Search results for: brand ambassador

Five Things That Will Turn Your Celebrity Endorser into a Brand Ambassador

By Gerry David, CEO and President, Celsius Holdings, Inc. Celebrity endorsers can have a profoundly positive effect on your business if they are chosen carefully. However, they can negatively affect you and your company’s reputation if selected haphazardly. Finding the right celebrity to endorse your business is vital, and if done correctly, can turn your celebrity endorser into…

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Social Audio Branding

Requires Sound Strategy     Eric Seay,Co-Founder & CXO, Audio UX If you haven’t heard, audio is going social. While music streaming services and social networking apps have co-existed before, there hasn’t been a single platform to sync them until now. Social audio apps like Clubhouse offer a revolutionary way to tune in to global conversations…

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Lessons Learned From The Cancelation Of The Tokyo Olympics. And An Important Question: Will The Coronavirus Change The Way Brands And People Think About The Importance of Sports?

Arthur Solomon Friday, July 24, was supposed to be the date for the Opening ceremonies of the Tokyo Olympic Games. Due to the Covid-19 outbreak, the Olympic Games, called “Tokyo 2020,” were postponed for the first time in history. The Opening Ceremony of the Olympic Games ‘Tokyo 2020” will now be held on July 23,…

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Smollett’s Brand Equity in Question After Revelations

Brian Gefter, Provacateur Holdings  A few weeks ago, Empire star Jussie Smollett was on his way to becoming an ambassador for all that is wrong with politics and race relations in the United States. The victim of a vicious and unprovoked attack, the actor gave an impassioned plea for the perpetrators to be caught and…

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Branded Video Content Ideas from J. Crew, LOFT and Man Repeller

Eva Goellner, Assistant Account Executive, Maccabee When consumer brands, such as Adidas, Estée Lauder and Starbucks opt to include original video content in their marketing plans, an increasingly popular route is to partner with a blogger or digital influencer. These paid arrangements can take almost all aspects of original content production out of the hands…

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How Brand Communicators Are Using Snapchat

By Brylee Kaye, Social Media Strategist, New York Institute of Technology Snapchat and Marketing Since its inception in 2011, Snapchat has managed to defy detractors who declared it yet another photo, video and messaging platform that parents and public school administrators should be concerned about. Marketers are now recognizing the influence that Snapchat has on…

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How Deloitte Activated Thousands of Employees As Ambassadors (Free Webinar)

  Deloitte provides industry-leading audit, consulting, tax, and advisory services to many of the world’s most admired brands, including 80 percent of the Fortune 500. Their employees work across more than 20 industry sectors with one purpose: to deliver measurable, lasting results. As a member firm of Deloitte Touche Tohmatsu Limited, a network of member…

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Digital PR Opportunities for Brands

As the lines between traditional PR and digital PR blur there are many new avenues for brands to reach and engage with their stakeholders. Many of these opportunities require new digital skills that were previously not part of the PR training regimen. Branded (Owned) Content: This is your website, newsroom, blog, social profiles, document-sharing sites,…

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The (Six) Biggest Waves in Employee Engagement—And How to Ride Them

Linda Descano, CFA®, EVP, Corporate Communications and Executive Visibility, Red Havas  Orsi Korman, Account Director, Content, Red Havas  What does purpose, management, empathy, content, inclusion and burnout have in common? As it happens, they are what most conversations, coverage and case studies related to employee engagement and experience are focused on these days. We spent…

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Recruitment Software:The List of Offered Solutions

  CommPRO Editorial Staff Most people are shocked to hear that one of the biggest hurdles of recruiting is the process of finding candidates. Although we live in a technology-driven world and many things have been revolutionized by this connection, the world of recruitment has stagnated for a while. Through the process of recruitment marketing,…

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CASE STUDY: Ford’s 12-Member Team Engages Staff with Multi-pronged Approach

  The employee communications team at Ford reached out to hundreds of thousands of employees and retirees with a ‘hive’ approach. John Cowan, Editor, Ragan Communications The COVID-19 pandemic and quarantine fundamentally transformed how businesses communicate with employees. Ford Motor Company’s 12-member employee communications team, responsible for all communications that reach Ford’s 187,000 employees globally,…

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Influencer Marketing in 2021: A Look Ahead

Katie Coulter, FrazierHeiby Account Executive  Across the board, organizations are taking note of the measurable impact of influencer relations. As the industry nears a $10 billion market size, you might be wondering — where’s this money coming from?  Many brands are making sizable investments in influencer marketing. In fact, nearly two-thirds of marketers increased their…

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Ocean Spray – Moving Aside To Let Consumers Drive

Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  It was a frightening experience.  After driving around the parking lot for a few hours, we turned onto the main road, which I had been on many times before, but now 40 mph seemed like 80, and my whole body tensed as…

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