Professor of Marketing, Cal State Marketing wears many hats. Contingent upon execution, it can accelerate a brand, break a bottom line, or even ignite a national dialogue. When firms consider manufacturing a connection between the big game and their brand, there are several key issues. Whether national titans, regional risers, or family-owned…

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Eastern Bank’s Brand Purpose Is All About Empowering Communities

Rob Gregory, President of Sales and Marketing, WHOSAY Paul Alexander is proud of the financial institution he works for. The Chief Marketing and Communications Officer at Eastern Bank told Erin Andrews, sportscaster and TV host, during an exclusive interview that his organization has stood up for inclusion since day one, when a female became the…

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Private Equity Needs Impactful PR Today More Than Ever

Marc Raybin, President, Cardinal Communications Strategies, Inc. Competition for good deals and capital-raising for private equity is increasing exponentially. “As the industry model has proven to be a very lucrative venture, more and more firms have crowded the PE marketplace, vying for the choicest targets,” explains industry data provider, PitchBook. In the 15-year period between…

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Personal Branding: A Must for the College-Bound, CEO and Everyone in Between

Stacey Cohen, President & CEO, Co-Communications Personal branding isn’t just for college students angling to enter the workforce. Rather, personal branding is a lifelong effort, one that’s constantly evolving and requires regular maintenance. Our individual brands define who we are in the workforce — they guide our career paths and have an indelible impact on…

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How to Write a Bio That Stands Out

    Here’s why having a good bio is critical in today’s business environment. Melanie Parncutt, Publicist, Otter PR  Once upon a time, it was enough to have an e-mail address. Then, you needed a social media handle. Now that most of us have gone multi-platform, our profiles are silently screaming to be noticed amidst all…

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Gen Z Students Teach Their Professor About Thrifting

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org   Remember the excitement of your first time wearing a new jacket or pair of shoes?  Did you wonder how the original owner felt when they wore them?  You probably didn’t unless you’ve been part of one of the hottest consumer…

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How Social Listening Keeps the Pulse of Changing Stakeholder Demands

Ben Myall, CEO (U.S.) and Co-Founder at Three Whiskey Now more than ever, the businesses we operate have to deal with tremendous volatility, uncertainty, complexity and ambiguity (VUCA). There is constant pressure on communications professionals to keep up with quickly shifting stakeholder demands and sensitivities regarding how companies respond to the concerns of those stakeholders. …

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What is a Man’s Magazine in 2021?

Esquire’s Editor In Chief, Michael Sebastian To Samir “Mr. Magazine™” Husni: “When It Comes To Creating That Print Magazine, I Want Something That Is Going To Really Lean Into The Printy-ness Of It.” The Mr. Magazine™ Interview… “I think the print experience should be its own experience. The website, the YouTube channel, the Instagram page; these…

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How to Ensure ROI for Social Media

Jill Kurtz, Owner, Kurtz Digital Strategy The two biggest myths about social media is that it is free and that you can’t really measure impact or return on investment. Both are not true. Smart marketers can make worthwhile social media investments. Social media is not free. It takes time to develop and implement your strategy. Increasingly,…

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